Joan Day Weddings, LLC | Columbia, SC 8/2007 – Present
OPERATIONS MANAGER/EVENT DESIGNER AND PLANNER
Owner and visionary of self-built firm dedicated to impeccable quality, hospitality, and service. Orchestrate events with up to 250 guests to ensure lasting memories and unparalleled experience for bride and groom. Act as consultant and “go-to” resource in every aspect of planning process from inception to completion. Exercise sound judgment, creativity, and advanced problem-solving skills in high-pressure situations to overcome obstacles and prioritize time-sensitive tasks. Apply superior organizational skills and keen attention to detail to coordinate vendor selection, multiple venues, and staffing to deliver flawless on-site service. Administer day-to-day planning, development, event and vendor contracts. Offer customized assistance to legislative clients with professional editorial pieces and fundraising ventures. Effectively interface with network of suppliers and third parties to guarantee successful outcomes and total satisfaction.
Consistently score 5 out of 5 rating on reviews and testimonials from former clients.
Voted Best Wedding Planner by Columbia Living Magazine readers in 2019 and 2020.
SCENT (SC ENT, Allergy and Sleep Medicine) | Columbia, SC 5/2019 – 10/2019
CHIEF MARKETING OFFICER (6/2019 – 10/2019)
Promoted to top-tier team within one month of employment. Built and cultivated positive relationships with 500+ referring physician offices throughout Midlands corridor. Marketed 23 provider profiles and devised proposals for each specialty. Guided and oversaw marketing field representatives in achieving expansion into untapped segments and new territories. Drew on project management and leadership skills to launch Chester and Sumter sites and supervise internal operations. Researched key marketing influences to advance process enhancements for provider-to-patient services. Contributed significant insight into improving workforce relations and practice operations. Chaired visually compelling presentations illustrating performance metrics, growth patterns, marketing reports, and Google analytics to company officers. Engineered marketing strategy for website content, social media, pay-per-click advertising, and Google Ads.
Modernized website with higher-resolution images, executive team profiles, and new provider pages for eight office locations within aggressive deadline and budget parameters.
Conducted 100 patient surveys with 80% success rate of hitting 5 star target within two months. Findings were instrumental in augmenting check-in procedures and patient intake experience.
Designed and rolled out employee engagement questionnaire with response from almost 100% of workforce. Feedback aided senior management in addressing benefits and compensation issues which boosted morale.
BOARD SECRETARY (5/2019 – 06/2019)
Primary point of contact for Ambulatory Surgical Center Certificate of Need; an expansion investment to better assist patients. Organized agenda, communications, data for profit and loss statements, departmental presentations, special project reports, and PowerPoint slides for Board meeting. Supplied personalized assistance to Board Chairman and coordinated credentialing, recruitment of new physicians, and surgery calendar.
Pioneered first meeting with 10 person Board and met all pending due dates for preparation and Board Chairman duties.
Utilized effective time and resource utilization talents to balance duties of concurrent positions while onboarding and training new Board Secretary.
SC Power Team | Columbia, SC 8/2014 – 3/2019
MARKETING AND COMMUNICATIONS DIRECTOR
Headed strategic communications plan and key messaging with stakeholders for economic development non-profit representing 20 statewide electric cooperatives. Formulated commercial brand guide for logo, tagline, and slide deck. Generated marketing collateral to support Global Business Development team. Innovated state-of-the art website to upgrade GIS applications with Project Pioneer study results, up-to-date socioeconomic, industry, occupation data and demographics. Instrumental in crafting RFP, third party vendor management, creative direction, content development, promotion and rebranding of new site. Integrated GIS and Salesforce data to enhance automated reporting of available sites, parks, buildings, and tax incentives. Created exclusive tour of state offerings that increased sites as contenders for substantial projects. Sourced speakers and mobilized agenda, print materials, media coverage, and logistics for 2.5 day Economic Development Review professional conference. Presented Board of Trustees with performance metrics and appropriate targeted industry sectors identified in corporate blueprint.
Directed website and brand overhaul in under nine months with limited time and resources. Company honored with SAG Award for Technology in Economic Development from ESRI in 2017 for novel functionality. Site used as case study by GIS WebTech.
Prepared submission of Site Readiness Fund (SRF) recognized by National Rural Economic Developers Association (NREDA) for Organization Excellence Award. SC Power Team supported $130M+ in combined funds to make statewide sites market-ready.
Took initiative in partnering with Garden & Gun Magazine to attract 20 site selection consultants to SC which evolved into annual three-day signature marketing event.
Recognized for exceeding team performance and personal goals with annual bonuses. Acknowledged by Site Selection Magazine with Top in Class for 2018 and 2015 Top Utilities in Economic Development.
Won Bronze Award in 2016 from International Economic Development Council for outstanding work on marketing sales brochure.
Received Award of Excellence for large division in 2015 from Southern Economic Development Council for signature event regarded as best professional development conference statewide.
South Carolina Senate | Columbia, SC 8/2014 – 11/2012
ADMINISTRATIVE ASSISTANT TO SENATORS GERALD MALLOY AND PAUL THURMOND
Single-handedly presided over administrative affairs and daily office operations for two state senators to include complex scheduling and arranging media opportunities. Served as chief spokesperson and primary point of contact for lobbyists and citizens of SC during and after legislative session. Worked independently in year-round position and held decision-making authority on behalf of senators during their absence. Liaised with offices of Governor and Lt. Governor, SC Department heads, and legislators.
Played integral role in recruiting and hiring of pages to ensure 100% staffing levels during legislative session.
Maximized connection with constituent groups by developing and distributing weekly Legislative Update.
United States Department of State, US Consulate | Montreal, Quebec 7/2010 – 6/2012
COMMUNITY LIAISON OFFICE (CLO) COORDINATOR
Piloted initiatives for 110 person consulate office to include crisis management, event planning, guidance/referral assistance, information/resource administration, and orientations. Supported visits from Presidential Cabinet Members and US Ambassador to Canada. Maintained Top Secret Security Clearance.
Took initiative to apply for grant and obtained $4.5K in funding to hold events to boost post morale.
Authored and distributed internal newsletter Montreal Express to enhance interaction with Consulate members.
Additional Experience:
ADMINISTRATIVE ASSISTANT, Haynsworth Sinkler Boyd, Governmental Affairs, Columbia, SC
CONFERENCE DIRECTOR FOR SC GOVERNOR’S CONFERENCE ON HIGHWAY SAFETY, Capitol Consultants, Inc, Columbia, SC
PUBLIC RELATIONS DIRECTOR, Suggs & Kelly, Lawyers, PA, Columbia, SC
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