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April 18, 2016 0 Comments

HireMyMom.com Business Interview: Tim Francis, ProfitFactory.com

Company: ProfitFactory.com
Job Position: President

What’s your company and/or job position?

My consulting company is called ProfitFactory.com and I am the President.  I am also a speaker on the topic of how to streamline and scale your business. We’re basically a managing consulting company for internet businesses, which helps them with systems, procedures, hiring, and gamifying their businesses.

How did you learn about HireMyMom?

I was frustrated – I had tried hiring in the Philippines, India, Jamaica, on eLance, and through many other international contractors and websites.  One night, by chance, I stumbled across HireMyMom.com on a Google search.

What’s your success story with HireMyMom? 

My biggest success story is my own Executive Assistant, Sarah, who I found through HireMyMom.com. She’s been with me for almost 3 years now, and because of how I’ve hired Sarah, how I’ve delegated to her, and because of her commitment, passion, and hard work, I’ve been able to increase my own personal consulting rates all the way up to $500 per hour.

I’ve directly hired for myself and clients – probably around 30-40 candidates from HireMyMom.com.  I developed something called The Perfect Job Posting, which we use every time we go to hire a mom from HireMyMom.com.  It might seem kind of funny because when applicants see the job posting, it asks them to send a specific email to a specific email address with a certain subject line to apply. In the body, one of the paragraphs has to be in red font, 12 point, and “Courier” font, while another has to be blue font, 10 point, “Arial” font.  All these really specific specifications are in place to make sure that we’re attracting applicants that have really good attention to detail.

Because that’s been so successful for me and I’ve talked about the process at live events  and featured podcasts, HireMyMom.com has hundreds of entrpreneurs using the site – and they’re also using this Perfect Job Posting. I once received a screenshot from your team showing the daily email going out to all the moms, and no kidding, of the 12 job postings that I could see, 10 of them were all internet business owners using my Perfect Job Posting.   Literally, most of the subject lines were all along the lines of: “Slightly OCD Tech-Savvy Mom Saught for Internet Marketing Company.”  This felt like a success story for me, as I’ve been able to share and they’ve turned around and used the method. I don’t know exaclty how many people I’ve influenced in this way, but at least 50-100 entrepreneurs have found assistance through HireMyMom.com because of the help that I’ve offered to the world.

What kind of employees were you seeking to hire?

I was seeking an Executive Assistant with great attention to detail, looking to work between 5 and 15 hours per week on a flexible schedule from home.  Something specific that I was looking for and loved was that HireMyMom.com is all Canadian and US moms, which means similar time zones, similar culture, and most likely native english speakers.  Because they’re moms and their #1 passion is to be able to be with their kids, I knew that by helping them build their dream of being home with their kids, that they’d be really committed and passionate about helping me build my dream, which is my business.

What’s your favorite thing about HireMyMom?

First of all, the concentration of my ideal candidates being Canadian and American based, home based workers.  I would say I’ve been delighted, because the name HireMyMom.com it sounds almost folksy and very casual, and I wasn’t expecting the caliber of applicants from there. I’ve had multiple MBAs apply and my own assistant is a former legal assistant.  I was just amazed at the caliber of the talent, especially given the fact that the name of the website is so casual.

How do you feel that HireMyMom is different from other hiring sites?

I am all for multiculturalism in the broader sense, but just based on my experience when talking about work cultures, I found that there are some significant hurdles working with dramatically different work cultures. It was significantly easier to work with someone who is used to the professional American work culture already.  Things got done implicitly without me having to say them, with one being timeliness and a commitment to deadlines, which is a really big deal in corporate america. All the moms I’ve hired have had an implicit understanding of that without me having to explain it.

I’vee been really amazed with the affordability of the assistance that I’ve found on HireMyMom.com as well.  I’ve also been amazed with the “one step at a time” approach. Most of the moms have been okay starting out at only 5-10 hours per week for $15  per hour USD, and that makes it far, far, far easier for smaller businesses to take advantage of the amazing world of virtual executive assistants, instead of having to take on a $40,000 salary right off the bat.  A small business can start paying $300 per month, and by being able to get in the game of the world of having an assistant, the entrepreneur can now start the virtuous cycle of getting a few hours off their plate and onto higher level tasks.  It’s kind of like Google Docs, where you can “find and replace,” so to can an entrepreneur do the same with tasks on their to do list. I watched how I was able to climb from somewhere around $40 per hour all the way up to $500 per hour as a consultant, just because I was able to find and replace those tasks and start small.

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January 18, 2016 0 Comments

HireMyMom Success Story: Roxanne Doche

What’s your success story with HireMyMom?

I first started with HireMyMom as a recommendation from a friend back in 2009. We were trying for our second child and I really didn’t want to commit to a 9-5. Especially in my field, Marketing, since most jobs require long hours and a lot of traveling. I landed my first two consulting jobs within the first week. As it turned out, I did accept another full-time position, so I stopped consulting. Three years later, my older daughter was diagnosed with kidney cancer so I was forced to quit my job. We also had our third baby that year. Now that everyone is healthy and the youngest just started preschool, I decided to subscribe to HMM just to see what’s out there. I’m always so impressed by the amazing quality of people that post here. By the end of that week, I had interviewed with two companies that I completely fell in love with (both run by talented and successful moms) and they both hired me on the spot. It’s been four months and I’m still working with both of them, and I have picked up two more from HMM! And those moms have referred me to their friends and colleagues and I am now at the point where I have to turn down work. Considering the money that I would need to spend for full-time daycare for three, HMM is actually helping me earn more than I could in any office position, and I’m able to volunteer in my kids’ classrooms and attend every school performance … all while running the dishwasher and doing laundry. I owe this “dream” lifestyle to HMM!

What’s your educational and experiential background?

I majored in Communications at Northeastern University in Boston. I spent 15 years in various Marketing roles, most recently as a Marketing Director. I worked in Technology, Real Estate and Nonprofit. My emphasis is in online marketing, social media and copywriting/content management. I am also proficient in graphic design.

What is your top tip for landing a gig on HireMyMom?

Honestly, just be yourself. I am so honest in my cover letters. I personalize every single one of them and I tell the employer what I think I can offer their company. I am also very selective with which jobs that I apply to. I research the company to get a feel of the dynamic and the CEO. If I get a good vibe, I apply. Also, if you’re applying to a creative position (or even an admin job), build a website. It’s so easy to make a free web template on sites like Wix and Weebly. It helps the employer connect to you if you have a photo and a more in-depth bio available, as well as samples of your work. For non-creatives, LinkedIn works too!

What’s your favorite thing about HireMyMom?

Everything. I love how easy it is to apply for jobs. It’s so affordable and has an amazing community of employers. Even though I’m completely full right now, I won’t cancel my subscription. It’s reassuring to know that if I end up losing a client or two, I can easily rebuild my pipeline with just one click!

What’s one fun fact about you?

Graphic design started off as a hobby. I loved to edit and play with photos when I worked in analytical marketing for a major commercial real estate company. Occasionally, they would ask me to assist the creative team by adding a filter to a cover photo or importing stock photos into their brochures. That was so fun for me, so I started editing all of my personal photos. And then, I took a class, and eventually a few more. Now, graphic design is where I make the most money and it’s my absolute favorite part of the job!

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November 9, 2015 0 Comments

Interview with Lesley Pyle, Founder of HireMyMom.com

Describe yourself in 3 words.

I had a hard time describing myself so I asked my husband and my 2 oldest children, ages 20 and 18, to help me and they said: Faithful, Selfless and Benevolent.

What’s your educational and experiential background?

I have a B.A. degree in Journalism / Public Relations from Texas State University. I also have a MSc. degree in Marketing / Public Relations from the University of Stirling in Scotland. I worked briefly for a golf school in Austin, Texas upon graduating with my Master’s. It was while working there that I became pregnant with my first child and gave up my job to start freelancing from home. It wasn’t long after that that I started the national association of Home-Based Working Moms (www.hbwm.com) in 1997 to help moms working at home network and support one another.

What led you to start HireMyMom?

After working with moms across the country for many years who wanted to work at home, I saw the acceptance of working from home grow in popularity. I knew there were thousands of talented moms who had or wanted to leave the workforce to work from home. I also knew many home businesses, entrepreneurs and small businesses were looking for talented professionals to help their businesses to grow but many did not need full-time or on-site employees. Hence the idea for HireMyMom.com. I already had a large following on HBWM.com which gave me an opportunity to offer another option for working at home.

Do you have any future vision(s) or ideas for HireMyMom?

I would love to capture more of the small / home business and freelance “mom professional” market. There are big name competitors out there but none specifically target these markets or have the personal touch that we offer.  As not only a Mom Professional but also a home business owner, I understand the needs of both sides. I am passionate about helping both sides find the best solution for their needs. I am looking to expand our market to help more of these moms and businesses.  

What’s your favorite thing about running HireMyMom?

Just like the moms who use the service, I love the freedom and flexibility working at home allows me. It means so much to be able to go have lunch with my 3rd grader or take the day off to spend with one of my college kids. I also love hearing of the success stories from those who have found the perfect job for them as well as those businesses who find a rock star to help their business flourish. It is very fulfilling!

When you were younger, what did you want to be when you grew up?

As a school-aged child, I really had no idea what I wanted to do. No one in my family had ever attended college so it wasn’t really an option that I was offered or even considered. After losing my dad at age 13, I watched my mom struggle to work and support three kids on a very modest salary. I knew I wanted more but had no idea how to get there. After graduating high school, I worked for two years as a secretary before getting laid off in one of Houston’s oil busts. It was then that a friend encouraged me to start taking college classes at a local community college. Once I realized it was possible and that someone believed in me, the sky was the limit. I transferred to a state university and graduated at the top of my class and subsequently was awarded a full scholarship to get my master’s degree in Scotland. I had aspirations of being a very important [wink wink] corporate PR executive. I wanted an office in a tall building downtown where I could revel in the hustle and bustle of a high-paced career and a fast-paced city. But then….. things changed. I had my first child and somehow all of that became unappealing and unimportant. What I really wanted to do was work from home so that I could raise my children and care for and love them every step of the way. Working from home became the greatest career option I could ever dream of. Twenty years later, it still is!

What’s one fun fact about you?


I am an online missionary for Global Media Outreach (www.globalmediaoutreach.com) where I get to encourage, pray for and disciple people from all across the world including Africa, Asia, Iran, Iraq, Canada, Europe and more. We are able to reach people who may have no other way to hear the good news of Jesus and His amazing, powerful love for them.

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