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September 12, 2016 0 Comments

5 Best Practices for LinkedIn Success

As most of us know, LinkedIn is the social media site for professionals.  If you’ve been shying away from the site, now is the time to join! While the world is becoming more and more social media savvy, it’s important to have a place on the site made for employees, employers, and professionals in general.

LinkedIn does far more than allow you to add connections and show off your work experience; it can be a place to search for new jobs and applicants, as well as offer value to your followers and potential connections.  Read along for some simple best practices to start using LinkedIn to its fullest.

Solid Summary

Do you have a Professional Summary that really stands out? While it can be tempting to just put a sentence or two about what you do or what you’re looking for in a career, truly take some time to make it special.

In addition to writing a few key paragraphs that may include information such as: how you can assist those who work with you or hire you, what measurable results you’ve produced, and how to get in contact with you, you can also add media such as video, photos, presentations and audio.  By taking the time to add a solid, well-written summary (and bonus points for media additions!), you will be well on your way to standing out on LinkedIn.

Adding Value

How can you help those who come to your profile?  If you’re searching for a job, how can you show that you’re the best fit?  You can add value by posting daily or weekly posts, publishing longer blogs or articles in the Publishing section, or simply by posting helpful items of interest for your followers.

If someone is following you, what kind of information would they like to know?  What is your expertise and how can you give some of that away?

Value also comes in the form of showing potential employers, investors, and so on what you can do for them, if applicable.  Measurable results always sell, so be sure to include data, Recommendations, and other information as solid proof of your skills.

Contact Information

Don’t forget your contact information! It may seem obvious, but you’d be surprised how many people forget this.  Yes, you can contact someone through Linkedin direct mail, but someone may want to place an inquiry via email or by phone. Contact information also includes any and all websites that you’re a part of – make it easy for those clients, customers, and potential employers to find you and get in touch!

Professional Photo

While you don’t need to go so far as to hire a professional photographer just for a LinkedIn photo, it isn’t a bad idea.  If a professional photo isn’t in the budget, have a friend stage a nice area, put on a nice, professional outfit, and take a few photos.  LinkedIn photos should be headshots that are done in nice lighting, appropriate for the professional world, and include a smile.

Use it

LinkedIn won’t be much help to you if it’s never used.  Utilize the capabilities included on the site, add connections, and use it as your professional face to the world. Business people – whether that’s a potential client, employer, or employee – will look at your profile, so it’s important to put your best face and experience forward.

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June 25, 2015 0 Comments

3 Tips to Use LinkedIn for Success

LinkedIn is a remarkable tool for connecting with other professionals, job searching, and featuring your past and present work.  It’s also a great tool for career success, and with a few key steps, you will find that you’re reaping more and more benefits from the site.

LinkedIn is known for being more “professional” than Facebook and Twitter, and it has stayed that way for some time.  Since it’s more for business, finding success on the site will look different than on others. Utilize the tips below for increased visibility and greater opportunities.

Use the Features

LinkedIn is a site full of excellent features! The Get Introduced feature is excellent, in that it allows you to contact those you do not know very well via someone you do know.  It’s a great way to contact someone while having a friend or colleague in common, which always makes leads and interactions much more intimate, likely to get a response, and trustworthy.

You can also utilize the Publisher feature, which is LinkedIn’s answer to the blog post.  We know that we can create short status updates, but you can post full-length blog posts with photos include via the Publisher feature. Not only does this spread your message across another channel, it establishes you as a thought leader on the site that is known for leadership, professionalism, and careers.

Be Interactive

Don’t simply create a profile and not use it! As mentioned above, LinkedIn has top notch features, but some of the true benefits lie in the day-to-day basics.

It’s important that you’re interacting – posting status updates daily or multiple times per week, liking and commenting on others’ posts, and seeking out informative articles and blog posts.  You can learn a lot on LinkedIn, as well as support your fellow friends and colleagues in their workplace endeavors and accomplishments.

Work on Your Profile

Getting to 500+ connections is important, but you want to be sure that you’re only accepting people you know, or at least be discerning in acceptance.  You want to keep your network as useful as possible, and the tools such as the Get Introduced feature work much better when you’re dealing with a group of connections that you actually know.

Another way to work on your profile is to be sure you have an excellent personal summary that explains who you are and what you can offer.  In addition to this, list your jobs and what you were able to contribute to them.  Focus on measurable results, as that’s much more helpful for potential employers to go on.

Lastly, be sure that you’re giving and receiving quality recommendations.  Request recommendations from valued clients or colleagues, and be sure to give them out for a job well done.  It’s important for your future employers, as well as giving you credibility in your given field. Quality, current, and accurate recommendations can truly help you in achieving a job position or being seen as an expert.

(Image courtest of talentegg.ca)

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