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November 1, 2021

How a Social Media Manager Can Help Reduce Your Stress and Make Your Online Presence Soar

As a business owner, you have a full plate. Chances are some of the things on that plate include managing your social media accounts and conducting promotions. Social media promotions are the lifeblood of many businesses. They also require time and expertise and may not be your strongest suit or even an area of interest.

You can’t quit social media. But, you can hire a social media manager to make your life easier and increase the quality and effectiveness of your social media presence. If you think that sounds expensive or like a lot of work, hear us out about how bringing a social media manager onto your team can reduce your stress and workload while changing your online presence for the better and creating meaningful results for your business.

The Basics

There are four main steps to running a social media promotion. At a high level that includes:

  • Setting goals for the promotion.
  • Creating an offer and making a plan.
  • Communicating the offer.
  • Assessing your results.

Let’s look at how a social media manager can enhance each of these areas for better results.

Setting goals

Ideally, your social media promotions will drive more business, reach new customers, and cement loyalty with your base. Because it’s essential to identify what you want to achieve at the outset of any communication activity, goal setting is the first step for online promotions.

As you embark on a promotion, your goals may vary. For example, your goal could be expansive–like attracting 500 new followers. Or, it may be specific, like selling a certain number of products within a particular time frame. Either way, setting clear goals for the promotion is the first step.

When you work with a social media manager, the goal-setting process grows and is more expansive. You’ll work together to take a broader look at your social media presence and think about where you want to go in the short- and long term.

The social media manager can create an overall social media strategy that broadly supports you based on your business and growth goals. Often, the strategy will include promotions with specific goals aimed at particular audiences and in distinct timeframes. 

For example, a social media strategy may span six months and have four promotions across three different platforms. One of the promotions may be aimed at attracting new followers and one may seek to reward your best customers with a special offer. Each requires a different approach, which the social media manager can identify.  

As part of goal setting, the social media manager will set specific desired metrics for each promotion. The metrics serve two purposes. 

  • Helping the social media manager develop the right tactics to share the message and refine her approach over time. 
  • Providing a view into how different promotions perform. This knowledge can drive decisions on future promotions and provide important insight into what matters to your customers.

Creating an Offer and Making a Plan

The next step in social media promotion is to create an offer. Many business owners have a feel for the types of promotions that move their business forward and often return to the same well when creating new promotions. While this approach can be practical for a while, in the fast-moving environment of social media, these promotions can fall flat and stop delivering.

When you work with a social media manager, she will include your preferences and historical offerings into the planning process. But, she also has the skill set to create new and different types of promotions that can help keep your content fresh.

With insight into the types of social media campaigns that other companies are doing and knowing more about how those efforts are working, a social media manager can identify the promotions that make the most sense based on your objectives. She can also explain the ins and outs of the process based on her experience.

In addition, she will bring you new promotional ideas–some of which may push the envelope beyond your comfort level. But, it’s still helpful to have a sense of the universe of promotional opportunities and see where the market is going.

Once the two of you agree on a strategy and goals, your social media manager will create a calendar of promotions and posts aimed at realizing your goals. 

Part of this process includes selecting the right platform for your message. Social media managers understand the nuances of different social media sites. So, they can conduct detailed audience analysis to determine which social platforms are most attractive to your customers while creating plans to develop new audiences. 

The calendar will include plans for optimizing your posts with keywords and the right hashtags so people can find your company and see your promotions. 

The calendar may also include opportunities for paid posts to boost your exposure at crucial inflection points and with specific audiences. In some cases, your social media manager may recommend a partnership with a key influencer.

Your social media manager will look across the plan to ensure brand consistency across platforms to ensure your promotion consistently reflects the right tone. And, she will make sure that the timing of each promotion makes sense and fits into the broader plan.

Communicating the Offer

When communicating the offer, a good social media manager does the heavy lifting. She will move into creative mode to produce the media used to share your message and the specifics of your offer. This can include:

  • Developing social media content, such as writing posts, taking photos, making graphs, creating memes, and developing infographics.
  • Creating video scripts, sourcing talent, and producing video work.
  • Finding related content that can be cross-promoted through your sites.
  • Updating your company’s profile pages to reflect the latest information about your promotions.
  • Responding to comments and posts on your behalf. This includes answering questions and sharing regular updates with you in a summary.
  • Integrating customer data from other platforms and other social media sites and using email and website traffic to ensure that your promotion and message find the right audience.

 

Assessing Your Results

At the end of each promotion, your social media manager can analyze engagement across platforms. She will determine how each post performed and tie that work back to the goals established at the beginning of the project. 

If posts or promotions are falling short of goals–or if something is taking off–she can adjust the plan and the calendar to keep you moving in the right direction.

At specific time increments, your social media manager will sit down with you to discuss progress and help set new goals.

Finding a Social Media Manager

Working with a social media manager doesn’t have to be expensive. Many excellent social media managers work as contractors and find clients through niche sites such as HireMyMom. 

If you can offer flexibility and a remote job opportunity, you are well-positioned to find an experienced resource who can help your business grow and make your social media content sing.

When you use HireMyMom, you have access to a dedicated pool of professionals looking for remote work. Because HireMyMom charges job seekers a fee to access job listings, all our job seekers are serious about finding work. And, the volume of resumes that flow in is more manageable than the numbers that arrive when jobs are advertised on free job sites.

Tell us About Your Experience

We’d love to hear about your experience working with a social media manager. Please drop us a line and let us know how the partnership changed your social media presence and helped you realize your goals. 

 

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May 15, 2017 0 Comments

4 Types of Content to Post on Social Media

We all know how important it is to have an online presence – especially on social media.  It’s a place where we can share information, tell others about our businesses, and hopefully make some sales.

Unfortunately, a lot of business owners utilize their pages incorrectly, and don’t post content that intrigues the reader to build a relationship.  Today, we’re sharing tips to build your page, keep consistently posting content, and eventually – make that sale!

Value

When readers come to your page, they’re likely somewhat interested in you and/or your product or service.  They want to know that you’re an expert, and that you know what you’re talking about.  Make this easy for them!

Use your page to post thought-provoking, valuable content that answers their most burning questions.  You can post your own blogs, syndicate articles and blogs from outside sources, and do tips, advice, and Q&A posts that will share your knowledge with your readers.  While it may seem counterintuitive to give away your knowledge for free, it gives your readers some trust in you, making it easier to hire you someday.

About You

Whether it’s a behind the scenes post, news about your business, or information on your latest hire, readers like to get an inside glimpse into your business.  Social media can be fairly casual, so it’s the perfect place to go live with tips, share something personal (but relevant), and communicate with customers.

Share some personal things about yourself and your business – it doesn’t always have to be so formal!

Inspirational

We’ve all seen the inspirational quotes and graphics going around social media.  They might seem simplistic, but they’re easily shareable and provide your readers with a “feel good” message.  As we mentioned before, not all content has to be so heavy and information-filled.  It’s fun to mix in positive messages, tips on a graphic, or other fun content that will be easily shared.

When your graphics are shared, it’s more likely that more people will like your page, growing your following.  Be sure to include your website and business name on each graphic, and work to create your own content versus taking from others.  It’s fine to share directly from another page (with proper attribution, of course!), but creating your own graphics is much more powerful.

Sales

Last but not least, we come to sales.  This is because very little about your social media profiles should include sales information!  Once you’ve given lots of good content, it’s fine to ask for the sale.  You can run an interesting promo, offer a discount code to social media followers only, or something else that involves a direct ask to your products or services.

Again, this should be a small, small part of your strategy! Don’t drive away sales by constantly asking for them.  It’s important to strike a balance between value, solid information, fun information about your company, and finally – the sale.

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January 9, 2017 0 Comments

4 Top Tips for Using Facebook for Business

Facebook is an important and useful tool for promoting and sharing as your business.  Whether you’re a business owner, post content for other companies, or simply promote your services via social media, using Facebook effectively is key.

Read along for some top tips to ensure that you’re utilizing Facebook in the most effective ways.

Stay consistent

Consistency is key, and it’s the way to keep your readers engaged with your brand and its content.  If you’re posting very sporadically, no one gets to know you.  Try to avoid posting five times per week, followed by once per month, followed by 3 times per day.  Get into a routine that suits your content and schedule, and make sure that it’s realistic.

To start, figure out how much time you have to create content.  If it’s one hour per week, determine how long it takes to create each post.  You’ll also want to factor in consistency here and determine if this will be feasible as an ongoing schedule. From here, create a content schedule that includes the content that will be posted with the date and time.  If you’re able to do this weeks or months in advance – even better! Do what you need to do to establish a routine that is consistent and doable for your schedule.

Visual appeal

Your posts can’t simply be informative, they must also look nice. Articles can simply use the attached photo or a stock image, but your quotes, tips, and customized posts need to look their best and match your branding.  Facebook is a very visual platform, and posts containing graphics often per

You can utilize programs such as InDesign or Illustrator to create graphic posts, or simply use free online tools like Canva, Pablo, or PicMonkey.  These sites allow you to upload images, add text and/or shapes, and so on.  You’re able to create stunning posts in a matter of minutes, and it’s much better than constantly borrowing graphics from others.

Avoid selling

If you have a business, your first reaction in using Facebook for business is likely for sales.  Unfortunately, this isn’t the best course of action for social media.  It’s tempting, especially with a large, engaged audience, but it’s not ideal.  This doesn’t mean you can never feature your products and services, but they should always include the benefits to your prospects.  Additionally, you’ll still want to keep these posts to a minimum.

Your goal, in using Facebook for business, is establishing a presence, as well as establishing yourself as an expert in your line of work.  Provide a generous amount of valuable information to your readers, and they will realize that you have a lot of knowledge in your area.  You can also provide tips, advice, product usage information, benefits of using your type of services, inspirational quotes and information, and much more.  Keep your information varied and interesting, but ensure that 75-80% is valuable versus salesy.

When you do post something that could lead to a sale, your audience will be more likely to receive this favorably, since you are the expert and they’ve valued your free information so much so far.

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June 25, 2015 0 Comments

4 Top Tips for Social Media Success

Social media is a key component to a successful business and professional life.  Whether you have your own business or simply want to share information via your own social media channels, it’s important to have some best practices for social media success.

While there are many tips, tricks and “rules” out there to succeed online with social media, here are some of the top professional tips for your profiles and business profiles that will set you apart.

Don’t leave it blank

Whether you started and abandoned a business or you simply lost time to update your Facebook page, do not leave blank profiles! If you know you aren’t going to ever update your business page or your LinkedIn profile is 5 years out of date, it’s best to simply delete it (or never start one to begin with, if you’re considering it!)

When business prospects or potential employers see these profiles, it can be confusing.  What message are your profiles giving off?  Is your business closed?  Are you out of touch with online technology? Be careful of keeping profiles open that you don’t plan to use or update at least semi-regularly.

This also goes for your information – is it updated? Make sure that the image you’re giving off is reflecting what’s current and accurate in your life.  It’s important that you keep your profiles up to date, especially if you’re in the job search market.

Update regularly

Updating is key to using social media as it was intended! While updates of what you’re eating can be great if you’re a food blogger, do your best to provide the best value possible.  Even if you don’t have your own business, what’s an area of expertise that you can post on?  You can still provide value to your audience!

This is especially crucial if you own a business, or if you’re seeking employment.  Employers these days absolutely look into your social media profiles, and the more you can show your expertise, the better.

Keep it separate

Do your best to avoid sales on your personal page.  This isn’t to say that you can’t be friends with your clients, but keep selling to your business page(s).

When you’re constantly utilizing your personal profiles for business, people may decide to unfollow you or at least, may become annoyed with the pushing.  It’s much easier (and up to them to follow) to sell on another page that’s dedicated to your business or sales.  People use personal profiles for personal reasons – keep 90% of sales and business posts to your business pages.

Decide what’s necessary

You don’t need to have a profile on every site, and doing so will likely drive you crazy and drain your bandwidth! Choose a few key profiles that you enjoy, or a few key profiles where your customers and prospects are likely to be.

The top profiles that will offer the most bang for your buck will be Facebook, LinkedIn, and Twitter.  Although, there are so many industries where Twitter is irrelevant.  Are you a visual company, or do your interests lie in that realm?  Pinterest may be perfect for you! Look into the profiles that will help you both personally and professionally – and choose ones that you’re willing to use on a consistent basis.

(Image courtesy freedigitalphotos.net)

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