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December 11, 2017 0 Comments

5 Tips for a Successful Blog

Running a successful blog is a very important part of running a business.   How can blogging help you?  It can boost SEO, help you establish yourself as the expert in your field, and provide content for social media posting.

We’ve all heard that blogging is important, but how do we achieve success with our blog?  Read along for some best tips and tricks to make blogging painless and effective!

Post consistently

Consistency is key! If you only blog once or twice per year, you’re not accomplishing any of the goals of blogging.  You need to get on a consistent schedule, whether it’s once per week, 3 times per week, or once per month. Decide what you can commit to and stick with it! It will take some time to see results, but it’s worth sticking it out.

Create a content calendar of topics and blog post ideas and work from there.  Once you lay out your schedule, make it easy on yourself and have everything ready to go. From here, you can simply start writing and let the words flow.

Share it

Once you create blog content, you have to share it! Start by sharing on your business Facebook page – and even your personal page if it’s a widely relevant topic.  From there, you can share to Twitter, LinkedIn, and anywhere else that your business has a presence.  This allows for more eyes on your blog post, which makes the effort even more worth it.

Another thing you can do is add the blog post to your LinkedIn page.  There’s the “Publisher” or “Write an Article” feature at the top of the page, and it’s useful to share your content there as well.

Use the content

Use the content that you worked so hard to create! You can break down your blog post into little tips and advice, which you can then share on social media.

Find a central topic and create an eye-catching graphic around it.  You can simply copy and paste the information into the graphic, making it very shareable and beneficial, since you’re reusing the content for social media content purposes.

Write about what matters

Write about things that people would want to know most in your industry! When people come to your blog, they want to know more about your expert topic.  Show your skill set! Provide answers to common questions, show the benefits of your business or service, or simply write on a topic that’s also relevant to your specific audience. When people are connected to your blog posts, they’re more likely to keep reading and to share with others.

Search it out

Try the Google Keyword Planner! It’s a great place to test searches and see what people are searching within your industry and knowledge base.  You can test keywords and see how they perform, as well as the competition around certain keywords.  This is a great way to stay above the competition; it’s like you’re reading the minds of your audience!

When you know what people want to see, it’s easier to come up with a content calendar.  Create a content calendar with post topics, titles, and blog graphics at least 4-8+ weeks out, which will make it all the easier for you to blog on a consistent basis.

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November 6, 2017 0 Comments

3 Ways to Adjust to Work From Home Life

Working from home has many wonderful benefits.  From productivity to more time with friends and family, it’s a great way to work with more flexibility.

If you’re new to working from home, you’ll notice it’s a big change from a traditional work environment and schedule.  Read along for our best tips and advice for a seamless transition.

Start slowly

If you have the opportunity, start slowly into your work from home career.  HireMyMom.com offers freelance and part-time jobs as well as full-time, so start small if you feel like it will be a big transition for you and your family.  Many of these positions also often advertise as part-time with the option to go full-time if things work out; this can be a great compromise!

Whether you’ve quit an office job or chose to stay home with your kids, there’s an in-between option for working from home.  You can still create income and contribute with a freelance, project-based, or part-time position.  This way, you get the best of both worlds while doing other things, or while you prepare to go full-time.

Have a plan

As with everything in life, having a plan and schedule is ideal. Since it’s been proven time and again that home based work results in more productivity, you’ll need to get a sense of what you can accomplish during a day.

Whether you’re staying at the same job but moving to a home office, or starting fresh in your home based career, it’s important to map out your days with a plan.  It’s still easy to get distracted at home, so it’s best to work from a to do list and work schedule.

Get everyone on board

Work from home is just that – work! Many people assume that since you’re home, you’re available 24/7.  This could be true, but not if you want to get any work done.

It’s important to set boundaries and expectations with friends and family as much as you need.  Whether that’s setting up specific times for meeting friends, or having your spouse pick up your kids at an inopportune time for you, it’s still important that your schedule is considered.

When your spouse, friends, or family members go to their traditional office job, they are essentially unable to leave for many obligations.  This is great for you to be able to step in, but it’s not always assumed that you will be available either. To take some tasks off of your plate, it can still be helpful to have a few babysitters on call to help you out when your work is also demanding.

Beginning your work from home journey is so exciting, but also comes with transitional changes.  Take your time, make a solid plan, and set expectations with others and you’ll do just fine!

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August 10, 2017 0 Comments

4 Ways to Be a Successful Leader

Leadership is a hot topic these days, and if you’re a boss or manager, it’s very important to be the best leader possible. There’s something to be said for effective leadership – it produced happier, healthier employees, keeps retention rates high, and encourages your employers to work more effectively.

Although there are so many ways in which one can be a great leader, we’ve compiled some of our best, most effective ways to do so. Read along for our tips and advice to be a successful leader!

Listen

So many of us listen with the intent to respond, instead of listening for the sake of listening. Whether receiving a complaint, listening to a client issue, or simply discussing something mundane, it’s important to be a good listener as a leader.

When your employers feel heard, they’re more likely to keep you in the loop and trust you. According to a study by IBM, “83% of employees experienced a more positive work environment when they felt there was trust in their managers/organization.” It’s clear that trust is important, and listening is one way to gain and maintain trust within your organization.

Give Feedback

Whether positive or negative, feedback is highly important! If employees have no idea if they’re working effectively or not, they can’t improve very easily. You can give negative feedback in a positive, constructive way that shows your employees where they can improve. It’s never helpful to put employees down or compare employees to each other.

On the other side, employees need encouragement when they’re producing positive work and ideas. If no feedback is ever given in this space, they start to feel underappreciated. Take note of the work quality of your employees – the good and the bad. Speak up and help your employees improve or feel encouraged.

Lead by Example

Supervisors who are never around, behave inappropriately, or ask employees to do things they will not do are not successful leaders. It’s highly important that you lead by example in attitude, work effectiveness, and leadership ability.

If you hope to encourage a workplace that works in harmony and produces great work, it has to start with you. Your employees will feel far more inspired to bring their best to work when they see their leader as a beacon of example. When you also do what you’re asking them to do, you’re also seen as more fair, trustworthy, and hardworking.

Communicate

There’s nothing worse than a boss who doesn’t communicate! The work environment truly starts to suffer, morale is lowered, and business organization starts to drop. As a leader, you’re in charge and responsible, and this begins with communication.

Keep your employees in the loop when you won’t be available, communicate all kinds of feedback, and encourage effective meetings and conversations. When issues pop up with clients or products, take the time to communicate about them as soon as possible. Keeping tabs on all items and having those conversations will keep your business moving much more smoothly.

Being a successful leader takes a lot of vigilance and effort. It’s a fulfilling job that has the opportunity to bring out the best in your employees and business. Take the time to build up your skillset as a leader, and you’ll find that you have engaged employees who truly want to do great work for your company!

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August 10, 2017 0 Comments

3 Ways to Handle a Negative Business Review

It’s something that every business owner dreads in today’s digital world – the negative review. Between SiteJabber, Facebook, Google, and similar sites, reviews are everywhere – and they’re very important. We do our best work to avoid the negative ones, but sometimes customers aren’t satisfied, whether rightfully so or not. Although negative reviews can and do often happen, the way we respond makes all the difference.

Since we can’t stop negative reviews from happening, read along for some best tips to handle them effectively.

Always Respond

It can be tough to want to respond to harsh words about your business, but it’s very necessary. Responding to the negative review shows that you care about your customer’s experience and your reputation. Future clients and customers put a lot of stock in online reviews these days, so it’s important to have a response.

It’s always better to have negative reviews with responses versus unhappy customers that appear to have been ignored.

Although responding to negative reviews is crucial, it’s also nice to respond to the positive ones! Give your raving fans some attention too, and show them that you appreciate that they took the time to give you a glowing review.

Stay Calm

When you see a negative review, you probably feel angry, hurt, or disappointed – or all three! It would be easy to respond with emotion and anger in the moment, but that won’t fix the problem or make you feel any better.

Once you spot the review, take a minute to calm down. Take a deep breath, step away if you need to, and come back when you feel that you’re able to respond calmly and rationally with facts and apologies if appropriate. Focus on the points that the unhappy customer made, instead of seeing it as a personal attack on you and your business. Express understanding and acknowledge the complaint, while taking the next steps to listen and fix it.

Correct the Issue

If your customer’s unhappiness is fixable, do your best to fix it. Sometimes, they just want to be heard and your response can do that.

Can you offer a coupon, something free or perhaps a consultation to address their concerns and try to win them back over? Offering something small can make a world of difference, especially if the offering is based on their specific concern.

In the case of most negative reviews, the customer just wants their frustrations to be heard. If you can offer something of value, do so! Remove emotion from your responses and address each review with concern, understanding, and professionalism.

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August 10, 2017 0 Comments

4 Technology-Free Summer Activities for Kids

Summer has arrived! Kids are home all day, and it can be challenging to pull them from the allure of the TV, cellphone, and tablet devices. While there’s a time and place for these items, it’s not great for kids to spend their entire summers enveloped in these activities.

It’s important that kids get out, stay social, and enjoy nature! Viewing technology as a treat, and other activities as the “main events” will go a long way towards a happier and more productive summer for you and your kids. Read along for some ideas that are technology-free!

Social Activities

There’s so much going on in the summer in the way of enrichment activities for kids. Local libraries, schools, and community centers often offer summer camps or discovery activities. These might include a class on a particular craft, sport, or hobby, which gives your kids the opportunity to learn something new, make friends, and turn off those devices.

Ask your kid what they’d like to learn about, or hone in on a particular interest that might be taught in a local kids’ class. They will most likely love the idea, and they’ll enjoy making memories and learning something new over the summer break.

Toys & Games

Toys don’t have to be electronic! There are plenty of toys that are educational, fun, and don’t even involve batteries. You can also get out the old games – simple ones, such as cards, Monopoly, Connect Four, or something similar that holds interest. An afternoon of games goes a long way towards creating memories and encouraging problem-solving and thinking skills. Crafts can also fall under the category of “toys and games,” and you can spend an entire afternoon on a craft of two. If possible, invite some of their friends over to partake in the fun as well. Kids love creating, and they can take their craft home to display.

Games can also include sports. Sports such as swimming often have seasons in the summer, and it’s a great way to get your kids involved in a team environment. They’ll make friends, get some exercise, and enjoy the outdoor environment while staying cool!

Outdoor Play

Outdoor play is the best part of summer break! Require outside play daily when the weather is nice, although sometimes it may be rainy or too hot.

Suggest some activities that your kids might enjoy – calling over a neighbor friend, biking, rollerblading, collecting bugs, or anything else that may be fun to them. When they’re encouraged to get outside, there are plenty of activities available to them.

Plan something different

Keeping your kids engaged (technology-free!) over the summer can be challenging. As the days wear on, they can become bored by the activities they’ve done over the last few months. It’s time to mix it up! Have them help you plan an outdoor picnic, end of summer party, or other event that is a bit more special.

You can also have them create a fun game to play, purchase a new piece of sporting equipment, or take them to a different pool for the day. It’s all about being spontaneous, and using the benefits of summer – the warm weather and flexible schedules – to your advantage.

Use technology sparingly this summer! We all love computer and phone games and communication, but when it becomes unbalanced, it’s a problem. Encourage your kids to enjoy time in nature this summer, as well as in activities that will grow their brain, social circle, and knowledge base. Summer is a great time to expand horizons, grow, and enjoy the beautiful weather.

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August 10, 2017 0 Comments

3 Top Tips to Use Pinterest for Business

According to SocialMediaToday.com, “87% of Pinners bought something because of content on Pinterest” – which means that Pinterest is still clearly a very powerful social network. You can truly make sales from this network, and it’s important that you’re using it to your advantage in business.

Not only is Pinterest a great place to find recipes and home ideas, it’s a useful place to share your business knowledge. From images of your work to blog post graphics, it’s crucial to utilize Pinterest’s visual medium to produce content for your clients and prospects.

Work on your images

Pinterest is a visual platform, so your images are crucial! Pinterest images should be a certain size to be optimal, and that size is 735 px x 1102 px. You can use a program such as Canva.com to create graphics in this size.

In addition to the correct sizing, your images should be eye-catching and optimized. You can optimize images by naming them something relevant, versus simply leaving them as is. If you’re writing and then pinning a blog post featuring homework tips, you can name it something like: “top-homework-tips-for-kids.” It’s also important to look into keywords here, as that will make your images even more likely to be found. This allows your images to be optimized and more SEO-friendly. In addition to your image file names, you’ll want to include a detailed description of the Pin.

According to CoalMarch.com, you can use keywords to create image file names by using this formula: Industry + Service Provided + Location or Feature (not both). Use Google Trends or another keyword search to find trending topics, as well as keywords that those in your industry are seeking.

Lastly, you can use free graphics programs to create a custom image. Find a stock image of your blog theme, add some text, and make it look nice! Attractive images are more likely to be pinned.

Get social

Pinterest is place where you can share, but it’s also a place to be interactive. Follow relevant Pinners, Pin others’ content your boards, and generally stay active.

The more you add content, pin others’ content, and continue to follow new users, the more your page will be viewed, and the more your Pins will be saved. Try following other Pinners every day, and see how many you get in return. If you’re putting in the effort to follow others, it will likely come back to you.

Be consistent

Consistency is very important in using Pinterest for business! Whenever you write a blog post, piece of content, or produce a product/service with quality photos – Pin them. Get into the habit of sharing your content on this platform, as it’s very visual, and visual networks are encouraging for buyers.

By spending some time optimizing your images, creating stunning graphics, naming your files, being social, and posting consistently, you can see the outstanding sales and business results of Pinterest.

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July 24, 2017 0 Comments

5 Top Tips for Work From Home Success

Working from home is often the goal of many moms.  It affords flexibility, more time with family, and a comfortable work environment.  While it’s a goal that can lead to a big increase in the quality of your life, it also comes with challenges.

Between distractions and the lack of traditional work environment, it can take a while to find your footing in the home based working world.  Read along for some best practices for a smooth work from home life.

Separate your spaces

While it might be comfortable to work on the couch for a while, it can lead to posture issues and a lack of focus.  It’s better to establish an office or a separate space in your home specifically reserved for work.  If you don’t have the extra space to make a bedroom into an office, you can set up a space at the dinner table, or place a small desk in another room.

It’s best to eliminate as many distractions as possible, while keeping the environment as “businesslike” as possible while being from home.

Get out of the house

Some people find home based work too isolating and mundane.  If you start to feel this wya, it’s best to get out of the house as much as possible.  You can even work from a coffee shop, park or office space daily.  Even if you obtain a “work from home” job position, you might still look into something more social like a coworking space.

Coworking spaces combine people from a variety of industries and businesses into one location.  This provides the social, office environment while allowing you to keep a flexible schedule and unique working arrangement.

Treat it like work

Working from home is still work! It can be easy to see it as a way to work less and spend time all day with family or friends, but unfortunately, work still needs to get done.  Use the first few weeks to find a good balancing act between the two, and then be sure that you’re working when you should be.

Of course, the benefit of home based work is flexibility, so there will be times when you can use evening or early morning hours to work.  Going outside of the schedule is more than permitted, but a routine work schedule (most days) makes for more effective, productive work.

Unplug

While you should treat your home based career like work, it’s also important to unplug! As home based workers, it can be tough to turn it off.  Your computer is essentially your workspace, but it needs to be turned off once in awhile.

This is why it can be helpful to establish specific work times, so it’s not too tempting to work well into the evening.  Use your off time for friends, family, and personal time, and work on a schedule that works best for you.  Avoid the trap of working around the clock – it can cause unnecessary burnout, stress, and fatigue.

Set your boundaries

Boundaries are important when you work from home.  Since you typically become the point of contact, person who’s there for appointments in the home, caregiver, and so on, it’s important to maximize your schedule and set boundaries so you can still get work done.

Working from home requires some forethought and effort between you, your employer, and your family, but it can be done.  It’s a wonderful working arrangement that affords more flexibility and less missed good times, but ensure that you’re being smart about it and setting boundaries that keep you healthy, happy and productive.

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May 22, 2017 0 Comments

4 Ways to Prepare for Summer Break

As the school year winds down, we’re all starting to prepare for one of the best times of the year – summer break!

While this is a great opportunity to spend more time with family, it also takes a bit more juggling.  As work from home moms, we have the flexibility to adjust our schedules and truly make the most of this time of year.

Childcare

Since the kids are home now, it’s important that you have readily available childcare.  Look into options now – whether it’s family, friends, or outside help.  Make sure you discuss scheduling and see where you might need some time for yourself.  Depending on the ages and schedules of your kids, you might need more or less help, but it’s always a positive to have people you can call on.

It can also be helpful to look into activities and set up carpool to help during these times as well.  Look into fun things for your kids and see if some of the other parents can alternate driving obligations.  This gives you more time to get things done and manage your workload!

If you need to take a conference call during the day, or you need a few days to get a big project done, you’ll be glad you’ve pre-established some options for your kids.

Review your workload

Some businesses are less busy in the summer, and you may be prioritizing differently and rearranging your workload.

This is a great time of year to review everything on your plate for the next few months.  Does it look the same as always, or are there gaps?  Do you want to fill this time or allow for more space with family?  Sometimes taking on more hours is a good thing if work is sparse, and this is common in the summer months.

This analytical process will help you to better manage your work schedule in the summer, as well as the schedule of your family.

Summer schedule

Once you’ve taken a look at your summer work obligations, delegate some time off in the afternoons for your kids.  This doesn’t necessarily have to be the afternoon, but any time that works best in your schedules.

It’s a unique time of year when your school-aged kids are home, so it’s nice to take advantage of this when you get the chance.  It’s also a great time to rearrange your schedule a bit, so that you have that free time each day, or a few days per week.

Plan some fun

Summer is full of fun! Spend an afternoon by the pool, go for hikes, and generally enjoy the summer months.  It’s also perfect to plan a vacation or staycation, and enjoy more time with friends and family.

You don’t have to leave your area to have fun either! Schedule work meetings outdoors, or in coffee shops with outdoor seating to enjoy the weather.

Summer is a fleeting time of year and one that brings a lot more fun – and juggling.  Review your schedule, make time for family where you have it, and enjoy their time off!

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March 27, 2017 0 Comments

6 Signs of a Great Website

In this day and age, everyone has an online presence.  Especially if you have a business, you know the importance of a quality website.  It’s a known fact that every business has (or should have) a website, but do you know what makes one better than another?

Although you can spend a lot of time and money on specific designs and fancy templates, it’s really crucial that you have the basics down first.  Read along for some best tips and advice to ensure your website is helping your business.

Make Your Contact Clear

Is it easy to contact you on your website?  You should feature a phone number and/or email address at the top of your page.  A “Contact Us” button is great, but people often want something even more accessible.

Ensure that this information is prominently displayed, easy to read, and accurate.  Think of it this way: if someone was ready to buy or order something from you, you would want to make it very easy for them to contact to order from you or hire you.

Professional Photos

Quality, professional photos are truly key to a solid website.  Especially when it comes to photos of you and/or your team, it’s important to make the investment in good headshots.

Additionally, utilizing professional photos gives readers and potential customers a glimpse at you.  Not only does this humanize your brand, but it allows for a brief connection before any business is done.

Let Them Get to Know You

Just as a professional photo allows us to connect visually, information and content allows this as well.  If you feel up to it, include some personal or fun information on your site.  If nothing else, share some of your story about why you are where you are, as well as the “why” of your business.

This really helps people connect beyond simply purchasing or hiring you, and these days, people want to do business with people they like and trust.  When someone feels like they know you, or can relate or appreciate something personal you said, they’re more likely to give you a call.

Include Calls to Action

It’s great to have a nice site, but if you’re not prompting visitors to do anything, you’re losing any chance to gain their contact information or work with them further.

Can you offer a free download or free one-on-one session for email addresses?  Create a sidebar prompt for this and collect those email addresses.  You could also have an information-gathering form, which typically works best for service-based businesses.  Since the person visiting your site is already likely interested in hiring you, obtaining more information about them and/or their need makes it all the easier to hire you.

Consider the Design

Beautiful design is very important.  Old, outdated websites aren’t pleasing to the eye, and it may show that you’re a bit out of touch.  We buy with our eyes, and if we don’t like what we see, it’s very easy to discard products and services as well.  Web design can be quite an investment, but there are plenty of do-it-yourself sites, or sites that offer design at a discount rate.

Although it’s tempting to try to do-it-yourself, it may create more headaches if it’s not your expertise.  It’s better to go into a web design meeting with an idea of what you want, then shop around a bit for designers who can bring it to life within your budget.

Nothing is more frustrating than a website that’s tough to navigate! This includes broken links, incomplete sentences, sites that won’t load, and so on.  Make sure that each move is intuitive, and that someone without any knowledge of your business can understand it.

Make it Mobile

Everyone is checking websites on their phones these days! If your site isn’t mobile-ready, it becomes a very frustrating experience for readers and potential customers.

There are sites out there that offer to make your website mobile, but more often than not, most templates are mobile-friendly.  This is absolutely something crucial to ask your web designer, as well as ensuring that every important feature functions well on a phone.

It’s not enough to look good on a phone – it must also function perfectly!

These are just a few basic steps to ensure that your website is beautiful and not frustrating to your visitors.  Take the time to get these things down, and then introduce more fun, fancy features that may bring that something extra to your website!

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January 9, 2017 0 Comments

4 Top Tips for Using Facebook for Business

Facebook is an important and useful tool for promoting and sharing as your business.  Whether you’re a business owner, post content for other companies, or simply promote your services via social media, using Facebook effectively is key.

Read along for some top tips to ensure that you’re utilizing Facebook in the most effective ways.

Stay consistent

Consistency is key, and it’s the way to keep your readers engaged with your brand and its content.  If you’re posting very sporadically, no one gets to know you.  Try to avoid posting five times per week, followed by once per month, followed by 3 times per day.  Get into a routine that suits your content and schedule, and make sure that it’s realistic.

To start, figure out how much time you have to create content.  If it’s one hour per week, determine how long it takes to create each post.  You’ll also want to factor in consistency here and determine if this will be feasible as an ongoing schedule. From here, create a content schedule that includes the content that will be posted with the date and time.  If you’re able to do this weeks or months in advance – even better! Do what you need to do to establish a routine that is consistent and doable for your schedule.

Visual appeal

Your posts can’t simply be informative, they must also look nice. Articles can simply use the attached photo or a stock image, but your quotes, tips, and customized posts need to look their best and match your branding.  Facebook is a very visual platform, and posts containing graphics often per

You can utilize programs such as InDesign or Illustrator to create graphic posts, or simply use free online tools like Canva, Pablo, or PicMonkey.  These sites allow you to upload images, add text and/or shapes, and so on.  You’re able to create stunning posts in a matter of minutes, and it’s much better than constantly borrowing graphics from others.

Avoid selling

If you have a business, your first reaction in using Facebook for business is likely for sales.  Unfortunately, this isn’t the best course of action for social media.  It’s tempting, especially with a large, engaged audience, but it’s not ideal.  This doesn’t mean you can never feature your products and services, but they should always include the benefits to your prospects.  Additionally, you’ll still want to keep these posts to a minimum.

Your goal, in using Facebook for business, is establishing a presence, as well as establishing yourself as an expert in your line of work.  Provide a generous amount of valuable information to your readers, and they will realize that you have a lot of knowledge in your area.  You can also provide tips, advice, product usage information, benefits of using your type of services, inspirational quotes and information, and much more.  Keep your information varied and interesting, but ensure that 75-80% is valuable versus salesy.

When you do post something that could lead to a sale, your audience will be more likely to receive this favorably, since you are the expert and they’ve valued your free information so much so far.

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