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November 1, 2021

How a Social Media Manager Can Help Reduce Your Stress and Make Your Online Presence Soar

As a business owner, you have a full plate. Chances are some of the things on that plate include managing your social media accounts and conducting promotions. Social media promotions are the lifeblood of many businesses. They also require time and expertise and may not be your strongest suit or even an area of interest.

You can’t quit social media. But, you can hire a social media manager to make your life easier and increase the quality and effectiveness of your social media presence. If you think that sounds expensive or like a lot of work, hear us out about how bringing a social media manager onto your team can reduce your stress and workload while changing your online presence for the better and creating meaningful results for your business.

The Basics

There are four main steps to running a social media promotion. At a high level that includes:

  • Setting goals for the promotion.
  • Creating an offer and making a plan.
  • Communicating the offer.
  • Assessing your results.

Let’s look at how a social media manager can enhance each of these areas for better results.

Setting goals

Ideally, your social media promotions will drive more business, reach new customers, and cement loyalty with your base. Because it’s essential to identify what you want to achieve at the outset of any communication activity, goal setting is the first step for online promotions.

As you embark on a promotion, your goals may vary. For example, your goal could be expansive–like attracting 500 new followers. Or, it may be specific, like selling a certain number of products within a particular time frame. Either way, setting clear goals for the promotion is the first step.

When you work with a social media manager, the goal-setting process grows and is more expansive. You’ll work together to take a broader look at your social media presence and think about where you want to go in the short- and long term.

The social media manager can create an overall social media strategy that broadly supports you based on your business and growth goals. Often, the strategy will include promotions with specific goals aimed at particular audiences and in distinct timeframes. 

For example, a social media strategy may span six months and have four promotions across three different platforms. One of the promotions may be aimed at attracting new followers and one may seek to reward your best customers with a special offer. Each requires a different approach, which the social media manager can identify.  

As part of goal setting, the social media manager will set specific desired metrics for each promotion. The metrics serve two purposes. 

  • Helping the social media manager develop the right tactics to share the message and refine her approach over time. 
  • Providing a view into how different promotions perform. This knowledge can drive decisions on future promotions and provide important insight into what matters to your customers.

Creating an Offer and Making a Plan

The next step in social media promotion is to create an offer. Many business owners have a feel for the types of promotions that move their business forward and often return to the same well when creating new promotions. While this approach can be practical for a while, in the fast-moving environment of social media, these promotions can fall flat and stop delivering.

When you work with a social media manager, she will include your preferences and historical offerings into the planning process. But, she also has the skill set to create new and different types of promotions that can help keep your content fresh.

With insight into the types of social media campaigns that other companies are doing and knowing more about how those efforts are working, a social media manager can identify the promotions that make the most sense based on your objectives. She can also explain the ins and outs of the process based on her experience.

In addition, she will bring you new promotional ideas–some of which may push the envelope beyond your comfort level. But, it’s still helpful to have a sense of the universe of promotional opportunities and see where the market is going.

Once the two of you agree on a strategy and goals, your social media manager will create a calendar of promotions and posts aimed at realizing your goals. 

Part of this process includes selecting the right platform for your message. Social media managers understand the nuances of different social media sites. So, they can conduct detailed audience analysis to determine which social platforms are most attractive to your customers while creating plans to develop new audiences. 

The calendar will include plans for optimizing your posts with keywords and the right hashtags so people can find your company and see your promotions. 

The calendar may also include opportunities for paid posts to boost your exposure at crucial inflection points and with specific audiences. In some cases, your social media manager may recommend a partnership with a key influencer.

Your social media manager will look across the plan to ensure brand consistency across platforms to ensure your promotion consistently reflects the right tone. And, she will make sure that the timing of each promotion makes sense and fits into the broader plan.

Communicating the Offer

When communicating the offer, a good social media manager does the heavy lifting. She will move into creative mode to produce the media used to share your message and the specifics of your offer. This can include:

  • Developing social media content, such as writing posts, taking photos, making graphs, creating memes, and developing infographics.
  • Creating video scripts, sourcing talent, and producing video work.
  • Finding related content that can be cross-promoted through your sites.
  • Updating your company’s profile pages to reflect the latest information about your promotions.
  • Responding to comments and posts on your behalf. This includes answering questions and sharing regular updates with you in a summary.
  • Integrating customer data from other platforms and other social media sites and using email and website traffic to ensure that your promotion and message find the right audience.

 

Assessing Your Results

At the end of each promotion, your social media manager can analyze engagement across platforms. She will determine how each post performed and tie that work back to the goals established at the beginning of the project. 

If posts or promotions are falling short of goals–or if something is taking off–she can adjust the plan and the calendar to keep you moving in the right direction.

At specific time increments, your social media manager will sit down with you to discuss progress and help set new goals.

Finding a Social Media Manager

Working with a social media manager doesn’t have to be expensive. Many excellent social media managers work as contractors and find clients through niche sites such as HireMyMom. 

If you can offer flexibility and a remote job opportunity, you are well-positioned to find an experienced resource who can help your business grow and make your social media content sing.

When you use HireMyMom, you have access to a dedicated pool of professionals looking for remote work. Because HireMyMom charges job seekers a fee to access job listings, all our job seekers are serious about finding work. And, the volume of resumes that flow in is more manageable than the numbers that arrive when jobs are advertised on free job sites.

Tell us About Your Experience

We’d love to hear about your experience working with a social media manager. Please drop us a line and let us know how the partnership changed your social media presence and helped you realize your goals. 

 

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October 25, 2021

Four Powerful Habits to Boost Productivity and Get More Done Each Day

As moms, we understand the power of habits. We develop habits to help our families keep moving. We encourage our children to develop good habits as they grow. The habits we depend on make it possible for us to keep many balls in the air while guiding our children to adulthood with support and direction. 

When you work from home, habits can serve the same purpose in your professional life. Key productivity habits can help make your days easier.

Over the years, the HireMyMom team has observed the habits of highly productive and organized work-from-home moms. Here, we share their habits with you.

 

Set Goals Early and Often

In Stephen Covey’s famous and bestselling book, The 7 Habits of Highly Effective People, he advises “to begin with the end in mind.” In our experience, starting with that view when approaching your work from a home office can help move the needle on productivity. Having a clear destination helps to keep you on track. Knowing your goals enables you to make decisions that support your overall objectives.

We tend to think of goal setting as an annual affair. While it’s true that a yearly cycle can help you develop longer-term goals, one habit we often see in successful work-at-home moms is that they set goals regularly and often in multiple time increments.

For example, if you have a big project due in 30 days, finishing it could be a goal for the month. Breaking the project down into smaller weekly and daily tasks provides shorter-term goals that can make your work more productive and help guide your decisions around the actions that will help you realize your goals. 

For best results, write your goals down. Research shows you are 42% more likely to achieve goals if you write them down.

 

Make a List

There’s nothing better than creating a to-do list and then crossing items off as you complete them. And, for moms who work at home, regularly creating a to-do list is an essential tool and an important habit.

There are many ways to make a list–you can use pen and paper, dash off an online list, or use a phone-based app. The important thing here is to take all the tasks rattling around in your brain and dump them into one place that’s easy to access and quick to read.

Here’s a low-tech approach we often see used and many find effective.

  • Treat yourself to a fun or pretty notebook and designate it for keeping all your lists and notes together.
  • Write your long-term goals on the inside cover and any pertinent information that you need regularly but don’t always remember on the back cover.
  • Draw a line down the middle of a fresh page each day. At the top, write “work” on top of the left column and “personal” on the right side. 
  • Assign tasks into each category. This method differentiates personal and professional tasks, which helps you be more efficient when you sit down to work.
  • Fill in the tasks that you aim to achieve that day, using your goals as a guide. 
  • Place the most important jobs at the top of the list or put a star next to them, so they draw your attention.
  • Enjoy crossing items off as you complete them.

 

Establish a Routine

As a mom, you know that babies and children thrive on comfortable routines. As a work-from-home mom, a routine can help you feel a greater sense of control over your life and time. Knowing what comes next and when makes much of your day easier because you don’t have to stop and think about each step. Instead, you fall into a daily rhythm that helps you thrive.

Many work-related routines fall away when you work from home–there’s no commute, you don’t have to get dressed or pack a lunch. While that has a beautiful quality, it also eliminates powerful signals to your brain that it’s time to work.

As a work-from-home mom, create new routines to set the stage for productivity. Here are some ideas to establish a routine:

  • Set specific work hours and honor them as much as you can. 
  • Batch your work by dividing your day into increments for doing certain things. For example, start each day by checking your email for 30 minutes. Then move on to a block of time dedicated to project-based tasks.
  • Use a timer to help keep you on track. For example, if you designate 30 minutes for email, use a timer to help ensure that email responses don’t eat up a block of time set for another task. As your routine falls into place, you won’t need the timer as much because you will feel the transition times as they approach–that’s part of the power of a routine.
  • Set aside break times to connect with a colleague through slack or gchat or walk around for a few minutes–just like you would in the office.

If you find Mondays particularly difficult, check out these tips to start your work week off right.

 

Develop Rituals

It’s tough to transition out of mom mode and right into professional mode without taking a few minutes to reset. 

When you work outside the home, preparing for the day and completing your commute are rituals that help you with the transition. But, when your commute is just a few steps down the hall, you lose that time and process.

Developing a few short rituals to ease the transition can make you feel fully present as you start your workday and can help increase your productivity. Here are a few suggestions to help create rituals to begin your workday:

  • Pour a cup of coffee.
  • Sip it as your walk around the block.
  • Listen to a short podcast related to your work.
  • Check your goals as you sit down at your desk to ground yourself in the day’s tasks.

At the end of each workday, rituals can help you transition back into mom mode. When you wrap up your workday, try:

  • Closing any open documents on your desktop.
  • Review your to-do list and cross out any completed tasks.
  • Make a few notes for the next day.
  • Close your eyes for two minutes and reflect on the day. Try to leave any stress behind.
  • Shut your office door, physically or metaphorically, as you leave work for the day

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June 21, 2021

Five Keys to Building Time-Saving Systems for Your Small Business

When you run a business and lead a team, a lot is happening each day. And, you are likely involved in managing all or most of the work. The chronic stress of shouldering this responsibility can wear down the most dedicated of entrepreneurs. What’s more, it can prevent you from the meaningful work that can help you grow your business and expand it to the next level and beyond. 

The good news is that by creating a system for portions of your work, you can achieve a level of automation that lets you work more effectively on the things that matter, add predictability to your business, gain some time back, and make your life easier. 

The trick is identifying the processes that are ripe for systemization and selecting a system that works for you.

 

What is a System?

Simply stated, a system is a set of processes, tools, people, and strategies that all work together to solve a problem or achieve a goal. 

Creating a system for your business makes every day easier because it lets you have specific actions on autopilot. When routine processes run on autopilot, you are freed from investing mental energy or time into those processes. In short, creating a system for your work can make you more productive. 

Many of the companies you patronize every day have systems in place to automate some element of work. For example, when you order from Amazon, a team follows the steps to get your package to you. The team follows the same steps for each package, which means they have a system in place. Likewise, if you order pizza from a local shop, the workers follow a process to ensure the quality of each pizza. 

At the extreme, emergency responders have a system to respond quickly and efficiently when calls come in. Imagine if the fire department had to start from scratch and wait for each person to gather needed items before proceeding to the call. Firefighters have a system for collecting all needed equipment and getting on the truck as quickly as possible. 

 

Why You Need a System

Finding the right system can free you to focus on more significant, big-picture issues for your business, like business development. It can also make it easier for you to outsource portions of your work to a team. The right system can also help you find more personal time, too. 

If you are just getting your business started, having an organizational system can help make tasks seem less overwhelming. For example, if you produce a video each week, at the beginning the process can feel like a lot of work. But, with a system in place, you can see the steps you followed last time and replicate them, saving you the mental energy of going through the process each time.

In all likelihood, you probably already have a set of systems you use every day. You just don’t see them as official systems. Once you start to see processes as a system, you’ll find more and more tasks that could be moved onto a system. Once that happens, you are well on your way to saving time and energy.

 

A Closer Look

Before you start thinking about developing a system, it’s helpful to look more closely at the elements that comprise a system. 

  • Processes: Developing standard procedures is a large part of creating an effective system. Identifying and documenting the process involved for each system is the lynchpin of the process. For example, consider the case of sending a mass email to customers. Having a standard procedure in place frees you from thinking about the best way to send the messages each time one goes out. Having your processes documented means that someone else can step in and send the emails. Having someone create the content, check the mailing list, proofread the text, and test the email could save you several hours of work.
  • Tools: As you develop systems, you may find the specific tools are a part of the plan. The right tools for your system will vary based on the industry you are in and the types of tasks you are creating the system to accommodate. Tools can range from templates that make it easier to draft routine messages to equipment or software that makes a job more manageable. Part of developing a system is assessing tools and considering the associated costs and benefits of a tool. As you think about the cost of tools, calculate how much time a tool could save you and assign in a dollar value.
  • People: Identifying the people or person who will perform different tasks is an essential part of creating a system. In some cases, you are the person performing the task. In other cases, your system may include adding to your team to outsource jobs. Once you have systems in place, you may find that a Virtual Assistant or another team member can manage the task. Having a system in place makes it easier to find the right person for your team because you can look for team members with the skill sets needed to manage the system effectively.
  • Strategies: A strategy is a plan of action or a policy designed to achieve a goal. When you are working on creating a system of your business, you are doing just that–creating a plan of action with the goal of growing your business by automating certain functions.

 

How to Get Started

Developing systems takes time and patience, but the payoff is significant. A system that works for you and your team is the key to success. Aim to develop a sound system that becomes great over time. As you begin, set aside time to consider which tasks are ripe for systematization. To do this:

  • Track the work you do in a typical week. Write down everything you do to get a close look at how you spend your days. You may be surprised by the tasks that eat up the most time.
  • Identify tasks you frequently do throughout the week by putting a star next to them.
  • Of those tasks, pay special attention to the jobs that tend to be hands-on or time-consuming. 
  • Consider if you can stop doing any of these tasks and eliminate those that don’t add value.
  • From the remaining tasks, consider which ones could benefit from the creation of a system. Look for items that are routine, multi-step, repeatable, frequent, and predictable.

 

Find the Right System

There are a lot of ways to create a system. The easiest way is to work with an Online Business Manager or coach specializing in helping business owners create systems. Hire My Mom is a great place to find an experienced person to help. 

When you post your job, you’ll quickly have access to a wide array of qualified candidates who will be dedicated to helping your business succeed and grow. The site attracts job seekers from across the country with specialized skill sets and a desire to work hard for you.

If you need help sourcing a candidate, HireMyMom’s Concierge service can streamline the process for you. The service was created for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process. With our full-service Concierge service, our HR Specialists will do it all for you from start to finish and present you with the top candidate(s). Once you select the candidate that’s right for you, the two of you can start creating systems to make your business more efficient.

If you aren’t ready to bring in a person to help, several free online resources can help you build a system for your business. Research the options and consider which might work for you. Popular options include the  Productive and Free website and the YouTube series How to Build Systems for Your Business with Greg Hickman. 

Or, head to your local bookstore and library, where you can find several books about creating business systems. Good options include Work the System by Sam Carpenter or The E Myth Revisited by Michael E. Gerber. If you don’t have time to read a book, search audible for the right option.

 

You Can Do It!

While the prospect of creating a system may seem daunting, you can do it. Start small and focus on the core tasks that can move the needle to free up your day. Soon, you’ll be enjoying the fruits of your labor and the success that comes with a growing business.

 

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June 1, 2021

8 Mistakes to Avoid When You Work from Home

Working from home can be a fun and rewarding experience. There are many benefits especially for moms because of the flexibility and accessibility that comes from having a remote job.

There are however some common mistakes that can impact the quality and productivity of work if you’re not careful.

Here are 8 Mistakes To Avoid When You Work from Home.

 

MISTAKE #1: ALLOWING YOURSELF TO BE DISTRACTED

It can be easy to become distracted when working from home. From phone calls to unexpected guests dropping in – to your kids coming home from school with “big news” about their day  …

There are many opportunities to get pulled off task and this is why self-discipline is critical to the success of your remote career and lifestyle.

It’s important to set clear boundaries ahead of time and communicate them to your friends and family members (your children are another story, they may need some gentle reminders). 

 

MISTAKE #2: PROCRASTINATING YOUR WORK

When you work from home, it can be easy to procrastinate doing your work and placing personal tasks as a priority instead. “Oh I’ll just get some chores done first, and then I’ll work on that spreadsheet.” Sound familiar?

It’s important to treat every assigned task as a priority. If you have project management software, this is a great time to use it.

Set clear objectives and deadlines, block off time in your calendar to complete tasks at hand and keep track of your time (very important especially when it comes to invoicing). Batch your work so that you can focus on one task at a time and up your productivity. 

If you don’t have the software, a spreadsheet in Google or Excel is a great alternative.

You can color-code priorities by order of importance, set the framework for each project, assign time entries to each task, and more.

 

MISTAKE #3: LACK OF DESIGNATED WORKSPACE

Working from home is great but it does require commitment. 

Making sure you have the right technology in place is one thing but having a designated workspace is another (and no, your bed and couch do not count as a proper workspace).

It’s important to make your designated at-home work environment a priority so that you can stay organized, focused without disruption, and fulfill your tasks without compromising the quality of your work.

 

MISTAKE #4: NO BACKUP PLAN FOR OUTAGES

It doesn’t happen often but, from time to time the power could go out or the wifi might be disrupted.

When you find yourself without power and/or internet it’s important to have a Plan B in place so you can pick up and go with minimal interference to your workday.

Backup ideas include – your local coffee shop, public library, a friend or relatives place, or your local business center.

 

MISTAKE #5: DISORGANIZATION

When you work from home it’s important to stay organized. Not only does disorganization wreck havoc on your workday (especially if you can’t find something you need right away) but it also takes up your precious time. 

Time management is critical to the success of a remote worker’s career and goes hand in hand with staying organized so you can stay focused. 

 

MISTAKE #6: LACK OF ROUTINE

It’s important early on to establish a routine for your workday. 

Make sure you find enough time in your routine to:

 

  • Take appropriate breaks,
  • Start and stop work within a decent time frame.

 

A routine also sets the framework for your remote employee-employer relationship. This will help set boundaries for contacting you outside of your work hours. 


MISTAKE #7: ISOLATION 

Another mistake a lot of remote workers make is isolation. 

It’s important to keep balance in your life. We all need time with friends and family, time for ourselves, and time to maintain our homes. 

Stay connected with your colleagues, friends, and family. Join networking groups like our FB Community and if you’re a parent – mom’s groups can be a tremendous support system.

(We have a great article that discusses some ways online community support groups can help you build a successful work from home business here).

 

MISTAKE #8: LIMITING FORMS OF COMMUNICATION

They say “connection is currency” however with remote work, it’s easy to become distant and less connected with others.

Often remote workers start to lean towards one method of communication only (for example email) but in order to succeed, you need to offer more than one way to connect.

It’s good to get on the phone once in a while, take advantage of video conferencing (as offered through Microsoft Teams, Skype, Zoom and Google G Suite) and use team communication software such as Slack in order to stay organized, focused, and communicate more effectively. 

So there you have it, the 8 mistakes remote workers make that you can avoid. We also have some great tips on helping you grow your remote business, check out those tips here. 

 

At HireMyMom we carefully screen employers taking the necessary steps to offer only the highest level of work from home positions to you. Ready to get started? Visit our enrollment page here.

 

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May 3, 2021

How to Accomplish More: Organization Tools and Hacks for Work from Home Moms

There is no one trick pony to being a mom, because let’s be honest with ourselves—motherhood is no perfect equation. Over the history of time and the long evolving course of motherhood however, some ancestral knowledge has been passed down from generation to generation. These “wives tales”, in combination with modern technology capabilities, can be used by modern moms to take on the day, and slay any dragons that might come their way. Here are some of the top insider tips we have allocated that can serve as mother’s little helpers.

 

Top All Around Tips and Tricks

All help is good help, and these tricks are passed down to help cut down time wasted so that you are efficient throughout the day, or god willing—maybe even able to have a moment to yourself.

Meal prep: Defrost meat in the fridge, cut up veggies, shred cheese, and do all the preparation needed for your family meal the night before or in the morning. That way when you get up in the morning you can easily assemble everything into a pan to throw back into the fridge or a crock pot— and then dinner is served whenever you are ready.

Make a to-do list: Create a to-do list the night before so you know what you need to tackle the next day and can hit the ground running when you wake up. Having a written record can help to remind you when you get distracted, something that happens easily with children around. With the ability to keep on task your day will be more efficient, and what is more—a study by professors Baumeister and Masicampo from Wake Forest University showed that, while tasks we haven’t done distract us, just making a plan to get them done can free us from this anxiety. Less anxiety is always a good thing as a mother.

Set healthy boundaries: Say yes to the things you can do, but remember to allow yourself to say no or not now to the things you really can’t take on. Don’t spread yourself too thinly to the point where you don’t have time for yourself or your family. Because “mom” is often synonymous with the word “superhero”, a mother has a tendency to try and take it all on. Remember that the best version of yourself is the best for your family, so take the time you need to when necessary.

Create a family organization hub: This can be shared notes on your phone for frequently needed items, or if your kids are younger, this can be a white board or note pad. The lists can include functional things such as shopping lists, or even be a space to share creative thoughts. Centralizing this in a place that is a common traffic area, such as the kitchen or the mud room, makes it available to everyone to have access to it. You can also couple this with a digital calendar that allows you to invite family members to the clan’s various extracurricular events. This allows for every member of the family to post their events and highlight the ones that are special to them. It also helps to put appointments on the calendar, with reminders, so no one forgets important dates. 

 

Modern Day Motherly Applications

If  as a mother you find yourself asking: “Is there an app for that?”—then the answer is yes. Here are some of the more useful apps we have found for moms that need a little technological assistance. 

Delegating duties: TaskRabbit is an online marketplace that will connect you to helpers that can do everyday tasks. Their helpers can assist you with moving tasks, handyman help around the house, gardening, or any other errands or responsibilities you might need assistance with.

Planning proficiency: Cozi is an organizer designed for families, and a game changer when it comes to being a mom with a plan. It can help coordinate schedules, grocery lists, activities, to do lists, and facilitate communication for the entire family. Cozi is one of the best calendar apps for moms because they have truly thought of everything that goes into a mother’s day.

Mom matchmaker:  Peanut is the ultimate app for moms to meet moms. It connects mothers in your geographic area with similar interests. Referred to as “Tinder for Moms”, Peanut can help you meet other moms similar to you or maybe even needing help with some similar challenges you are facing.

Splendid savings: Ibotta is a cashback app that helps you save money on groceries, beer, wine, pharmacy, clothing, beauty & wellness products, restaurants, home & electronics items, and travel. You simply scan your receipts and earn cash back. What a beautiful world we live in when we can get cash back on wine. 

No one ever said that motherhood was easy, but it has always been a worthwhile endeavor. Balancing the many roles, tasks, and extraneous superhero responsibilities is no small feat either, so as they say “work smarter, not harder”. Whether you’re a new mother, a seasoned one, a single one, or an expecting one—we hope these tips will help you in your honorable maternal journey. 

 

 

 

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April 7, 2021

5 Ways Moms Can Delegate to Get More Done

Guest post by: Michelle Laurey

Work-at-home moms often face the unique challenge of balancing work needs with household management. Childcare, meal preparation, and household chores can eat into your work time if you are not careful.

If you postpone chores to finally get some work done, then the house is in disarray.

It doesn’t have to be like this!

Next time you’re struggling to balance your work and home life, try these five tips to delegate your workload.

 

1. Split Up the Chores

Your spouse and older children can each take on their own responsibilities around the house.

Delegating the household workload helps you focus more time and energy on your business.

Use the following tips to successfully delegate chores:

  • Assign one task to one person. Whether it’s loading the dishwasher, putting away laundry, or writing out a shopping list, designate a single person to be in charge. Sharing tasks can cause confusion about who is doing what and when.
  • Set goals and deadlines. Assign different tasks to different days of the week so everyone knows when they need to finish their chores. Plan errands and shopping around your schedule, and choose times when fewer people are out.
    Soon your family will adjust to your routine and won’t have to keep asking when you’re picking up groceries or mailing that package.
  • Go through the task list with each person. Sometimes a spouse or child doesn’t know how you want a chore accomplished. Maybe they are unfamiliar with the right settings for the washing machine or where pots and pans are stored.
    Walk them through the task so they can learn to do it without you around.
  • Put it in writing. Whether you use a smartphone app or a piece of paper on the refrigerator, keep a list of what needs to get done and whose job it is. Having a visual plan helps everyone stay on track.

Delegating chores will also reduce the stress that often affects your productivity.

 

2. Arrange for Childcare

First-time work-from-home parents often assume they can care for their young children while working. Unfortunately, they quickly found out that is not the case!

Childcare is a full-time job all on its own.

If you can’t afford a babysitter or daycare, consider asking a retired family member if they can watch your children a few days a week.

If no family members are available, reach out to other work-from-home moms in your neighborhood. You may be able to take turns watching each other’s children on days you’re not working.

Alternatively, you can hire a young adult in your neighborhood to watch your children while you work from home.

You can typically pay a cheaper rate, and you’re available in case of emergencies while still being able to shut the door to your home office while you work.

 

3. Consider Extended Family and Friends

Your immediate family members aren’t the only ones who can help you out.

When someone offers to lend a hand, take them up on their offer!

Some easy tasks you can delegate to others outside your house include:

  • Driving children to and from school. Coordinate with other moms in the neighborhood to take turns dropping off and picking up children from school. This provides extra time in the mornings and afternoons for you to work.
  • Helping with housework. If you have a close friend nearby, ask if they want to arrange dates to help each other with cleaning. One weekend you help clean their house and the next they help with yours.
    This is a great way single parents can stay on top of the household workload without being overwhelmed.
  • Assisting with meal prep. Consider arranging weekly meetups with friends or other moms in your neighborhood to prep meals for the upcoming week. You can buy in bulk to save money and split the costs among the group.

In return, you can step in to help when they are feeling overwhelmed.

 

4. Simplify Scheduling and Organization

The best way to ensure everyone completes their tasks is to organize and schedule everything.

There are numerous apps that can help you make lists and remind family members of their chores.

By taking advantage of these, your family can add items to the shopping list, create reminders on the family calendar for upcoming appointments, and check off tasks they’ve completed.

This helps everyone stay on track without you needing to lift a finger.

There’s a number of apps available to help create family lists and chore charts to digitally divide up the workload and set important reminders.

 

5. Don’t Be Afraid to Hire a Professional

If the workload is too much and you don’t have enough people to help out, consider hiring a professional.

Many services offer cheap task-based help, such as mowing the lawn, cleaning the house, and doing other odd jobs.

Several grocery stores offer pickup and delivery options to save time without spending a lot of money.

You can also purchase box meal kits with pre-measured ingredients ready to throw together quickly for a healthy dinner.

Meal delivery is another way you can get a quick lunch or dinner on the table without leaving the house.

 

Final Thoughts

Whether you need help with meal planning or could use an extra hand on the laundry, work-at-home moms have plenty of options.

You can outsource your chores to professionals or delegate responsibilities to other family members.

Mobile apps make it easy to create everything from chore charts to grocery lists so each person can do their part around the house.

Once your household is running smoothly, your business will too.  If you need to delegate some of your work, consider posting your job on HireMyMom where virtual professionals in a variety of fields are ready to take on new jobs and projects! Or if you need more work, we can help with that too!

 

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Michelle Laurey is a telecommuting wordsmith who especially enjoys writing on a cloudy day at Assignyourwriter UK. Always interested in ways that can help individuals reach their full potential in life, she enjoys producing stories on entrepreneurship, productivity, lifestyle, and health. Outside her keyboard, she enjoys visiting cozy coffee shops and taking long urban strolls with her partner. Reach out to her on Twitter.

 

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March 31, 2021

How to Outsource Like a Boss for Home and Work

Have you ever looked at your to-do list and realized you need about 30 hours to accomplish everything you outlined as critical for the day? If so, you aren’t alone. Caring for a family and working are both hugely satisfying undertakings. But, let’s face it, it’s also a tremendous amount of work. 

Here’s some good news–you don’t need to tackle it alone. By strategically outsourcing some tasks, you can find more time and energy to put toward the people and projects that mean the most to you. Here’s a round up of the tasks–work and personal–that are great candidates for outsourcing.

Business Tasks

When you run a small business, it’s tempting to want to do it all. You became an entrepreneur because you’re motivated and hardworking.This combination makes it tough to let go of the reins, even for a task you don’t enjoy or could easily outsource. It helps to have a framework for considering what tasks/jobs make sense for outsourcing. When considering outsourcing, think about:

  • What are you great at doing?
  • What do you like to do?
  • Where would you like to grow professionally?

If a task doesn’t fall into one of those categories, it’s a good candidate for outsourcing. 

 

Quickly Find Virtual Help 

When you are looking for outsourcing help for a business task, consider a virtual team member. With remote employees, you don’t need to provide office space and you aren’t limited by geography. You can find and hire a team member who’s located anywhere with good internet access. 

Using a platform like HireMyMom is a great way to source qualified candidates who are specifically looking for remote work. You can save time and money by turning to a site dedicated to connecting driven mom professionals with small businesses. 

If the prospect of a nationwide search daunts you, consider our concierge service to help reduce the amount of leg work you need to do. HireMyMom’s Concierge service was created for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process. With our full service Concierge service, our HR Specialists will do it all for you start to finish and present you with the top candidate(s). 

 

Build a Remote Team 

Here’s a list of jobs that are often outsourced:

  • Bookkeeping
  • Social Media management
  • Graphic Design
  • Writing/Editing
  • Marketing/Email Marketing
  • Project Management
  • Customer Service
  • Facebook Ad Manager
  • Online Business Manager
  • Virtual Assistant (VA)

 

Consider a Virtual Assistant

In some cases, a virtual assistant (VA) may be the right fit for you. A VA can take care of many tasks, including email response, appointment setting, travel planning, and calendar management. You can find a general VA, who does a wide variety of tasks or one with a speciality in your industry or need. 

 

Personal Tasks

Personal tasks can easily add up and cause stress, making it more difficult to manage the day-to-day workings of life. What’s more, many of them are urgent and important and time sensitive. (For example, dinner must be served every night.) Tasks that can wait tend to grow in time commitment and urgency if you put them off. (I’m looking at you, piles of dirty laundry.) Here are some ideas to help relieve some of the steam:

 

Put Meal Prep and Grocery Shopping on Auto Pilot

Planning, serving and cleaning up multiple meals a day takes a huge time investment. (Especially if your whole family is home all the time.) But outsourcing some meal-prep tasks can make every day easier.

  •  A weekly menu hanging on the fridge takes the guesswork out of each meal. If you don’t enjoy menu planning or just need a break from it, consider using an online meal planning service. Several are available and they allow you to quickly select a week’s worth of meals based on your health goals, family preferences, and budget. Once you select your meals, you can automatically create a shopping list for the meals selected.
  •  We all need groceries every week (sometimes more). But driving to the store to collect them is a major time commitment. You can regain that time by signing up for grocery delivery. Several companies such as Amazon Fresh, Peapod, Shipt, and Instacart, are ready to make it easier for you to fill your pantry. 

While it takes some time to initially get set up with these services, it’s well worth the initial time investment. Chances are you make many of the same purchases each week, so many items will stay on your list for each order. You can even use a menu planner that automatically creates a grocery list and sends it to your preferred delivery service. 

  • If you don’t have grocery delivery available locally, consider the pick up service offered by many large grocery store chains. You submit your order online, pull up at the appointed time, and drive off with a car full of groceries. Both pick up and delivery help you save money by limiting impulse purchases.

Cut Down on Cooking

There are several ways to lighten the cooking load through outsourcing. Consider:

  • Sharing the load by finding four like-minded families and forming a cooking co-op. Each family makes four, family-sized servings of one dish. Meet to swap meals and go home knowing that you have five homemade dinners ready to roll–even though you only had to make one. Keep your circle of chefs small until the COVID-19 situation is resolved.
  • Ordering a meal delivery kit to take away the prepping, planning and chopping.
  • Finding a local chef who offers pre-prepped meals for pick up or delivery. 

 

Find Help with Child Care

You choose to work at home to spend more time with your kids and avoid the expense and hassle of day care. But, that doesn’t mean you wouldn’t benefit from some help with the kids. Finding a good babysitter, even if it’s only for a few hours a week, can really change the flow of your day. Having a few hours set aside without interruption makes it easier to power through your work. Also, depending on the age of your kids, the sitter can help with other tasks, such as:

  • Driving a carpool route for you.
  • Running errands with your kids–think the post office or picking up dry cleaning. This gives you a few hours of peace and quiet, keeps the kids busy, and eliminates tasks from your to-do list.
  • Working with the kids to go through their toys or books to find things they have outgrown.
  • Picking up the stray items you forgot to add to your online grocery order.
  • Walking the dog or other pet care needs.
  • Putting laundry away.
  • Supervising homework/online school instruction.

 

Clean with Ease

Everyone loves a clean house, but the work to get it sparkling can take all day. The easiest way to keep the house spic and span is to hire a cleaning service. If that’s not practical based on your budget or circumstances, these ideas can help lighten the load:

  • Buy a Roomba or other automatic vacuum or mop so you wake up to fresh floors every morning.
  • Drop your dirty laundry off at the laundromat for wash and fold service each week. This frees up an enormous amount of time and cuts down on the anxiety created by looking at baskets full of clothes–some clean, some dirty, and inevitably, one that’s mixed between clean and dirty clothes. 
  • Hire a service for big jobs that can really nag at you. For example, window washing or other seasonal jobs.

 

Reduce Yard Work

Many people find yard work relaxing, but elements of it can be outsourced to free you up to focus on the things you like most. For example, mowing and weeding are good candidates to outsource. With that out of the way, you are free to focus on tending to flowers or other things that truly bring you joy.

 

Don’t Wait to Reclaim Your Time

Outsourcing tasks is a great way to focus your time and energy on the things that matter most to you. Don’t delay–identify the things that someone else could do for you and start enjoying the increased time and energy it provides. 

Tell us what you’ve outsourced and how it changed the game for you.

 

 

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February 1, 2021

Wondering What Happened to Your Motivation? Reclaim it Here With These Secrets!

Working from home is full of perks–a short commute, greater flexibility, and more time to spend with family. But, it can also be challenging to maintain motivation from a home office. There will be times when you struggle and your motivation wanes. Over the years, I’ve learned three keys to staying motivated while working from home–expectations, habits, and connections. Here are my best tips in each category.

Scale Your Expectations

When you start thinking about working from home, it’s easy to have unrealistic expectations for your experience. You may have a vision of fulfilling all your professional goals, giving your children unlimited time and attention, cooking gourmet meals every night, and managing an efficient and lovely home like a pro all the time. The reality is likely totally different. That mismatch can lead to disappointment and diminishing motivation. There are a few keys to combating this scenario:

  • Set and pursue goals for your professional and personal life. As part of this, identify milestones to keep you going. Celebrate the completion of big projects at work or in your personal life, like getting kids back to school for a new term or planning a big family event.  Use a broad definition of success when considering your wins and finding accomplishments worth celebrating.
  • Remember why you are working from home. This can help ground you when you are struggling. Write your initial work-from-home objectives down and review them. Remember the feelings that led you to pursue home-based work and catalog them. Then, include all the benefits–expected and unexpected–that have popped up since you decided to work from home. Review this list when you need a motivation boost.
  • Revisit your expectations. As you think back on the journey that led you home, try to remember your expectations for the experience. Rescaling your expectations to more fully match reality can help you find the motivation to keep going.

Develop Good Habits 

When you commute and go to the office, it creates a ritual. You get dressed, drop off the kids, get coffee, and arrive at the office ready for a few minutes of small talk before getting to work. At the end of the day, you bid your coworkers good night and head home to relax. 

When you work at home, you may shuffle between your computer and the kitchen. You might fold laundry on conference calls and meet family needs as you pursue work deadlines. Working like this every day is exhausting, leading to a hit to your motivation. The solution is to create a new set of rituals to help you start and end your workday. Here’s how:

  • Create and follow a work schedule for each day. The plan can vary based on what’s happening in your life on any given day. But, identify your work hours in advance and share the schedule with your family, so they know when you are at work. Honor the schedule, so you set natural limits on your workday. As you think about your schedule, include some time to take care of yourself. Exercise and fresh air do wonders for your state of mind and level of motivation.
  • Work in a dedicated space. It doesn’t need to be a fancy home office. Just pick a place where you can consistently work with a little privacy and quiet. Add a few personal items to your desk to make it feel more like your workspace. 
  • Get dressed and ready for work. No need to dress up (unless you want to!), but the act of changing into work clothes and getting ready can help you feel more prepared to work.
  • Create an end-of-the-day ritual, such as tidying up your desk or making a to-do list for the next day, to help you transition from work back to home life. Take a few minutes to reflect on your accomplishments before your short commute back to the main part of your house.

Stay Connected

When you work in an office, you see your coworkers every day, and impromptu conversations occur regularly. (Sometimes so regularly that it’s tough to get actual work done.) When working from home, it’s easy to feel disconnected from your coworkers or other professionals. Find ways to connect with your colleagues via phone or video conference. Send invitations for virtual coffee dates, so you have dedicated time to catch up. When you do meet, business is sure to come up. But make time for some small talk at the top of the call. This will help you know your colleagues better and help you stay connected.

Also, connecting to others outside your immediate work situation can help you feel less isolated in your home office.  

  • Join professional organizations. When you join an industry-related professional group, you’ll get the chance to network with others in your field and, in many cases, have the option to attend educational webinars and conferences. This is a great way to stay connected, learn more about the industry, and expand the circle of people you know with similar professional interests.
  • Engage with local organizations. Joining a local civic or professional organization is a great way to get connected with people locally. You’ll likely have opportunities to volunteer and meet other work-from-home professionals who can become friends and possible future colleagues.
  • Read relevant trade publications and blogs to stay on top of trends in your industry. Seeing bigger picture news can help you feel more connected to your profession beyond your current role and inspire you to consider new angles for your work and opportunities in your professional life.

These are my top tips. I’d love to hear how you stay motivated while working from home. Please send me your ideas.

 

 

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November 9, 2020

Moms (& Dads), This is How to Work Smarter (Not Harder) in the Kitchen

Are you running through groceries at an astonishing rate and finding dirty dishes in your sink every time you turn around? Like many people, I’m surprised by how many meals and snacks are pumping through my kitchen with so many of us home due to COVID 19. Here are our best tips for taming the associated workload.

 

Create and Post a Weekly Menu

If I could only do one thing to ease the cooking and kitchen clean up workload each week, it’s this: Create a weekly menu that covers all meals and snacks and hang it on the refrigerator. Direct your children to the menu when hunger strikes. (Make sure that some of the snacks can easily be grabbed and opened by young kids. For really young kids, include pictures of items they can select and make them easy to reach.) Having a posted menu reduces the discussion around what’s available to eat, eliminating a distraction for you as you work. Frankly, this one action will buy you untold peace of mind and help you reclaim time every day.

If creating a menu sounds like one more task to add to your already full to-do list, help is available through online meal planning services. Several options are available, and they all let you select a week (or more) of meals quickly and easily. They cover breakfast, lunch, and dinner, so it truly eliminates the scramble that accompanies menu planning and food preparation. You can choose meals based on your health goals, family preferences, and budget. Good options include eMeals, SideChef, Plan to Eat, and Recipe Keeper (my favorite). Once you choose your meals, you can automatically create a shopping list for the meals specified. A few additional tips:

  • Cross things off the menu as people eat them–you may find that the dinner you planned for Wednesday night gets moved to Monday, no problem–swaps are easy as long as you keep track.
  • Leave a blank space on the menu where family members can jot down meal and snack requests to incorporate into your planning.

 

Make it a Family Affair

There are many good reasons to share meal planning and clean up across your family and involve the kids. For starters, it gives you a break during a season that includes a lot of cooking. What’s more, your kids can develop valuable life skills in running a home, managing a budget, and healthy living. There are many ways to delegate responsibilities between family members. For example:

  • Put an older child in charge of generating a weekly menu using the menu planning app you prefer. Set a budget and provide goals to consider while planning. (Bonus if the kid is old enough to go to the store and get the groceries.)
  • Assign a day of responsibility for planning, sourcing, and preparing all food for one day each week to older kids. (For example, Connor owns Monday meals, Lindsay owns Tuesday, etc.)
  • Share duties by meal, with one person responsible for breakfast, lunch, or dinner all week. 
  • Ask younger kids to set the table, clear the dishes, or help prepare salads. 

Finally, create a task-specific cleanup calendar, so everyone shares in the clean-up load. Kitchen clean up goes a lot faster if everyone participates. Assign clean up duties to each family member on a rotating basis and agree on the standard of clean that counts as done. There’s nothing worse than having to call back a reluctant cleaning crew who forgot to wipe down the counters.

 

Master Lunch

Let’s talk about lunch. It’s smack in the middle of the day, and people eat on a rotating schedule with different meetings and classes ending at varying times. Let’s face it, stopping to prepare a meal in the middle of the day is disruptive when you are trying to work. A little planning can go a long way toward making lunch easier for you and more convenient for everyone. Try this:

  • Use school lunch services, if possible. Even if school is not in session, lunch is still available through many school districts. If your school district is offering lunch to-go, consider taking advantage of the service. Check with your school for details. 
  • Think leftovers. When you create your menu each week, plan for leftovers that family members can quickly reheat and eat for lunch. You can even have the cleanup crew package leftovers into single-serving lunch options that can efficiently serve each person when his/her lunch hour rolls around.
  • Go big. Prepare large pots of soups or chili and leave them simmering on the stovetop so people can self-serve when they are ready to eat. 

 

Inject Fun!

Last but not least, try to add some fun to mealtimes. When you cook all the time, it’s easy to fall into a rut making the same things over and over. But, thinking of themes can help bring the fun back to mealtime. Here are some ideas to get you started:

  • A week of Tex-Mex cuisine.
  • Italian dinners, including an old school pasta night and lighter options inspired by Italy’s different regions.
  • A retro week focused on popular menu items from decades past, such as meatloaf or Salisbury steak to celebrate the 1950s. Check out old recipe books to find some gems that your family will love.
  • Ask each family member to pick a number, turn to that page in a seldom-used cookbook, and ask the number chooser to prepare the item that appears there.

 

Please Share!

I’d love to hear what’s working for you and how you are managing mealtime. Send me a note with your best meal-time tips.

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October 12, 2020

5 Awesome Ways for the Exhausted Mom to Save Time and Sanity

Being a parent is a full-time job. For moms, it’s often a full-time job done on top of paid work. Autumn is generally an incredibly busy season with the return to school, sports, and many celebrations. Many moms are extra busy this fall– working, managing family life, caring for kids on limited school schedules, managing distance learning, or reacting to school protocol changes. All of those factors make this a perfect time to pull new tricks out of the bag to make life easier to manage. Technology to the rescue!

Here are our top suggestions for apps every working mom needs. 

 

A Menu Planning app 

What’s for dinner is a question asked every day, in virtually every home across America. An online meal planning service can make it easier to answer while saving you hours a week. 

Several options are available, and they all let you select a week (or more) of meals quickly and easily. They cover breakfast, lunch, and dinner, so it truly eliminates the scramble that accompanies menu planning and food preparation. You can choose meals based on your health goals, family preferences, and budget. Having a menu for each meal of the week ready to go saves you time, hassle, and money.

Good options include eMeals, SideChef, or Plan to Eat. Once you choose your meals, you can automatically create a shopping list for the meals specified. My personal favorite is Recipe Keeper — it’s an app that lets you add recipes from your collection using the camera on your phone, snap pictures of recipes in magazines, and search their database of recipes. I love that all my recipes are safe, available on every device, easily shared with family members, or social media. Best of all — it creates shopping lists by aisle and one for each store. And, it lets me quickly add ingredients from the recipes to the shopping list, which is a big time saver. 

 

Grocery Delivery or Pick Up

You know that feeling when you are exhausted but realize there’s nothing in the house to eat the next day? With grocery delivery or pick up, this feeling can be a thing of the past. 

Several companies, such as Peapod, Shipt, and Instacart, are ready to make it easier for you to fill your pantry by bringing groceries right to your door. And, many national grocery store chains now offer order pick up based on online orders. Your order is brought out to your car while you wait.

It takes some practice to master the ordering process through the app, so give yourself a grace period to get up to speed. (Pay particular attention to sizes. I once ordered almost a gallon of chocolate syrup.) Once you master the online process, you’ll save a lot of time and hassle. I’ve also found that I purchase many of the same things each week (think milk, eggs, bananas), and those items auto-populate after you buy them several times. That process, along with my menu planning app’s input, reduces the chore of grocery shopping to a quick and easy transaction, freeing up several hours a week. 

I’ve also found a bonus benefit: no impulse purchases. The money I save on unplanned purchases covers any increased costs of service fees or tips. Overall, grocery delivery/pick-up means hours and dollars saved.

 

A Photo Storage and Sharing app

The second half of the year is full of picture-taking opportunities. Between summer fun, park dates, the first day of school, a trip to the pumpkin patch, Halloween, and all the fall holidays, it’s easy to take several hundred photos. For many of us, those adorable photos to sit inside our phones, never to be seen or used again. 

But, several free apps make it easier to document the life you love with online photo storage, automatic memory books, and easy-to-order prints. Options include Shutterfly, Snapfish, and apps from local stores, like Walgreens, that allow for quick, local pick up. 

There are also compelling services like Mixbook, which comes with all sorts of stunning templates and designs that will bring your photos to life and make them easy to adapt for any occasion.

These apps let you keep your photos organized, autogenerate memory books, and order personalized cards and gifts. It’s easy to organize photos or make memory books right from your phone with just a few available minutes, like when you are riding as a passenger or waiting for the orthodontist. You’ll love the feeling of accomplishment that accompanies completing a memory book or ordering a photo mug showing off your family’s recent snaps.

 

Online Planner

Keeping track of every family member’s commitments, meetings, and zoom calls take a lot of organization, time, and commitment. When you organize school, work, sports, and social events in one place, it’s easier to get a sense of your total workload and identify competing commitments early. What’s more, knowing everything due with one glance makes it easier to decide where to funnel your energy.

Several apps exist to help solve this problem. Choose the one that best meets your needs and stage in life. Options include the Google calendar, Apple calendar, Timepage by Moleskine Studio, Planner Pro, Evernote, or Family Wall. These apps let you track commitments, manage to-do lists, take notes, and leverage templates for everyday tasks saving hassle and reducing stress. For me, I love using my Apple calendar to schedule and share events, meetings etc with my family but also including the address, things to bring, notes about the event, access codes and more. It’s all in one place for me or my family to access.  And all of these apps offer the basics of time management and scheduling with slightly different layouts and formats. Browse the options and choose the one that works best for you.

 

A Goal Tracker app

Setting goals is an integral part of the success equation. Tracking progress can help you stay on track, whether your goals are personal, professional, or both. You can find an app that helps you manage health and fitness, self-care, reading, budget, or practically anything you’d like to track. The right one for you depends on your stage in life and your specific goals. Strides, Done, and Fabulous as good options to investigate.

If your kids are school age, you can also look at tracking apps to help you help them. Check out Homework Pal, Pocket Schedule Planner, and the Power Planner for help tracking homework, chores, sleep, and more.

There are millions of apps available to make life easier and more productive. Finding the right ones can make all the difference. I’ve shared my favorites here. Drop me a line sharing the apps you can’t live without.

 

 

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