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June 22, 2020

3 Powerful Ways Remote Teams Can Help Your Small Business Grow

If you are a small business owner, chances are you’ve faced the challenge of how and when to hire someone to join your team. Many small business owners start out by themselves or with only one or two others, but as the business grows so do the roles and needs. And with the recent mandatory shift to working remotely, more businesses are seeing the benefits of a remote team. But what many may not know is there are many other positives to this virtual work approach.

 

More for Your Money

You get a bigger bang for your buck when hiring remote workers. Job seekers looking for remote work value their freedom and flexibility over an office job and may be willing to work for less than a traditional employee. And many small businesses have found they can fill many roles with independent contractors which is more cost effective than hiring an employee with benefits. 

The average cost of health insurance for U.S. employees is close to $15,000 according to SHRM. When you consider those cost savings, hiring independent contractors for remote work sounds even more advantageous.

The IRS has set guidelines for determining if someone is an employee or an independent contractor. In general, if the business owner is paying for the result of the work, rather than the ability to control how the work is performed, then the position is likely suitable for a contractor rather than an employee.

 

More Specialized

Instead of hiring one person to do a variety of jobs, having a remote team allows you to hire multiple team members each with a unique set of skills. Many virtual professionals today work for more than one person and therefore get very good in a set of skills. No longer do you have to hire an “all-in-one” candidate to do customer service, administrative tasks and social media.

Instead, you could look for specialized talent like:

  • A Facebook ads specialists to create and manage ad campaigns to bring more sales and customers to your business.
  • A customer service person to respond to your customers needs and questions.
  • A content manager to create and manage content for social media, blogs and email campaigns.
  • A marketing person to create lead magnets and other marketing ideas to grow your business.
  • An email marketing specialist to create email campaigns for your customers or to improve the client onboarding processes.
  • A YouTube, Instagram or Pinterest specialist to increase brand visibility, drive traffic, grow your email list and increase your customer base.
  • A virtual assistant to manage your day to day tasks such as email, phone calls, and other routine tasks so you can focus on your business.
  • A project manager to oversee your projects and keep them running.

 

Better Retention 

With remote positions, you can attract and retain quality professionals. In a recent study, 95% of employers reported that working remotely has had a high impact on their employee retention rate.

For moms, working remotely provides the ability to have a better work / life balance. For instance, if a child is sick, mom can continue to work while monitoring their child. In the same way, she can take a break to go watch her child’s school performance and make up the time if needed. Having the ability to work remotely is hugely valuable to moms which makes remote positions very attractive. 

 

Having the ability to hire the right person for the right job and pay a fair rate enables small businesses to grow faster than having to hire full time employees. When combined with all the additional benefits, establishing a virtual team becomes a real advantage for many small businesses.  If you’re looking to grow your remote team, we’d be grateful to help! 

 

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April 15, 2020

How to Use This Time to GROW Your Business 

How is your business doing at this time? Are you thriving, barely surviving or somewhere in the middle?

I know for many, business has slowed. So I want to propose that we make lemonade from lemons. 🍋

What are some areas of your business that you could improve upon?  What are the weak links? Or where do you get bogged down in your business?

These are the areas you could use this time to improve upon and accelerate your growth.

Here are a few ideas on how to use this time in a positive, business growth way provided by some of the talented Mom Professionals on HireMyMom…. who would love the opportunity to work for you right now.

📈 Update or implement CRM to maximize your customer communications and sales efforts.

📌 Get your business on Pinterest to increase brand visibility, drive traffic, and grow your email list! So many businesses are missing out on this huge source of traffic.

🎯 Create or improve client onboarding process. Welcome clients to the company with an informative, value-based email campaigns.

📩 Hire someone to manage your inbox and customer service, so you can focus on what makes your business awesome!

⏰ Automate systems in your business.

📊 Create and update processes and workflows.

💡 Revamp your website and content.

📝 Create new content for social media, marketing and blogs.

💻 Digitize your training manuals and other documentation.

📸 Elevate your branding with lifestyle images or new product images.

🖥 Create an online course to sell your expertise.

🧾 Get your accounting and bookkeeping in order.

🎥 Create webinars from your expertise to attract new clients.

🌿 Create health engagement for your team: wellness check ins, online challenges and more.

How many of these do you need for your business? 

Each of these are jobs that the talented Mom Professionals ♥️ on HireMyMom can help you with!  And I can tell with 100% certainty they will SO APPRECIATE you!

Click here to POST your JOB now!

 

 

 

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Written by
February 5, 2020

7 Essentials To An Independent Contractor Agreement

As a business owner, you often take on the roles of many people. You can find yourself working long hours and doing all of the work by yourself to keep your company afloat. When it gets so much that you can no longer keep up, it’s time to hire!

You’ll want to determine if the job you are hiring for is a contractor role or an employee role. You can learn the definitions on those here and get some additional advice here. 

If you are hiring freelancers or contractors an independent contractor’s agreement will help you outline the details of the work to be performed, terms of the agreement, compensation, and any additional important details. 

In today’s article, we will discuss the importance of a contractors’ agreement and some key components you may want to include when creating one*.

Statement of Relationship

This is the opening of the contract that discloses the parties the agreement is between. The Company name is indicated and from that point on, referred to as “The Company”. The Contractor’s name and his/her company (if applicable) is also indicated and referred to as “The Contractor” from that point on.

This piece of the agreement is extremely important to get right especially when it comes to the contractor being able to prove his or her work status. It protects against employee misclassification.

The contractor-client (Company) relationship is a business relationship, not an employer-employee one.

Scope of Work

This part of the contract highlights the work the Contractor will be doing for your Company. If there was an SOW (Statement of Work) drawn up (which is recommended), it would be included here.

Note: A Statement of Work (SOW) is a document within the contract that describes the scope of work and/or project being performed as well as performance expectations.

Payment and Billing Terms

This is an important part of the contract. Rates agreed upon should clearly be disclosed here along with the terms of billing and form of payment.

The rate of pay should have been discussed and agreed to ahead of time along with any commission rates (if applicable). For payment, it should be discussed with the Contractor how you would like to be invoiced and the payment dates.

Party Responsibilities

This part of the agreement applies especially if there are multiple departments involved within your Company that your Contractor will be performing work for or collaborating with. This is a good opportunity to present the review and approval process, set the standards of communication and to also have your Contractor provide proof of insurance.

Deadlines and Timelines

The Contract term (length) should go in this section of the agreement. If you don’t have one, it’s good to at least set a contract review/renewal date.

If this contract is for a project, the timeline or approximate timeline should be specified. If the project is large enough, milestones can be outlined as well. Clear goals and targets should be outlined. The more details you can include the better. This will ensure clear expectations and communication between yourself and your Contractor.

Termination

Not all agreements work out. Sometimes they have to come to a close. All contracts need to have a termination clause.

The termination clause offers the right for both parties to cancel. Reasons to end the contract should be clearly stated. Some considerations include nonpayment, breach of contract, and business disruption.

When considering the termination timeline most contracts can end with 30 days written notice from either side.

Non-Disclosure/No Compete Clause

Unless your contractor is designated to only working with you at the time of the agreement, having them sign a Non-Disclosure or No Compete clause might be difficult.

If they have more than one client, chances are, at some point, they might be working with your competitors.

You can, however, cater to the non-disclosure specifically in reference to the information you share with them about your company. 

Other Considerations

It’s always advisable to have a legal advisor review your contract before it officially falls into the hands of a Contractor. Once reviewed, it may be able to act as a template for future contract work as well.

 

For more information, see:

 

*HireMyMom.com (HBWM.com Inc.) does not provide tax or legal advice. The material contained herein is for informational purposes only and does not constitute tax or legal advice. Readers should consult with their own tax advisor or attorney with regard to their personal and business tax situation.

We have some amazing Contractors right here on HireMyMom. You can see what other business owners are saying about our services here.

Ready to start find a great candidate now? Click here to get started.

 

 

 

 

 

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October 28, 2019

3 Important Reasons Small Business Entrepreneurs Should Avoid Mega Job Sites

As a small business entrepreneur, you no doubt have been faced with the demands running a business requires. There is always a to-do list a mile long from tracking expenses, updating your website, email marketing and creating social media content with just not enough hours in the day to tackle it all. 

Maybe you have reached that pivotal point in your business where you can begin to set aside a budget and outsource the tasks you either don’t have time to do, don’t have the skill set to do (and don’t desire to learn) and/or don’t enjoy doing so you can focus on more important tasks like revenue generating activities. It’s an exciting step to reach in your business but it can also be a scary and overwhelming one. 

Now that you are ready to spend your valuable time looking for and interviewing potential candidates who are qualified and a good fit for the mission of your business, it’s tempting to turn to mega job sites like Freelancer and Upwork as they can seem like a logical place to start but they aren’t always the best option for small business entrepreneurs and here are 3 important reasons to think about:

 

  1. Overseas Workers

Many of the freelancers and subcontractors you find on mega job sites live outside the U.S. and while you may find their rates to be cheaper than a U.S. based worker there are important factors to consider such as:

  • Language and Culture Barriers. If you are looking for someone to respond to or create emails, social media comments and blog writing, you could be spending more time proofing and rewriting content than actually creating it yourself. Hiring someone to create content on your behalf should have a good understanding of how to represent your brand voice and business. Language and culture barriers can make finding a qualified candidate well versed in U.S. business culture difficult.

    For example, it may be customary and an understood practice in the U.S. for a client and contractor to have a co-creative working relationship with good communication being a “no brainer” but in other countries, this practice is not well understood resulting in you finding yourself constantly having to follow up with your contractor for status updates. Spending more to hire a high quality U.S. based candidate is well worth it in the long run. 

 

  • Legal and Tax Ramifications. You may not be hiring a part-time or full-time employee but that does not exempt you from legal or tax obligations and when you hire workers from other countries those rules and regulations can become even more complex. 

 

  • Time Zone. Hiring workers that are half a day ahead of you can often work against you. Let’s say you are just getting your day started at 10am and wake up to an email from your contractor who is delivering you the project you asked for but it’s plagued with mistakes and issues but unfortunately your contractor is 12 hours ahead of you and are already offline for the day. Now you have to decide if you are just going to fix it yourself or wait another day for it to be corrected versus working with a U.S. based contractor who can respond much quicker and not delaying your project.

 

  1. Mega Job Sites Take A Percentage Of Earnings

Here’s a recent email we received:

“Hello, I am a freelancer who currently uses Fiverr and UpWork to gain writing gigs. I write website content and articles for businesses. I am tired of paying out 20% per project…..”

As a small business entrepreneur, you may not be aware that mega job sites take a percentage of earnings from the freelancers you hire. For example, if a person’s rate is $20 per hour, they can expect to earn around $16 per hour which means freelancers on mega job sites will actually charge more than they should for their work and skill set in order to help offset the fees that are deducted which means you pay more for the quality work you can expect to receive. 

 

  1. Scammers.

Anyone can create a free profile on mega job sites so quality and legitimacy are not guaranteed. As can be expected on such an open platform with millions of job seekers from all over the world, there is the potential for scams: 

  • Freelancers who do not perform the work themselves (so you are hiring someone based on their credentials and they are in turn outsource it to someone else who is less qualified but still charging you a higher rate. Yes, this happens.)
  • Freelancers who have fake reviews in their profiles and they can actually remove negative feedback as well (yes Feedback Removal is a real thing). 
  • Freelancers who have fake identities and therefore claiming to be of different nationality than they actually are. 

This means you will spend way more time than you need to in order to weed through applicants to verify they are who they say they are and can do the work they claim they can do. 

As a small business entrepreneur, don’t let this process overwhelm you. We have talented North American-based mom professionals ready and qualified to tackle your jobs and projects so you can focus on growing your business. The candidates on HireMyMom pay a small membership fee to receive these job leads so they are more serious job seekers who are willing to invest in themselves which also means you will not get 100s or 1000s of applications from a platform that lets anyone sign up and apply for free. 

At HireMyMom.com we are mom owned and mom run. We are entrepreneurs running our own small business. We understand the needs and challenges of both sides and we aim to create a platform that works perfectly for both. Unlike the mega career sites and platforms, HireMyMom.com focuses strictly on home-based jobs and projects that work perfectly for today’s savvy entrepreneurs and modern small business owners just like you!

Over the past 12+ years, HireMyMom has helped thousands of small businesses find the perfect candidate for their projects while helping place thousands of mom professionals in their dream jobs. We do that by providing a platform that brings the best group of qualified and passionate women together with the best group of successful and growing companies who are looking for highly qualified virtual professionals with skills, experience and expertise. 

 

Why Post Your Jobs Hire My Mom

We all know….. Moms are awesome. Moms are reliable. Moms are dependable. And moms make great virtual employees or contractors.

FACT: Over 5.4 million mothers put their careers on hold to stay home with children*. That adds up to a lot of talented women with experience, education, skills and the motivation to find flexible work that can be done from their home office. (*Source: U.S. Census Bureau)

  • Save time.
  • Save money.
  • Save on office space and office equipment.
  • Save Your SANITY!
  • We do NOT take any commissions from You or our Job Seekers!
  • You will have more time to focus on your clients and improve your business.
  • Your project or job is posted to our entire pool of talented work from home candidates saving you valuable time.
  • You save money by not paying high salaries and benefits for traditional employees.
  • You interview, evaluate and decide which candidate is best suited for your business (or you may choose our Small Business Concierge program and allow us to do it all for you).
  • We provide the candidates. You provide the work. We get out of the way.
  • We’ve been around since 2007, and as moms and entrepreneurs ourselves, we are committed to helping small businesses, entrepreneurs and moms find mutual success!

POST YOUR JOB NOW!

Who are HireMyMom Professionals?

They are talented, experienced freelance professionals looking for real work from home jobs in a variety of fields including:

  • virtual assistants / administrative assistants,
  • blogger / writers / editors,
  • social media marketers,
  • marketing / public relations / advertising, 
  • legal & real estate assistants,
  • researchers,
  • graphic designers,
  • accounting / bookkeeping / payroll,
  • web designers,
  • customer service reps / sales,
  • e-commerce specialists,
  • human resources, and more!

POST YOUR JOB NOW!

 

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September 23, 2019

3 Ways A Virtual Assistant Can Help Grow and Scale Your Small Business

When it comes to starting your own business there’s a lot to think about. Although being your own boss can be very rewarding, it also comes with a lot of responsibility which often translates to you wearing ALL of the hats.

In the beginning, this can be manageable however, as your business starts to grow, so do the “growing pains”. There’s only so much time in a day and there’s only one of you!

Bringing someone onto payroll involves training costs, costs for additional office space, furniture, and supplies plus, don’t forget there are government rules and regulations to follow before and after you hire.

This is where having a Virtual Assistant could really come in handy. If you don’t have the funding to grow your company internally, a VA can provide you with the support your business needs at an external level.

What is a Virtual Assistant?

A Virtual Assistant is a real person. They are professionals who provide support to your business from a remote aka “virtual” location. They have their own equipment and space to work in. This means a VA could start working for you almost immediately with minimal cost.

What can Virtual Assistants do?

A Virtual Assistant can help in many ways but typically, they take on the mundane tasks, business maintenance, and customer service that company owners are often too busy to keep up with. This includes:

  • Filtering and responding to emails
  • Managing social media
  • Bookkeeping
  • Fielding and making phone calls
  • Appointment booking and tracking
  • Market research
  • And more

3 Ways A Virtual Assistant Can Help Grow and Scale Your Business

Now that you know what a Virtual Assistant is and the common tasks they perform, let’s talk about the many ways they can help your business scale and grow.

There are three stages to any business’s marketing funnel – customer acquisition, customer after care, and customer retention.

A Virtual Assistant can help you scale and grow your business at each level. Here’s how:

  1. Customer Acquisition

    At a lead generation and customer acquisition level, your VA can:

  • Create and manage your social media accounts.
  • Help you stay up to date with sales and promotions and website content.
  • Perform market research and competition tracking.
  • Help plan and organize events you might host to attract new clients.
  • Answer any emails that come in from potential customers and guide them towards booking an appointment with you (service business) or purchasing a product (e-commerce business).
  • Your VA can also help you form alliances with other businesses by reaching out to them on your behalf.

  1. Client follow up and after care

Once a customer has made a purchase, you want to ensure they are happy and this is also the best time to upsell and promote other services and products you have. You can use your VA to:

  • Contact your customer after the purchase or service to make sure they are happy.
  • Reach out for a customer review or testimonial.
  • Offer an upsell or friend referral incentive.

  1. Customer Retention

    A lot of businesses spend most of their time at the acquisition level but, customer retention is important for company sustainability and is something that shouldn’t be overlooked. Your VA can improve your retention rate by:

  • Reaching out to your customers when they are nearing the end of their product supply or coming close to needing service, to encourage purchasing or booking again.
  • Circulate blog posts, new content, newsletters, and more to help keep your existing clients in the loop.
  • Your VA can help spread the news to your existing clients whenever you have a sale or promotion. This will encourage repeat business and/or referrals.
  • You can create a customer appreciation event and have your VA spearhead it from start to finish.

Whether you use your virtual assistant to market your business, handle your books, or manage your emails, they can really help alleviate the stress and workload that so many small business owners face.

Ready to find the perfect VA for you? Here are some important things to consider:

Time Zones: Make sure that if there is a time zone differential, it’s compatible with your schedule and your company’s operating hours.

Languages Spoken: You want to make sure your VA can speak and write fluently in the languages you prefer. At HireMyMom, our site is primarily for N. America so English is the native language of job seekers.

Education, Experience, and Skills: You want to make sure that your VA is qualified for the tasks you need them to do. Graphic Design or Accounting? Customer Service or Ad Creation? It’s important to hire someone who is strong in the areas you need them most. You wouldn’t for example hire a sales and marketing VA to do your bookkeeping and accounting. Carefully screen your VA applicants and keep an open mind. They are there to help you after all. If you find you don’t have time or don’t care to go through the lengthy hiring process, check out the VIP Small Business Concierge package available to hand-select virtual professionals for you.

Tools: You may want to consider providing a useful assistant tool or two to maximize productivity and ensure all the necessary work can be completed on time.

At HireMyMom.com, we’ve had a lot of success matching employers and VA’s. Here’s what some of our happy employers have been saying:

“I have been a great fan of your service for many years. The quality of the people who I have found have been consistently exceptional, and at very affordable prices. I’ve also referred HireMyMom.com to many of my friends and colleagues, and will happily continue to do so.”  Paulette Ensign, Tips Products International

“I was able to grow my company with your service and were now in 5,000 stores. We have five moms with us. Always referring my friends who are business owners and telling them how smart these women are and amazing to work with.”   Chris-Tia Donaldson, Thank God Its Natural

I wasn’t sure what to expect when I submitted my request for a Web Guru to HireMyMom and I have to admit, I was blown away with the response. The quality of the applicants far exceeded my wildest expectations! It is very apparent that each applicant is highly qualified for my project. I am very excited to be working with such talented professionals. I am spreading the word to my business associates. HireMyMom.com is a real wealth of professional talent.”  Teri Hurley, Owner/Operator, Endless Love Travel

Are you ready to take the next step to help grow your business? Click here to post your job and find the perfect VA for you and your company.

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June 20, 2019

Do Your Rates Reflect Your Value?

Guest Post by Loren Fogelman

Ready to Raise Your Rates?

You chose to ditch the 9 to 5. As a business owner, you have options that aren’t available to you as an employee. You can flex your hours, do things your way and set your rates. 

Over time you realize you’re undercharging. Your thoughts about pricing raise more questions than it solves. The “raising your rates” dilemma challenges businesses of all sizes. 

Like most entrepreneurs, Nancy started out wearing all the hats in her business. By the end of her second year, her team had grown to seven. As a result, she now straddles between the role of business owner and technician. 

Money isn’t her primary motivator. What drives her is the difference she makes for her clients. She loves calling the shots and the freedom to do things her way. 

Winging isn’t a Business Strategy

Leaving her steady paycheck and benefits took courage. During the past two years, she hustled to grow her business to where it is today. Sometimes she doesn’t juggle her personal and business responsibilities that well. Burnouts beginning to seep in from being overworked and underpaid. 

Nancy admits she’s not a savvy business owner. Her technical skills far exceed her business skills. Until now, she grew her business by winging it. 

Of course Nancy wants to earn more money. Her current fees barely cover operating expenses. We spoke candidly about her rates. They simply don’t reflect her expertise. 

As a new business owner, she set her rates below the industry average. This totally overlooks her years in the industry. Until this changes, the only way to earn more is to work more.  

The Courage to Raise Your Rates

Charging more raises money-specific fears. The decision feels difficult. Her self-worth and beliefs around money influence her prices. 

Her primary concerns include:

  • Nobody will pay those fees.
  • No one else charges that much.
  • I’ll lose my clients.
  • How can I justify this?
  • I don’t have enough experience or credentials.
  • What if I can’t meet their expectations?

Do you share her concerns?

Discover How to Get Paid What You’re Worth

Nancy did all the jobs during the start-up phase. Staff took some things off her plate. But, she continued to remain involved in the day-to-day operations of her business. 

This positioned her as a skilled laborer. Because of that, she rarely had time for higher level advisory services. 

The One Degree Solution

Her business didn’t need a complete overhaul. A couple small, yet strategic changes, immediately brought relief. 

First, Nancy discovered the truth about value. When approached from a service-oriented mindset, it removes the worries about greed or scarcity. Instead of thinking she’s taking money from her clients, she formed a new, positive perspective. She deeply connected with what her clients gain from her services.  Her solution liberates them up from their problems. 

Get Paid What You’re Worth

These 5 steps empower you to get paid what you’re worth:

  1. Start with your strengths.  We started with a strengths list. Nancy discovered how she differed from others in her industry. It’s easier to get paid what she’s worth when clients realize the value they receive is greater than the price they’re paying for her service.  Here’s what I mean: Nancy helps her clients increase their profitability. What they earn from working with her is three to four times greater than what she charges for her services.   
  2. Separate fees from time. Nobody wants a client who watches the clock. Tying her fees to time categorizes her as an expense in her client’s mind. Partnering with her clients for a result, instead of time, positions her service as an investment.
  3. Success is messy. The thought of doubling or tripling her rates brings up fears. “Who will pay for this? How will I justify this? Can I meet their expectations?” Yes, mistakes occurred along the way. Each time Nancy signed on a client at her new rates, her confidence grew. 
  4. Stand out as the go-to expert. Rather than compete for all clients, she now selects to only work with ideal clients. Nancy’s clear about the process she developed for getting consistent results. Everything she talks about focuses on how her clients benefit from going through her system. Nancy is now known as the “go-to” expert. 
  5. Solve a need. This is the #1 action which separates her from the competition. Her consultation highlights the client, and their needs. Nancy’s updated business model solves a specific need. Her clients invest in the solution. 

Success occurs from the inside out. Once Nancy owned her value, all the resistance melted away. 

Her new clients value solutions. Over the course of our work together she doubled, and then tripled, her prices. Each change directly improves the client experience and separates her fees from time. Ditching her hourly rate offers the solution she craves – she simply didn’t realize that when we first met. 

Nancy now focuses on supporting her clients growth. The trust she gains from her clients, in turn, supports her business growth. 

The Possibilities are Limitless

Your rates are a reflection of your self-worth. Claiming your value is uncomfortable at first. Doing something new, rather than sticking with something familiar, challenges long-held beliefs. 

Your hourly rate positions you as a commodity rather than an investment. When you lead with what you do, it’s difficult for a potential client to determine why they ought to hire you. It minimizes your expertise. 

Your clients hire you for what you know; not what you do. 

Like Nancy, start to transition from technician to problem solver.  Along the way, you’ll realize where you give your knowledge away for free because you don’t know how to charge for it. 

Leading with value, rather than competing on price, uplevels your business. You deeply connect to the benefits your clients receive from your service. That’s when you no longer need to compete.  What are you ready to let go of to get paid what you’re worth? 

Join the LIVE conversation with Hire My Mom and Loren Fogelman, pricing and profit coach, for an exclusive FREE webinar on How to Raise Your Rates without Losing Clients on Wed., June 26@ 3pm ET / 12pm PT. Register NOW. 

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April 24, 2019

6 Ways to Boost Your Business and Your Revenue

As a small business owner, one thing we all have in common is looking for ways to grow our businesses. At some point, your growth may stall, and you may be looking for creative ways to boost your business to the next level. Well if that’s you, we’ve got 6 great tips to get you going!

 

Use Email to Stay Connected

Staying in contact with your current customers and prospects is one of the most effective ways to grow your business. If you don’t already have an email list, you need to start one asap. You can put a subscribe box on your website but even better if you can offer a free report, article, discount or some other “bait” to lure them to join your email list. This email list can become your sales funnel to turn prospects into customers as well as keep in regular contact with your customer base.

 

Expand Your Offerings

Take a look at your current business and the products or services you are currently offering. Now think about what complimentary products or services you could offer? Is there an add-on product or service you could add even if it means outsourcing that task? If you are a coach, are there resources you could offer such as books, workbooks, reports, etc as add-ons? If you own an online store, are their add-on products you could offer in the shopping cart to encourage sales of another products? Bottom line is to look for additional ways you can increase your offerings and therefore your revenue.

 

Do What You Do Best

As a small business owner, you have a gift or set of skills that are the basis of your business. You also have many other hats that you most likely wear throughout the day. Take some time to write down all of the daily, weekly or monthly tasks you have. Now which of those are taking up too much of your creative or revenue-generating time? Which of those tasks do you dread? Those are the tasks you should be hiring out for! Whether it be a virtual assistant, bookkeeper, email marketing, customer service or some other task. Take time to see where you can streamline your business.

 

Offer Exceptional Customer Service

If you live in an area where there’s a Chick-Fil-A then you know customer service is a top priority for them. From start to finish, they strive to do everything top notch and to let you know they want to serve you well. It should be the same with your customer service. Try to respond to customer’s needs quickly and to offer to make things right even if it’s not your fault. You’ll find when you go the extra mile, many of those customers rave about your business and tell others about it.

 

Take Care of your Current Customers

Have a weekly or monthly e-newsletter and a Facebook group to share relevant news and articles, your company blog posts, upcoming events or specials you’ll be offering. Make them feel special by giving them the insider’s view of your business and what new offerings are in the works.

 

Make Social Media Work for You

Used wisely, social media can set the tone for your business and your brand. You can use it to show your personality and to engage with customers and prospects. You can also host monthly giveaways to encourage engagement and attract new followers to your pages. This is an easy task to outsource when you find the right candidate who can portray the style and messages you want for your company.

 

For all of these tasks, you will find HireMyMom has great candidates to help you whether it’s to help with social media, handle your customer service, manage your email marketing, create an e-newsletter for you or take over your bookkeeping. You don’t have enough time in the day or perhaps all of the skills needed to do every job well, so outsource to a freelancer or hire a remote employee to help your business grow and thrive!

 

If you don’t have time or energy to find that perfect candidate? Consider HireMyMom’s VIP Concierge program to write job post, post job, review applicants, interview candidates, and make recommendations for the top 1 or 2 candidates. Contact us for details.

 

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April 8, 2019 0 Comments

Behind the Scenes with HireMyMom Founder Lesley Pyle

Why did you become an entrepreneur?

I sometimes call myself an accidental entrepreneur because it was not in my original plans. However after having my first child, I desperately wanted to be at home with her. I had just finished my Master’s degree and had always dreamed of climbing the corporate ladder. But after having her, I wanted nothing more than to work from home and be able to be an integral part of her life. The most appealing part to me at the time was having freedom and flexibility in my day and that’s still a huge benefit all these years later!

 

What changes did you have to make start your entrepreneurial path?

When I first started out, I made the difficult decision to quit my full-time job which meant we needed to cut our living expenses significantly until I could get my freelance business going. We sold one car, got rid of cable TV and cut out every other bill we could. We ate more ramen noodles (hello cheap!) than I care to remember. It was rough getting started, but it gave me such drive to make sure I was successful. I knew if I wasn’t, then I would be forced to look for a job.

 

What has been the toughest aspect of being an Entrepreneur?

Going at it alone has been difficult at times. When you work for yourself, there’s no team members to turn to or bosses to teach you things you don’t know how to do. You are responsible for learning new skills, staying on top of new technologies, hiring the right people, and knowing when you may need to hire a coach to help you through some of the areas you are lacking in.

 

What advice would you give to someone who was thinking about transitioning into the entrepreneur life?

I would recommend really taking the time to discover what you are passionate about and what you are good at. Don’t just do something because you think you will make money. The honeymoon will be over on that before you know it. I believe you’ll have much more success doing what you love. Because then, it doesn’t feel like work, right?  I love what I do and I look forward to sitting down at my desk every day. Instead of looking at the clock 20 times a day wondering if its 5:00 yet, I look at it and think “oh no, I only have x more hours to work today”. That’s when you know you love what you do!

 

What do you enjoy most about being an entrepreneur?

I love being creative and being in charge of my time and my future. I love setting new goals for myself and growing by learning new things. And let’s face it, who doesn’t love being able to pack a bag anytime you want and take your work on the road for as long as you want! Last year, my husband and I were able to take off for 10 days to Hawaii where one of our daughters was playing her last collegiate volleyball games of her career and we got to be there for those and to celebrate her on Senior Night! Priceless memories, and I probably would not have been able to do that if I worked a traditional job.

 

What book are you currently reading?

I’m currently reading “The Compound Effect” by Darren Hardy because I need reminders that small choices day by day make huge differences in the future. So far, I’m loving it!

 

What does your daily routine look like?

I get up around 6am and have my coffee, prayer and Bible study time for about an hour to get myself focused in the right direction. Then I get my youngest up and ready for school. From there, I often work out for an hour, then head to my home office where I work until around 4pm when our youngest gets home from school. My work day includes writing, creating content, responding to customers, engaging with my community and working on daily goals.

 

What is something most people don’t know about you?

I am a first generation college student. I put myself through college with the help of loans, grants and the work study program. Upon graduation, I had a hard time getting my first job so I decided to look at scholarships for graduate school. I found the biggest one and figured I’d start with it. It was a full scholarship to study abroad in any country from Rotary International. To my surprise, I won the scholarship and attended the University of Stirling in Scotland where I received my Master’s in Marketing and Public Relations! That taught me that when God closes one door, there’s usually a bigger, better door waiting for you!

 

Have questions or want more information on HireMyMom? Contact us!

 

 

 

 

 

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April 1, 2019 0 Comments

#1 Complaint Job Seekers Have…

We hear it over and over again…

“I never hear back from the jobs I’ve applied for.”

I’ll tell you why that’s not good for your business.

1.  It puts your company’s reputation in a negative light as unresponsive and unprofessional.

2.  The next time you post a job, those applicants are less likely to apply because they’ve felt rejected without any feedback or communication at all.

You don’t have to craft a long, drawn out response to every candidate but even a simple, professional response is much appreciated!

Your email can be as quick and simple as:

 

Dear _________,

Thank you for your interest in our position posted with HireMyMom.com.  
 
I wanted to let you know that we have selected another candidate who we feel more closely matches the skills, traits and expertise we are looking for at this time. 
 
We truly appreciate your time and thank you for your interest in our job. We wish you much success in your endeavors. 
 
Warm Regards,
Your Name

If the candidate was a close runner up, let them know. You may need to hire additional help or replace your current hire. Keep the lines of communication open!

We look forward to helping you with your hiring needs.

Please contact us and let us know how we can help.

 

 

 

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March 18, 2019 0 Comments

7 Strategic Ways To Grow Your Mompreneur Business

If you are a mompreneur who has been working your business for a while, there comes a pivotal point when you seek to take your business to the next level. Whether it’s to increase your income goals, elevate client experience, streamline your processes or all of the above, growing your business will require some high-level strategies.

As a full-time mompreneur myself in business since 1996, it can be easy to get overwhelmed with the details but the best place to start, even when growing your business is to focus on drilling down what has worked best for you so far. And it’s important to keep in mind, that there is no substitute for keeping it simple.

So here are our 7 strategic ways to take your business to the next level right away.

 

1. Reevaluate Current Expenses

Before you dive into all the new ideas you have for your small business, it’s always a good idea to evaluate where you are right now. Make a list of your current business expenses and ensure you are not spending time and money in areas that you aren’t using. Those $15-$20 monthly subscriptions can really add up.

 

2. Juicy Offer

If you have been building an email list with an opt-in through your website great job! Building an email list is one of the best things you can do for your business. With social media platforms changing daily and algorithm’s decreasing the organic reach of content, having a clear and consistent email marketing strategy is a must. When you email your list, you don’t have to worry about how much reach it will get.

Maybe you have a freebie on your website that has been working and now it’s time to create some additional free resources so you have multiple offers to share and market. Consider creating a “Resource Library” on your website where your visitors can sort through the best offer(s) for them. Create pinnable graphics for each offer through a Pinterest Canva template and pin to a free resources board on Pinterest. This will help you capture more leads for your business where you can build a deeper relationship with through email.

Don’t have a freebie offer on your website? Now is the time to create one! Come up with a high value resource that can help your ideal client solve an immediate problem and position you as an expert.

 

3. Email Marketing 

As you build an email list, it’s important to communicate on a regular basis with that list in order to take your business to that next level. Send out a weekly newsletter to share something of value, your latest blog post, tool, video training, helpful hack or resource.

When it comes to email marketing, it’s definitely quality over quantity. The goal is to provide high-level value that can help your ideal client while positioning you as an expert. The goal is not to pitch your audience to buy something (this is a strategy that is okay every so often but 90% of your emails should be high quality value). Pitching your email list with offers constantly will only land you with lots of unsubscribes.

When crafting emails focus more on letting your personality shine through and less on perfecting polished sales copy. Tell a story through your emails and talk to your audience like you are sitting down with them for coffee.

At the end of the email include a photo of you with a bio, a subtle call to action and link to learn more about how they can work with you.

 

4. On Boarding Process

Maybe you’ve built your business doing discovery type calls and while it’s worked, you are wanting to take back control of your time so you can focus on only working with exactly the type of clients your skill sets are best suited for.

Having an on-boarding process for new clients can definitely grow your business by helping to weed out people who are not 100% your ideal client. Create a Google doc that you can direct people to through your website. You can set up this document to email you the responses once it’s filled out.

Ask important questions that can help you determine if a phone call is the next step or if responding with an email to let them know they are not the right fit for you at this time. You can direct them to paid resources or courses you offer, (we will talk about this more below)or refer them to someone who is a better fit.

Having a process to properly vet clients can save you hours of precious time each week so you can spend that time on other revenue generating activities, working with the right clients and spending more time with your family.

 

5. Passive Income Resources

Marketing a business takes a lot of hard consistent work, and you want to leverage the leads that come into your business as much as possible. While not everyone who lands on your website will be a good fit to work with, that doesn’t mean you don’t have value to offer them.

Put together digital products or courses that can generate passive income so you can focus on investing time to work with higher-paying clients. If you are a graphic designer who designs logos for example, you could put together an eBook training of how to create a simple logo for a new website and charge say $27. Those who may not be the right fit for you to work on a larger scale can take a DIY approach allowing you to still earn revenue for your expertise without doing any extra work.

Passive income resources like this are a great way to grow your business since it’s a product you’ve already created that you can sell over and over again.

 

6. Streamline Processes With Templates

Create templates for every aspect of your business for tasks such as onboarding clients, emails, proposals and invoices. Tools like Freshbooks are great for this as they not only manage invoices and expenses, but also client and project notes.

Use apps to track expenses to save you hours at tax time and create folders for client emails so you aren’t spending hours searching for them. Spending time up front to stay organized can greatly increase your productivity and take your business to the next level.

 

7. Batch Your Time

There is nothing worse than feeling like you are going in circles not being productive. In order to grow your business, you need to use your time wisely and batch your recurring tasks.

For example, instead of trying to figure out every day what to post on your Facebook business page, batch that task and work on it each Monday from 9am-10am and plan out the whole week. You may not even need a full hour as you will find that as you create content focusing on one platform, your creativity and momentum will flow more easily.

Now think of other recurring tasks and batch those. For instance, schedule an hour each Tuesday to create pinnable graphics for your blog posts and quote cards in Canva and upload them to your Pinterest boards.

Batching your time will drive up your productivity while creating a higher level of consistency.

There are your 7 strategic tips to grow your mompreneur business. Implement even half of these and your business is sure to flourish!

Looking for more training, networking, support or ideas? We’d love to have you join our HireMyMom community today!

 

 

 

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