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November 14, 2016 0 Comments

6 Tips to Successful LinkedIn Publisher Posts

The LinkedIn Publisher feature is a great way to bring blog-type articles to your LinkedIn presence. Before, only brief status-type updates were available, but Publisher posts are long-form and read much more like blog posts.

Although similar to blog posts, there are some tips to ensure that you Publisher posts are being seen and well-received on LinkedIn.

Consistency

Just like you practice consistency in your blog and social media posting, consistency in LinkedIn Publisher posts is just as important.  You can syndicate your content across various channels, but it’s also helpful to create specific content for LinkedIn.

If you blog on a weekly basis, do your best to post to LinkedIn Publisher once per week as well.  It’s helpful to get into a groove that is doable for you and your schedule.  Another tip to maintain consistency is to vary your content by a tiny bit.  If you posted about one topic several months ago, maybe do a Part 2 or more in-depth look at that topic on the Publisher platform.

Short and Sweet

LinkedIn, like other social media sites, is a browsing platform, so it’s not a place for lengthy posts.  However, according to LinkedIn.com, “posts that are best received are more than 3 paragraphs.”

Do your best to find a happy medium of short and sweet mixed with informative and complex enough to hook your reader and bring them along.

Write for the audience

As we all know, LinkedIn is a professional platform with a demographic of professional business people.   With this in mind, save the more personal and irrelevant posts for your own blog.  This is a great place to establish yourself as the expert in your field, which is incredibly helpful for prospects, clients, and future employers to see.

Offer value

When you’re in the professional space, be sure you’re offering value.  Is your post informative?  Does your reader learn something new?  If you’re adhering to posts that establish you as an expert, they should do all of the above.  Once your posts become more and more popular, your audience will know that they can count on you to provide content that is always worth their time.

Photos

Although LinkedIn is for business, visual elements still hook the eye and draw people in.  Make sure to use a visually appealing header and photo in your post.  This also helps to break up text and bring attention to your post in a crowded marketplace.

Share your post

Don’t keep your words to yourself! Share the post among your other social networks and drive traffic back to your LinkedIn Publisher post.  Don’t be afraid to mention these posts elsewhere, especially if you’re doing varied content.  The more content you have out there, the more visible you are.  This is incredibly helpful for SEO rankings, expert status, and helping employees, employers, clients, or prospects to find you more easily.

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February 22, 2016 0 Comments

3 Steps to a Quality Recommendation Letter

Whether you’re looking for a job, need one for your LinkedIn profile, or simply want to add it to your portfolio, recommendation letters are a key component to your professional file.

Quality recommendation letters give you credibility and instant trust with a new employer or prospect, along with giving you a boost of confidence in your strongest areas.  Read along for some quick tips to receiving a shining letter that makes you look great!

Ask when the time is right

When you come across a happy client or end a job or internship on a high note, it’s an ideal time to ask for a recommendation. A happy client will be more than willing to share their experience while they’re still in a good place, and your past employer knows that you’ll need a quality letter to move forward in your career.

It’s not a great time to ask for a recommendation if you ended a job in a less-than-ideal place, or if your client was simply lukewarm about your product or service.

Ask the right person

In addition to asking at the right time, be sure you’re asking the right person.  Choose someone who does a good job at using words to express thoughts, as well as someone who knows you well enough to write something specific enough.  Recommendations work best when they highlight you specifically versus general praise.

Asking a close co-worker is always a fairly safe bet, but be sure that they can speak about you professionally in a way that shows you at your best.  It goes without saying that all recommendations should be honest, and while they should be glowing, they must ring true to your experience and contributions to the position or service.

Offer something in return

While most people would gladly write a recommendation without expecting anything in reutrn, you can always make your request more appealing by offering something back.

Whether you can offer them a recommendation in return, a learning session, or an opinion on something for them, it’s always nice to give back.

Recommendations are important to your professional career, and along the way, you’ll likely meet numerous past clients and employers who are willing to rave about you.  Always ask! It can be tempting to be shy and walk away from an opportunity, but you can’t receive a great review if you never ask! Get those strong reviews at the right time, post them where they’re most visible, and watch your credibility and trust levels increase substantially.

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January 4, 2016 0 Comments

5 Tips for a Successful Home Based Interview

If you work from home or desire to work from home, you will likely go through another an interview for a home based position.  Interviews are nerve wracking enough at an office location, but those from home can be a little bit more challenging.  Between kids and dogs, lack of an in person connection, and various other distractions, finding your calm and professional demeanor may take a few more steps.

Read along for some best practices for home based interviews.

Be Knowledgeable

The number one step in interview prep is to learn all you can about the company. It’s more than useful to have a baseline of knowledge going into your interview. To avoid any surprises, know some basic information about the company and the job position being offered.

This process will be an asset to you that shows that you’ve done your research, showing that you care about obtaining the position and the organization.

Clear Distractions

When you work from home, the biggest barriers to successful calls and meetings are almost always distractions! Between kids, pets, TVs, UPS knocks on the door and so on, it can be tough to find a completely quiet space.  Especially if it’s a Skype call, take great care to ensure that distractions are eliminated during your interview!  In addition, make sure your background is nice and professional in appearance for Skype calls.

Distractions can also come in the form of your calendar obligations.  Make sure that your calendar is cleared so you aren’t rushing or receiving other urgent calls during the interview.  Always set aside more time than you think will be necessary, then you can call the kids back in or proceed with other meetings.

Ask Questions

All interviewers want you to ask questions, and it’s important that you think of 3-5 questions to ask ahead of time. A great question is, “What is the company culture?” Even though you’re working from home, company culture is king.  It will tell you how your boss works, how often you’ll be managed, how they communicate, how formal the meetings are, and so on.  It will also give you a glimpse into the company, and then you’ll be better equipped to decide if it’s a good fit for you.

Other good questions include asking about the direction of the position, what’s expected of you in the position, and what a typical day might consist of.

Take Inventory

Are your social media profiles in good working order?  Take a quick audit of your profiles and be sure they’re as professional as possible. Remove any questionable photos, posts, and so on, and if it’s applicable, be sure that you have some quality posts that are relevant to your industry and show your expertise.

Notice any gaps in employment, negative reviews, or anything similar, since employers may bring them up.  It’s important to be truthful, but knowing these things ahead of time will leave you time to prepare a proper, professional response.

Make sure that your LinkedIn profile looks especially nice, as it’s the more career-based social media profile.  Ask for quality recommendations, thoroughly complete all sections, and work to create meaningful connections to show your professional drive.

Know Your Strengths

Home based work requires a certain type of person with a number of qualities, so be sure to emphasize these in your interview.  Are you extremely self-motivated?  Do you work well independently?  Employers can be a bit nervous to hire workers remotely, and it’s up to you to convince them that you have the necessarily skill set.

Work from home interviews can be just as stressful as traditional interviews! Treat them as a typical interview in an office – dress to impress, eliminate distractions, be prepared and knowledgeable, and ask thoughtful questions.  If you do these things well, you’ll be on your way to a satisfying home based job position!

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October 19, 2015 0 Comments

4 Steps to a Great Interview

There are several keys to a successful interview, and most of them start with being informed. While interviews can evoke feelings of fear and nerves, they don’t have to.

 

By doing the correct preparations and knowing what you have to offer, you’ll stand out among the rest of the interviewees each and every time.  Read along for some best practices for your next interview.

 

Know the Company

 

Rule #1 of any good interview is to research and know a bit about the company. It looks unprofessional and uninformed to arrive without knowing basic facts, but it can also showcase your interest in the position by knowing the important information.

 

You should have a firm grasp on what the company does, if there’s anything newsworthy currently going on, a bit about the other positions that you might be working with, and so on.  You don’t need to know every single detail, but a general grasp and some key facts will make things much easier for you.

 

Ask the Right Questions

 

It goes without saying that you’ll be asked if you have any questions, and the answer should always be “yes.”  Even if the interview was very thorough, you still need to come up with a few questions to ask.

 

Solid questions can range from “What’s a typical day on the job?” to “Can you tell me a bit about this company’s culture?” to “What’s the long term employment track for this position?”  Asking questions gives the employer insights into your thought processes, as well as your ability to think on your feet.

 

Know Yourself

 

Without a doubt, you’re going to be asked to talk a bit about yourself, and this is often the first question.  It’s very general and can be a tough one to answer thoughtfully.  Since you know this question will likely come, you can practice a bit – stay professional with a mix of your background experience, education, why you’re a great fit for the job, how you got to where you are today, and so on.

 

Keep this answer fairly short and sweet, but focus the details on the position and why you’re the best fit.

 

Secondly, know what you bring to the table.  You have special talents, gifts, and experiences that no one else has, and you can use them to your advantage.  Make sure that you’re showcasing what makes you unique, and therefore perfect for the position, versus focusing on general qualities and answers that you think you “should” say.

 

Follow Up

 

Following up can make the difference between silence and a job offer.  Send a thank you note within 24 hours to keep things timely.  An email is great and appropriate in this instance because it can get there quickly. Email your thank you note to every employee that you spoke with during your interview, personalizing for each employee.

 

In general, thank them for their time and consideration of you. Be sure to show that you’re still interested in the position and would appreciated any follow-up. Also be sure to ask if they need any additional information from you.


Simply be grateful and kind and continue to show interest in the position, should you still be interested.

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February 10, 2015 0 Comments

5 Ways to Prepare for a Skype Interview

Skype is a major communication tool in our modern world, and it’s not any different in business. With more telecommute positions becoming available across the country and beyond, more and more employers are utilizing Skype interviews to keep low costs and increase the chances of finding a suitable job candidate, no matter the location.

While a Skype interview may be a bit less conventional, it’s still a crucial step in the job process. The next time your interview is over your webcam, utilize these Skype interviewing tips below to ensure success.

1. Dress to Impress: It’s not an official interview in an office, but it’s still an interview. By dressing like you’re going to a regular interview, you get yourself into that mindset. Additionally, the interviewer can see part of you, so it’s important to look your best. Dress for success! Wear your favorite interview outfit, even if you’re just taking the call in your spare bedroom. Take the time to make yourself look your best, since we often perform better that way.

2. Remove Background Clutter: Look around your interview room, make sure that you don’t have random clutter in the background. This does not look professional and may be distracting to your interviewer. Turn on your camera before the interview begins and make sure that all clutter is cleared from visible spaces.

3. Hire a Babysitter: If you’re at home with the kids all day, hire a babysitter during your interview time. It’s worth it from a time standpoint too, because you’ll need time before, during, and after the interview to debrief and get yourself situated to do a good job. It’s worth hiring a babysitter and eliminating any distractions from your kids to ensure a positive interview. You’ll know that your kids are being well cared for and have everything they need, versus rushing an interview to get back to them in the other room.

4. Step Away From the Noise: This should go without saying, but be sure to turn off all radios and televisions before your interview. We can’t always do anything about our neighbor cutting grass outside or any other noises from the outdoors, but we can eliminate them inside our homes. Do your best to choose the quietest room in your home and turn off anything that would make a noise; this includes your cell phone and any alarms or notifications on your computer. If you have pets, keep them outside during your interview, or ensure that you are far enough away from them to avoid barking or other noises.

5. Print Your Qualifications: Have you resume, notes, and any other qualifying documents ready to go. This is an important tip for any interview that does not take place in person, since you can reference these documents as you proceed. Since you’ll be on video, it will be difficult to be discreet and walk across the room to access your notes, so be sure to have them ready before the interview begins. Additionally, keep a pen and paper with you and let your interviewer know that you are taking notes at appropriate times.

You are sure to make an impression on your potential employer by utilizing all five Skype interviewing tips. Start here by checking out our current work from home job postings.

Check out these other great articles about interviewing tips as a work from home professional. Also check out our home-based job descriptions and current job postings for mom professionals.

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January 6, 2015 0 Comments

5 Tips For Your Best Resume

Resumes are the gateway to your new job! When applying for a home-based (or any) job, your resume is your first impression. You can make simple modifications to truly make your resume stand out while making yourself more appealing to the employer.

Follow the actionable tips below for writing a resume that shines above the rest:

  1. Highlight the Right Things: Resumes are typically a list of your job tasks, but that’s not all it should feature. Be sure to highlight your accomplishments and results from your job, not just what you did while employed. Always include numbers, statistics, and percentages when applicable, since that will function as proof of your ability to accomplish goals and projects. This is a bonus tweak that will take your resume from good to exceptional!
  2. Get Specific: Tailor every cover letter, resume and email to each one of your job applications. Yes, this takes more time, but it’s highly worth it! When you focus on each specific need and quality of the job posting and integrate it into your resume, you stand out. When you meet a specific criteria, use those exact words in your materials. It will show the employer that you pay attention and that the perfect employee is really out there!
  3. Be Honest: Of course you should never lie about past experience, but also be sure that you aren’t stretching the truth of your experience and accomplishments. You always want to make yourself sound great, but over-promising and stating that you can do things that you cannot will only land you in trouble later. It’s better to lack the skill in the beginning and be honest, since you can always learn new skills and improve yourself further.
  4. Stand Out: Are you creative? This is your time to show off! With new technology and programs, resumes aren’t all looking the same way anymore. From different shaped resumes to those that resemble Facebook profiles, there’s something for everyone. Especially when applying to creative-based positions, think outside the box and come up with something beyond the standard layout. This may not be needed for all industries, but if nothing else, you will certainly be remembered.
  5. Keep It Short and Sweet: Generally no more than two pages is just fine! You may have years and years of experience, but you must be concise. It’s tempting to think that a long resume equals better, but it’s often the opposite. Make your critical information easily visible and accessible, and remember to remove outdated and irrelevant job positions.

Resumes can be tough to perfect, but they’re so important! Making a solid first impression is crucial, and it will speak for you before you even have a chance to interview. Spend time on writing a resume now and your future job position will be that much easier to achieve.

Check out these other great articles about interviewing tips as a work from home professional. Also check out our current job postings for mom professionals.

(Image courtesy of phasinphoto at FreeDigitalPhotos.net)

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December 18, 2014 0 Comments

Not Landing an Interview? 4 Things Costing You That Dream Job

You’ve polished up your resume and spent hours finessing your cover letter. You feel great about it and press send, confident that you’ll be getting a response ASAP. But 24 hours turn into a week and then a month, and still no call comes your way. You were feeling pretty confident in knowing how to land a job interview. What went wrong? Such a devastating scenario is not uncommon. If the interview for the career of your dreams is continuing to elude you, you might be falling prey to four mistakes job seekers frequently make. Here’s a look at each error, and what you can do to make sure none of them stand in the way of you and that corner office.

You have Skills, But Not the Right Ones

While reading the job posting in-depth, you probably cross-referenced your own résumé. Experience with marketing automation? Check. Familiarity with integrating CRM and marketing automation systems? Check. But wait. Hold your horses, eager one. Maybe the company you’re applying to uses Marketo and Salesforce.com, but your experience has only been with Eloqua and Microsoft Dynamics CRM. You might not see a difference, but the hiring manager will.

Failing to specify your exact experience, or having similar, but not exact experience to what is required can cause an employer to pass you over. The hiring company’s goal is to spend as little time training you as possible, so be sure to be explicit about your skills. If you notice a trend in specific skills you’re lacking, try to see if Coursera has a course on the subject, and get busy learning. If you come into the interview, you want your acumen to clearly back up what’s on your CV.

Background Checks Not Checking Out

Not all companies perform background checks on prospective hires, but many do. And seemingly insignificant things you’ve forgotten about can negatively impact such a check. Even though you’ve forgotten it, the hiring manager will see a big red flag and move on to the next candidate. Scour your memory for anything that could taint a background check. Did you have credit card fraud from identify theft years ago? It’s likely that hasn’t been cleared up. It’s advisable to look into a company like Lifelock for an identify theft protection service that’ll protect your reputation and even give you a one-million dollar guarantee.

Another form of background check, albeit more informal, is a look at your social media profiles. Be sure any of your pages that are public present your most professional image. Many a job seeker has been shunned thanks to a poorly worded tweet or an inappropriate Facebook photo.

Timidity and Fear

In life and your job search, you really can be your own worst enemy. People sabotage themselves in a variety of ways without even knowing it when going after a new career. A lack of confidence can prevent you from even submitting your application. Anxiety over being told no can keep you from asking the people in your network for a personal recommendation. A fear of public speaking can hold you back from completing the presentation portion of your interview process.

The best advice for surmounting these self-created obstacles? The old adage, “fake it until you make it.” Force yourself to send in your resume. Remind yourself that some people may reject your request for a recommendation, but that others will be happy to help you. And if public speaking is an issue, there’s never a better time than the present to brush up on this very valuable skill. Look into a Dale Carnegie course or a program like Toastmasters to improve your communication and your confidence.

You’re Barking up the Wrong Tree

Finally, you may have all the rest of the ingredients right, but are just going to the wrong place. When applying for a job, it’s best to go through the channels prescribed on the company’s website. Does it say to submit a Web form? Submit a Web form. You may think you’re being clever and unforgettable by showing up in person and asking to see the CEO, but you probably won’t get past the receptionist, and may cause a lot of annoyance too.

Remember that job applications often go through several layers of people, sometimes starting with a secretary or office manager. You never know who is responsible for the initial sifting of applications, so be courteous to everybody. And if you don’t hear anything back, it’s okay to be persistent but never be pushy.

So, there you have it. Investigate this “How to Land a Job Interview” tips. If there’s a position out there that is calling your name, it’s probably worth pursuing with everything you have. Don’t let avoidable gaffes obstruct your vision for your life. Make sure you have the skills needed, and are precise about communicating them. Keep your background checks sparkly clean by getting identity theft protection, and keep your social media profiles just as immaculate since you never know who’s looking at them. Push yourself to overcome any obstacles you’ve put in your way, and be sure you’re applying to the right person in the proper way. With this approach, you’ll be unstoppable. And that dream job will be inching closer and closer to your fingertips.

Check out these other great articles about interviewing tips as a work from home professional. Also check out our current job postings for mom professionals.

(Photo courtesy of Shutterstock.)

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September 12, 2014 0 Comments

Manage Your Image Prior to the Big Job Interview

Not that long ago, employers relied on interviews, reference checks and resumes to determine whether or not they wanted to hire someone. These days, business owners use a variety of other methods to decide if someone is hire-worthy. Some business owners will look into your background as part of the screening process; this may include asking you information about your educational background, any criminal records, your financial history, and the way in which you use social media, the U.S. Equal Employment Opportunity Commission notes. Potential employers may also do a background check, which can include looking up a credit report and any past criminal activity, and they will probably spend some time online learning what they can about you and your activities.

Here are some interview tips to prepare for the background screening and help ensure that your image is as upstanding, responsible and professional as possible.

Research yourself

Since employers often use a search engine like Google to learn more about you, beat them to the proverbial punch and research yourself, Lifehacker suggests. Hopefully what pops up will be a pretty accurate representation of who you are, including recent achievements and awards, articles that may have mentioned your name, and social media profiles. If your name is fairly common or if you are in the unfortunate situation where your name is the same or close to some notorious individual, you may want to go ahead and mention this during the interview. You could even add links and URLs to accurate articles about you to your resume.

Make sure your driving record is spotless — or close to it

Many employers will want or even require that you have a clean driving record. In addition to being a good indicator of responsibility and competency, a lack of tickets and other moving violations can show your future boss that you are capable of good decision making. Of course, this is especially important if the job involves any kind of driving. If your license has expired or if you have recently moved to a new state and you have not been down to the MVD yet, do everything you can before your interview to make sure your driving records are up-to-date. For example, if you just moved and you need to get your driver’s license, you can prepare for your exam by taking the permit practice test online at DrivingTests.org.

Clean up your social media act

Chances are good the person who will be interviewing you will look you up on social media sites. Take the time and go through all of your pages and remove anything that might be remotely questionable. This includes those fun pictures taken of you at that party on your Facebook page — you may not have been doing anything wrong, but it’s probably best to err on the side of caution.

Also, as Wisconsin Job Center notes, never speak poorly of your last boss in a job interview. If you ever did any complaining about your job, boss or co-workers on social media sites, take those comments off, pronto. Assume that your potential future boss will scroll through some of your Tweets, so go back and remove any that make you look less than positive. In addition, if you have a page on LinkedIn, make sure your profile is up to date with your latest job history and references.

Take these interview tips to heart — do anything you can to make sure that whatever someone learns about you online will increase, and not decrease, your chances of being hired.

Check out these other great articles about job search tips as a work from home professional. Also check out our current job postings for mom professionals.

 

 

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