We are looking to hire a part-time, long-term Email Marketing Coordinator (and general marketing rockstar). You’ll be in charge of making amazing monthly email campaigns.
This job is a permanent contractor role within our company. You’ll have plenty of flexibility to get your work done, but that comes with accountability. You should be generally available from 10 to 4 EST, Monday through Friday
This is when client meetings, team meetings, communication, and collaboration happen.
As an Email marketing Coordinator, you’re going to be responsible for a handful of diverse clients. You’ll work on creating a monthly email/text/push campaign for them from start to send.
This includes coming up with creative concepts, writing compelling copy, coordinating graphic requirements with our designer, A/B testing, requesting and tracking client approval, scheduling, reporting, and everything else in between.
You’ll also attend weekly team meetings and occasional client calls, where you’ll share your ideas and contribute to discussions.
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To be successful, you need a blend of some specific skills:
Herding Cats:
Whether you’re getting buy-in on a content idea, or tracking someone down for an approval; you should be a perfect balance of persuasive, professional, persistent, and personable.
Project tracking.
I.e., Can you juggle? More importantly: Can you focus? there will be times when you’ll be working on a few campaigns for different clients all at the same time. You have to be able to transition from one project to the next without dropping the ball but disciplined enough to focus on each task and ensure high-quality completion.
Marketing wizardry: You have experience and know-how to hook an audience with a headline, dazzle them with compelling copy, and persuade them to click, buy, sign up, stay tuned, or whatever else your campaign calls for!
A good eye for design – creating email templates in Klaviyo and sendlane is click and drag easy. But, you have to make sure that the combination of graphical elements, copy and spacing are spot on.
Tech savvy – Part of the job is to load and send emails so you’ll need to be familiar with how segmentation, workflows, and automation work.
For instance, if I need a post purchase workflow set up, you’ll need to know what would trigger this flow (Someone who has bought at least 1 time) and then how to build out the work flow (it’s all click and drag now)
Solution based thinker: I’m NOT looking for someone who can’t go online, call customer support, send an email or do a live chat with support if they can’t figure something out. Solving problems is easy now… step 1: Google it
Step 2: Call support
Step 3: know when to ask for help if you can’t figure it out.
Learner: IF you are unfamiliar with a marketing strategy, I can give you a course to consume that will get you up to speed.
Does their research: you must know and understand the product and not be afraid to dig deep in research online to find facts, research, hooks, angles, stories
Create metaphors and stories: knows how to write analogies and metaphors in their copy. Using a bridge to connect 2 different things so it gives an a-ha moment. Or visually paints a picture.
HUGE PLUS: Basic design skills using snappa, canva, photoshop or some type of software to make ecommerce style graphics for emails.
Quick to respond and easily reached
Basic understanding of email deliverability
MOVES FAST and efficient: Need someone who is purpose and task driven to meet tight deadlines. They do what needs to be done to
Still interested?
See if the following describes you:
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WHAT YOU’RE LOOKING FOR
12-20 hours per week of work. That’s about how much you’ll be working with a typical client load. Want more? Once you prove your marketing prowess, there’s plenty of projects we can add you to that will increase your hours.
This job can grow into what you make it, but those 12-20 hours will be your primary priority. If what you really need is a full-time job to pay the bills, that’s cool, but this isn’t the right role for you.
A long-term role To be part of a team. Yes, you’ll do a lot of work on your own. But lone wolves need not apply. Each month you’ll be working with me, her, him, and them.
Get Paid More for Being Efficient. Your hourly rate will be $20-$25. To start.
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YOUR SKILLS AND EXPERIENCE
2+ years of hands-on marketing experience (email marketing is a huge plus!)
You write good. (Or is it “write well”? You should know the difference.)
Proven ability to meet and beat deadlines.
YOU’LL GET BONUS POINTS FOR
Graphic design skills
Basic knowledge of email marketing best practices
and deliverability
Familiarity with email platforms Klaviyo, and Sendlane
Experience with Basecamp, Slack, Skype, and Google Docs
NEXT STEPS
So, how does that sound?
If you think you’re the person we’re looking for, send your cover letter and resume to drclivingston@gmail.com. Please use the subject line “Your 2019 Marketing coordinator.” Do not get creative here.
This is how we sort the incoming mail. Consider your cover letter to be an example of your marketing skills–pitch yourself to us! Make sure you explain why you’re the perfect person for this position, why you’re interested, and how this part-time role will fit with your lifestyle.
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WHAT IS IT LIKE TO WORK FOR Bridge The Gap Marketing?
Working as an independent contractor—yes, work from my home—score!
So I had this need… typical stay-at-home-mom that needed to make some additional money to pay for the extras that come with kids: shoes, toys, never-ending school fundraisers, and maybe even braces at some point. My husband works full time, but with the high cost of living it just wasn’t quite enough to cover those “extras.” It was simple: I wanted a part-time job, wielding my copywriting and client wrangling skills, and yet I didn’t want to shell out for daycare while I toiled away in some corporate office.
Enter Bridge The Gap Marketing the perfect solution that met these very exact needs. I seriously love my job with an amazing set of awesome, respectful peeps, great clients, and I can even work in my pj’s if I so wish while I suck down as much coffee as I can take in.
–Michelle Hendren, Team Lead
Basic campaign work flow:
1. Build marketing calendar (We have a good template but always open to ideas to make it better)
2. Create email campaign copy and communicate and get graphics needed from designer or create your own
3. Load emails into Sendlane or Klaviyo
4. Pick correct segmentation and lists
5. Set up a split test if needed
6. Schedule campaign
Automated Workflow creation
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Create post purchase, Pre-purchase, Bounce back, Abandoned cart, Winback
Set up work flow automation
using click and drag in Klaviyo or Sendlane
Do the same thing for text marketing and push notifications…
creating automated workflows and daily sends
Keep everything super organized and clean
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