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July 6, 2021

Ready, Set, Win! A Business Coach Can Help You Get Results Now

The word coach often conjures up an image of a teacher in polyester shorts, a whistle, and a high school gym. But, as an entrepreneur, there’s a different kind of coaching that might make sense for you and your business–a business coach. The right coach can take your business and your leadership skills to the next level. For this blog, we’ve turned to two successful coaches to help explain who can benefit from coaching, the circumstances that best lend themselves to coaching relationships, and how to tell if coaching is right for you.

 

Types of Business Coaching

There are two different types of business coaching–business development coaching and personal development coaching.

  • Business development coaching provides a distinct focus on growing an aspect of your business or solving a specific problem, like customer service or e-commerce-related issues. It can include overall business planning activities, such as plotting growth, growing revenue, finding new customers, and fine-tuning operations. In essence, a business development coach serves as a  subject matter expert for your business.
  • Personal development coaching can help you grow as a leader by relieving the loneliness that often accompanies owning and running a business. With a personal development coach, you can increase your emotional resilience in business, learn to delegate, and explore the values you want to drive your work.

Coaches often specialize in one aspect or the other. You may find that both types of coaching make sense for your business at different times.

 

Why Get a Coach

A coach can provide the benefits of a business partner without the hassle of bringing in a partner. Your coach listens, suggests, and helps you process your thoughts. A solid coaching relationship offers you the space to be honest and confidential with someone who cares about your business but is not invested in it like an employee or your spouse. A coach can provide a fresh perspective on the issues you are facing.

“When you run a business, the support you have around you is not at the peer level,” said Texas-based Patrick Pitman, CEO of E-business Coach, Inc. “There’s no executive team to bounce ideas off. The owner is often the senior person in the organization. It can be lonely.”

Pitman explained that many of his clients report stress relief after talking to him and gaining new insight. 

If you suspect you may benefit from a business coach, the first step is to identify the type of coaching you need. 

In general, a business development coach is a good bet if you have a well-defined problem that can be solved with a burst of outside expertise from a subject matter expert. Generally, these types of relationships last 8 to 12 weeks and result in a well-defined solution quickly.

A personal development coach is generally a longer-term engagement–usually lasting several months or a year. A personal development coach can help guide you as you clarify your values, consider possibilities, and ponder significant issues about your business’s direction or leadership style. If you pursue this type of coaching, it’s essential to carve out the time to commit to the process.

“Change can be slow. Give yourself the room,” Pitman suggests.

 

Signs You Might Need a Coach

There’s no one-size-fits-all threshold for when coaching makes sense. But, if you are experiencing the issues below, coaching may help you move forward.

  • You find yourself returning to the same problem over and over again. For example, you may know that you have a great sales team, but your customer support network needs work. You make changes, but your customer service team still doesn’t quite sing. A business development coach can help.
  • You face issues outside your area of expertise. Entrepreneurs often start a business because they are passionate about the product or service they offer. However, over time, elements of the company outside of that core passion, such as staffing, accounting, inventory control, and marketing, can sap the joy that came from launching the business. A business development coach can support you through areas of work outside of your core knowledge and interest.
  • You are missing your revenue goals. A business development coach can help you identify the issue, refine your business plan, identify areas where revenue may leak, and brainstorm new marketing or business plans with you.
  • You feel overwhelmed. When you own and operate a business, the work and emotional demands can eat away at the fulfillment you once found in running the business. A personal development coach can help you find your way again.
  • You are ready for the next thing. But you aren’t sure what that is or how to proceed. A personal development coach can help by focusing your thinking and refining the next steps for your business journey if you face these issues.
  • You feel stuck. Sometimes fresh perspective and insight from an outside source can help you put a finger on the issue and move forward.
  • You need an accountability partner. A coach can provide the push to get things done by serving as a person who helps you stay on track with your goals and moves you forward as you tackle new or complex projects.

 

What to expect from a coach

Different business coaches offer different services and use different mediums to connect with clients. Business coaching is available by phone, via Zoom, and in-person. While most coaches provide individual services, some offer group sessions.

Christal Allen-Harrahill, the Las Vegas-based owner of Business and Life Coaching with Christal, said that some small business owners enjoy local group sessions as they provide a peer group that helps drive results and creates relationships with local people.

When you meet with a coach, the two of you can:

  • Address specific business problems.
  • Set goals and do overall business planning.
  • Discuss methods for over-the-shoulder consulting on a variety of issues.
  • Create strategic plans, including succession plans, if you suspect that you may want to step away from the business to focus on other endeavors.
  • Explore ways you can improve your connections with those around you through stronger relationships.
  • Clarify your values and mission as a business owner and entrepreneur.

 

What a Coach Can’t Do

While the coach can help you feel equipped to do things, the coach won’t do things for you. For example, a coach can guide your decision-making but won’t make your decisions for you. A coach can help you set goals and plan to achieve them but won’t join your team.

“I always tell clients that I’m not a fairy godmother,” said Allen-Harrahill. “It’s a two-way relationship. Ultimately, you need to take action. But, I can help you face mindset issues that might get in the way or work through issues with you.”

Pitman agreed. 

“A coach can’t make decisions for you. A coach is a facilitator of your own decision-making,” he said.

 

How to Find a Coach

The coaches I talked with agree that your network is the best way to find a coach. Ask your business acquaintances who they have used and ask for a referral. If you are looking for a business development coach, your industry contacts can help you find people who specialize in your line of work. 

Once you have a few leads, preview the coach’s work on social media. Check out his or her YouTube videos and read online newsletters.

For personal development coaching, a good personality fit is essential. Allen-Harrahill suggests meeting the coach before proceeding.

“Do a quick discovery call to see if there is synergy there,” she suggested.

 

Budgeting for Coaching

The cost of coaching varies based on the type of coaching you are seeking. Ongoing coaching usually involves a monthly fee that can range from $300 to $500 a month or more depending on the specialty and expertise. If you opt for ongoing coaching, make sure you are committed to making the time to dedicate to it.

Coaching for specific business problems varies based on the complexity of the issue, the time to resolve it, and the industry. Other factors can also drive costs. For example, it’s generally less expensive to work with a coach via Zoom or by phone. However, depending on the issue, it may make sense to bring a coach onsite, even if it costs more. When judging the price of coaching, consider the cost of not solving the problem in addition to the cost of the coach.

 

Take the leap

Getting a coach can change the trajectory of your business and your life as an entrepreneur. I encourage you to look into finding a great coach to help you reach the next level in your business.

 

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June 14, 2021

Is an Online Business Manager the Missing Asset for Your Small Business?

As your business grows, you may find yourself stretched in many directions. At first, a virtual assistant takes the steam off by lifting administrative tasks off your plate. Now your team has grown, your customers are increasing, and you have ideas for the future. But, there’s only one of you, and all your time goes to managing the day-to-day operations of your growing venture.

Enter the Online Business Manager (OBM). Of the many roles that can help your business grow, an Online Business Manager may be the most consequential. Finding the right OBM frees you from worrying about the day-to-day and lets you move fully into the mode of the visionary executive. Adding this role to your staff frees you to focus on pursuing your vision. It can also create more time for your family, free up energy that’s currently going toward running the business, and give you the mental space you need to grow your business in new ways. 

 

What is an Online Business Manager?

An Online Business Manager takes over the daily operations of a business. In this case, the word online refers to the location of the business manager, not the nature of the company.

Many businesses use an Online Business Manager, including those that operate online and those with more traditional operations. Online Business Managers have a skill set that can be used to help run any type of business. 

 

What Do Online Business Managers Do?

An Online Business Manager essentially serves as a Chief Operating Officer for your business, so you can focus on being the Chief Executive Officer. At the most basic level, Online Business Managers lead a team. They understand your objectives for the business and are focused on leading all elements of the team to understand that vision and bring it to life. They accomplish many management-related tasks, including:

  • Project management ensures that all the trains run on time and the team stays focused on meeting deadlines for new and ongoing projects. Project management is critical as you introduce new products and new processes. 
  • Operations management includes keeping an eye on ongoing operations, troubleshooting issues, and establishing processes for better workflow.
  • Metrics management including creating ways to give you a numbers-based look at your business and developing ways to use metrics to measure business outcomes and progress toward goals.
  • People management including answering questions from team members and helping to ensure career growth and job satisfaction for employees.
  • Client management Online Business Managers may work directly with select clients as account managers in some industries.

How are Online Business Managers Different from Virtual Assistants?

When contemplating the addition of an Online Business Manager, it can be challenging to differentiate between the OBM role and a Virtual Assistant or VA. Many VAs take on some of the tasks that an Online Business Manager might do, and some Online Business Managers start as VAs.

However, the roles are fundamentally different. VAs complete tasks based on directions. For example, you tell your VA that you need to take a trip to Oregon to see a potential customer for a meeting. Your VA organizes your travel and sends out meeting invitations, saving you an enormous amount of time and potential hassle.

By contrast, your Online Business Manager is a strategic partner. She sees the tasks that she must tackle to achieve your goals and dives in to lead a team to do it. For example, you tell your Online Business Manager that you’d like to grow your business in Oregon. Knowing that goal, she (or someone on her team) researches potential customers and presents opportunities to you.

Once you select the potential customers, she will help you prepare for the meeting. After the customer is landed, she will develop processes to help ensure the quality delivery of products and services. As she does that, you are free to move on and consider additional business strategies, find new customers, and explore new business lines.

 

Do You Need an Online Business Manager?

An Online Business Manager makes sense for many businesses, but not all. The role is usually a need that a company grows into instead of one that’s added right away.

While the timing for adding this role can vary, the following indicators tell you it may be time for you to leap.

  • Time Constraints

Many entrepreneurs launch a business to have more personal time and find a better work-life balance. But, the business grows quickly and takes up any free time. This scenario can lead to frustration. An Online Business Manager can help restore the joy you once got from your business.

Also, serial entrepreneurs running several businesses often need Online Business Managers sooner rather than later. An Online Business Manager can take your existing business and run it while you nurture new ideas. The same goes if you have multiple revenue lines and need someone to manage one or more of them so you can focus on other work.

  • Capacity Limits Impede Growth

If you find yourself turning away work because you are too busy servicing existing work to add more, an Online Business Manager can solve that problem for you. The increased revenue an Online Business Manager makes possible can easily dwarf the increased cost of bringing her aboard. 

  • Reduced Personal Growth

If your business has matured, but you are still doing many of the same tasks you did when your business started, it’s time to bring in an Online Business Manager. As the CEO of your own company, it can be challenging to look after your own growth. But, it’s a hugely important consideration. If you stop growing because you are always doing the same tasks, you may lose interest in the business. An Online Business Manager can help free you from running the business and let you return to the areas where you have the most passion.

  • People Management

Many entrepreneurs are surprised to realize that managing a team brings frustration instead of joy. Even the best people will come to you with questions and concerns, and it can take time and energy to respond thoughtfully. Not responding thoroughly or thoughtfully can hurt team morale and reduce effectiveness, which can harm your business. An Online Business Manager can solve that problem for you by managing your team, answering questions, and helping promote career growth among your team members.   

  • Revenue Plateau

All business ventures will hit a revenue plateau at some point. These plateaus are incredibly frustrating when you don’t have the time to push past them or incubate an idea that could increase revenue. Bringing in an Online Business Manager to run the business can let you return to operating at a more strategic level by pushing barriers aside.

 

What is Typical Pay for an OBM?

People new to considering OBMs or COOs are always curious what the going rate is and with good reason. Wages will vary dependent on industry, experience, expected tasks and more but a reasonable range to start with is $25 to $45. 

 

Signs That Your Business is Not Yet Ready for an Online Business Manager

Just as there are sure signs that you need an Online Business Manager, there are also indicators that you aren’t there yet. Most importantly, if your cash flow doesn’t support the role, it’s best to hold off until you can make the financial commitment. An Online Business Manager can help you move the needle from your current financial place to the next. But, you need a certain amount of financial stability before you can do that. 

The second meaningful sign that you aren’t ready to add an Online Business Manager is that you aren’t prepared to surrender control of some element of your business. If you know (or suspect) that you will micromanage an Online Business Manager, potentially creating more work for yourself in the process, don’t hire one. 

Instead, work on giving up some level of control by working with a seasoned VA and grow to the place where you can give some level of control over to your Online Business Manager. The art of delegating is genuinely an art, and it takes some practice to do it effectively.

 

How to Find Your Online Business Manager

If you’ve read this and decided that it’s time to bring an Online Business Manager on board, visit HireMyMom and consider HireMyMom’s Concierge service.  We created the Concierge Service for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process. If you are ready for an Online Business Manager, this is the right route for you. With our full-service Concierge Service, our HR Specialists will do it all for you from start to finish and present you with the top candidate(s) sourced from a wide array of qualified applicants who will be dedicated to helping your business succeed and grow. 

 

 

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April 26, 2021

What is a Virtual Assistant? And Why Smart Business Owners Use Them

Imagine a world where you focus on growing your business, and all your administrative, technical, and customer service tasks are cared for by capable and dedicated hands. If this scenario sounds like an unachievable nirvana, you’ve likely never heard of a virtual assistant. Virtual assistants (VA) can save the day–and your sanity. Knowing how to find and use VAs can change your life as an entrepreneur and help you take your business to the next level.

 

Why Use a VA

As you start and grow your business, it’s easy to fall into the trap of doing it all. You manage your calendar, pitch products, book travel, invoice clients, monitor your social media–all of it. But that’s neither sustainable nor advisable. First of all, you can’t be an expert in everything. Even if you are an expert in things as varied as social media, accounting, and marketing, managing it all is too much for one person who is focused on launching and growing a business. 

Recognizing that you need help and finding it is not a failure. Rather, it’s a way to set yourself up for success. Recognizing the need to outsource tasks, such as those that are administrative, technical, or generally outside your wheelhouse, is a sign of growth and commitment to your business. By outsourcing tasks that distract you from the core work of growing your business, you are showing your commitment to success in the areas that matter by focusing on what’s important and the things that make your business great.

 

More about VAs

VA’s are a real game-changer for many entrepreneurs because they can save you so much time and hassle as you scale your business. Often, VA’s have their own computers and other office resources. Some VA’s work for more than one client on a part-time basis and others work for a single client.

And, they commonly participate in support networks to continue learning and growing. Many have extensive contacts within the VA world if you find you need additional or focused support. 

There are two main types of VA’s. General VA’s can help in a wide variety of areas and those with a specialty within an industry or specific tasks. 

 

General VAs

A general VA is often a jack-of-all-trades who can help you with various tasks across categories. Think of this person as your day-to-day go-to resource to get things done. 

If you think of a traditional office, the general VA is like an executive assistant. The person who functions as the nerve center of the office, keeping people and projects on track. They can offer on-demand support, just how and when you need it. For example, general virtual assistants often perform:

  • Administrative tasks, including:
    • Managing your email and calendar
    • Arranging travel 
    • Performing receptionist duties (including answers calls, which are easily transferred to any phone in the world)
    • Managing files (including creating a file management system)
    • Taking minutes in meetings
    • Planning  events 
    • Issuing invitations
    • Entering data 
    • Creating reports and slideshows for presentations
    • Running personal errands, such as online shopping for holiday and birthday gifts
    • Answering support tickets
    • Transcribing voicemails, podcasts, or video content
    • Building databases
    • Maintaining mailing lists
    • Booking appointments
    • Entering CRM updates
    • Creating and managing spreadsheets
    • Updating web site pages
    • Creating PDFs, forms, and templates
    • Conducting basic research
    • Recruiting other resources, as needed
    • Serving as a liaison between you and other team members
  • Technology services, including:
    • Training team members to use new and existing software
    • Managing software
  • Customer Service tasks, including
    • Responding to customer emails and calls
    • Sending routine messages, like birthday wishes and reminders
    • Identifying trends from customer emails and calls and bringing them to your attention
  • Marketing and Social Media activities, including
    • Setting up, managing, and updating social media accounts
    • Creating large email lists
    • Testing and sending email blasts
    • Setting up Autoresponders
    • Publishing blog posts, managing comments, and replying to comments
  • Basic Financial tasks, including:
    • Bookkeeping
    • Invoicing
    • Entering receipts
    • Managing accounts receivable

 

Speciality VAs

A specialized VA possesses specific skills and know-how in a distinct area or industry. A specialist VA is more of a resource for particular projects or elements of your business. If you think of a general VA as an executive assistant or office manager, the specialty VA is more like a department head–the person with deep knowledge about a specific function or area.

Some Specialty VAs often focus on an industry, like real estate. However, many have deep expertise in a specific area, such as:

  • Social media
  • Research
  • eCommerce
  • Marketing 
  • Accounting/bookkeeping
  • Content creation and editing (written, audio, and video) 
  • Graphics (Design and photography)
  • Project management services
  • Mobile app development

Specialized assistants can complete more complicated and in-depth tasks within the specialized area. For example, a general VA can post a Tweet or update Instagram. A specialist can help with more in-depth work, such as embedding SEO words into posts.

Sometimes a general VA and a specialist work together. For example, a specialized VA with a background in web development or graphic design can create new material that a general VA can update and tweak over time.

 

Can One VA Do it All?

No. As you can see from the lists above, one VA–even the best VA available–can’t do all of these things. So, the trick is knowing what you need in a VA, writing the job description that covers your needs, and finding the person–or people–that you need.

VAs are so flexible. It’s easy to staff up and down, based on your needs. 

 

How to Get Started

VA’s can be remote employees or independent contractors who work from home. Both models work well depending on your needs. 

The first step is to determine the work you want the VA to complete. This thinking creates a scope of work and helps clarify what you’d like to have completed, outlines the timeframe, and estimates the number of hours needed to complete the project. 

Once you assess the scope of work, consider the type of VA you need, a contractor or an employee. If you have several needs, you may need a combination of resources to fill your needs.

For example, depending on your workload, you may want to bring a general VA on as an employee. You may also want to find a specialized VA to create your website and another specialized VA to build out your marketing plan. Because these are both shorter-term needs, a freelance resource may make more sense for those roles.

If you aren’t sure who qualifies as an employee and who qualifies as a contractor, here’s a handy rule of thumb: 

  • You pay independent contractors for the result of their work. You don’t have control over how, when, or where they do the job.
  • You pay employees for the result of the work and the ability to control how the job is done.

Usually, independent contractors are in a different business than your own. For example, freelancers, like artists, editors, and writers, are often independent contractors. Independent contractors can also include outside companies doing work for you on an ongoing basis. The Internal Revenue Service (IRS) has set guidelines for determining if someone is an employee or an independent contractor. 

 

How to Find Your VA

With a good handle on what type of support you need, the next step is to create a job that highlights the skill set you need. Outline the tasks you want the VA to perform, detail the working conditions (onsite, virtual), and clarify your expectations for hours.

Expect to pay between $15 and $45 an hour, depending on the skills and experience you need to complete your tasks. 

Then, post your job on HireMyMom and relax while resumes for good candidates arrive in your inbox. Once you’ve narrowed the field, set up interviews, choose a candidate, check references and make a job offer. 

 

Why Use HireMy Mom

HireMyMom.com is a great place to find a VA that is right for all your needs for three reasons:

  • HireMyMom has exclusive partnerships with three top-rated VA training programs, creating a deep bench of talented professionals who visit the site looking for opportunities.
  • When you post your job, you’ll quickly have access to a wide array of qualified candidates who will be dedicated to helping your business succeed and grow. The site attracts job seekers from across the country with various specialized skill sets and a desire to work hard for you.
  •  HireMyMom’s Concierge service can streamline the process for you. The service was created for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process. With our full-service Concierge service, our HR Specialists will do it all for you from start to finish and present you with the top candidate(s). 

 

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October 26, 2020

How to Select the Best Virtual Assistant Training Program for You

If you’re ready to work from home, start your own business, or launch a side hustle, consider becoming a virtual assistant (VA). As a VA, you take care of many tasks, including email response, appointment setting, travel planning, and calendar management. You can work as a general VA, who does a wide variety of tasks or become one with a specialty in a particular industry or need. 

VA work is catching on quickly. This summer, Kevin O’Leary from the hit NBC show Shark Tank said that if he had to start a side hustle right now, he’d launch a VA business. He explains that it’s a great business model because it solves a problem so many people have–squeezing more tasks into a day. It’s also an excellent lifestyle for moms who want to control their own time, skip the commute, and put family first while still keeping professional ambitions alive. 

Like many things in life, the first step is the most difficult. Luckily, training can help. The right training at the right time can make all the difference to your journey, so selecting the right system can help you get started in the right direction. At HireMyMom.com, we’ve rounded up the best training options to help you get started. You can find an overview of the options and a framework for picking the right program below.

 

Pick the Right Training

The four options we have partnered with include:

  • The Free Mama Movement
  • The Virtual Savvy 
  • My VA School
  • Virtual Biz Partner Academy

All of these programs are excellent. You can’t go wrong. Each provides:

  • Entry-level classes that cover the basics to help you get started.
  • More extensive classes to help you scale your work as you are ready. 

What to Consider as You Choose Training

Selecting the best training option will depend on many individual factors. Each training program and system offers a unique style, and a quick visit to each website will quickly introduce you to the feel of the product, so you can find the one that best meshes with your personality. Other differences include the timing, the extras, and the cost. An overview of each option appears below so you can contrast the possibilities and determine what’s right for you.  As you review the round-up, consider your:

  • Goals
  • Availability
  • Budget
  • Preferred learning style

VA Training Options

The Free Mama Movement

Developed by Lauren Golden, she hosts many of the programs available and shares her story.

Program options: This training program offers three options:

  1. Free modules, which include a three-part introduction to working as a VA.
  2. A 12-week virtual class that you can start anytime. Includes a wide variety of bonus materials. 
  3. Independent and add on classes, such as the Quick Start Program or the 90 Day Accelerator. 

How it works: The virtual class is comprised of a program delivered in 12-minute video increments, five-days a week for 12 weeks. You can purchase a fast pass if you want immediate access to all content. 

Price: Anywhere from less than $10 to about $1,997, based on the components you select. Payment plans are available.

Extras: Conferences and events, networking opportunities, podcasts, and a YouTube video series are all available. You can purchase a subscription to a coaching circle for additional support. A Facebook Community is available. You can sign up for access to “swag drops” and participate in the Matchmaker Directory Profile Service.

 

The Virtual Savvy 

Developed by Abbey Ashley, she shares her story about how she got started in this YouTube interview and serves as the host of many programs.

Program options: This training program offers three options:

  1. A free overview, which covers some basics along with free booklets and other materials.
  2. Lifetime access to a self-paced training program, available beginning Jan. 22, 2021. (A waitlist is available.)
  3. Supplemental classes, including a subscription to skills training options.

How it works: The self-paced class offers a step-by-step guide for setting up the business.

Price: Anywhere from about $100 to about $1,000, based on the components you select. Payment plans are available. 

Extras: You can view a blog with resources to get started and free checklists and resources.  A Facebook Community is available. Also, bonus materials are available at sign up. You can choose to be included in their VA database, access exclusive job opportunities, or view YourTube training sessions. Squarespace website training is available.

 

My VA School

Developed by April Herndon, she hosts many of the programs available and shares her story with us in this YouTube Interview.

Program options: This training program offers two options:

  1. A 13-week virtual class, guided by April. (Use coupon code hiremymom20 for 20% off all courses! — Spring enrollment opens Feb. 1, 2021.)
  2. Live and on-demand classes focused on skills training, including an e-mail-based VA training class. (Coupon code hiremymom20 for 20% off all courses)

How it works: The virtual class includes weekly Q&A calls and a private Facebook community to connect with April and other classmates. In addition, you’ll be paired with a buddy to help support you. A pre-course enables you to lay the foundation for taking the class. When the course concludes, you’ll have the option to be added to her Virtual Assistant Database to help pair you up with clients looking for a trained VA. 

Price: Anywhere from less than $25 to about $2,500, based on the components you select. Payment plans are available.

Extras: A Facebook Community is available. April shares a blog, and you can purchase a private coaching call with April for specific questions, support, and brainstorming. 

 

Virtual Biz Partner Academy

Developed by Sara Lingenfelter, she shares her story and her process with us in this YouTube interview.

Program options: This training program offers two options:

  1. Virtual Assistant Training, including bi-weekly classes over six months.
  2. The 31-Day VA Program, which is a self-paced option to help you get going quickly. 

How it works: The virtual class uses a video format to share information. When you sign up, you also get access to a private Facebook community, materials, templates, and daily mini-projects with feedback from an instructor. Q&A calls are available, along with access to guest experts and a monthly “work with me” day that features Sara. When the course concludes, you will join her directory of assistants.

Price: The 31 Day VA Program costs $97, and the Virtual Assistant Training is $897. Payment plans are available.

Extras: A mentoring program is available. You can access Q &A calls, hear from guest experts, and attend a monthly “work with me” day that features Sara. Get three bonus pieces when you join, including group mentoring, a workbook, and a mini-course.

So there are four wonderful VA Training options. Now you just have to decide which one best suits your needs! Let us know what you decide! We’d love to hear from you!

 

This blog includes affiliate links. We may receive a commission for purchases made through these links.

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October 19, 2020

How to Help Your Small Business Thrive in Uncertain Times

With everything that’s gone down in 2020, it may be time to look at your business with fresh eyes to assess your current state and determine where you are headed. One way to do this is to perform a SWOT analysis. SWOT stands for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

This analysis is quick and gives you a good sense of where you are at this point, where you are heading and how to make the most of every opportunity. Grab some paper and a pen (or sit down at your computer) and use this guide to get started. Here is a free worksheet to help you in this process.

 

Assess Your Strengths

Let’s start with the positive. Make a list of the strengths your business shows right now. They may be the same as pre-COVID-19, or they may be wildly different. Either way, be generous with your strengths. Include things like a great staff, dedicated customers, and your killer website or social media presence. The objective here is to get a good handle on all the things you have in your corner. Listing strengths helps affirm all the things that are going well. Put yourself in the shoes of a customer or staff member and consider your business from that perspective, as well. 

 

Consider Your Weaknesses

Next, make a list of the flaws you see in the business right now. Like the strengths, you may see faults that resemble what you saw before or a different set of disadvantages. It’s essential to create a complete and honest list but think big picture. Don’t include small issues that happen on a one-off basis, like a customer complaint or a minor hiccup. Don’t be overly critical. The goal here is to objectively consider areas of your business that could use some attention. A good list of weaknesses makes it easier to address any issues and solve for them going forward.

 

Identify Your Opportunities

Now, it’s time to look at your opportunities. The world has changed in the last six months, which likely means new opportunities have opened. The point of considering opportunities is to see new possibilities–both short and long-term options. You may see a long list of options right away. If you are struggling, that’s understandable. But, try to identify at least three opportunities on the horizon. Cast a wide net. Here are three ways to help frame your thinking:

  • Jot down the opportunities you have traditionally pursued if they are still viable. 
  • Consider what new avenues may be available for the future. You don’t need a plan to pursue the opportunity to list it–it’s ok just to see the prospect and note it. Planning to capitalize on the opportunity can come later.
  • Think of opportunities in many ways–perhaps you have a chance to hire a virtual staff member to bring in some expertise or reduce your workload or that of a team member.

Generating a list of possibilities will make you feel better about the future and start the wheels turning for new options in the future.

 

Outline Threats on the Horizon

Finally, write down the threats facing your business right now. I know–this can be scary. But, don’t be afraid to list the risks. Identifying them and committing them to paper won’t make them more likely to happen. Instead, looking at the list of risks can defang them a bit and make them feel more approachable. 

As you think about the threats, identify those you can control and those you can’t. For example, you can’t control what happens with the pandemic. But, you can make a staffing tweak that reduces the threat of staff turnover. List both in different categories to make them easier to assess.

 

Sample Worksheet

Here’s a worksheet to help you conduct your SWOT analysis. As you can see, it’s not fancy, but it serves as a good starting point for organizing your thoughts. You can also download one using the link above.

 

Products/Services            Staff               Marketing        General Environment
Strengths
Weaknesses
Opportunities
Threats (Use an * to denote threats outside of your control)

 

Final Tips Before You Get Started

Here are my best tips for conducting a successful exercise:

  • Do your initial thinking, then set it aside for a week. I find creating this space helps make the reflection more in-depth and more insightful.
  • After a week passes, revisit your work and write down your initial edits. 
  • Do this again over a few days before you start making plans to address what you uncover. 

Once complete, file your completed analysis. Review it in six months to see how things have changed and how much progress you’ve made. 

 

This is the Perfect Time to Conduct a SWOT Analysis

With so many things going on, spending an hour conducting a SWOT analysis may seem like a low priority item. But, this is a great way to look at your business with fresh eyes and consider how the future may unfold. I always find this process valuable, and I look forward to hearing what you learn. Send us an email and share your experiences. 

 

 

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August 24, 2020

5 Things You Need to Know Before Hiring an Independent Contractor

5 Things You Need to know Before Hiring an Independent Contractor

Hiring an independent contractor is a big step. It often means that your business is growing and that you are ready to take the next step to bigger and better things. Now that you’ve found the right person and agreed on a scope of work, it’s time to roll up your virtual sleeves and get to work, right?

Not so fast.

While the paperwork required to hire a contractor is much less than a regular employee, there are still important documents that must be completed and collected. Here’s an overview of the who, what, why, where, and how of forms needed when you hire an independent contractor. 

 

Who Qualifies as an Independent Contractor

Let’s start with the who. Any person or business you hire to do work on your behalf, but not as an employee is an independent contractor. 

Usually, independent contractors are in a different business than your own. For example, freelancers like artists, editors and writers are often independent contractors. Independent contractors can also include outside companies doing work for you on an ongoing basis. Think cleaning service, an attorney, or a tax prep person. Basically, independent contractors include anyone you are paying for services and who is not an employee.

The Internal Revenue Service (IRS) has set guidelines for determining if someone is an employee or an independent contractor. As a rule of thumb:

  • You pay independent contractors for the result of their work. 
  • You pay employees for the ability to control how the work is done.

 

Why Independent Contractor Status Matters

When you hire an independent contractor, you aren’t required to withhold federal or state taxes or Social Security and Medicare taxes (collectively known as payroll taxes) from their pay. That’s because rather than paying them a salary or a wage, your business is paying another business for services.

Independent contractors are self-employed/owners of their own business and are responsible for reporting their income and paying the associated taxes. (You can learn more from irs.gov.)

When you hire people as employees, you are responsible for withholding the appropriate payroll taxes. This applies for part-time, full-time, and seasonal employees.

 

When to Call the Pros

Issues around employment status and taxes can be thorny.  The IRS offers some guidelines for making this determination. But, it’s wise to consult an attorney or accountant with specific questions or for advice when hiring people or businesses to do work on your behalf. While this article is a good overview of your obligations when hiring independent contractors, we aren’t attorneys and we don’t practice law here at HireMyMom.com. 

 

Start a File for Each Contractor

Before we talk about which forms to collect from your contractor and when, let’s take a step back and consider why it’s important to collect them. While you aren’t required to share information about your independent contractors with the IRS, there are still good reasons for keeping a file on each contractor. 

  • Maintaining project overviews and any feedback you share with the contractor, helps you keep good records about your projects– including how and when they were completed, who did the work, and what you paid to have the work done.
  • If you are ever audited, you can easily pull information about each contractor to share, as needed. 
  • Keeping a contractor file makes it easier for you to connect with contractors in the future. 

 

Collecting the Right Forms

Collecting the correct forms from independent contractors is often an overlooked step that offers important benefits for your business and the contractor you are hiring. Securing the correct forms at the beginning of your relationship can set you up for greater success later. It’s easier to have the information on file before the project begins when you and your contractor are in more constant communication. 

Collecting the forms early gives you peace of mind that you’ve checked all the boxes with your independent contractor.  According to The Balance Small Business, there are several forms to collect and keep on file, including: 

  • A completed W-9 tax form. This form and directions to complete it are both available online at irs.gov and should be on file before you pay the contractor. Once you collect the W-9 form, hold on to it for your files in case you need to share it with an auditor. (You don’t need to send it to the IRS.)
    • While you don’t need to withhold payroll taxes from an independent contractor, you are responsible for issuing them at 1099 Form for Non-Employee Compensation at the end of each calendar year. 
    • Independent contractors use the 1099 Form to report their business income to the IRS.  
  • A contract. When you start a new relationship with an independent contractor, establish the terms of your engagement with a written contract. The contact should:
    • Outline that the person you are hiring is an independent contractor and not an employee. It’s important that the person you are hiring understands that you will not be withholding payroll taxes because he/she is not an employee.
    • Stipulate who owns the finished work product. (This is especially important for creative services such as art work or design.)
    • Outline the scope of work to be performed.
    • Document billing rates, invoicing, payment processing and timing. Settling on this at the beginning of the project can make for a more productive relationship.
  • A resume and reference information. You know why you hired this person to do work on your behalf, but keeping a resume and reference information on file makes it easier for others to review, if needed. You may even have your contractors complete an application so you can easily access pertinent information about them in the future.

 

Additional Forms to Consider

In addition to the items outlined above, your business may dictate the need for additional forms, according to The Balance Small Business. For example:

  • A non-disclosure agreement (NDA). Sometimes called a confidentiality agreement, this gives you confidence that your independent contractor is not sharing your business plans or trade secrets with competitors or other businesses. 
  • A non-compete agreement puts restrictions on the contractor’s ability to take your customers or clients to a competitor. These documents tend to outline specific actions and timeframes where the restrictions apply.  
  • A non-solicitation agreement keeps an independent contractor from working for your competition while also doing work for you. This can be tricky because sometimes you want a contractor with expertise in your industry, which means he/she also works for other similar businesses.

Consult a lawyer if you are considering asking your contractor to sign any of these items. State laws vary considerably. Working with an attorney can help make sure that any steps you’re considering are legal and advisable based on your state, objectives, and situation.

 

We’d Love to Hear From You

Tell us how you found your independent contractor and the success you experienced.

 

 

Disclaimer. The information contained in this site is provided for informational purposes only, and should not be construed as legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this site without seeking legal or other professional advice.

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August 10, 2020

How to Hire the Best Candidates for Your Remote Team

There’s nothing better than landing a great new team member-especially a remote team member. It’s a sign that your business is growing and you are ready to support additional people to help you get to the next phase.

But, finding that person is often easier said than done. And the stakes are high. According to a recent article on business.com, a bad hire can cost your business up to 30 percent of that person’s first year’s pay. More, if you factor in the time and expense that went into finding, onboarding, and training that person. If the bad hire hurt team morale or caused you to lose a customer, the costs can quickly grow.

While those numbers can be scary, take heart–it is possible to find and hire the right person. But, like most things in life, it’s easier to do it when you have a well-thought out plan and understand the common pitfalls that can lead to making a poor choice. 

 

Search Your Own Heart Before You Search for Candidates

A key ingredient in successfully finding the right candidate is understanding exactly what you want this person to do. This is easier to do before you start searching for a candidate and is best accomplished by writing a job description. To get started, consider:

  • The goals for the role. A year after you’ve hired this person, how will you measure his/her success? For example, do you want to see sales increase by ten percent? Improve retention rates? Increase your social media presence? Maybe it’s important that this person fits in well with an existing team or brings new ideas to your business. Whatever the goal is, think of it in terms of an evaluative measure that can be used to assess success.
  • The skills and background needed to successfully do the job. Thinking about the objectives for the new role, consider the skills and background that will help a candidate succeed. 
    • If you have people already in this role, get their thoughts on the right background and compare them to your own ideas.
    • Look at similar roles both within and outside your business and see what skills and backgrounds others are asking for in the role. 
  • The things that matter to your team. Do you have a team of night owls who are looking for a morning person to help balance them out or take customer calls earlier in the day? Maybe you have a team of project managers who would love to have someone with sharper design skills join the group. Thinking about the dynamics of your team and organization can make it easier to know more about who you are looking for when you start your search.
  • What “remote team member” means to you. Do you want someone to work set hours or are you more of a core hours shop? If so, what are the core hours? Are you open to someone located in a different time zone? Do you prefer someone who can personally meet with you for an occasional lunch or team meeting? If you have preferences in this area, be sure to make note of them at this stage.
  • Know what you value in this position. Are you looking for integrity, efficiency, intelligence? Maybe you want  someone who is proactive, a team player, organized, attentive to detail, and  handles correction well. Whatever the traits are that matter to you, identify and document them as part of this process.

 

Write a Job Description

Now that the ideas are churning in your mind, sit down and write a formal job description. You may want to include:

  • A functional and descriptive job title.
  • An overview of the job’s responsibilities.
  • Goals for the role.
  • The skills and background required to succeed.
  • Any specific hardware or software skills.
  • Information about why the job matters to your company.
  • Pertinent details about how you expect the remote work relationship to work. 

 

Share Your Thoughts

Once you have a draft, share it with others who know about the job or will be working with this person. Discuss the job until you get to the heart of what you want. Be specific. 

Continue to revise the job description until it really fits your needs and you have agreement that it captures what you’re looking to achieve by adding this role.

 

Create a Plan to Find the Right Person

When you are looking for a remote team member, you have the important advantage of not being limited by geography. You can find and hire a team member who’s located anywhere with good internet access. 

Using a platform like HireMyMom.com is a great way to source qualified candidates who are specifically looking for remote work. You can save time and money by turning to a site dedicated to connecting driven mom professionals with small businesses. 

If the prospect of a nationwide search daunts you, consider our concierge service to help reduce the amount of leg work you need to do. HireMyMom’s Concierge service was created for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process. With our full service Concierge service, our HR Specialists will do it all for you start to finish and present you with the top candidate(s). 

 

Prepare to Interview Candidates

With candidates identified, it’s time to develop initial interview questions before the first interview. What are some questions that would help you spot those who do and don’t have those skills or qualities?

In the Book, “Who” by Geoff Smart and Randy Street, they outline a thorough process for hiring “A” players. The process may be overkill for some smaller remote roles but the basics of the process provide a solid foundation for selecting the right candidate. 

The interview questions Smart and Street recommend are easy and conversational. They recommend an initial phone interview asking the following questions:

  1. What are your career goals?
  2. What are you really good at professionally?
  3. What are you not good at or interested in doing professionally?
  4. Who were your last five bosses and how would they rate your performance on a 1-10 scale when we talk to them?

Each of those questions should be followed up with “tell me more”, “how” and/or “what” to dig deeper to gain more insight about the candidate and their performance, work ethic and skill level. 

Once you’ve discovered who passed your first interview, Smart and Street recommend the “Who Interview” which “is designed to give you more confidence in your selection because it uncovers the patterns of somebody’s career history and is a chronological walkthrough of a person’s career.” They recommend walking through their past five jobs and asking:

  1. What were you hired to do? How was your success measured in that role?
  2. What accomplishments are you most proud of? Be listening for correlations relating to the expectations of your job. 
  3. What were some low points during that job? Or what part of the job did you not like? In what way were peers stronger than you?
  4. Who were the people you worked with? Ask specifically for the boss’ name. Ask what that person will say were their biggest strengths and areas for improvement. That lets them know you will be calling and they are more likely to give you an accurate response. 
  5. Why did you leave that job? Dig deeper into their response with more questions to more fully understand. 

 

The Reference Checks

The last step of the selection process is to check the candidates references. This will be an opportunity to see what others think of them. You may want to ask them some of the same questions from above to see how similar their responses are. 

Taking the time to get a more full and complete picture of someone’s work history, personality, strengths and weaknesses will help you determine who is the best match for your role. Knowing what you want and what your goals are will help guide you in the interview process. The rest will be determined by the answers you receive!

 

Avoid Common Pitfalls

With all the work you’ve done so far, you are likely sailing toward the right pick for your opening. Still, beware of these common pitfalls:

  • Short changing the thought process to determine exactly what you are looking for or needing from this role. 
  • Limiting the job description so that it includes only skills needed or tasks to be accomplished. It does not include the goals and outcomes for the role.
  • Conducting  interviews that are too are short and do not give you an accurate representation of the candidate. 

 

Enjoy the Process!

Hiring the right candidate with the right skills for the right job can dramatically impact your company’s productivity, outcomes and goals. Your biggest asset is usually those you place on your team. They can help you succeed or they can hold you back. Embrace the opportunity and the process to find the right fit.

 

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June 22, 2020

3 Powerful Ways Remote Teams Can Help Your Small Business Grow

If you are a small business owner, chances are you’ve faced the challenge of how and when to hire someone to join your team. Many small business owners start out by themselves or with only one or two others, but as the business grows so do the roles and needs. And with the recent mandatory shift to working remotely, more businesses are seeing the benefits of a remote team. But what many may not know is there are many other positives to this virtual work approach.

 

More for Your Money

You get a bigger bang for your buck when hiring remote workers. Job seekers looking for remote work value their freedom and flexibility over an office job and may be willing to work for less than a traditional employee. And many small businesses have found they can fill many roles with independent contractors which is more cost effective than hiring an employee with benefits. 

The average cost of health insurance for U.S. employees is close to $15,000 according to SHRM. When you consider those cost savings, hiring independent contractors for remote work sounds even more advantageous.

The IRS has set guidelines for determining if someone is an employee or an independent contractor. In general, if the business owner is paying for the result of the work, rather than the ability to control how the work is performed, then the position is likely suitable for a contractor rather than an employee.

 

More Specialized

Instead of hiring one person to do a variety of jobs, having a remote team allows you to hire multiple team members each with a unique set of skills. Many virtual professionals today work for more than one person and therefore get very good in a set of skills. No longer do you have to hire an “all-in-one” candidate to do customer service, administrative tasks and social media.

Instead, you could look for specialized talent like:

  • A Facebook ads specialists to create and manage ad campaigns to bring more sales and customers to your business.
  • A customer service person to respond to your customers needs and questions.
  • A content manager to create and manage content for social media, blogs and email campaigns.
  • A marketing person to create lead magnets and other marketing ideas to grow your business.
  • An email marketing specialist to create email campaigns for your customers or to improve the client onboarding processes.
  • A YouTube, Instagram or Pinterest specialist to increase brand visibility, drive traffic, grow your email list and increase your customer base.
  • A virtual assistant to manage your day to day tasks such as email, phone calls, and other routine tasks so you can focus on your business.
  • A project manager to oversee your projects and keep them running.

 

Better Retention 

With remote positions, you can attract and retain quality professionals. In a recent study, 95% of employers reported that working remotely has had a high impact on their employee retention rate.

For moms, working remotely provides the ability to have a better work / life balance. For instance, if a child is sick, mom can continue to work while monitoring their child. In the same way, she can take a break to go watch her child’s school performance and make up the time if needed. Having the ability to work remotely is hugely valuable to moms which makes remote positions very attractive. 

 

Having the ability to hire the right person for the right job and pay a fair rate enables small businesses to grow faster than having to hire full time employees. When combined with all the additional benefits, establishing a virtual team becomes a real advantage for many small businesses.  If you’re looking to grow your remote team, we’d be grateful to help! 

 

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April 15, 2020

How to Use This Time to GROW Your Business 

How is your business doing at this time? Are you thriving, barely surviving or somewhere in the middle?

I know for many, business has slowed. So I want to propose that we make lemonade from lemons. 🍋

What are some areas of your business that you could improve upon?  What are the weak links? Or where do you get bogged down in your business?

These are the areas you could use this time to improve upon and accelerate your growth.

Here are a few ideas on how to use this time in a positive, business growth way provided by some of the talented Mom Professionals on HireMyMom…. who would love the opportunity to work for you right now.

📈 Update or implement CRM to maximize your customer communications and sales efforts.

📌 Get your business on Pinterest to increase brand visibility, drive traffic, and grow your email list! So many businesses are missing out on this huge source of traffic.

🎯 Create or improve client onboarding process. Welcome clients to the company with an informative, value-based email campaigns.

📩 Hire someone to manage your inbox and customer service, so you can focus on what makes your business awesome!

⏰ Automate systems in your business.

📊 Create and update processes and workflows.

💡 Revamp your website and content.

📝 Create new content for social media, marketing and blogs.

💻 Digitize your training manuals and other documentation.

📸 Elevate your branding with lifestyle images or new product images.

🖥 Create an online course to sell your expertise.

🧾 Get your accounting and bookkeeping in order.

🎥 Create webinars from your expertise to attract new clients.

🌿 Create health engagement for your team: wellness check ins, online challenges and more.

How many of these do you need for your business? 

Each of these are jobs that the talented Mom Professionals ♥️ on HireMyMom can help you with!  And I can tell with 100% certainty they will SO APPRECIATE you!

Click here to POST your JOB now!

 

 

 

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February 25, 2020

6 Statistics Proving the Benefits of Working at Home

Did you know the number of people who work from home has increased by 140% since 2005?

Over the past decade, technology has really transformed the business world. Now, more and more businesses and individuals are discovering the benefits of working remotely from home.

With small businesses driving 44% of the total US economy, it’s easy to see how allowing employees or contractors to work from home would be beneficial and cost saving. It is a great solution to growing companies who seek an alternative to hiring, training and finding space for on-site staff. 

We at HireMyMom, already know the amazing benefits of working from home but let’s look at the benefits the Industry Experts have to share on remote work: 

 

1. Working at Home Saves Money

One of the biggest benefits of remote work is cost savings. According to Global Workplace Analytics (GWA), businesses can save up to $11,000 per employee each year by simply allowing them to work from home.

There is also less absence in the workplace when an employee can work from home. Again according to GWA, unscheduled absences cost employers $1800 per employee per year. The American Management Association realized a 63% reduction in unscheduled absences.

 

2. Working from Home Saves Time

Remote work can save a lot of time (and stress) because it eliminates the need to commute. According to the State of Telecommuting, part-time remote employees save around 11 days a year by not traveling to work. This means the employee is less stressed, less tired and can commit more time to performance rather than having their energy drained in rush hour traffic.

 

3. Working at Home Improves Productivity

It is true that distraction decreases productivity. There is nothing more annoying to an employer than seeing staff doing more chatting than working. But according to 2018 statistics, the majority of surveyed employees feel there are fewer distractions when working outside of the office.

Forbes.com relays that 77% of those who work from home get more done in fewer hours thanks to fewer distractions like meetings, conversations, and noisy coworkers.

When Highfive.com conducted a study, remote workers accomplished 30% more work in less time. 

 

4. Working from Home Helps Improve Employee Retention Rates

Keeping employees happy is the key to a successful and productive business. If employees are not happy, the quality of work often suffers significantly and could lead to employee loss.

A huge part of employee happiness comes from:

  • less travel time and commuting costs
  • less distraction from their co-workers
  • the ability to have a more flexible schedule and;
  • a comfortable work environment

According to Global Workplace Analytics, a poll of 1,500 technology professionals revealed that 37% would take a pay cut if they could work from home.

From an employer’s perspective, 95% report that working from home has had a high impact on their employee retention rate.


5. Working at Home Improves Health

Remote work can improve employee health both physically and mentally. Monster.com reports that when Staples conducted a study in 2011, they found employees who worked from home experienced 25% less stress. They also reported being able to maintain a healthy work-life balance and experienced improved eating habits as well.

Working from home also means being less exposed to viruses and other airborne illnesses that can sometimes heavily impact the workplace environment. It’s much easier to self-quarantine one person than an entire office. Less sick employees mean less disruption to productivity and in turn can lead to companies saving thousands of dollars each year. This is an especially timely topic given the outbreak of the Coronavirus. 

 

6. Working from Home Is Better For The Environment

According to the State of Telecommuting, the reduction in greenhouse gas emissions through telecommuters / remote workers is equivalent to 600,000 cars.

When employees eliminate the commute to work every day they help reduce the amount of pollution. By eliminating the commute, working from home drastically reduces the carbon emissions created from driving. In Entrepreneur.com’s article “How Telecommuting Reduced Carbon Footprints at Dell, Aetna and Xerox” it’s stated remote work, even if it’s only done on a part-time basis, can still reduce over 54 million tons of greenhouse gas emissions each year.


At HireMyMom we help businesses hire talented, affordable, virtual team members and freelancers while at the same time, assist mom professionals in finding flexible, legitimate, home-based work to help create the perfect work-life balance.

If you’re interested in using our services to find your next remote employee you can visit our registration page here.

 

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