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January 9, 2023

4 Tips to Market Yourself as a Freelancer on Instagram

Are you a freelancer looking for new clients? You may have heard that Instagram is one of the most effective ways to market yourself and find potential customers. But how can you use Instagram to make yourself stand out from the competition? It can be difficult to know how to market yourself effectively on social media. Fortunately, with the right approach and strategies, you can make Instagram a powerful tool to showcase your skills and attract new clients; with these strategies, you’ll be able to boost your visibility and attract more customers to your services.

1) Find Your Niche

If you want to be successful in marketing yourself as a freelancer on Instagram, you need to find your niche. A niche is a specific topic or skill that sets you apart from the competition and allows you to stand out. It can be anything from photography to graphic design to web development. Figure out what it is that makes you unique and focus on honing in on that.

Once you’ve found your niche, start creating content that focuses on that skill or topic. You should also post regularly about related topics and other topics that are relevant to your industry. This will help you build an audience of potential clients who are interested in the skills and services that you offer.

You can also use Instagram stories to introduce yourself and showcase your work. Stories are a great way to show off your personality and give potential clients a glimpse into your world. Also, consider using highlights to categorize your content and make it easier for potential clients to find your work.  Finally, be sure to engage with other users by liking and commenting on their posts. This will help increase visibility and boost your credibility as an expert in your field. With these tips, you’ll be well on your way to becoming a successful freelancer on Instagram!

2) Use Keywords and Hashtags

Using the right keywords and hashtags can help you to be seen by more potential clients, as well as create an overall theme for your profile that resonates with your target audience. When selecting keywords and hashtags, consider what type of work you do, who your ideal clients are, and the topics they’re interested in. For example, if you’re a graphic designer, you might use hashtags like #graphicdesign, #branding, #creative, and #logodesign. You can also include other relevant topics such as #marketing or #socialmediamarketing.

In addition to using hashtags, you should also include keywords throughout your captions. This will help Instagram’s search engine to recognize your profile and increase your visibility. Some examples of useful keywords could be freelance designer, logo design services, or freelance marketing services. Using the right keywords and hashtags can be a great way to market yourself on Instagram and reach more potential clients. Try out different combinations to find what works best for your business and use them consistently to maximize your visibility!

You can use third party services to see what’s trending, or you can go into the search feature on Insta and type in hashtags and keywords to see what’s the most popular so that you can use that too! Your hashtags should be a combination of some very specific hashtags (such as #newyorkgraphicdesigner) and some very broad hashtags (such as #design).

3) Use Relevant Images

When choosing images to share, keep in mind that they should be visually appealing and on-brand. Showcase your skills, showcase projects you’ve worked on, or feature other professionals in your field who you admire and respect. To make sure your photos are eye-catching, try using a combination of bright colors, interesting angles, and sharp focus. If you don’t have access to professional photography equipment, consider using free stock photos or apps like Canva to edit and create visuals. By sharing relevant images, you can establish yourself as an expert in your field and draw attention to your services. When it comes to marketing yourself as a freelancer on Instagram, visuals can be a powerful tool.

If you like to post a lot about your personal life on Instagram, then we recommend having two profiles: one for business and one for fun! That will help companies find you easier and keep your brand separate from your free time.

4) Create and Share Videos

Social media platforms are pushing videos farther than static pictures, which means videos get more views! Don’t be afraid to jump in and share some videos of your own. Make sure to post to Reels (which is basically like sharing a static photo to your profile page, but it’s a video, of course!) as well as to stories (these disappear after 24 hours, so these are perfect for really current updates like projects you’re working on right at that moment). Look into using trending sounds on your videos for them to go even further, and keep in mind that you do not have to share videos of yourself if you are camera shy! You can always just feature your work to keep the focus on what you can do, and try to post on a regular schedule that works for you.

What tips do you have for using Instagram to market yourself as a freelancer? Let us know!

 

 

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December 12, 2022

Setting Professional Boundaries: How to Keep Work and Life in Balance

As an entrepreneur, you’re likely juggling more tasks and projects than most people can handle at one time. Even if you’re not a self-employed person, though, odds are good that you have to meet some deadlines or other obligations every day. Keeping up with all of these tasks while maintaining your health and well-being can be difficult if you don’t set boundaries between your personal and work lives. While it’s important to be flexible and accommodating in your working relationships, it’s equally important to be able to step away from work when it’s time to do so. However, it can be daunting to set these boundaries up front — the sooner you set them, the better! Keep reading to learn when to set boundaries and how to update them as needed.

Set Working Hour Expectations

We recommend setting working hour expectations up front whether that’s during the interview process for a full time remote job or a first time meeting with a potential client as a freelancer. Many employers/clients may say they offer flexible working hours. It is important that you ask what their definition of flexible means — we have seen expectations on both employer and employee sides be very different. For example, an employee may hear flexible and think they can quite literally work whenever, so long as they meet deadlines. However, employers may mean that their workers can start a few minutes later or leave a few minutes earlier within a traditional work day.

It’s also important to establish time off too! If every year you take off spring break to take a trip with your kiddos, be up front about that from the start. Employers may offer unlimited time off, but that may mean only a couple days in a week and not an entirely full week. Communication is key here, and it’s best to always ask both parties to define what they want in the working relationship. This is where you are able to establish important boundaries — as well as the communication channel to update those boundaries as needed.

Don’t Be Afraid to Set New Boundaries

Using our example from above, perhaps you started working with a company that stated they offered “flexible” schedules. However, as you started working together, you realized they expected you to work when they did, with flexible applying more to their schedule than yours (yes, we have seen this before!). If this is not what you expected, you have every right to speak up for yourself! Politely send a message stating that the hours are not what you thought, and that you would like to have a discussion about working hours with the company.

Work-life balance is incredibly important, and as uncomfortable as it may be, it’s important to stick up for yourself in the workplace! If it wasn’t communicated that an employer thought you would work mostly afternoons but you need mornings because of your children’s schedule, bring that up with your employer and ask to negotiate hours. It really all comes down to communication! A good employer/client relationship will be based on open communication and negotiation.

Create Payment Window Rules

For our freelancers, the number one boundary we see that goes without being established is that of creating firm payment windows with companies. Let’s say you offer Net 30 on your invoices, but your client does not pay in 30 days. You have to keep reminding them, and finally, 10 days later, they pay. But, that does not cover the stress or time it took you to keep track of all that and follow up with them.

Of course, there can be outstanding circumstances that cause a payment to be late every once in a while. However, as a freelancer you rely on your customers to pay in a timely manner. During that first meeting with your client, let them know that after thirty days goes by, you will charge a certain percentage of the invoice or add in a special processing fee for late invoices. You can research online to find good examples of rates/fees for your specific position.

As mentioned above, if you have not established this boundary yet and you find yourself with a client that is consistently paying later and later, it’s okay to establish this boundary later. All you need to do is communicate what the penalty for paying late is and why you have to enact that. Working with your client, you may be able to come up with a different billing system that gets you paid on time without charging extra.

Boundaries are extremely important, so you should establish them up front, but if you don’t it’s okay to go back and let the parties involved know that you were not aware this is how things would be, and they need to change. Just be open about your situation. What are some ways you set boundaries with employers and clients alike? Let us know so we can share your advice with the HireMyMom family!

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May 23, 2022

5 Tips for Managing Finances as a Freelancer

You just started working as a freelancer. You have your first client…now what?

OR

You’ve been a freelancer for a while, but finances are still a struggle…what should you do?

If you’re a brand new freelancer or a seasoned pro, finance tips are always helpful. We’ve compiled our top five tips for managing money below based on some of the most commonly asked questions we receive. Working as a freelancer can be incredibly rewarding, but it can also be a little scary when it comes down to finances, and we hope these tips help ease some of those fears.

#1 Keep Business and Personal Separate

As a freelancer, or even as a small business owner operating as a DBA, it can be easy to mix your personal and business finances, but this can make it tricky to create a true budget to cover expenses for both options. You can move money around as needed, but keep separate accounts, separate cards, separate receipts, etc. 

Make sure you’re keeping track of business expenses which can be written off of taxes later…

#2 Make Quarterly Estimated Tax Payments

Tax season can be a tense time as you wait to discover just how much you owe, but did you know that you can make payments throughout the year so that you owe less at the end of the year? These are called quarterly estimated tax payments. Work with an accountant to get quarterly vouchers created, and then make the estimated payments. These will cut down on how much you end up owing once tax season rolls around. Quarterly payments are mandatory if your tax burden exceeds $1,000 per year, so be sure to use a 1099 tax calculator that helps you make more accurate tax installments.

If you’re self-employed, you’ll also need to pay self-employment taxes, which are similar to FICA taxes. You’ll be responsible for paying both the employer and employee portions of Social Security and Medicare taxes, which currently total 15.3% of your net earnings from self-employment. However, you can deduct half of your self-employment tax on your income tax return. Be sure to factor in these additional taxes when making your quarterly estimated tax payments.

Depending on how much you bring in, those quarterly estimated payments can still seem like a large sum.  If in doubt, using an invoice generator to track your earnings and ensure that you’re paid by clients is a good way to keep up with your tax obligations, and to avoid any admin errors in the process.

#3 Save Money

Yep, you’ve heard lots of people say this, but we aren’t just talking about squirreling away money for a rainy day. What we’re really talking about is creating a budget. Take those quarterly estimated tax payments and divide out how much you need to save each month, that way when the quarter rolls around and you have to send a check in, it’s not a last minute scramble.

The same can be said for taxes, fees, and expenses overall. Look up tax rates to get a rough estimate of what you might owe each year, and then calculate how much you need to save monthly. If you do this, tax season won’t be as stressful.

But this only covers you from year to year…

#4 Invest in Retirement Options

As a freelancer, you don’t get the option for a traditional 401k in most situations, which means you might not have a long term plan in place for retirement. You still have options available! There are IRAs, HSAs, or even special 401k plans for contractors and small business owners. Make sure to do research on which option is best for you.

And make sure to protect your investments…

#5 Get Insurance

Protect your business as you see fit with insurance, but don’t forget about other forms of insurance such as life insurance. It’s important to have some sort of emergency fund in place in case something happens to you, but also create a cash fund for those small unforeseen things that can happen such as a laptop breaking, new software needing to be purchased, or even a higher charge from an expense! Work this into your budget each month.

These five tips are just a place to start. There are still lots of other great tips out there, but the number one thing we suggest is sitting down with a financial expert. They can help you sort out what sort of insurance, investments, and budgeting needs to take place for you to accomplish your dreams while running a successful business.

Have a favorite finance tip you don’t see listed here? Tell us about it so we can share it!

Disclaimer. The information contained in this site is provided for informational purposes only, and should not be construed as legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this site without seeking legal or other professional advice.

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March 27, 2021

Are You a Freelancer or Do You Depend on Them? Take Action to Protect Your Business Relationships from the PRO Act

As busy entrepreneurs, freelance professionals, and parents, it’s easy to lose track of all the potential legislation pending in Washington. That’s especially true right now, with school closures and pandemic-related restrictions forcing many of us to rethink our business models. 

But, a bill called the PRO Act is winding its way through the legislative process and, if passed, could have severe repercussions for freelance professionals and the small businesses that depend on them.

Whether you are a freelance professional or you hire them, this legislation could affect your business model. If it becomes a law, the PRO Act could limit job opportunities for mothers, retirees, and college students who depend on the freedom and flexibility that comes with contract work. And, the new rules will make it more difficult for small businesses to find the flexible, dedicated, and professional support that makes it possible for them to thrive.

In this blog, we’ll tell you more about the bill and how you can take action.

 

What is the PRO Act?

The PRO Act stands for Protecting the Right to Organize (PRO) Act (S. 420/H.R. 842).

It’s the most comprehensive labor relations legislation since the National Labor Relations Act (NLRA) of 1947. The bill contains a variety of provisions that affect contractor workers and employers. (Here’s a summary from the U.S. Chamber of Commerce.)

 

How the Bill Affects Contract Workers

Most concerning, it requires workers who are now classified as independent contractors to be treated as employees who are free to form a union. While many freelancers are likely not interested in starting a union, the prospect of unionization and the requirements to treat freelancers as employees could have serious consequences for freelancers and the businesses that hire them.

Currently, independent contractors are exempt from labor laws and can’t form a union to bargain with an employer. If enacted, the definition of “employee” would expand to the point that it endangers freelance professionals’ livelihood.

Work is likely to be restructured well before workers can even consider organizing. According to Michael LeRoy, an expert in labor law at the University of Illinois Urbana-Champaign, by encouraging businesses to circumvent the law in two ways.

First, the law would incent some employers to automate jobs that can be done remotely. 

More concerning is that businesses would be forced to avoid working directly with contractors, who they’d have to treat as employees. The most likely way they’d do this is by using an agency, who serves as an employer for the contract employee. 

For example, when a small business owner decides to hire a freelance virtual assistant or social media manager, the owner will turn to an agency to avoid having an employee on the books. The agency would serve as the “employer” and charge a fee to both the business and the freelancer.

The net effect will be to reduce the freelance professional’s negotiating power, raise prices for small businesses, and reduce the contractor’s income because they are now sharing their fees with an intermediary. It’s hard to see any winners, beyond the agency, in this scenario. 

When we think of all the small businesses and home-based mom professionals we’ve worked with over the years through HireMyMom.com, we know firsthand how these rules could backfire and hurt freelance professionals and small businesses.

 

What Problem is the PRO Act Trying to Solve?

Sometimes companies misclassify employees as independent contractors to avoid costs associated with having employees. In many cases, these workers function as full-time employees for the business. But, because they aren’t considered employees, the employer does not pay the associated costs, such as unemployment insurance premiums and payroll taxes.

While we can understand the motivation to change that dynamic, this bill goes about it the wrong way. 

According to Forbes magazine, genuine independent contractors don’t want to be considered employees. They have many clients and prefer the flexibility and freedom of independent contractor status. 

This perspective reflects our experience as well. We’ve worked with thousands of employers seeking mom professionals and mothers looking for meaningful work that lets them show up for their families on their own terms through HireMyMom.com. In many cases, a contractual relationship is the best scenario for all parties. This law will harm both sides of this equation. 

In fact, this bill could disproportionately affect our job seekers–especially the virtual assistants, copywriters, project managers, bookkeepers, and social media managers, who have successfully launched businesses and are thriving as independent contractors.

 

What’s Happening with the PRO Act

On March 9, the U.S. House of Representatives passed the PRO Act. The Senate can now choose to consider the legislation. President Joe Biden has voiced support for the bill becoming law.

The PRO Act has a long history. It was initially introduced in May 2019 and failed. In May of 2020, it passed the U.S. House of Representatives, but the Senate did not pick it up. Now that Democrats control both the legislative and executive branches of government, the bill has better chances of moving forward.  

 

Take Action 

Reach out to your elected representatives and let your voice be heard.

Let your representatives know that you depend on the freelance economy and want to ensure it isn’t negatively impacted by the PRO Act.

 

 

 

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July 25, 2019

10 Strategies To Land Your First Client As A Freelancer

Let me be one of the first ones to congratulate you on your decision to pursue your passions and share your God-given gifts with the world as a freelancer. While it’s not an easy journey, I can speak from over 20 years of experience that it’s a very rewarding one. 

One of the biggest hurdles to get over in this industry isn’t how to create a website, brand yourself or master social media but in landing your first paying client in what feels like a very crowded and competitive marketplace. However, with a well planned strategy, an attitude of determination and believing in what God has called you to do, I think you will find landing your first client can be easier than you think. 

Here are 10 strategies to help you land your first client as a freelancer. 

 

  1. REACH OUT TO FRIENDS AND FAMILY

While this strategy will not work for the long term because let’s be honest, while most of your friends and family will whole-heartedly support your business and cheer you on, the majority of them are not going to be your target market or ideal client but that doesn’t mean you can’t share with them what you are doing. 

Maybe you just launched a graphic design business, for example. Let your friends and family know what you are doing and what kind of client you are looking to work with. You can shoot them a quick message on Facebook or an email. 

Here is a sample script you can use to get you started:

“Hi Sally! Hope you and the kids are doing well. I have loved seeing your vacation photos on Facebook recently looks like a really fun time! I wanted to send you a quick message to let you know I just started my own graphic design business. I create logos for small women business owners (attached is an example design). I know you may not be in the immediate need for a graphic designer but if you hear of anyone looking for one I would greatly appreciate you referring them my way. I would also be grateful your prayers and support as I embark on this new journey as a freelancer and of course let me know if there is anything I can do to support you too!”

When reaching out to people, it’s important not to be pushy or demanding. Make your messages personable, don’t send out copy and paste messages as they can feel cold and pretty easy to spot. The goal is to help spread the word about what you do in a non-salesy way and through these messages you may find 1-2 people through your warm market who are actually in need of the services you provide or can quickly refer you to someone who does. 

 

  1. ETSY/CREATIVE MARKET

As a freelancer you can create an account, online shop and list your products and services on sites like Etsy and Creative Market. Staying with the same example as a graphic designer, you could list logo examples available for purchase. Ensure your listings are optimized by thinking about how your ideal client would be looking for your service or product. It’s important to research the fees associated with these websites as while they can help you land a new client quickly they do take a percentage of the sale. 

 

  1. CREATE A WEBSITE

As a freelancer, it’s important to start branding yourself as a professional and a website is crucial to that strategy. A website allows your first client to find you easier online through Google searches and showcase your experience, skills and expertise. 

As you reach out to people to share your services you will find most will ask “What is your website?” because in the information driven age we live in, people want to see it and read it for themselves. It’s also not a good use of your time to keep explaining to people over and over what you do when you can direct them to a website where you have shared everything they need to know all in one place and can check out examples of your work through a portfolio.

Through blog posts you can give free value and solve problems to help you gain the trust of your next client who desperately needs what you have to offer. Create a blog board on Pinterest to showcase your blog posts in one place. 

 

  1. NETWORK LIKE CRAZY

There is no sugar coating that landing your first client will take some old fashioned hustle. Go to local networking meetings where you can build relationships faster face to face. Go prepared with a warm smile and a stack of well designed business cards and don’t make the business killing mistake of handing your business card to someone and not asking for theirs in return. Not only does this come across as self-serving but you need to go home with a stack of contacts that you can connect with on social media to keep building the relationship with. 

You can find local networking groups through Meet Up, Facebook and by searching your local Chamber of Commerce for events such as luncheons and mixers happening in your area. 

 

  1. CREATE A FACEBOOK BUSINESS PAGE

You will find that social media will play a huge role in your business and landing your first client. There are many advantages to having a Facebook Business Page like having the content indexed by Google and having the ability to run Facebook ads to target your ideal client. 

You can use your page to go live and give valuable tips to your audience that will help you stand out as an expert and build relationships with your audience while sharing calls to actions that direct your audience to what you offer.  

 

  1. UPDATE YOUR LINKEDIN PROFILE

Just like a Facebook business page, LinkedIn is indexed by Google and can help your ideal client find you. Maybe your profile is old and outdated? Now is the perfect time to update your profile photo, cover photo, title, skills sets, work history, etc. You can even publish some of your blog posts to your profile to give value and showcase your expertise. 

If you don’t have a LinkedIn profile, definitely create one and start putting it to work for you as a freelancer. 

 

  1. DON’T WORK FOR FREE

As a new freelancer, you need experience and testimonials to keep new clients coming in. And while it may be tempting to offer your services for free in order to build a portfolio and client feedback, I can assure you this is not a route you want to take. 

Doing free work can chip away at your confidence and self worth and believe me, not even the people closest to you will respect your time or talents if you offer to do them for free and by doing so you are just opening up a can of worms. Let’s say you create a free logo for your dear Aunt Sally who then tells another member of your family that you created a beautiful logo for her for free and “probably wouldn’t mind” doing it for them too. 

Hear me on this, value what you do and don’t discount your worth. If you want to have a goal of getting 5 testimonials for your website or Etsy shop as quickly as possible because you know it will help you get even more clients, great but do not work for free. 

You will find especially if you are a service-based business that people, usually under no ill intentions, will come to you and say “I just need you to do this one thing, take a look at this one website, I just need 15 minutes of your time” so it’s best if you learn early on how to deal with this. None of us get to the privilege to walk into a doctor’s office and say “I just need 15 minutes of the doctor’s time to look at this spot on my arm” so don’t allow anyone to steal time from you either.  

Tell Aunt Sally that you are willing to create a simple logo for her this one time at a discounted rate in exchange for a testimonial and give her a one time coupon code with an expiration date to create urgency to use on your website or in your shop but decide now not to work for free. 

 

  1. COLLABORATION

There are lots of business owners out there who are working with clients using their skills sets but need to hand off work that they either are not qualified to do or don’t want to do. For example, a person that designs websites very often has clients that need a logo, branding advice, copywriting services, graphic design work for other elements, photography, etc. The web designer needs to be able to refer their clients to someone who can take care of these tasks. By collaborating with other business owners you can create an endless network of referrals. 

Think about people in your field who would need to have you as a referral and reach out to them to let them know you would love to collaborate and also send client referrals their way too.

 

  1. COLD CALLING / EMAILING

Okay, I know just the sound of that may have made you cringe but hear me out. As a freelancer, especially a starting out one you will need to break out of your comfort zone a bit but that doesn’t mean you have to be sleazy or obnoxious either. 

The beauty of the online marketplace is the ability to generate leads while you sit at home in your yoga pants, coffee in hand and your laptop (I know all you introverts are saying “AMEN!” right now). There are millions of leads out there, you just have to be willing to go find them. 

If you are a virtual assistant, you can research small online business owners through social media or googling a few keywords of your ideal client like “Christian coach” and find lots of websites. This allows you to seek out who you want to work with and sending them a message either through email, LinkedIn, Facebook fan page messenger, etc. 

Yes, there will be people you never hear back from and yes there will be people who respond and say they aren’t looking for your services right now but so what. You never know when those seeds you planted in faith will come back to you. 

Here is a sample script you can use when reaching out to potential clients you find online:

“Hey Becky, my name is _________ and I am a freelance virtual assistant who came across your website. I love the passion you have for your calling and have no doubt the clients who work with you are very blessed to have your guidance. I read one of your blog posts __________ and it was so moving and inspiring.

The reason I write to you today is to introduce myself and to inquire if you are in need of a virtual assistant at the moment? My skills sets include __________ and you can visit my website to see my portfolio and testimonials www.________.com

Whether you are in need of my services at the moment or not, I am grateful for the connection and appreciate you taking the time to read this email. I have also connected with you on your Facebook page and sent a connection request via LinkedIn so I can continue to support you in the work you are doing. 

Thank you again for your time and consideration,”

The goal is to make a connection and build a relationship but can you imagine the leads you would generate if you sent just 5 emails per day to people you found online and wanted to work with!? Yes this takes work, time and a lot of consistency to keep showing up when your inbox goes empty, but I can promise you God will work to nurture these seeds if you will be brave enough to plant them in faith.  

 

  1. HIRE MY MOM COMMUNITY

Did you know for the past 12 years HireMyMom has been helping freelancing women and moms just like you find quality, legitimate work from home jobs and clients? By joining our community, you can confidently share your skills and look for high quality positions and clients as well as have access to more training and resources to help you build your business. Click HERE to learn more about what we have to offer and become a member today.  

Were these tips helpful? Connect with me on social media on LinkedIn, Facebook and Instagram!  I would love to hear from you. I know with consistent action you will no doubt land your very first client very soon!

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