If you’ve turned on the television, listened to the radio, or opened a newspaper lately,  you’ve likely heard about the labor shortage in the United States. Even if you’ve managed to escape the news in the media, you’ve probably seen help wanted signs hanging from virtually every shop, restaurant, and service provider in town.

What’s more, remote teams and work-from-home jobs have never been more popular with employers or employees. When the pandemic sent workers home, many employers were forced to rethink operations and have turned to home-based staff to get work done. And, many people–especially moms–found that working from home improved the quality of their family life and they want to stick with it.

The confluence of these trends means it’s a great time to find a work-from-home job. While a tight labor market can be challenging for employers, it offers an opportunity for job seekers. 

HireMyMom has been helping match small businesses with professional women who want to work from home for decades. Through our concierge service, we also help employers find the right candidate quickly. All of this hiring action gives us a good look at trends.  

Bottom line: It’s a great time to be looking for a new job. We see hourly rates creeping up and an increasing number of job posts as people leave their current jobs and look for better ones that offer more pay, greater flexibility, and the freedom to work at home. And, employers are moving quickly to snap up talent before candidates move on to other possibilities.

We talked with the HireMyMom concierge team members to find out what types of jobs are hot right now and what those employers are looking for in candidates. Consider this blog your secret job-hunting weapon as we head into 2022.

Virtual Assistant

Virtual Assistant or VA jobs are perpetually popular, but we’ve seen a noticeable uptick in postings for these roles lately. As businesses grow, many entrepreneurs are eager to find support for administrative tasks. 

VA’s take care of many tasks, including email response, appointment setting, travel planning, and calendar management. It’s a great business model because it solves a problem so many business owners have–squeezing more tasks into a day. Small business owners looking for on-demand support or help with administrative tasks find VA’s indispensable.

It’s also an excellent lifestyle for moms who want to control their own time, skip the commute, and put family first while still keeping professional ambitions alive. For many moms, launching a business that provides economic security and flexibility is a top 2022 priority. 

VAs can work for more than one client on a part-time basis or for a single client. Some are employees, but it’s more common for a VA to work as a contractor. 

If you are interested in launching your own business, consider starting a VA service. There are some great opportunities for free training for aspiring VA’s who want to begin the journey. If you’re interested in exploring this career path with additional training, we’ve rounded up the best VA training options so you can find the one that works best for you.

Bookkeepers and Accountants

We are seeing an increasing number of posts for bookkeeping and accountant roles. These jobs are quickly moving to work-from-home positions.  

These jobs generally require a degree of expertise and training is available to help you learn more and decide if this is the right career path for you, even if you don’t have experience in the field.

Check out this YouTube video of our founder, Lesley Pyle, and founder of Stay at Home Bookkeeper, Tiffany Higgins, talking about getting started with a bookkeeping business. 

Online Business Manager

We are seeing strong and growing demand for Online Business Managers (OBMs). An OBM  takes over the daily operations of a business, freeing the founder and other executives to concentrate on growing the business and pursuing new ventures. The OBM steps in as the Chief Operating Officer for the company, managing day-to-day tasks across a broad spectrum of functions.

At the most basic level, OBMs lead a team. They understand the company’s objectives for the business and are focused on leading all elements of the team to understand that vision. Many businesses use OBM’s, including those that operate online and those with more traditional operations. OBM’s have a skill set that can be used to help run any type of business.  

OBM’s often have administrative backgrounds or experience in logistics. We see many work-from-home moms start as VA’s and grow their businesses to serve as OBM’s by adding additional services. 

Here’s a closer look at what OBM’s do and why growing small businesses love them. 

Social Media Manager/Specialist

Using social media to promote their business and specific offerings is a crucial strategy for many small businesses. But, managing social media accounts and conducting promotions require time and expertise, which are often outside of the business owner’s area of expertise. Because social media is a powerful and ubiquitous force that changes frequently, many small business owners are hiring social media managers to increase the quality and effectiveness of their social media efforts.

Social media managers work with clients to develop a social media strategy, set short- and long-term goals, select the right platforms based on those goals, offer promotional ideas, create social media content and assess results.

We are seeing robust demand for people with Google Ads expertise as company’s work to make their posts stand out in a crowded marketplace. Social media managers with solid Search Engine Optimization (SEO) experience are also in high demand.

To learn more, link to the Complete Digital Marketing Course.

What Are You Seeing?

Drop us a line and tell us about the jobs you think will be hot next year.