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Digital Marketing Strategist
Overview
Our team is passionate about women’s health. We reach a community of over 300k women, our founder is a published author, Cooking for Hormones Balance, endocrine expert with various online programs and supplements to help women change their hormonal health.
We are looking for a long-term team member, a content marketing strategist, who’s is passionate about health and also has an in-depth knowledge of women’s health and nutrition. If you want to be part of helping thousands of women live a better life, please read on.
Our audience is highly intelligent women who go beyond their doctors’ diagnosis, and want to proactively take their health back in their hands. We have had success with personalized content from our founder that is smart, heart-felt, energizing, engaging and performance-driven. But we are looking to take this to the next level.
We would like a go-getter that understands content direction and strategy is key to a successful business and you can determine the right strategy and direction based on our specific audience.
*Roles & Responsibilities*
– We are in need of a strategic thinker that understands current online marketing trends.
– Fluent in the latest developments in SEO, social media, onsite optimization, and lead generation techniques.
– Capable of developing a concrete content roadmap
– Work and develop the editorial calendar
– Create consistent content
– Improve our brand’s content development process
– Measure and analyze key content marketing metrics, see what is working, what isn’t and recommend improvements that optimize our current business and benefit the top and bottom line.
– Promote the brand’s content along with packaging the way the content is distributed to consume for prospective customers and customers
-Determining the best distribution channels, whether as a blog article, video, workshop, social post, etc.
– Forecasting new trends and ideas
– Manage and lead the content team (editors, copywriters, implementers)
– Develop the communications strategy and direction
*TEAM PLAYER THAT IS:*
– 
Insightful, kind and empathetic
– A team player and loves working with people
– US or Canada based (no other countries, sorry)
– Calm under pressure and does not get overwhelmed during busy days
– Flexible, able to work well within a team
– Resourceful and organized
Qualifications
*Qualifications*
- 5+ years experience as a digital online strategist
- Degree in journalism, communications, advertising or equivalent experience
- Management of a team