Kelsey ******
Equus – Marketing Director
Virtual • 01/2022 – Current
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
Created content and promotional materials to drive engagement and conversions.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Improved website visibility through the development and implementation of SEO strategies.
Created innovative strategies to drive customer engagement.
Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Managed budget allocation and resource utilization to maximize marketing ROI.
Used advanced software to prepare documents, reports, and presentations.
Coordinated events and worked on ad hoc projects.
Halls On Post – Executive Assistant
Virtual • 06/2020 – Current
Supported business and hospitality needs of corporate partners and
staff during meetings and company events.
Answered a high volume of phone calls and email inquiries.Screened calls and emails and initiated actions to respond or direct messages for managers.
Used QuickBooks to produce monthly invoices, reports, and other deliverables.
Processed travel expenses and reimbursements for the executive team and senior management group.
Filed paperwork and organized computer-based information.
Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
Led staff and vendors in providing a high level of service to owners and guests. Managed executive calendars, scheduling meetings and appointments, and coordinating travel arrangements to optimize time.
Upheld strict timetables by maintaining accurate, balanced calendars.
The Little House Marketing – CEO & Owner
Acworth, GA • 02/2017 – Current
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Established and maintained strong relationships with customers, vendors, and strategic partners.
Updated business processes, products, and team makeups to generate more business opportunities and cater to audience needs.
Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
Collaborated with legal, accounting, and other professional teams to review and maintain compliance with regulations.
Developed innovative sales and marketing strategies to facilitate business expansion.
Negotiated terms of business acquisitions to increase the business base and solidify market presence.
Managed financial, operational, and human resources to optimize business performance.
Directed market expansions to propel the business forward, and meet changing customer needs.