social media posts

January 22, 2018 0 Comments

5 Ideas for Social Media Posts

We all know we need to be on social media for our businesses, but what do we post? It can be tough to come up with content ideas to keep your page fresh. Consistency is a big component of doing social media well, so having some options is great idea.

Read along for some of our best tips to creating a variety of types of social media posts.

Use snippets

You don’t have to reinvent the wheel every time you post! All of those blog posts you write? You can cut those into tips and bite-sized pieces of information for your social media posts.

You can include snippets that include: the benefits of your service, one tip out of a list from your blog posts, or industry information that you can put into “fun facts” or “statistic” kind of posts. Just be sure to cite your sources!

Tips and advice

Become the expert in your field. Not only does this make you look very knowledgeable, but it provides content on your social pages. Just as we mentioned above, you can create tips and advice in your blog posts and share that information on social media.

If you don’t write a blog, or don’t include many tips in your blog, you can put tips into a nice graphic format and post them. Everyone likes small bits of information that they can read and share, and it shows that you’re willing to provide value to your readers.

Syndicate information

You can use relevant outside information for your posts, as long as you cite sources and/or link back to the website where you found them.

You can quote statistics, link to blog posts, or relevant industry websites that may provide information that your audience is interested in. You don’t need to have all the answers, but you can fill in the gaps with information from other trusted sources. As always, remember to note that you’re sharing information, give proper credit, and don’t pass it off as your own work.

Ask your audience

Ask questions! Polls are always fun, and if you’re unsure about a product or service offering, what better way to find out than to ask current or prospective clients?

You could even do a fun hashtag, such as “AskAQuestionWednesday where you pose a different question each week. Make this fun! You can do drawings once in a while for something small, or for a 30 minute offering of your service for one lucky entry.

It’s important to note that while posing questions is a great start, you have to gain participation. Offering something small once in a while is a great way to generate interest!

Be inspirational

Anything that is “feel good” is always welcome on social media. Whether it’s quotes, raving testimonials and reviews, or inspiring stories, people like to read positive information.

Give them a beautifully designed graphic quote to start their day, or share a story about someone overcoming something extraordinary. You should stick to industry posting most of the time, but it never hurts to branch out and reach more people by sharing useful, happy content as well.

Success on social media isn’t far away! Use content that you’ve already worked hard to create, utilize outside content to share with readers, and use some positive, motivational content to inspire your readers.

Written by Jessica Nicklos

January 25, 2016 0 Comments

How to Create Visually Appealing Social Media Posts

Social media is a great place to share information, establish your status as an expert in your field, and interact with fans and customers. According to Hubspot, content with visual images receives 94% more views than content without visual images! In addition to this, visual content is 40x more likely to be shared than text content.

These stats are very important, and show the importance of visual content in your marketing campaigns. From your blogs to your social media posts, be sure you’re including visually appealing images as much as possible!

Use a program

You don’t have to use fancy programs to create catchy graphics! Try easy-to-use graphic design programs such as Canva.com or PicMonkey.com to edit photos and create images. Simply select the image or type of post you’d like to create and follow the steps. Canva includes numerous images and layouts that are ready-to-use, and you can also upload your own images.

These programs offer extensive font libraries, the ability to add text, photos, layers, and colors, which add depth and dimension to your graphics. It can be a bit of a learning curve at first, but after your first few images, you’ll begin to learn what works!

Space it out

Make sure your images are well spaced and have a good balance of color. When we create images, it can be tough to replicate the depth and scope that we see in more professional graphics.

Between using varying colors to your benefit to limiting the fonts per graphic, this article is a helpful glance into the most important errors to avoid (and tips to include!) in your next image.

Click here for Graphic Design Tips for Non-Designers.

Choose a color

Choosing a color that evokes a certain emotion, if that’s important to your product and/or service. Colors have meanings, which can be used to your benefit in logo and graphic creation.

When you’re trying to portray the enthusiasm in your brand, you might choose yellow. If you prefer to give a calm vibe around your inspirational quote graphic, green is your best choice. Click here for an infographic of color choices of some of the world’s most popular brands.

Brand it

At the top or bottom of all of your graphics, be sure to include your website URL written out (for example, www.hiremymom.com) or your actual logo.

This shows that your graphic was created exclusively for your use, and it also allows people to learn more about you if the image if shared. Since sharing images makes them seen by a much greater audience (think hundreds or thousands more!), it’s important that you’re giving yourself credit.

When creating graphics, consider the traditional design elements while creating something original. Your images should reflect your brand, image you’d like to portray, as well as visually appealing design. The more your image speaks to your audience, the more likely it is to be shared – helping your organization be seen across a much wider scope!

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