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November 9, 2015 0 Comments

Interview with Lesley Pyle, Founder of HireMyMom.com

Describe yourself in 3 words.

I had a hard time describing myself so I asked my husband and my 2 oldest children, ages 20 and 18, to help me and they said: Faithful, Selfless and Benevolent.

What’s your educational and experiential background?

I have a B.A. degree in Journalism / Public Relations from Texas State University. I also have a MSc. degree in Marketing / Public Relations from the University of Stirling in Scotland. I worked briefly for a golf school in Austin, Texas upon graduating with my Master’s. It was while working there that I became pregnant with my first child and gave up my job to start freelancing from home. It wasn’t long after that that I started the national association of Home-Based Working Moms (www.hbwm.com) in 1997 to help moms working at home network and support one another.

What led you to start HireMyMom?

After working with moms across the country for many years who wanted to work at home, I saw the acceptance of working from home grow in popularity. I knew there were thousands of talented moms who had or wanted to leave the workforce to work from home. I also knew many home businesses, entrepreneurs and small businesses were looking for talented professionals to help their businesses to grow but many did not need full-time or on-site employees. Hence the idea for HireMyMom.com. I already had a large following on HBWM.com which gave me an opportunity to offer another option for working at home.

Do you have any future vision(s) or ideas for HireMyMom?

I would love to capture more of the small / home business and freelance “mom professional” market. There are big name competitors out there but none specifically target these markets or have the personal touch that we offer.  As not only a Mom Professional but also a home business owner, I understand the needs of both sides. I am passionate about helping both sides find the best solution for their needs. I am looking to expand our market to help more of these moms and businesses.  

What’s your favorite thing about running HireMyMom?

Just like the moms who use the service, I love the freedom and flexibility working at home allows me. It means so much to be able to go have lunch with my 3rd grader or take the day off to spend with one of my college kids. I also love hearing of the success stories from those who have found the perfect job for them as well as those businesses who find a rock star to help their business flourish. It is very fulfilling!

When you were younger, what did you want to be when you grew up?

As a school-aged child, I really had no idea what I wanted to do. No one in my family had ever attended college so it wasn’t really an option that I was offered or even considered. After losing my dad at age 13, I watched my mom struggle to work and support three kids on a very modest salary. I knew I wanted more but had no idea how to get there. After graduating high school, I worked for two years as a secretary before getting laid off in one of Houston’s oil busts. It was then that a friend encouraged me to start taking college classes at a local community college. Once I realized it was possible and that someone believed in me, the sky was the limit. I transferred to a state university and graduated at the top of my class and subsequently was awarded a full scholarship to get my master’s degree in Scotland. I had aspirations of being a very important [wink wink] corporate PR executive. I wanted an office in a tall building downtown where I could revel in the hustle and bustle of a high-paced career and a fast-paced city. But then….. things changed. I had my first child and somehow all of that became unappealing and unimportant. What I really wanted to do was work from home so that I could raise my children and care for and love them every step of the way. Working from home became the greatest career option I could ever dream of. Twenty years later, it still is!

What’s one fun fact about you?


I am an online missionary for Global Media Outreach (www.globalmediaoutreach.com) where I get to encourage, pray for and disciple people from all across the world including Africa, Asia, Iran, Iraq, Canada, Europe and more. We are able to reach people who may have no other way to hear the good news of Jesus and His amazing, powerful love for them.

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March 9, 2015 0 Comments

4 of the Best Web-Based Organizational Tools

Staying organized is at the top of the list for success in a home-based career. When you don’t have a typical office to report to, the organization of your day and work falls to you. Luckily there are numerous web-based organizational tools to help you succeed!

Utilizing project management and organizational tools may sound like more work at first, but once you have them in place, they truly keep you on task, allow you to remember everything, and simplify your life.

We’ve compiled some of the best, most well reviewed tools so you can focus on career success while having your organization covered. These tools help you to manage projects, life, and everything in between so that you don’t miss anything.

Trello

Trello is an effective tool that utilizes lists for project and task organization. It allows you to create master lists (Boards) and then tasks under your Boards to stay organized. On one screen, you can see the big picture of your projects within your projects, keeping priorities at the top. Trello is free, has a simple interface, and is intuitive to use. Click here to check out Trello.

Basecamp

Basecamp is another project management tool that works very well for individuals, companies and organizations. Since you can assign tasks and organizing within your organization, it’s perfect for those working from home within a company. Similar to Trello in using checklists, you can organize clients, projects, and assignments in a simplistic manner. Basecamp has a free trial then starts at $20/month.Click here to check out Basecamp.

Google Docs

Google Docs is a free, easy-to-use tool within Google. If you have a Google or Gmail account, you’re set! In Google Docs, you’ll find Google Docs, Google Sheets, and Google Slides, which allow you to create documents, spreadsheets, and details presentations. The best part of it all is that you can share your Docs with your company, clients or employers, and everyone can edit documents from their own computers. Google Docs automatically save, so you’re good to go as you work. Google Docs is free to use, and it’s a very easy way to keep important documents organized and easily shareable. Click here to check out Google Docs.

Dropbox

Dropbox has become very popular in recent years, and for good reason. It’s the perfect place to share, organize, and store online files, photos, videos, and so on. When you download Dropbox, you can keep the feed on your desktop, so when anyone from your team uploads a new file, you can access it instantly. Dropbox is also web-based, so you can login and access your files directly as well. It’s an easy way to free up space on your computer and share files easily without utilizing email. It keeps space clean and creates a central place to find any file. Click here to check out Dropbox.

The best way to stay on top of your to-do list for a successful home-based career is to stay organized with any one of a number of web-based organizational tools. These tools were developed to help you succeed!

Check out these other great articles about productivity / time management as a work from home professional. Also check out our current job postings for mom professionals.

(Image courtesy of holohololand at freedigitalphotos.net)

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February 25, 2015 0 Comments

Network like a Pro: How to Make a Flawless First Impression

If you make your living doing freelance work, you understand the perks and drawbacks of such a lifestyle. You save money on gas and time spent on long commutes, and you can largely set your own schedule. But you are also responsible for finding new clients to keep business humming, which can be one of the toughest challenges. To maintain your work-from-home contract career, new business is a must.

So what’s one of the best ways to gain new contacts? Network like a pro! Here are three tips for making a strong first impression and upping the odds you’ll walk away from a networking event with new business.

Accessorize With Taste

Your appearance is what people notice first. While you may have a free-spirited sense of style at home, rein it in for cocktail hour with your peers. A flowing gypsy skirt and arms full of bangles may suit you well normally, but this laid-back look will paint you as flighty before you’ve even said hello. Instead, opt for subtle fashions and clean accessories. Think stud earrings, a delicate silver necklace and a sophisticated tote from a high-end brand.

Aim for Elegance, Not Attention

A tight-fitting outfit that hugs all your curves may get you some lasting glances at a nightclub, but it’ll just make people take you less seriously in a professional setting. You can (and should) still show a sense of style without looking like you want attention. Plunging necklines and short hemlines are a no-no, even if the event is set in the evening at a posh bar.

If you’re jonesing to wear black, your signature color, add some class and style with a jumpsuit. Something like this Dolman Jumpsuit by Feel the Piece is professional but youthful. Not feeling the jumpsuit? A dress is always a stellar choice. You can layer a Chevron Sheath Dress by The Limited with a well-tailored blazer and pumps for a fancier event or pair it with a soft cardigan and ballet flats for something more casual. You’ll exude taste and charm, without sacrificing modesty.
The most appealing part of your outfit? Your confidence. Throw your shoulders back, put a (genuine) smile on your face and be proud of the reputation you’re building.

Articulate Who You Are

Enough about your apparel; it’s time to talk about the other elements of nailing a first impression. You’d be surprised by how many common-sense rules many women forget when they enter a business setting. Give a strong handshake and make direct eye contact. Don’t forget to hand over a business card before saying goodbye to a new acquaintance. Another good tip is regarding something you may not usually think twice about, which is how you introduce yourself. Typically you say hi and state your name, right?

It’s been found that females often only say their first name, and do so in a long, drawn-out or even singsong manner. “Hi, I’m Liiiiiiila. This makes you seem juvenile and less intelligent. Instead, you should confidently state your first and last name. “Hi, I’m Lila Everson.” This will make you appear powerful and in control, and leave a more lasting impression on your new colleagues. And last, but not least, know how to communicate what you do. If someone asks about your business, be ready to concisely say, I facilitate relationships between children’s shoe-makers and department store buyers. Hemming and hawing is unpolished and unprofessional, and trying to be too clever with a response almost always backfires.

As you prepare for your next networking event, view it as a job interview. In a lot of ways, that’s exactly what it is. Be deliberate about the outfit and accessories you choose, work to project an air of confident approachability and remember the best practices of networking like stating your first and last name, keeping eye contact and quickly sharing the basis of your business. Network like a pro! You’ll not only feel much more assertive going into the event, but you’ll also impress your peers and increase your chances of gaining valuable contacts and new business.

Check out these other great articles about networking as a work from home professional. Also check out our current job postings for mom professionals.

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July 15, 2014 0 Comments

5 Social Media Lessons for At-Home Businesses

If you work from home, online marketing may be key to your success. Strategic use of social media can maximize your reach and resources including skills, successes, contacts and supporters (particularly those who can give you a professional reference). You don’t need to blanket social media. Your time is limited, so focus on key sites you are comfortable using and attract the type of customers you want. Here are five strategies to get you started.

Link In to Other Businesses

If you aren’t already on LinkedIn, you need to get on it. “LinkedIn is today’s Yellow Pages,” says Brad Friedman, a Denver-based social media consultant. “Business introductions are made, potential deals discovered and new employees or employment opportunities” happen on LinkedIn.

According to the latest stats from eBiz/MBA, LinkedIn is the third most popular social media site in the U.S. If you aren’t familiar with it, think of it as a business-minded version of Facebook. It’s free, easy to use and offers great online networking resources.

Even the Smallest Business Needs a Website

Get a website. It will help people find and contact you because even the Yellow Pages is online!

While today’s DIY technology makes it relatively easy to build a basic website, consider outsourcing this to a local firm that specializes in small business marketing. This way, you will (1) make a contact in the community, (2) support another local business and (3) get it done right by someone you can physically meet with if necessary.

A competent Web service will provide or refer you to a skilled writer who will ensure your site content is appropriate, relevant to your business, and optimized for search engines with keywords and metadata to boost visibility in Web searches. Request a WordPress-based site, which provides a back-end content management system that you can easily maintain on your own.

Use your site to blog about your product or service. Ask customers for permission to feature them and how they use it. Write about issues that customers need to know about, and provide links for more information. Invite them to comment or guest blog.

Make a Separate Facebook Business Page

If your business is a B2C (Business to Customer), you will likely benefit from a Facebook page. Be sure to create a separate business page for it: don’t combine business with your personal profile. Use Facebook’s tools and suggestions to create a page that works.

Why Facebook? Because it’s nearly impossible to be entirely free of it. According to the Pew Research Center, 57 percent of all American adults and roughly 73 percent of teenagers use Facebook. Even half of all Internet users who aren’t on Facebook live with someone who is.

A Facebook page extends your business reach and acts as a kind of super magnet for your product or service. Keep your page tightly focused. Take for example a company like LifeLock. People who visit their Facebook page get the information they expect and judging from the numbers who Like it, find value in it.

Make Real-World Connections Through a Business Meetup

Meetup.com helps organize social and business groups in a given geographic area. Use it to find a business group that matches your interests. Many Meetups are free while others charge a small fee to help cover meeting room costs and other expenses.

Also attend Meetups that attract the kind of customer you are looking for. It’s not unusual, for example, for a writer to attend a Web developers’ Meetup and vice versa. In addition to finding potential customers, it’s an opportunity to learn about the issues customers face and gain insight into their interests and concerns.

These social sites will allow you to get “out” even if you work from home. Online marketing provides a great way to market yourself while being able to stay home with your family.

Check out these other great articles about marketing and social media as a work from home professional. Also check out our current job postings for mom professionals.

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June 2, 2014 0 Comments

How I Grew my Virtual Business by 50% in 3 Months

In 2013, I boosted sales by 50% in 3 months, while also cutting my stress and workload by about 25%.

Before I get into the details of how to make money online, first you should know about a very special group of 15-year-olds running a Billion-dollar business.

Yes, that’s Billion with a “B”…

Miraculous Billion-Dollar Teens

In their personal lives they can be air-headed and make bad decisions clouded by hormones.

For some of them it’s a miracle they even graduate from high school.

YET…

When they yank on their work uniform suddenly they’re *the* heartbeat of McDonald’s, one of history’s greatest business successes.

Collectively, this teenaged staff (still too young to buy booze) are serving 70 Million people every single day!

…while getting almost ZERO complaints and making a tidal wave of sales… day after day after day… predictably, successfully, profitably.

YET…

You and I – as smart, proud entrepreneurs and salespeople – struggle to manage our load of 20 – 30 active prospects, projects, and customers at any given time.

We follow-up inadequately with new opportunities, we often ignore our best customers, and quickly fall behind on paperwork and filing taxes.

What’s wrong with this picture?

It’s simple.  The solution is SYSTEMS.

Let me use fiery NASCAR driver Danica Patrick to explain…

Tim VS. Danica – It’s ON Like Donkey Kong

Let’s say Danica challenges me to a 1/4 mile drag race – fastest down the strip wins.

She gets to drive her fire-breathing, 750-horsepower NASCAR race car.

Me, a far inferior driver, is allowed to race my everyday, 200-horsepower Mustang.

I would get destroyed.

BUT…

If we swapped cars, I’d crush Danica.  Every. single. time.

How can that be?  After all, she’s *such* a better driver than me!

Well, a car is nothing more than a big system, made up of a bunch of smaller systems: cooling system, fuelling system, steering system, etc.

When I’m driving Danica’s 750-horsepower race car, I’m a fairly average person running a world-class machine – just slam on the gas and keep it pointed straight down the track!

Because the race car’s systems makes it SO easy to go really fast, instantly I’m smoking Danica every single time.

When Danica’s in my (much, much slower) 200-horsepower Mustang, she’s a world-class driver running a fairly average machine.  Even though she could handle so much more, she’s completely limited by the system she’s running.

And *this* is the major difference between entrepreneurs and McDonald’s….

You Are Handicapped By Your Systems

You are like Danica driving an everyday Mustang.  You’re a world-class talent being completely held back by the systems you’re running in your business.

You’ve probably got ho-hum systems to get new customers / clients / investors.

Ineffective systems to complete paperwork and reporting.

Maybe even inefficient systems to produce your product / service.

But McDonald’s?

They’re a bunch of 15-year-olds driving Danica’s 750 Horsepower race car – fairly average workers driving world-class systems, producing world-class business.

The Kids of McDonald’s make Billions while entrepreneurs burn the midnight oil scratching out a living.  Always remember…

Stellar systems, driven by average people,

Will always beat

Stellar people running average systems.

My Path to Systems and Increased Profit

Since 2003 I’d read The E-Myth (Micheal Gerber), Built to Sell (John Warrilow), The 4-Hour Workweek (Tim Ferriss).  All of these books were inspirational but short on details.  I struggled.

My marketing business – Tim Francis Marketing – was growing.  In 2012 it hit a plateau.  I couldn’t possibly take on another stitch of work – I was maxed out.  Or more accurately – my business model was maxed out.

Then in 2012, I read Work the System by Sam Carpenter, which rocked my world.  Best book on small business systems out there.  I immediately took the Work the System Group Coaching, offered by Sam Carpenter and Josh Fonger.

Over the course’s 3 short months I adapted the general lessons they taught – intended for any kind of small business – specifically for my 100% online, virtual business.  I’m sure you’d agree running a business entirely online with staff around the world in multiple time zones is far different than a brick-and-mortar factory or warehouse.

With my first few systems in place, I was now ready to hire staff.  I turned to HireMyMom.com and had two winning applicants working for me within weeks, each executing systems I’d created just a few weeks previous.

In the end, the revenue of my small marketing company soared by 50%, and my work week lightened by about 25% – from around 60 hours to only 45 hours / week.

Today the process continues.  I haven’t reached Tim Ferriss’ 4-Hour Workweek, nor have I reached Sam Carpenter’s 2-Hour Workweek… yet.  But I’ve made some colossal strides forward and sincerely hope I can help you learn how to make money online too.

Onwards and Upwards,

Tim

– – – – – –

Tim Francis teaches How To Systemize Your Virtual Business at http://www.SmoothOnlineSystems.com.  Tim also runs his marketing company, which has clients in CAN, USA, and AUS, spanning from $150K in sales all the way up to $100MM.

Check out these other great articles about home-based business as a work from home professional. Also check out our home-based job descriptions and current job postings for mom professionals.

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April 30, 2014 0 Comments

Why Having a Third Space is Good for Your Business

Have you ever thought of using a coworking space or a business incubator to give you that “third” space for your home business? We all know working from home really is a big challenge. If you have young kids in the house, taking a conference call is hard to schedule between nap times. You want quiet to be able to do your work and knock out that client project. But you don’t want that eerie quiet that suddenly sets in when you go, “uh-oh, what are the children doing” and you find the dog getting a makeover. When you do get out of the house to take that client meeting, you are either meeting at the client’s location or you have picked your local coffee shop. Neither place really gives you a chance to show that you are a professional running a professional enterprise. Plus, when working only from home, it’s just you having to work on your projects all by yourself. One of the biggest benefits of working in an office environment is that you are surrounded by your peers. You can bounce ideas off of them, have conversations, and get inspiration on how to tackle problems. Adults need adult time too, away from the kids every now and then.

What you need is a good “third” space to give you the things that your home office just can’t give you. There are many kinds of “third” spaces out there that help get your business moving to the next step. Think about joining a coworking space that has a good vibe and gels with the business you are building. There are coworking spaces that cater to programmers, artists, makers, marketers, and professional services. Some of the best coworking spaces have a nice mix of these kinds of people in them. Coworking gives you a chance to have that professional adult time and work on business problems and get access to a professional office environment, conference rooms, and have a real business address. You know, someplace that you would feel good having a meeting with a client. Many of the coworking spaces offer programs to help you with your business. Session speakers, hackathons, and other networking events are usually part of the membership fee.

Also over the last few years, business incubators have opened their doors up to more than just tech companies. The incubator I am involved with has a mix of tech, legal, marketing, healthcare, and retail companies. In the same vein of coworking, you get a professional space with some additional support from programs that might be offered by the local venture capital firm, university or community college to help with your business. All good resources to have, especially if you need to have a summer intern to knock out that branding project you have not had a chance to get around to.

It is long winded, but here is the point. Get out and socialize your business. Make connections, build a network of like minded entrepreneurs that are willing to help each other. The best place to start is in a coworking space or business incubator. Make the time for yourself to pursue your business objectives. Even if it is just one or two days a week, you’ll find that being a solopreneur isn’t so lonely when you find others that are just like you trying to solve the same kinds of problems.

Check out these other great articles about productivity / time management as a work from home professional. Also check out our current job postings for mom professionals.

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January 14, 2014 0 Comments

Challenging Times Call for Creative Hiring Solutions

In today’s economy, many businesses are having to downsize and cut back expenses every place possible in order to survive. This includes letting valued employees go – often times with much regret. And unfortunately some believe our economy will not improve for a couple of years. So what are businesses to do? How do you support and grow a business if your employee pool is or will be dwindling? Are there creative hiring solutions?

Outsourcing is a Creative Hiring Solution

The good news is that many businesses are finding a perfect solution in outsourcing to independent professionals. These professionals offer the same skills and experience as an on-site employee yet they work as an independent, not requiring employee benefits or office space. One of the largest pools of independent professionals is mom professionals who have left the workforce voluntarily or involuntarily.

Many of them are looking for ways especially now to help supplement their families’ income. And in some cases support their family altogether if their spouse has been laid off. These professionals are experienced and educated but are seeking the freedom and flexibility to work hours that are more conducive to having a family. Some of them work part time and some work full time. Some of them work on an hourly basis and others work on a salary or by the project. What’s great for them and for the company is that studies have proven that a person’s productivity actually goes up when working from a home office. This is at least partly due to the fact that independent workers want to prove themselves and go above and beyond expectations to ensure the work keeps flowing to them.

A Win-Win Solutions

The beauty of it is that these creative hiring solutions is a win-win for the company and the professional. In the majority of cases the company saves on payroll and employee benefits and the professional is pleased to have flexible work and puts forth his or her best effort to make sure the work keeps coming in. For more information on hiring at home professionals, visit www.HireMyMom.com.

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Lesley Pyle is the founder and president of HBWM.com Inc. which includes the national association of Home-Based Working Moms helping moms network, learn and grow in their role as a Home-Based Working Mom and HireMyMom.com connecting at-home Mom Professionals with home-based jobs and projects in virtually every career field.  Pyle has been featured in numerous publications including Forbes, Entrepreneur, Wall Street Journal, USA Today, Home Office Computing, and many others.  Twitter @lesleypyle and @hiremymom

Check out these other great articles about tips for mom as a work from home professional.Also check out our current job postings for mom professionals.

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January 3, 2014 0 Comments

Hiring a Virtual Assistant Will Help You Grow Your Business

What VAs Provide their Clients and How it Has Helped Their Business

As a home based entrepreneur, most of us look forward to getting to the point where we need to outsource work. If we are outsourcing, we must be busier than we can handle and looking to lighten our load. If that’s the case, you’ll want to take a look inside the opportunities available to home business owners in hiring a virtual assistant (VA).

What is a Virtual Assistant?

If you have not heard of a Virtual Assistant, they are “highly skilled professionals who excel in their given area of expertise. They provide extensive marketing solutions, administrative support, proofing, editing, website design, bookkeeping and many other specialized services for entrepreneurs, small businesses, authors, and others who want to bring their business to a new level. VAs work globally taking advantage of all the many benefits the Internet offers,” Diana Ennen, author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA, says.

Ways A Virtual Assistant Will Grow Your Business

“A VA can help a client’s business grow in so many ways.  One of the main reasons a person hires a VA is to just take over the daily administrative tasks so they can focus more on their clients and customers, thus making more money and growing their business.  But once the immediate tasks are taken over by the VA, they can start to move into more of a partnership.  A VA can become the second in command for the client.  When the trust grows over time, the VA starts to work with the client’s customers, also helping to make even more money and allowing for their business to grow,” Carolyn Berg, Virtual Assistant/Owner of CyberOffice Solutions, LLC says.

Another way a VA can help a client’s business grow is research.  Most business owners do not have time to do research on the internet or make updates to databases, etc. A VA can handle research as well as help search new business alliances and opportunities.

“Carolyn Berg has been my Virtual Assistant since December 2006. She handles many responsibilities that allow me to develop and market my business. She maintains my online newsletter, creates campaigns, makes calls to clients, creates marketing packages with desktop publishing and overall, keeps me on track. She is always willing to assist me, and she has made some great suggestions toward building the business,” Tom O’Brien, owner of Tom O’Brien Productions, in Washington, CT shares.

A Virtual Assistant is a Business Owner

A virtual assistant is not only an assistant to other business owners, they are business owners themselves. They understand the ins and outs of running a business and know what is involved in owning a home based business. “VAs have a unique way of looking at problems from a business standpoint. Many of them have had their own growing pains and dealt with them which is a big advantage to businesses who use our services,” Candy Beauchamp, CVA, CRESS OffAssist says.

“I use three VAs in my business. I have my main VA who performs administrative tasks for me, another who does my accounting and a variety of others I bring in for special projects such as designing a brochure or doing research.  If I was doing all of this work, I would never have time to see the number of clients that I am able to see and consequently wouldn’t be able to achieve the income that I now can.  Beyond that, they have added capabilities to offer services to my clients that I either don’t have the skills to do or don’t have the motivation or time to do. VAs have given me back time and created a broader range of services that I can offer to clients,” Brad Farris, Anchor Advisors, Ltd, in Chicago, IL, adds.

In today’s world, you don’t have to be in a big office building to have an assistant. You simply need to look online for the many talented VAs out there. I’ve found hiring a Virtual Assistant to be a great way to help manage and grow my business.

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Lesley Pyle is the founder and president of HBWM.com Inc. which includes the national association of Home-Based Working Moms helping moms network, learn and grow in their role as a Home-Based Working Mom and HireMyMom.com connecting at-home Mom Professionals with home-based jobs and projects in virtually every career field.  Pyle has been featured in numerous publications including Forbes, Entrepreneur, Wall Street Journal, USA Today, Home Office Computing, and many others.  Twitter @lesleypyle and @hiremymom

Check out these other great articles about tips for mom as a work from home professional.Also check out our current job postings for mom professionals.

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