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December 11, 2017 0 Comments

5 Tips for a Successful Blog

Running a successful blog is a very important part of running a business.   How can blogging help you?  It can boost SEO, help you establish yourself as the expert in your field, and provide content for social media posting.

We’ve all heard that blogging is important, but how do we achieve success with our blog?  Read along for some best tips and tricks to make blogging painless and effective!

Post consistently

Consistency is key! If you only blog once or twice per year, you’re not accomplishing any of the goals of blogging.  You need to get on a consistent schedule, whether it’s once per week, 3 times per week, or once per month. Decide what you can commit to and stick with it! It will take some time to see results, but it’s worth sticking it out.

Create a content calendar of topics and blog post ideas and work from there.  Once you lay out your schedule, make it easy on yourself and have everything ready to go. From here, you can simply start writing and let the words flow.

Share it

Once you create blog content, you have to share it! Start by sharing on your business Facebook page – and even your personal page if it’s a widely relevant topic.  From there, you can share to Twitter, LinkedIn, and anywhere else that your business has a presence.  This allows for more eyes on your blog post, which makes the effort even more worth it.

Another thing you can do is add the blog post to your LinkedIn page.  There’s the “Publisher” or “Write an Article” feature at the top of the page, and it’s useful to share your content there as well.

Use the content

Use the content that you worked so hard to create! You can break down your blog post into little tips and advice, which you can then share on social media.

Find a central topic and create an eye-catching graphic around it.  You can simply copy and paste the information into the graphic, making it very shareable and beneficial, since you’re reusing the content for social media content purposes.

Write about what matters

Write about things that people would want to know most in your industry! When people come to your blog, they want to know more about your expert topic.  Show your skill set! Provide answers to common questions, show the benefits of your business or service, or simply write on a topic that’s also relevant to your specific audience. When people are connected to your blog posts, they’re more likely to keep reading and to share with others.

Search it out

Try the Google Keyword Planner! It’s a great place to test searches and see what people are searching within your industry and knowledge base.  You can test keywords and see how they perform, as well as the competition around certain keywords.  This is a great way to stay above the competition; it’s like you’re reading the minds of your audience!

When you know what people want to see, it’s easier to come up with a content calendar.  Create a content calendar with post topics, titles, and blog graphics at least 4-8+ weeks out, which will make it all the easier for you to blog on a consistent basis.

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February 27, 2017 0 Comments

4 Top Tips to Generate Blog Content

If you own a business, brand, or you’re simply knowledgeable in a particular field, you know that blogging is a crucial component to your website.  Blogging is so important for SEO, and helps you to be seen as the expert in your field.  It establishes a type of trust with your readers, which can also translate into increased sales and business relationships.

Blog posts can help you give industry advice, as well as giving your readers a look into your industry and business.  Although we know it’s important, it can be challenging to come up with blog topics on a consistent basis.  Read along for some top tips to ensure that you’re generating quality, consistent blog content for your site.

Answer the questions

As someone with experience in any type of field or industry, you likely receive questions about it on a frequent basis.  Additionally, you might have a FAQ section of your website.  You can take these questions and expand on them, or answer them in a different format.

If you’re struggling to get started with this, ask a friend or family member to ask you a few questions about your business or industry that they would want to know.  You can also consult your social media pages and see if there are questions tha tyou’re repeatedly asked.  Show the value of your business or industry while giving your readers some knowledge in the process.

Draft the top

Top 10 (or any other number!) lists are great, and everyone loves to receive tips in easily-digestible bites.  This content is best created in brief paragraphs or bulleted points, as people tend to skim these lists.

Don’t let this deter you! You can pack a lot of fun, valuable information in a number of tips, and this type of post is much more likely to be read – and even shared.  You can do top reasons to hire someone in your industry as well, which is always a helpful post for those looking to hire someone like you.

Share a story

Everyone loves personal stories, as well as getting to know the person they’re considering doing business with.  Keep the story relevant, or make a definitive point, so that it stays in context with your message.

Personal stories are a great, once-in-a-while type of blog post that can assist you in building relationships and trust with your audience.

Set up an interview

Interviews are fun – for the interviewee and your readers! Ask someone to interview you, as a “get to know the boss/author/owner” type of post, or you do the interviewing!  Get in touch with past clients, happy customers, or someone who has used your product or service.  This is a great method of advertising too, as your client’s’ opinions of your business are more valuable and unbiased.

You can ask them questions about their background, their experience with you, as well as a few fun questions to get to know them.

In the same vein as interviews, you can always conduct behind-the-scenes looks into your office, your workflow, business processes, and so on.  Readers truly enjoy getting to know a company on a personal level, and this is great way to create content while sharing yourself with your audience.

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