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November 20, 2017 0 Comments

4 Tips for a Successful Facebook Business Page

Facebook business pages are almost a necessity if you own any type of business.  If you’re not super social media savvy, you might have a lot of questions.  What should I be posting? How often? Should I just constantly push my products and services?

There are many ways to be successful online, but there are some things you can do to create a valuable presence on your Facebook business page.

Be consistent

If you’re going to have a Facebook business page, you need to be consistent in posting! It doesn’t mean you have to post daily, but it means you have to stay on a normal posting schedule.

If you know you can’t post daily, don’t post daily; this isn’t necessary. If you know you can commit to 2-3 times per week, go for it.  It’s whatever you can do to provide quality content on a consistent basis that matters.

Don’t sell

This might be counterintuitive, but you should refrain from selling most of the time.  Your Facebook business page should be a place where you show your expert status and provide valuable and inspiring information.

While it’s fine to mention your products and services once in awhile, it shouldn’t be the main focus of your posts.

Show your human side

Your business page should be kept professional, but not always business related.  Which means, it’s fun to show some behind the scenes items and share a bit about yourself.

Obviously, this depends on the type of business you’re in, but especially if you’re a small business, people want to know YOU.  People do business with those they know, like and trust, so it’s fine to share some personal details or the behind the scenes parts of your business.

Be valuable

After all of this, what should you be posting?  Anything valuable! What does your audience want to know about? Establish yourself as the expert.  Share fun information, helpful information, tips and advice that can be actionable for your readers.

When you provide value, stay away from selling most of the time, and develop a consistent presence, your page will begin to grow, leading to greater exposure for your business.

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January 9, 2017 0 Comments

4 Top Tips for Using Facebook for Business

Facebook is an important and useful tool for promoting and sharing as your business.  Whether you’re a business owner, post content for other companies, or simply promote your services via social media, using Facebook effectively is key.

Read along for some top tips to ensure that you’re utilizing Facebook in the most effective ways.

Stay consistent

Consistency is key, and it’s the way to keep your readers engaged with your brand and its content.  If you’re posting very sporadically, no one gets to know you.  Try to avoid posting five times per week, followed by once per month, followed by 3 times per day.  Get into a routine that suits your content and schedule, and make sure that it’s realistic.

To start, figure out how much time you have to create content.  If it’s one hour per week, determine how long it takes to create each post.  You’ll also want to factor in consistency here and determine if this will be feasible as an ongoing schedule. From here, create a content schedule that includes the content that will be posted with the date and time.  If you’re able to do this weeks or months in advance – even better! Do what you need to do to establish a routine that is consistent and doable for your schedule.

Visual appeal

Your posts can’t simply be informative, they must also look nice. Articles can simply use the attached photo or a stock image, but your quotes, tips, and customized posts need to look their best and match your branding.  Facebook is a very visual platform, and posts containing graphics often per

You can utilize programs such as InDesign or Illustrator to create graphic posts, or simply use free online tools like Canva, Pablo, or PicMonkey.  These sites allow you to upload images, add text and/or shapes, and so on.  You’re able to create stunning posts in a matter of minutes, and it’s much better than constantly borrowing graphics from others.

Avoid selling

If you have a business, your first reaction in using Facebook for business is likely for sales.  Unfortunately, this isn’t the best course of action for social media.  It’s tempting, especially with a large, engaged audience, but it’s not ideal.  This doesn’t mean you can never feature your products and services, but they should always include the benefits to your prospects.  Additionally, you’ll still want to keep these posts to a minimum.

Your goal, in using Facebook for business, is establishing a presence, as well as establishing yourself as an expert in your line of work.  Provide a generous amount of valuable information to your readers, and they will realize that you have a lot of knowledge in your area.  You can also provide tips, advice, product usage information, benefits of using your type of services, inspirational quotes and information, and much more.  Keep your information varied and interesting, but ensure that 75-80% is valuable versus salesy.

When you do post something that could lead to a sale, your audience will be more likely to receive this favorably, since you are the expert and they’ve valued your free information so much so far.

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November 23, 2015 0 Comments

3 Keys to Facebook Fan Page Success

Not only is Facebook important on a personal level, it’s even more crucial for business. How many times do we look up a business online and look to see if they have a Facebook page?  Websites are great and informative, but Facebook pages show how a company interacts with customers and clients, as well as how the communicate on a more frequent basis.  In a word, it sets the tone of the business.

 

In addition to giving more information to your prospective customers, your Facebook page can give great insight into how you do business on a personal level. Read along for some tips to keep your page professional, engaging, and successful.

 

Be Consistent

 

Consistency is key with social media! If you can’t post on a consistent scale, don’t bother having the page. You don’t need to post daily (or multiple times per day), but a good place to start is 2-3x per week.  Once you can do this consistently for several months, feel free to bump it up. As long as you have quality content available – and you are willing to post consistently – post as often as you’d like.

 

Consistency also shows customers that you’re relevant.  If your last post is from 2 years ago and you are in the habit of posting approximately once every few weeks, it can show that you’re a bit out of touch.  Again, if you aren’t willing to post to your page(s) consistently, it’s better not to have one at all.

 

Be Valuable

 

Providing value has become a type of buzzword these days – and for good reason. Valuable content brings potential customers to you, and it also keeps them coming back for more. We often think that hoarding our information until someone buys is the key to sales, but it’s actually quite the opposite. When we give a lot of free, valuable information away, we are seen as the trusted, expert source in our industry.  When you take the time to provide a lot of value, it’s clear that you know your subject matter, and customers feel much more trustworthy in buying from you.

 

Your customers will come to appreciate this value, and will also look to you when they’re ready to purchase something. How do you feel when a page you follow consistently posts about selling?  It gets to be obnoxious, and you don’t feel that you’re receiving anything from them.  Put this into practice and you’ll likely see an increase in engagement as well as sales.  To entice people to “like” your page, you can even offer special discounts to “Fans only” or something similar.

 

Be Personable

 

Lastly, be personable! Facebook is not as serious as your website, and you’re allowed to have a little bit of fun. Post inspirational, humorous, and fun posts from time to time, along with your value-added posts.


Also, there are many businesses that you’re able to review on Facebook.  You may get a review that isn’t so nice, and whether it’s warranted or not, do your best to stay calm and respond to it kindly.  This is your chance to shine! How you respond to reviews says a lot about you and your business, and customers like to see you take the high road.  Respond in a calm, rational way, and your future customers are far less likely to hold a few bad reviews against you.  Additionally, do your best to respond to comments and questions as quickly (and as often) as possible.  Being personable and kind goes a long way!

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