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September 18, 2023

Rocking Parenting and Professional Life with a Newborn

Having a baby is one of the most joyful moments in life, but it can also be one of the most stressful times, especially when you’re trying to juggle both parenting and professional commitments. Working remotely with a newborn baby can be challenging, but it’s possible with the right approach. Below we’ve provided some tips that we hope help you navigate this new and exciting time in your life:

Create a Flexible Schedule

Flexibility allows you to adjust your work hours based on your baby’s needs and your own energy levels. This may mean working in shorter, more focused bursts during nap times or late in the evening when your baby is sleeping. By designing a schedule that works for both your work and parenting responsibilities, you can find a balance that allows you to be productive while still being present for your little one.

Communicate with Your Team/Manager

Clear and open communication with your team and manager is crucial when working remotely with a newborn. Be transparent about your needs and limitations, and discuss how you can effectively manage your workload. Set realistic expectations and establish clear boundaries to ensure everyone is on the same page. Regularly check in with your team and keep them informed of any changes or challenges you may be facing. This will help foster understanding and support from your colleagues and manager.

Prioritize and Delegate Tasks

Identify the most crucial and time-sensitive projects, and focus your energy on completing them first. Delegate non-essential tasks to colleagues or outsource them to freelancers or virtual assistants. By prioritizing and delegating, you can ensure that your workload remains manageable and that you have time and energy to devote to both your baby and your professional responsibilities.

Take Advantage of Naptime

Naptime can be a valuable opportunity for productivity. Use these quiet moments to tackle important tasks, catch up on emails, or attend virtual meetings. Prioritize your workload and make a to-do list so you can make the most of the limited time. Be prepared to work efficiently and focus on tasks that require uninterrupted concentration. If your baby naps on a schedule, that is also a great time to schedule meetings if you need to have them. Of course, there is no guarantee that your baby will nap or stay asleep during those meetings so be upfront with whomever you are meeting with or have a backup plan for someone to help out with the baby during those times. 

Take Care of Yourself Too

Taking care of yourself is crucial when balancing parenting and professional life with a newborn. Don’t forget to eat nutritious meals, get adequate sleep when you can, and ask for help from family and friends. By nurturing your own physical and mental health, you’ll be better equipped to handle the demands of remote work and parenting. Remind yourself, this is a season and it won’t last forever but you do need to make sure you are not overextending yourself when you have a newborn to care for.

Seek Support from Other Parents

Connecting with other parents who are also navigating the challenges of working remotely with a newborn can provide valuable support and encouragement. Seek out online communities, forums, or social media groups where you can share experiences, ask for advice, and gain insights from others who are going through a similar journey. By building a network of fellow parents, you can find comfort in knowing that you’re not alone and gain helpful tips and strategies for managing the demands of both parenting and professional life. We have a dedicated Facebook group for our audience that you can use to find new jobs but also connect with fellow moms.

If you have any tips for your fellow moms, share them with us!

 

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September 11, 2023

How to Stay Focused on Your Goals When the Job Search is Silent

Job searching can be a roller coaster of emotions. There is the excitement of submitting your resume, anticipation of the interview, and joy at getting the job offer. But there can also be a lot of discouragement along the way. If you’re not getting called back for interviews or hired, it can be difficult to stay motivated and focused on your goals. We encourage all companies to update everyone that has reached out, but unfortunately many are not able to with as many applicants as they receive. When you find yourself on the other side of those silent application submissions, here are some tips on what you can do to stay motivated:

Don’t Take it Personally: Remembering It’s a Numbers Game

Receiving rejections or not getting call backs can feel personal, but it’s important to remember that the job search is often a numbers game. There are usually multiple applicants for each position, and the hiring process can be subjective. Don’t let it affect your self-esteem or discourage you from pursuing other opportunities. Focus on what you can control, such as continuously improving your skills and application materials, and trust that the right opportunity will come along.

Keeping Motivated: Surrounding Yourself with Positivity

When facing the discouragement of not getting call backs or job offers, it’s important to surround yourself with positivity. Seek support from friends, family, or mentors who can provide encouragement and remind you of your strengths. Engage in activities that uplift your mood, such as exercise, hobbies, or spending time with loved ones. Surrounding yourself with positive energy can help you maintain a hopeful mindset and keep you motivated to pursue your goals.

Refining Your Skills: Continuously Learning and Improving

In order to increase your chances of getting called back for interviews and ultimately finding the right job, it’s important to continually refine and improve your skills. Take advantage of online courses, workshops, and networking events to expand your knowledge and stay up to date with industry trends like our self-paced course Cultivate. Seek feedback from professionals in your field and use it as an opportunity to identify areas for growth. By actively working on your skills, you not only enhance your qualifications but also demonstrate your dedication and commitment to potential employers.

Your Resume, Cover Letter and Networking Plan

After experiencing a lack of call backs, it may be necessary to reassess your job search strategy. Take a closer look at your resume and cover letter to ensure they are tailored to each position and highlight your relevant skills and experience. Consider seeking feedback from professionals on our HR team when you use our jobseeker training services. Additionally, evaluate your networking efforts and make any necessary adjustments to expand your professional connections and increase your visibility in the job market.

Embracing Patience: Understanding Success Takes Time

Finding the right job takes time and patience. It’s important to remember that success in the job search doesn’t happen overnight. Each application and interview is an opportunity to learn and grow, even if it doesn’t result in immediate success. Trust in the process and understand that your perfect job may require persistence and perseverance. Embrace the journey and keep pushing forward, knowing that with time, the right opportunity will come your way.

Already found your dream job? Share some tips for your fellow moms who are in the hiring journey right now.

 

 

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September 4, 2023

Unleashing the Power of Your Small Business with a Talented Content Creator

A content creator is someone with the skills and experience to create compelling content, including web pages, blogs, social media posts, videos, and more. This content can be used to engage customers, build trust, and increase brand awareness, which can ultimately lead to increased sales. With a talented content creator, you can unlock the power of your small business and reach new heights.

Defining the Role of a Content Creator

A content creator is a crucial addition to any small business team. They are the driving force behind creating engaging and valuable content across various platforms. Whether it’s crafting compelling web pages, writing informative blogs, or creating eye-catching videos, a content creator knows how to captivate an audience. They understand the importance of storytelling and have the skills to convey your brand’s message effectively. From developing a content strategy to implementing creative ideas, a content creator brings immense value to your small business.

The Benefits of Hiring a Content Creator for Your Small Business

First and foremost, a content creator can help you establish a strong online presence by consistently producing high-quality and engaging content. This can attract new customers, increase brand awareness, and ultimately boost sales. Additionally, they can save you time and effort by taking on the task of content creation, allowing you to focus on other aspects of your business. They can also bring fresh ideas and creativity to your brand, helping you stay ahead of the competition.

Finding and Hiring the Right Content Creator for Your Small Business

Finding the right content creator for your small business is crucial to the success of your content marketing strategy. Start by clearly defining the qualifications and skills you are looking for in a content creator. Look for someone who has experience in your industry and understands your target audience. Consider reviewing portfolios and previous work samples to assess their creativity and ability to produce high-quality content. Don’t be afraid to ask for references and testimonials from previous clients to ensure they have a track record of delivering results. You can also work through a paid test with them where you assign the person a small project to see how they work with your team and what sort of quality their output is.

How to Work Effectively with a Content Creator for Optimal Results

Establish clear communication channels to ensure both parties are on the same page. Provide a detailed brief, and be open to feedback and collaboration. Encourage creativity and allow the content creator to express their ideas. Set realistic timelines and be mindful of the content creator’s workload to avoid burnout. Regularly review and analyze the performance of the content created, providing constructive feedback to help refine and improve future content. By fostering a collaborative and supportive working relationship, you can maximize the potential of your content creator and achieve exceptional results for your small business.

If you want to hire a content creator but need a little help, our Small Business Concierge Services can take the guesswork out of the hiring process. Work with our HR Experts to find your dream candidate!

Already been through the process and found an amazing content creator? Share your tips with us on how to improve the process!

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August 28, 2023

Top Hard Skills for Remote Job Descriptions and Resumes

As the remote job market continues to expand, it is increasingly important for employers and job seekers alike to be aware of the hard skills necessary for success in this growing field. To ensure that a remote position is filled with an experienced and qualified individual, employers need to know which hard skills to ask for in a job description. On the other hand, job seekers should have an understanding of what hard skills they need to include on their resumes to demonstrate their capabilities.

Why Hard Skills are Important in Remote Positions

In remote positions, where the physical presence and direct supervision of employees may not be possible, hard skills become even more critical. Hard skills refer to the technical abilities and expertise required to perform specific tasks or roles effectively. These skills are tangible and measurable, providing employers with a clear understanding of an applicant’s capabilities. One of the primary reasons hard skills are important in remote positions is the level of independence and self-direction required in such roles. Remote employees often have to work autonomously and handle various responsibilities without constant guidance. Having the necessary hard skills ensures that they can tackle the job effectively and deliver results without constant supervision.

Additionally, remote work often involves collaboration and communication across different time zones and locations. Strong hard skills in areas such as project management, technical proficiency, and data analysis can help bridge any potential gaps in communication and ensure efficient and effective teamwork. Moreover, employers hiring for remote positions typically have a specific set of requirements that need to be fulfilled due to the unique nature of remote work. Including hard skills in the job description and on applicants’ resumes helps employers find candidates who possess the necessary qualifications to excel in a remote environment.

Key Differences Between Remote Job Descriptions and Traditional Job Descriptions

Remote job descriptions tend to emphasize the importance of self-discipline and self-motivation, as remote workers typically have less oversight than those in traditional office settings. Additionally, remote job descriptions often mention the need for strong communication skills, since remote work often relies on effective communication via video calls, instant messaging, and email.  

Remote job descriptions may also include language around the need for technical skills, such as proficiency in certain software or hardware that remote workers are likely to use. Finally, remote job descriptions may focus more heavily on an applicant’s ability to work independently and to meet deadlines, as remote work often requires more self-direction and self-management than traditional office positions. 

In contrast, traditional job descriptions may place more emphasis on skills such as collaboration, team building, and leadership, as these are typically more important in office settings where employees work in close proximity to one another.

Top Hard Skills to Include in Remote Job Descriptions

  1. Technical proficiency: Be sure to specify the technical proficiencies that are required for the role, such as experience with certain programs or systems.
  2. Time management: Seek out applicants who have a strong track record of managing their time effectively and delivering work on schedule.
  3. Communication: Be sure to look for applicants who are able to articulate their ideas clearly and work collaboratively with others via online channels.
  4. Problem-solving: Remote workers must be able to troubleshoot technical issues, identify roadblocks, and come up with creative solutions to keep projects moving forward. Look for candidates who have a history of proactive problem-solving in their previous roles.

Need some help creating the perfect job post? Take a look at our Small Business Concierge Services!

How to Highlight Hard Skills on Your Resume for Remote Positions

  1. Use bullet points: List out your hard skills, such as software proficiency, language fluency, or project management experience. This makes it easier for recruiters to quickly scan your resume and see your relevant skills.
  2. Quantify your accomplishments: When highlighting your hard skills, include specific examples of how you’ve used them in previous positions. For example, if you’re proficient in a specific software program, mention how you used it to improve a process or increase efficiency.
  3. Tailor your resume: Each remote job may have slightly different requirements for hard skills, so tailor your resume accordingly.
  4. Use keywords: Use relevant keywords throughout your resume, especially in the skills section, to make it easier for recruiters to find your resume during the screening process.

Need some help drafting a resume that shows off your skills? Our resume training services can help!

What hard skills are you noticing that are needed more in a remote workplace versus traditional? Reach out and let us know!

 

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August 21, 2023

Uncovering the Power of Project Managers in Your Small Business

Project managers are essential players in any business. They play a critical role in helping organizations meet their goals by overseeing projects from start to finish. But when it comes to small businesses, project managers can be a game-changer. From web design to podcast development, these skilled professionals can help businesses take their operations to the next level. If you do not have a project manager on staff currently, you should consider hiring one!

Defining the Role of a Project Manager

A project manager is the key figure responsible for planning, executing, and closing projects within a small business. They act as the central point of communication between different teams and stakeholders, and their role is to ensure that all aspects of a project are completed on time, within budget, and to the required quality standard. The project manager’s primary goal is to oversee all project activities, set clear project objectives and goals, allocate resources, and track the project’s progress to ensure that it stays on track. They are responsible for managing risks, issues, and conflicts, and they must also report on progress, budget, and milestones to stakeholders. 

Types of Projects Managed by Project Managers

Project managers can take charge of various types of projects, depending on the nature of the business and its goals. A few examples would be:

  • Summits: These are large-scale events that aim to bring together people with similar interests to discuss and share insights on a particular topic.
  • Web design: This includes website creation and maintenance, online marketing campaigns, and website optimization to improve user experience.
  • Course development: This entails developing and managing the production of educational courses, ranging from online courses to classroom courses.
  • Podcast development: With the rise of audio content, more and more businesses are venturing into podcast creation. Project managers can handle tasks such as scheduling recording sessions, editing and publishing podcasts, and developing marketing strategies.

In summary, project managers can help ensure that these projects are completed on time, within budget, and with high-quality results.

The Importance of Hiring a Project Manager for Your Small Business

Small businesses are often stretched thin, with limited resources to spare. As a result, it’s tempting to think that cutting corners on project management will help save time and money. However, this is often a false economy.  By hiring a project manager, you’re ensuring that every project in your business is run professionally, with clear objectives, milestones, and budgets. A good project manager can ensure that your team stays on track, that you meet your deadlines, and that your budget stays under control. 

Moreover, project managers bring a wealth of expertise and experience to the table. They know what works and what doesn’t, and can tailor their approach to fit your unique business needs. They can anticipate problems before they occur and find creative solutions to overcome them. 

Ultimately, hiring a project manager can help your small business save time, money, and energy, while ensuring that every project is completed to a high standard. By investing in the right project manager, you’re investing in the future of your business through the benefits they provide such as:

  • Improving project management
  • Helping your small business to stay organized. 
  • Providing valuable leadership to your small business team. 
  • Motivating and inspiring team members, and helping them to achieve their goals. 
  • Acting as a liaison between different departments, facilitating communication and collaboration.
  • Increasing productivity through a more streamlined operation.

If you need help hiring, check out our Small Business Concierge Services where we take care of everything for you so that you can focus on your company while we find your dream candidate!

 

 

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August 14, 2023

Are You a Job Seeker Feeling Frustrated? Tips for When You Don’t Hear Back

It can be disheartening to invest time and effort into applying for a job and never hear back, especially when you’re eager to start a new job. It’s important to remember that not every employer responds to all applicants; however, if you’re consistently not hearing back from any employers, it may be time to reevaluate your application materials. Let’s explore some tips for coping with not hearing back after applying and how to set realistic expectations for yourself as a job seeker:

Understanding the Hiring Process

The hiring process can be lengthy. Employers often receive a large number of applications for each job posting and it takes time for them to review each one. Additionally, there may be multiple rounds of interviews and assessments before a final decision is made. This means that even if you are a strong candidate, it may still take some time before you hear back.

Secondly, it is important to understand that not every employer will get back to you. It is a common practice for employers to only contact candidates who are selected for an interview or to let them know that the position has been filled. This means that if you do not hear back from an employer, it does not necessarily mean that your application was not strong. We encourage all employers to respond to applicants, especially those that have made it far through the hiring process, but unfortunately not all employers will respond. If you are worried about your application, you can always reach out to the company for a follow up.

Finally, it is important to remember that the hiring process can be subjective. Each employer has their own criteria for selecting candidates and what may be a strong application for one company may not be for another. Additionally, some companies use applicant tracking systems that filter out candidates who don’t meet certain qualifications or who don’t use certain keywords in their application materials. It is important not to take rejection personally and to keep applying to other opportunities. It’s also helpful to reevaluate your application materials and make sure they’re tailored to each job you apply for. With persistence and a little bit of luck, you’ll eventually land your dream job.

Reevaluating Your Application Materials

By taking a critical look at your materials, you’ll be better equipped to make any necessary changes and increase your chances of getting a call back from employers.

  1. Does your resume clearly showcase your skills and experience? 
  2. Are there any typos or grammatical errors?
  3. Is your cover letter tailored to the specific job you’re applying for?
  4. Employers often do a quick Google search on candidates before considering them for a position. Make sure your online presence is professional and appropriate.
  5. Are your references up-to-date and relevant?
  6. Are you using keywords from the job description in your application materials?

Tips for Moving Forward

It can be disheartening to not hear back from employers, but it’s important to maintain a positive mindset. Utilize your professional network to increase your chances of finding job opportunities. Attend industry events, connect with colleagues on LinkedIn, and reach out to friends or acquaintances who may have connections in your desired field. Networking can often lead to hidden job opportunities and help you stand out from the competition.

Most important of all, take this opportunity to reevaluate your application materials. Update your resume to highlight your most relevant skills and experiences. Customize your cover letter for each position to show that you’ve done your research and understand the company’s needs. Consider seeking feedback from our HR professionals on your resume, cover letter, and even your interview skills to ensure your materials are compelling and error-free. Additionally, you can use this time to invest in your personal and professional development. Take online courses, attend workshops, or pursue certifications that can strengthen your skillset and make you a more competitive candidate. We recommend our course Cultivate to set goals and work towards your dream job! Not only will this boost your confidence, but it will also make you more marketable to potential employers.

Don’t give up! Job searching can be a challenging process, but persistence is key. Continue applying to positions, following up with employers, and refining your approach. Remember that finding the right job takes time, and staying motivated and determined will ultimately lead you to success.

 

 

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August 7, 2023

6 Signs It’s Time to Quit Your Job and How to Resign Gracefully

There comes a time in every working professional’s career when you’ll want to quit your job. Whether you’re unhappy at your current job or you feel like it’s time to move on for a new challenge, you’ll need to resign gracefully. 

While adversity can help you become more successful, here are six red flags to look out for in the workplace:

1. You aren’t being treated fairly by your boss or coworkers 

If you feel like you’re constantly being passed over for opportunities or are being asked to take on more work than your colleagues without getting recognition for it, it can make for an unpleasant work experience. If you have cause to believe you’re being unfairly treated and regularly pressured to say ‘yes’ in the workplace, then it may be time to move on.  

2. Your job no longer challenges you

If you feel like you are no longer making an impact with your work, or that the work itself is no longer interesting or exciting, it may be time to consider quitting your job. If you’ve done everything you could to find new challenging projects and asked your manager about taking on new responsibilities with no success, consider your exit strategy.

3. You feel like your skills aren’t recognized at work

You may start to realize that your skills aren’t being put to good use at your current job, or you aren’t being recognized for your hard work. If this is the case, then it may be time to look for new opportunities where you can develop résumé-worthy skills and grow as a professional.

4. You’ve lost passion and interest in your work

Are you no longer feeling inspired or excited by the projects at your job, or you aren’t seeing any potential for career growth even after discussing the situation with your manager? If this is the case, it may be time to consider quitting and moving on to another company where you can find fulfillment.

5. You don’t enjoy working with the people at the office, from your coworkers to your boss

Is your job negatively impacting your mental health or personal life despite setting professional boundaries? If you’re still dreading going to work even after you’ve changed positions internally or taken on other projects, this is a sign to quit. 

6. You feel disconnected from your company’s mission, goals, and values

If you don’t feel like your company is making a positive impact in the world or there seems to be a disconnect between your belief system and what your company stands for, then it may be time to quit. When considering new companies to work for, do your due diligence to find one that aligns better with your values, work ethic, and career goals. 

If you’ve already been working on the side, consider turning your side-hustle into your full-time career or starting your own business. Working with a business coach or mentor could provide you with the direction and the support you need to make the plunge.

The good news is, when something doesn’t work out, try seeing it as an opportunity to seize rather than a failure. Finding the right job can take time, so make sure you stay active to boost your morale while you job search.

Why should you write a resignation letter?

Writing a professional resignation letter is key to formally informing your company of your intentions to leave and smoothing out your leaving process. Doing this will also increase your chances of getting recommendation letters and positive reviews during reference checks future hiring managers may conduct. 

If you’ve already accepted a job offer while employed and now find yourself needing to inform your current employer that you’re quitting, be sure to respect your contract’s clause on giving advance notice. This could be as little as 2 weeks in advance but could also be a few months.

So before you change your LinkedIn profile to announce your new position, make sure your current employer has received your resignation letter either during a face-to-face meeting or by email (if you’re working remotely).  

How to write a graceful resignation letter

When it comes to writing a resignation letter, be sure it’s clear and concise and stick to one page or less. Here are three tips to write a professional resignation letter:

Use professional resignation letter formatting 

To ensure a professional formatting, follow these six steps: 

  1. Include your name and address at the top of your letter
  2. Left-align the date under your address (this date will officially start your resignation notice period)
  3. List the company address in full
  4. Address your letter to your manager by their formal title along with their last name (it’s acceptable to use their first name if you’re on a first-name basis)

Remember to write out the number of weeks’ notice in full words rather than numbers, like this: “two weeks’ notice”.

Be clear about your intentions

Open your letter clearly by stating your intent to resign as well as the exact date you plan on ending your time at the company. This helps your manager better prepare for the weeks leading up to your end date as well as after you leave.

In the body of your letter, you can provide reasons behind your resignation. Although this is optional, it can be useful and appreciated, especially if you’re on good terms with your boss.

End on a positive note

If you do decide to share your reasons for leaving, be sure to keep a positive attitude. If you’re leaving because you’re unhappy with the management or your coworkers, it’s best to selectively omit this from your letter, even if these are legitimate reasons for leaving your job.

You should always stay professional and thank your manager for the opportunities you’ve had at the company. Express gratitude for the opportunities you’ve had in the past to grow and develop yourself during your time there.

 

Dominique Vatin is a Staff Writer and Resident Career Expert at Resume Genius, where she writes about everything from how to make a resume to acing your next interview. When she isn’t helping job seekers find higher-paying, more fulfilling work opportunities, you can find her whipping up various cakes at home or planning her next hiking adventure.

 

 

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July 31, 2023

Maximize Your Marketing Potential with a Digital Marketing Specialist

It’s no secret that digital marketing is the way of the future, and businesses everywhere are beginning to recognize the need to stay ahead of the curve. If you want your business to be competitive, it’s crucial that you invest in a digital marketing specialist (DMS). With the right strategies and expertise, a DMS can help you maximize your marketing potential and give you the edge you need to succeed in the digital age.

What is a Digital Marketing Specialist

A Digital Marketing Specialist (DMS) is an individual who is well-versed in all the strategies, techniques, and tools necessary for marketing a business in the digital space. Digital Marketing Specialists have a diverse skill set and a deep understanding of the online world, including search engines, social media, email marketing, content creation, and advertising platforms. They are experts in identifying a business’s unique needs, developing comprehensive marketing plans, and executing campaigns that drive traffic, engagement, and revenue.

The Role of a Digital Marketing Specialist

A DMS is an expert in promoting businesses, products or services online. They use various digital channels to attract and retain customers and generate leads. They work in close collaboration with the sales team, content writers and designers to create a digital marketing plan that aligns with the business goals.

The core responsibilities of a DMS include:

  • Developing and executing digital marketing campaigns
  • Creating engaging content for website, social media and other online platforms
  • Analyzing website traffic and other metrics to measure campaign performance
  • Optimizing the website for search engines (SEO) to improve online visibility
  • Managing and monitoring social media accounts and ad campaigns
  • Designing and sending email marketing campaigns to potential and existing customers
  • Conducting market research and analyzing consumer behavior to inform digital marketing strategies
  • Collaborating with other departments to ensure a cohesive brand image and consistent messaging across all channels

A Digital Marketing Specialist must also stay up-to-date with the latest trends and best practices in the digital marketing industry. They should have a good understanding of various digital tools and platforms like Google Analytics, Facebook Ads, SEO tools and more.

Benefits of Hiring a Digital Marketing Specialist

If you’re considering whether or not to hire a DMS, you might be wondering what benefits they can bring to your business. The truth is, a skilled Digital Marketing Specialist can bring a wealth of advantages to your company, from increasing brand awareness and driving more traffic to your website, to boosting your customer engagement and conversion rates:

  1. Expertise: They have the skills and knowledge necessary to develop and execute a successful digital marketing campaign that meets your business goals and objectives.
  2. Focus: They can take care of all your digital marketing needs, leaving you free to concentrate on other important areas of your company.
  3. Cost-effective: Digital marketing can be a cost-effective way to reach a large audience, especially when compared to traditional marketing methods. 
  4. Increased reach: With the right digital marketing strategies in place, you can expand your customer base and drive more traffic to your website, leading to increased sales and revenue.
  5. Data-driven insights: By analyzing data such as website traffic, engagement rates, and conversion rates, they can continually optimize your campaigns for maximum effectiveness.

Maximizing Your Business Potential with a Digital Marketing Specialist

A DMS will use analytics to identify your target audience and develop customized campaigns that reach the right people. This targeted approach will help ensure that your marketing dollars are spent effectively, and you’ll see a better return on investment. A specialist will help optimize your website and content to improve your search engine rankings. Higher rankings will drive more traffic to your site, resulting in more leads and conversions. Additionally, a Digital Marketing Specialist will manage your social media accounts to engage with your audience and increase brand awareness. They will develop content, track engagement, and monitor your online reputation.

Specialists will also have the expertise to create and manage digital advertising campaigns. They will ensure that your ads are optimized, targeted, and reach the right people. Finally, a Digital Marketing Specialist will monitor and measure your marketing campaigns to track results and make necessary adjustments. This data-driven approach will help you continually improve your marketing strategy and stay ahead of your competition.

If you need help hiring a Digital Marketing Specialist, check out our Small Business Concierge Services. Already hired someone? Share your tips for what to look for with our audience!

 

 

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July 17, 2023

Letting Our Customers Do All The Talking

If you are interested in working with HireMyMom, you may be wondering what other people think about us! For employers and job seekers alike, testimonials from current clients are often a big part of the decision to work with a company or not. While we would love to sit here and tell you how awesome we think our services are, we’ll just let our customers do all the talking for us:

Hear from some of our employers:

Mark David McCreary, Internet Tools, Inc.

“I needed a super Virtual Assistant, somebody that was much more technical than average, and could work without much supervision. And my task would only take 1 to 2 hours a day. I posted a job on HireMyMom, and within a week I had 7 applications for a challenging task.

Five of the applications were superb and I scheduled interviews. I followed the “Who: The A Method for Hiring” book and asked a handful of questions. Giving them a chance to tell me what makes them great and what they like to do. From there I narrowed it down to 2 applicants, and both were very qualified. I flipped a coin and offered the job to the first person, and she accepted. I emailed the others thanking them for responding to my “cry for help”.

My new hire is working out great, and I like the idea of remote workers. It does take a special person to be a remote worker, and I think those people are attracted to HireMyMom. There is a lot of talent on HireMyMom, and if you need some assistance with challenging tasks, I suggest that you give it a try.”

Monique Baldwin

“Without exaggeration, I have had the opportunity to hire and work with literally hundreds of freelancers and assistants over the past 18+ years. I have also used more than a dozen services and platforms for hiring team members.

I’m thrilled that I found my favorite administrative Rockstar through HireMyMom. The caliber of the applicant pool on HireMyMom was far more skilled, experienced, and professional than any other resource that I have used before. Plus, the process of putting out an ad and getting responses was super easy.

I have and will continue recommending HireMyMom to folks looking for remote assistance for their teams or businesses.”

If you want to hear more from our employers, check out their testimonials here.

Hear from some of our jobseekers:

Miranda Cameron

“I found my work from home job on Hire My Mom 3 years ago, and it has been the biggest blessing for my family. I was able to find the PERFECT, flexible job for a stay at home mom, and I’m so grateful for the opportunity to work on my own schedule while still being the primary caregiver for my kids. After applying to what felt like hundreds of remote jobs on Indeed and LinkedIn and not hearing a single thing back, it took me only 3 weeks on Hire My Mom to get my official job offer. I am constantly recommending the site to every mom I know!”

Asyia Andrews

“I knew when I first held my newborn back in 2019 there was no way I could leave him to go back to a workplace. I started searching the internet looking for legitimate work from home websites and came across everything from flexjobs and ziprecruiter, to Indeed and LinkedIn. I applied to EVERYTHING but what caught my eye about HireMyMom was their attention towards working Moms. They not only advertise legitimate work from home opportunities, they offer both part-time/full-time as well as independent/w-2 work. I am forever grateful for being able to stay with my son and be the mama he deserves just by being present during the first most crucial years of his life. I was able to secure 2 work contracts independently and easily transition to my now W-2 position!”

If you want to hear more from our job seekers, check out their testimonials here. 

If you have a testimonial you want to share, you can send it to us via email or share it on any platform of your choosing from Google to SiteJabber to BBB. We can’t wait to hear from you!

 

 

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July 10, 2023

How an Online Business Manager Can Streamline Your Business

Running a successful online business requires wearing many hats. As a business owner, you may be handling everything from marketing to bookkeeping and client management. However, taking on too much can lead to burnout and inefficiency. This is where an Online Business Manager (OBM) comes in. An OBM can help organize and streamline your business operations, allowing you to focus on what you do best – growing your business.

What is an Online Business Manager?

An Online Business Manager (OBM) is a virtual professional who can help business owners streamline their operations, increase their revenue, and reduce their workload. They are experienced managers who work remotely and take charge of the day-to-day management of an online business. An OBM is different from a Virtual Assistant (VA) in that they are more of a strategic partner and oversee the bigger picture. While VAs are typically responsible for administrative tasks such as scheduling, email management, and customer support, OBMs take on a more extensive role. An OBM will analyze and identify the areas of the business that need improvement, create systems and processes that improve efficiency and productivity, manage and supervise staff, and keep the business running smoothly. OBMs are versatile professionals who can adapt to different industries and help businesses of various sizes and structures.

The Benefits of Hiring an Online Business Manager

Managing a business can be overwhelming, especially if you’re doing it all by yourself. However, with the help of an Online Business Manager (OBM), you can streamline your operations and focus on the aspects of your business that require your expertise. Here are some benefits of hiring an OBM:

  1. Better management and use of your time
  2. Improved organization of your business
  3. Expertise in multiple areas – including areas you may not be strong in
  4. Increased efficiency for your business and team
  5. Strategic planning for your business

How to Hire an Online Business Manager

Now that you understand the benefits of hiring an Online Business Manager, it’s important to know how to go about finding the right person for the job. Here are some steps you can take to make sure you hire the right Online Business Manager for your business.

  • Define your business needs: Do you need help with operations, finances, organization, team management, marketing or all of the above?
  • Look for experience and expertise: Look for someone with experience and expertise in the areas you need help with. For example, if you need help with operations, look for someone who has a background in operations or management and can show you results from their previous work.
  • Interview candidates: Ask about their approach to managing projects and how they would handle different scenarios that might come up in your business. If this is your first time hiring an OBM, we offer Concierge Services for companies where our HR experts complete the hiring process for you, both to save you time and hire someone they know will be great for the job.
  • Check references: Talk to their previous clients to get a sense of their experience working with the Online Business Manager and how effective they were in achieving their business goals.
  • Negotiate the contract: Once you’ve found the right Online Business Manager for your business, negotiate the terms of the contract, including payment, the scope of work, and the length of the engagement. Be clear about your expectations and what you hope to achieve through working with them.

Tips for Successfully Working with an Online Business Manager

Be upfront and specific about what you need from your online business manager. This includes timelines, tasks, and deadlines. If there are any special requirements or preferences, make sure to communicate them early on. Next, determine your availability and preferred communication methods. If you prefer email or regular check-ins, make that clear from the start. Make sure to establish trust with your online business manager by communicating openly and honestly. Provide regular feedback, give clear direction, and trust them to handle their responsibilities.

Be sure to keep your OBM informed of any changes in your business. Most important of all, take the time to celebrate the milestones that your online business manager helps you achieve. Recognize their contributions and show your appreciation for their hard work.

Hiring an OBM can be one of the best decisions you make for your business. They can take care of day-to-day operations, leaving you free to focus on what you do best. By following these tips, you can successfully work with your online business manager to streamline your business and achieve your goals.

Do you have more questions about an OBM? Reach out, and we can share those with our audience because chances are, someone else has the same questions!

 

 

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