How to Create Top Notch Social Media Content

Social media is everywhere and if you aren’t already using it to promote your business, you are likely considering it. But, good quality social media takes more than a few Facebook posts. If you’re thinking about dipping your toe into the water (or if you are already fully swimming), these tips can help you make the most of your social media presence.

Find Your Why

The first rule of social media is that you should treat it like all other content. It should be:

  • Authentic to your brand.
  • Relevant to your mission and goals.
  • Strategically focused on helping you meet your goals.

The best way to make sure your social media meets this criteria is to identify what you want readers to know, feel, and do after engaging with your content. Asking this question at the beginning of your journey can help direct you, as you map out your social media strategy and start posting.

The best way to do this is to think about what you’re trying to achieve. For example, do you want your social media accounts to:

  • Create awareness of your business?
  • Build your brand?
  • Increase sales leads?
  • Lead to more engaged customers?
  • Serve as a supplement to your website? Replace your website?

 

Identify Your Base Level of Engagement

Knowing your social media starting place makes it easier to track success. Here’s a quick and easy way to assess engagement:

  • Take an inventory of all your social media accounts.
  • Identify your number of followers for each platform. Keep a tally by platform. (For example, 80 Facebook followers, 91 Instagram followers.)
  • Review all your posts on each platform in the last 45 days.
  • Look at each post and count reactions from followers. If a post has 47 likes and three comments, count that as 50 reactions.  
  • Calculate an average engagement score over all of your content for each platform.

Based on your number of followers and overall engagement score, you now have a quantifiable social media baseline. 

 

Set Goals

With a good sense of your current engagement level in hand, it’s easier to define what success means to you and identify the time period in which you hope to grow. Here are some sample goals:

  • Attract 50 new Facebook followers by January 15, 2021.
  • Grow engagement by 20 percent by March 1, 2021.

It takes time and commitment to nurture a social media presence. Set a realistic time frame to achieve your goals.

Also, this is a good time to check in with your own gut and consider how engaged you want to be in the process. Hire a social media manager if you desire a level of engagement beyond your time availability. HireMyMom is a great resource for finding someone to help with this.

 

Find Your People

Like all communication, understanding your audience is key. Think about what interests them, what drives them, and what moves them to act/buy. You may find it helpful to create an avatar of your typical customer/follower and use that person to guide your work. Determine if you want to spend some advertising or promotion dollars to help find your followers. A social media consultant can help with this.

 

Find Your Platforms

Next, determine the platforms most relevant to your audience. Check your competitors to see which platforms they are using. Look at influencers in your industry to see what they are posting and where. Observe how your competitors and influencers engage with their audience. Note what hashtags are trending. A few hours with a social media consultant can make this process easier. 

 A few tips:

  • Develop a strategy for each platform. What works for Facebook is different from what works on LinkedIn.
  • Get the right tools for each platform. For example, high quality photos make a big difference on certain platforms. Professional quality videos are key on others.

 

Find Your Voice

It’s time to start posting! Find the best way to enter the conversation and start executing on your strategy. Here are a few final tips:

  • Create a monthly or quarterly editorial plan for each platform to help you stay organized and manage your online presence more easily. Monitor trends so you can add or remove content, as needed.
  • Develop a blog to help you tell your story authentically. This is another area where a freelancer can make life easier for you.
  • Be prepared to engage with your audience. Successful social media is about conversations and your audience expects connection through engagement and comments. Identify a staff member to take point on responses or hire a virtual specialist to help. 

 

Share Your Story With Us

Social media is a great way to grow your presence and your brand online. We’d love to hear about your experiences. Join the HireMyMom Facebook community or send a note sharing what’s worked for you.

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How to Handle a Negative Business Review

You and your team work hard everyday to make sure your customers get the best of your product and service. But, despite your best efforts, things are bound to go wrong sometimes and you may find yourself the recipient of a negative online business review. Let’s be clear: this stings. But, it can also be a catalyst for growth and discovery.

Here are some tips to manage a negative review with grace.

Remain Calm

It’s tough to receive (or read) negative feedback about you or your business. Give yourself some time to process and even cool down before you respond. Although you may want to fire off the first response that comes to mind, responding immediately may lead to a regrettable response that can make things worse. Taking a short walk, praying and/or talking with a friend or co-worker can help you decompress before responding. 

After you’ve had a minute to process your feelings, consider the feedback. Ask yourself:

  • Is this feedback actionable?
  • Is the complaint reasonable?
  • What helpful insight can I gather from this situation?
  • Is there an involved team member who I can talk with to get a fuller picture of what happened?

With facts gathered and nerves calmed, you are ready to respond. While responding too quickly can backfire, waiting too long to respond can also backfire. Online comments move quickly, so try to respond in a timely manner. This lets you intervene before the situation spirals to a new level.

 

Respond Professionally and Politely

The first step is to draft a response that is both professional and polite. Put the first draft into an email or a document instead of the platform where it will ultimately be posted. This lets you think and edit freely without the worry of someone seeing a version that’s not final. Your response should do four things:

  1. Establish your credibility to address the problem.
  2. Acknowledge that you saw the feedback and appreciate it. 
  3. Own the issue and apologize without going into unnecessary detail.
  4. Move the conversation offline to avoid a public spectacle.

Here’s a good base response that you can use:

@JaneSmith I’m the (title) at/of (insert business name). Thank you for your feedback about our service. We continually look for opportunities to improve and your insight helps. We are so sorry that XYZ happened to you. We always try to provide ABC and I’m disappointed to learn that we missed the mark. Please call or PM me so that I can help resolve this issue as soon as possible. 

Once you have a draft, ask someone less involved to review it for tone, accuracy, and clarity.

Tip: Consider hiring a freelance writer to draft a template library of responses to possible complaints. Having pre-drafted responses that you edit as needed can make responding to complaints faster and easier. You can find a writer to help with this on HireMyMom.

 

Avoid Common Pitfalls

You can avoid common mistakes by following this list of don’ts when you respond.

Don’t:

  • Attack the person who provided the feedback by questioning their motives or asking if the interaction was real. Remember this is not a personal attack, even if it feels like it. 
  • Recount the reviewers actions during the interaction that led to the complaint. For example, don’t say: “You were rude” or dispute what happened.
  • Suggest that the reviewer is wrong or minimize their complaint For example, avoid saying “I’m sorry you didn’t like that product, but everyone else does.”
  • Make comments that could be viewed as defensive. Avoid: “You are wrong. We ALWAYS do XYZ, we never do ABC, like this review states.”
  • Ignore the review. While it may be tempting to ignore a bad review, doing so can make you look out of touch. It’s better to address it in a constructive way.

 

Learn From the Feedback

Receiving a negative business review is challenging but it also offers a silver lining in the form of growth and improvement. After the passion has ebbed and your response is posted, consider if there are nuggets that can help you or your team improve in the future. Also, consider if your response made sense based on the situation and identify anything you might do differently next time.

 

Move On Quickly

You pour your heart and soul into your business and it’s never fun to get a negative review. But, it happens to everyone and it’s important not to dwell on the negative feedback. When you get a negative review, hold your head high, follow the tips outlined here, and see what you can learn from the experience. 

I’d love to hear your stories about responding to negative reviews. Drop me a line sharing your experiences.

 

 

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Success Story: Tyler Hallas, 74Bridge.com

What is your top advice for small business owners looking to hire remote talent? 

Know where to look and hire slowly.

What is your top tip for working with a virtual team?

Clarify tasks and processes, not just goals and roles. It’s important to focus more attention on the details of task design and the processes that will be used to complete them. Simplify the work to the greatest extent possible, ideally so tasks are assigned to sub-groups of two or three team members. And make sure that there is clarity about work process, with specifics about who does what and when.

Why did you decide to use HireMyMom.com for your hiring needs?

HireMyMom was recommended to us from another business owner. We had very little success on other sites for hiring, so we thought we would try something new. And we have been incredibly impressed! HireMyMom connects you with a high caliber of extremely skilled and qualified candidates.

What piece of advice do you wish someone had given you at the start of your business career?

Understand how important resilience is. It’s likely that you’ll fail repeatedly before you succeed, but nothing is ever a failure if you learn from it. When you fail at something, learn what went wrong so you can avoid making the same mistake again and continue moving forward with your business. Persistence is what wins in entrepreneurship.

What do you see as your greatest success in life?

My business – 74Bridge.com 

 

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Which Time Tracking Software is Right for You and Your Remote Team?

Which time tracking software is right for you and your remote team?

Having an accurate time tracking system in place is crucial in order to successfully manage remote work. It’s one of the best ways to monitor your team’s progress, understand your productivity rates, and properly measure your KPI’s (Key Performance Indicators).

The three main reasons for time tracking are to gauge client work, to manage your remote team, and to help improve productivity and profitability.

This article covers the benefits of having a time tracking system in place plus our top 5 recommendations for time tracking software.

 

Benefits of Time Tracking For Remote Teams

Accountability

With remote work, it’s easy to become distracted. The freedom, though wonderful – can become a playground for bad habits to be developed (like going on your social media accounts when you should be working).

By using a time tracking software, you’ll be able to monitor your team’s time on and time off each task and catch any issues early on before they become much bigger ones. 

From the worker’s perspective, time tracking is a great way to help you keep to your schedule, stay on track with tasks from start to completion, and it gives you the chance to celebrate the wins and milestones of your job performance. 

It also gives you the confidence so that if your work were to ever come into question, you have a track record to explain the situation to the management department.

 

Project Management

The many offers of time tracking software make it easy to manage any project from virtually anywhere (or any device). Time tracking software contains many features that help you keep track of projects. From quick reports to visual dashboards that provide you with real-time project views, it’s easy to see everything in one place. 

It helps team leaders manage the projects within their team and provides the opportunity to make decisions about priorities, tasks, and project shifting at-a-glance.

 

Less Stress

Tight deadlines, misplaced files, uncertainty with team progress, and miscommunication can contribute to stress. Stress on the workers, the employer, and overall health of the company.

Time tracking software can do a pretty great job dealing with all of the above pain points. It helps you keep on track with due dates, can act as a hub for file tracking, provides team progress in a visual snapshot, and allows for stronger communication and clarity.

 

Cost-Efficient

There are many ways that a time tracking software can help the productivity and cost-efficiency of a company’s operations. It can eliminate wasted time that takes place in an office environment where employee socialization can steal from productivity. It can help monitor project progress and once completed, can help determine the baseline of tasks and their costs to create a better pricing structure for future clients/projects. Finally, because time tracking is automated, this can free up time on your management teams end which you can use towards other aspects of running your business.

 

5 Time Tracking Software for Remote Teams

Review our picks for time tracking software and evaluate (include pricing): 

Time Doctor

  • What it is: Time Doctor is a Software As A Service (also known as SaaS) platform which provides time tracking and productivity tools. It’s owned by the team at Staff.com and was founded in 2012. It has the ability to easily integrate with the most commonly used CRM systems.
  • What it does: Time Doctor provides time tracking and employee monitoring, online timesheets and payroll, project budgeting and management, distraction alerts, allows for screenshots, website and app monitoring, client login access, and more.
  • What it costs: Time Doctor offers a FREE 14-Day Trial with no credit card required. Packages range on a per user basis between $7 – $20 per month.

Wrike

  • What it is: Wrike is an online project management platform that provides a simple way to plan projects, streamline communication, and workflow. The company was founded in 2006 and has accomplished some noteworthy “street cred” including; 2020 TrustRadius Top Rated Award, 2019 and 2018 Customer’s Choice Awards, and is also mentioned as one of the Top Places to Work between from 2015 – 2019 consecutively.
  • What it does: Wrike offers task management, Gantt Charts, workflow management, task prioritization, workload views, custom reports, real-time activity, shareable dashboards, document collaboration, file sharing, real-time activity, custom calendar, and integration with calendars, dropbox, Google Docs and more.
  • What it costs: Wrike offers a Free Trial and plans ranging from $0 to $10/month per user. 

Clockify

  • What it is: Clockify is an attractive time tracking software because it’s the only software that is entirely FREE. There are no user restrictions, it’s simply free. But there must be a catch right? Clockify does charge to upgrade and allow for additional features. The additional features do make it hard to resist. Clockify was founded in 2009 and has over 2 million users, over 100 employees, and a substantial amount of glowing reviews.
  • What it does: Some features that Clockify offers include timesheets, time-off tracking, hourly rates, real-time tracking, time reports, multiple users, exports and share reports, and more.
  • What it costs: Clockify is FREE and their plans start at $0 per month and range up to $29.99/month with a combination of user and/or flat-fee pricing depending on the package you select.

Toggl

  • What it is: Toggl is an app for time tracking. It allows you to track your activities on a daily basis across different platforms. It gives you detailed insights so you can identify the areas you need to improve on.
  • What it does: Toggl offers a way to easily organize your team through their 3-Stage Hierarchy, provide a continuous backup of data, offer no signup or termination fees, allows for easy integration with FreshBooks, Basecamp and more. It provides real-time synchronization between web apps, desktop apps, phone apps, and more. Because Toggl is open source, it allows accessibility users need to build different third party integrations into it.
  • What it costs: Just like it’s competitors, Toggl provides a Free Trial with plans ranging from $10 to $20/month per user with Enterprise Packages for more complex situations.

Harvest

  • What it is: Harvest is a cloud-based time tracking software. It is built to handle small to large-scale businesses. It has invoicing and timesheet features. Harvest was founded in 2006 by Danny Wen and Shawn Liu who were looking for their own ways to solve some of their growing web design studio pain points. 
  • What it does: Harvest features time and expense tracking, invoicing, expense tracking, time-based reporting, and more.
  • What it costs: Harvest is free to try with no credit card required. The free trial includes 1 user and 2 projects. After the Free Trial, Harvest is $12 per user. 

 

We hope you’ve found this article helpful. You also might like our “How To Effectively and Successfully Manage Your Remote Team” here

 

This site contains affiliate links to courses and resources. We may receive a commission for purchases made through these links.

 

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5 Things You Need to Know Before Hiring an Independent Contractor

5 Things You Need to know Before Hiring an Independent Contractor

Hiring an independent contractor is a big step. It often means that your business is growing and that you are ready to take the next step to bigger and better things. Now that you’ve found the right person and agreed on a scope of work, it’s time to roll up your virtual sleeves and get to work, right?

Not so fast.

While the paperwork required to hire a contractor is much less than a regular employee, there are still important documents that must be completed and collected. Here’s an overview of the who, what, why, where, and how of forms needed when you hire an independent contractor. 

 

Who Qualifies as an Independent Contractor

Let’s start with the who. Any person or business you hire to do work on your behalf, but not as an employee is an independent contractor. 

Usually, independent contractors are in a different business than your own. For example, freelancers like artists, editors and writers are often independent contractors. Independent contractors can also include outside companies doing work for you on an ongoing basis. Think cleaning service, an attorney, or a tax prep person. Basically, independent contractors include anyone you are paying for services and who is not an employee.

The Internal Revenue Service (IRS) has set guidelines for determining if someone is an employee or an independent contractor. As a rule of thumb:

  • You pay independent contractors for the result of their work. 
  • You pay employees for the ability to control how the work is done.

 

Why Independent Contractor Status Matters

When you hire an independent contractor, you aren’t required to withhold federal or state taxes or Social Security and Medicare taxes (collectively known as payroll taxes) from their pay. That’s because rather than paying them a salary or a wage, your business is paying another business for services.

Independent contractors are self-employed/owners of their own business and are responsible for reporting their income and paying the associated taxes. (You can learn more from irs.gov.)

When you hire people as employees, you are responsible for withholding the appropriate payroll taxes. This applies for part-time, full-time, and seasonal employees.

 

When to Call the Pros

Issues around employment status and taxes can be thorny.  The IRS offers some guidelines for making this determination. But, it’s wise to consult an attorney or accountant with specific questions or for advice when hiring people or businesses to do work on your behalf. While this article is a good overview of your obligations when hiring independent contractors, we aren’t attorneys and we don’t practice law here at HireMyMom.com. 

 

Start a File for Each Contractor

Before we talk about which forms to collect from your contractor and when, let’s take a step back and consider why it’s important to collect them. While you aren’t required to share information about your independent contractors with the IRS, there are still good reasons for keeping a file on each contractor. 

  • Maintaining project overviews and any feedback you share with the contractor, helps you keep good records about your projects– including how and when they were completed, who did the work, and what you paid to have the work done.
  • If you are ever audited, you can easily pull information about each contractor to share, as needed. 
  • Keeping a contractor file makes it easier for you to connect with contractors in the future. 

 

Collecting the Right Forms

Collecting the correct forms from independent contractors is often an overlooked step that offers important benefits for your business and the contractor you are hiring. Securing the correct forms at the beginning of your relationship can set you up for greater success later. It’s easier to have the information on file before the project begins when you and your contractor are in more constant communication. 

Collecting the forms early gives you peace of mind that you’ve checked all the boxes with your independent contractor.  According to The Balance Small Business, there are several forms to collect and keep on file, including: 

  • A completed W-9 tax form. This form and directions to complete it are both available online at irs.gov and should be on file before you pay the contractor. Once you collect the W-9 form, hold on to it for your files in case you need to share it with an auditor. (You don’t need to send it to the IRS.)
    • While you don’t need to withhold payroll taxes from an independent contractor, you are responsible for issuing them at 1099 Form for Non-Employee Compensation at the end of each calendar year. 
    • Independent contractors use the 1099 Form to report their business income to the IRS.  
  • A contract. When you start a new relationship with an independent contractor, establish the terms of your engagement with a written contract. The contact should:
    • Outline that the person you are hiring is an independent contractor and not an employee. It’s important that the person you are hiring understands that you will not be withholding payroll taxes because he/she is not an employee.
    • Stipulate who owns the finished work product. (This is especially important for creative services such as art work or design.)
    • Outline the scope of work to be performed.
    • Document billing rates, invoicing, payment processing and timing. Settling on this at the beginning of the project can make for a more productive relationship.
  • A resume and reference information. You know why you hired this person to do work on your behalf, but keeping a resume and reference information on file makes it easier for others to review, if needed. You may even have your contractors complete an application so you can easily access pertinent information about them in the future.

 

Additional Forms to Consider

In addition to the items outlined above, your business may dictate the need for additional forms, according to The Balance Small Business. For example:

  • A non-disclosure agreement (NDA). Sometimes called a confidentiality agreement, this gives you confidence that your independent contractor is not sharing your business plans or trade secrets with competitors or other businesses. 
  • A non-compete agreement puts restrictions on the contractor’s ability to take your customers or clients to a competitor. These documents tend to outline specific actions and timeframes where the restrictions apply.  
  • A non-solicitation agreement keeps an independent contractor from working for your competition while also doing work for you. This can be tricky because sometimes you want a contractor with expertise in your industry, which means he/she also works for other similar businesses.

Consult a lawyer if you are considering asking your contractor to sign any of these items. State laws vary considerably. Working with an attorney can help make sure that any steps you’re considering are legal and advisable based on your state, objectives, and situation.

 

We’d Love to Hear From You

Tell us how you found your independent contractor and the success you experienced.

 

 

Disclaimer. The information contained in this site is provided for informational purposes only, and should not be construed as legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this site without seeking legal or other professional advice.

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How to Get a Work at Home Job Without Experience

It can be daunting to look for a job as you begin your career, transition to a new one, or return to work after life as a stay-at-home mom. Finding a legit, work-from-home job under those circumstances can be even more daunting. But, coupling your ambition to find remote work and a few tips can make the road easier. Here are our best tips for creating a game plan and finding online jobs, especially if you don’t have much (or any) professional experience.

 

Get Started

Even if you don’t have experience with a certain type of job or working in general, you still have skills. Taking the time to identify your skill set helps you to clarify the types of jobs that make the most sense for you to pursue.

For optimal success, take some time to really think about your skills. Consider hard and soft skills. For example, hard skills include things like writing or budgeting. Soft skills are generally less quantifiable, but very important — for example, people skills. 

When assessing your skills, don’t forget important mom skills like coaching, time management, conflict management, planning, and budgeting. These types of skills are very important in a number of jobs. Write out a list of your skills and use it to guide your thinking about the type of work you want to do.

 

Think About What You Want

Now, think about your own passion and desires with respect to work. Consider:

  • How do I want my work day to look? For example: Do I want to be on the phone for a good portion of the day or do I prefer head’s down, solitary work?
  • What do I like to do? 
  • What am I really good at?
  • What do people compliment me on?
  • If money was not an object, what would I do?
  • What’s missing from my current routine that I hope to find in a job?
  • Do I prefer being part of a virtual team or working solo?

 

Need Help?

If you aren’t sure what type of work you are interested in, check out the Top 10 Work From Homes Jobs for Moms for inspiration. This list can open you up to new possibilities you may not have considered in the past but could be a great fit for your skills, interests, and abilities. For example, Virtual Assistants are very popular now. They may not have existed when you last looked for work. 

 

Consider Additional Training

As you narrow down the type of job that interests you, take a look at the training and credentials needed to get a job in this field. Online training is available for a number of at-home jobs. Several free training classes are available in the resources section on HireMyMom. Here you can find training on how to start a virtual assistant business, work as a bookkeeper, a social media manager, a content creator, and more. 

 

Create a Resume

Now that you’ve identified your top skills and know the types of jobs you are interested in pursuing, the next step is to draft a base resume. While this can feel daunting, help is available. Check out our Cultivate course and other individual consultations offered.  Also, check out the Resume Tips for Moms Rejoining the Workforce on HireMyMom.com as a starting point. Here, you’ll find tips to help you build your resume.

Next, find a format you like to create your resume. (Several free templates are available online.) Use a resume format that diverts attention from your lack of experience or employment gap. For example, using a functional resume format highlights your skills. This an effective way to demonstrate to employers that, even though you haven’t recently held a job, you still have relevant expertise. This will direct the hiring manager towards the aspects of your resume that more effectively market your talents — such as your skills section or resume objective. 

For additional impact, ask a trusted source who is familiar with your work for a testimonial about working with you and include it. These testimonials can help you stand out from the field of applicants.

 

Tailor Your Resume for Each Opportunity

Tailoring your resume to each position you apply for is one great way to edge out the competition and make your resume stand out. Most job seekers use one resume for everything, so making yours more relevant to each position will help you get noticed and demonstrate to employers that you’re a perfect fit.

Having a base resume makes it easier to tailor your resume for each specific job opportunity. (Tip: Create a naming system for each resume you make so that you can quickly find prior versions to cut and paste new versions of your resume as opportunities come up.) 

 

Build Your Team

Most employers ask for and check references. To make sure you are ready for this step, identify people familiar with your skills and abilities and ask them to serve as potential references. Also, when you know a potential employer is going to call your references, be sure to reach out and let your references know what to expect. Fill them in on the job, the skills they are looking for, and help your reference prepare to make the case for why you are the best fit. (Be sure to thank them and let them know when you get the job!)

 

Create a Plan to Find Opportunities

Good news–you’ve reached the point in the journey when it’s time to officially start the job search. Having a plan will make you more successful. Consider our Cultivate course to help you fast track your work from home career and success

Set aside an hour or so each day to find jobs that interest you, tailor your resume and cover letter and apply. To find jobs that interest you:

  • Sign up as a Mom Professional on HireMyMom so you will have exclusive access to legit, work-from-home opportunities.
  • Research the types of employers that may need your skill set or offer the jobs you hope to land. 
  • Talk to friends, neighbors, and family members who may have leads.

 

Stay positive

As you search for a job, stay positive. Remember, you have a lot to offer. With persistence and flexibility, you’ll find a work-from-home job that helps you thrive.

I’d love to hear about  your successes, struggles and tips along the way. Please share your experiences by dropping me a line

 

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Success Story : Erica Gilbert

Tell us about you and your experience finding work on HireMyMom.

I knew after my daughter was born I did not want to return to my job and have to put her in daycare. Luckily, I came across Hire My Mom and landed my dream job in about two months. I had several interviews before I ended up with the VA position I have now and  it could not be a more perfect fit.

What are your top tips for landing a job or jobs on HireMyMom.com?

Always be true to yourself and don’t apply to jobs that you know you don’t have the skill set for unless they say they are willing to train you. It’s also important to not be discouraged while searching for a job because it takes time to find the right fit. Have patience and pray for the right job to come your way.

What piece of advice do you wish someone had given you at the start of your work from home journey?

It’s very important to make sure your resume is all that it can be. I highly recommend using Canva to truly customize your resume and making it stand out from all the rest. Also be sure to customize every cover letter that you send.

What do you see as your greatest success in life?

My greatest success in life will always be my daughter. She is such a light and a true joy to be around. I am beyond blessed to be her Mommy.

What is something about you that many people don’t know?

I actually graduated nursing school, accepted my first nursing position, and soon after I found out I was expecting. After my daughter was born I ended up doing a complete career change in order to be able to stay home with her and it was the best decision I’ve ever made.

 

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How to Hire the Best Candidates for Your Remote Team

There’s nothing better than landing a great new team member-especially a remote team member. It’s a sign that your business is growing and you are ready to support additional people to help you get to the next phase.

But, finding that person is often easier said than done. And the stakes are high. According to a recent article on business.com, a bad hire can cost your business up to 30 percent of that person’s first year’s pay. More, if you factor in the time and expense that went into finding, onboarding, and training that person. If the bad hire hurt team morale or caused you to lose a customer, the costs can quickly grow.

While those numbers can be scary, take heart–it is possible to find and hire the right person. But, like most things in life, it’s easier to do it when you have a well-thought out plan and understand the common pitfalls that can lead to making a poor choice. 

 

Search Your Own Heart Before You Search for Candidates

A key ingredient in successfully finding the right candidate is understanding exactly what you want this person to do. This is easier to do before you start searching for a candidate and is best accomplished by writing a job description. To get started, consider:

  • The goals for the role. A year after you’ve hired this person, how will you measure his/her success? For example, do you want to see sales increase by ten percent? Improve retention rates? Increase your social media presence? Maybe it’s important that this person fits in well with an existing team or brings new ideas to your business. Whatever the goal is, think of it in terms of an evaluative measure that can be used to assess success.
  • The skills and background needed to successfully do the job. Thinking about the objectives for the new role, consider the skills and background that will help a candidate succeed. 
    • If you have people already in this role, get their thoughts on the right background and compare them to your own ideas.
    • Look at similar roles both within and outside your business and see what skills and backgrounds others are asking for in the role. 
  • The things that matter to your team. Do you have a team of night owls who are looking for a morning person to help balance them out or take customer calls earlier in the day? Maybe you have a team of project managers who would love to have someone with sharper design skills join the group. Thinking about the dynamics of your team and organization can make it easier to know more about who you are looking for when you start your search.
  • What “remote team member” means to you. Do you want someone to work set hours or are you more of a core hours shop? If so, what are the core hours? Are you open to someone located in a different time zone? Do you prefer someone who can personally meet with you for an occasional lunch or team meeting? If you have preferences in this area, be sure to make note of them at this stage.
  • Know what you value in this position. Are you looking for integrity, efficiency, intelligence? Maybe you want  someone who is proactive, a team player, organized, attentive to detail, and  handles correction well. Whatever the traits are that matter to you, identify and document them as part of this process.

 

Write a Job Description

Now that the ideas are churning in your mind, sit down and write a formal job description. You may want to include:

  • A functional and descriptive job title.
  • An overview of the job’s responsibilities.
  • Goals for the role.
  • The skills and background required to succeed.
  • Any specific hardware or software skills.
  • Information about why the job matters to your company.
  • Pertinent details about how you expect the remote work relationship to work. 

 

Share Your Thoughts

Once you have a draft, share it with others who know about the job or will be working with this person. Discuss the job until you get to the heart of what you want. Be specific. 

Continue to revise the job description until it really fits your needs and you have agreement that it captures what you’re looking to achieve by adding this role.

 

Create a Plan to Find the Right Person

When you are looking for a remote team member, you have the important advantage of not being limited by geography. You can find and hire a team member who’s located anywhere with good internet access. 

Using a platform like HireMyMom.com is a great way to source qualified candidates who are specifically looking for remote work. You can save time and money by turning to a site dedicated to connecting driven mom professionals with small businesses. 

If the prospect of a nationwide search daunts you, consider our concierge service to help reduce the amount of leg work you need to do. HireMyMom’s Concierge service was created for busy entrepreneurs and small business owners, like you, who need to hire help but don’t have the time or desire to go through the time-consuming process. With our full service Concierge service, our HR Specialists will do it all for you start to finish and present you with the top candidate(s). 

 

Prepare to Interview Candidates

With candidates identified, it’s time to develop initial interview questions before the first interview. What are some questions that would help you spot those who do and don’t have those skills or qualities?

In the Book, “Who” by Geoff Smart and Randy Street, they outline a thorough process for hiring “A” players. The process may be overkill for some smaller remote roles but the basics of the process provide a solid foundation for selecting the right candidate. 

The interview questions Smart and Street recommend are easy and conversational. They recommend an initial phone interview asking the following questions:

  1. What are your career goals?
  2. What are you really good at professionally?
  3. What are you not good at or interested in doing professionally?
  4. Who were your last five bosses and how would they rate your performance on a 1-10 scale when we talk to them?

Each of those questions should be followed up with “tell me more”, “how” and/or “what” to dig deeper to gain more insight about the candidate and their performance, work ethic and skill level. 

Once you’ve discovered who passed your first interview, Smart and Street recommend the “Who Interview” which “is designed to give you more confidence in your selection because it uncovers the patterns of somebody’s career history and is a chronological walkthrough of a person’s career.” They recommend walking through their past five jobs and asking:

  1. What were you hired to do? How was your success measured in that role?
  2. What accomplishments are you most proud of? Be listening for correlations relating to the expectations of your job. 
  3. What were some low points during that job? Or what part of the job did you not like? In what way were peers stronger than you?
  4. Who were the people you worked with? Ask specifically for the boss’ name. Ask what that person will say were their biggest strengths and areas for improvement. That lets them know you will be calling and they are more likely to give you an accurate response. 
  5. Why did you leave that job? Dig deeper into their response with more questions to more fully understand. 

 

The Reference Checks

The last step of the selection process is to check the candidates references. This will be an opportunity to see what others think of them. You may want to ask them some of the same questions from above to see how similar their responses are. 

Taking the time to get a more full and complete picture of someone’s work history, personality, strengths and weaknesses will help you determine who is the best match for your role. Knowing what you want and what your goals are will help guide you in the interview process. The rest will be determined by the answers you receive!

 

Avoid Common Pitfalls

With all the work you’ve done so far, you are likely sailing toward the right pick for your opening. Still, beware of these common pitfalls:

  • Short changing the thought process to determine exactly what you are looking for or needing from this role. 
  • Limiting the job description so that it includes only skills needed or tasks to be accomplished. It does not include the goals and outcomes for the role.
  • Conducting  interviews that are too are short and do not give you an accurate representation of the candidate. 

 

Enjoy the Process!

Hiring the right candidate with the right skills for the right job can dramatically impact your company’s productivity, outcomes and goals. Your biggest asset is usually those you place on your team. They can help you succeed or they can hold you back. Embrace the opportunity and the process to find the right fit.

 

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Back-to School Tips to Help Parents Survive and Thrive this Fall

As summer sizzles toward the end and the calendar turns to August, many parents start to think about the start of the school year. Starting school always brings new blessings and opportunities along with new routines and new challenges. With the ongoing pandemic, the start of this school year is different than years past–very different.

With many schools opening virtually or partially, home learning will be a key fixture of the fall term. And, with many offices still closed, more parents will work from home than in years past. This means parents and children all sharing the same work areas for the foreseeable future. While this autumn holds the potential for challenges, it also holds prospects for new blessings and discoveries about ourselves and our children. 

A plan to get through the day-to-day challenges can go a long way to making the situation more successful for you and your family.  After years of working at home, here are our best tips for thriving this fall–including a back-to-school to-do list that will help you prepare for the new learning environment.

 

Communicate Early & Often

This will be a fall like no other. So, the usual back-to-school chores need to be updated to reflect our current circumstances. Before we tackle the list, the first step is a series of frank discussions about how to best manage school and work as a family. These discussions are more valuable if they happen early and often, as communication is the key to success.

 

Plan it Out

The first conversation is adults only. Sit down with your spouse and discuss your likely workloads for the next few weeks. This can (and will) change each week, but having a sense of how much work each of you faces in the near-term is important. 

For example, if your spouse knows that you have a capstone project due in October, it’s easier to make day-to-day plans that allow for success. Likewise, if one of you is less busy right now, it may make sense for that person to serve as the primary parent as school starts. If you are single, map out how your workload looks in the near term to give you a better sense of what’s on the horizon. While it’s impossible to predict everything that may come up, talking about likely scenarios will help you prepare for the weeks and months ahead.

Once you have a good handle on your work obligations, share them with your children. Depending on their age, some kids may not realize that mom and dad have work obligations that must be met. Spelling these out in an age appropriate way is important for setting expectations.

 

Consider School Expectations

Once you have a handle on your own work and that of your spouse, turn to school expectations. Knowing how the school schedule will work and the obligations of each student are important first steps. Many schools are sharing specific objectives for home-learning days. For example, some require a minimum number of contact hours each day or a certain amount of online assignments turned in each week. 

 

Set Family Goals

Armed with knowledge about what the school expects, add your own expectations for the fall, and ask your children what they’d like to achieve. As a family, discuss goals for the fall semester, including personal, school and family goals. For example:

  • Meet all school-issued objectives.
  • Start school work by 8 each morning.
  • Complete school work without being reminded.
  • Do chores in a timely manner.
  • Learn three new skills outside of class work.
  • Limit time on phones, video games and other devices to X hours per day/week. (See section below for more on this.)
  • Set aside designated family time each week.

 

Back-To-School To Do List

Your normal back-to-school to-do list likely includes buying school supplies, finding the right backpack and picking up a back-to-school wardrobe. While some of those tasks may be on hold, here are a few things that can help make the back to school transition easier and more productive under these extraordinary circumstances.

  • Set ground rules for school days. When school was unexpectedly moved online last spring, it took families by surprise. This made it difficult to set ground rules. This fall, having rules in place will help make remote work easier and more productive for everyone. You don’t want to spend a good portion of your work day negotiating screen time with your kids. Decide on your ground rules early and make sure that all family members understand them.

 

  • Establish a policy for use of electronic devices. One area where many parents struggle is with the use of electronic devices. This is tricky on a number of levels. A lot of school work is completed online. But, as many parents found in the spring, a child who is sitting at his computer and looks engaged may be playing video games instead of completing online assignments. In addition, text messages and social media notifications can easily divert the attention of the most well-intentioned students.  Before the first day of school, agree upon rules as to when/how electronic devices can be used. One option is to follow the same rules that your local school uses with respect to phone and technology use. Make sure you, your spouse, and your children are all on the same page for device use during the school day.

 

  • Share your expectations with your family. Based on your family’s goals, outline the expectations you have for your children to get their school work done in a timely manner. Be clear about the work you expect your child to do on his/her own and how and when to ask for help during the work day. Share the specifics of your schedule with your children (based on their age) so they understand when a parent is available for help. Consider a sign for your office door (or back of your computer) that lets your children know if you are available or not.

 

  • Outline a typical day. Routines help make days go more smoothly by adding automaticity. To get into a daily routine more quickly, consider how you’d like a typical school day to look this fall. Maybe you like to rise early and start working during the quiet morning hours. If so, perhaps  you’d like your kids to serve themselves breakfast and read until a certain time. If your kids are older, they may have their own schedule preferences. There’s no right or wrong day. The important thing is to have a shared sense of how the days look. Talking about how typical days might unfold can get you there sooner.

 

  • Divide the house work. Acknowledge the extra work created by having more people in the house each day. Discuss a plan for kitchen clean up, laundry and cooking with an eye toward ways to share the work across the family. Sharing chores can be a wonderful learning opportunity for kids. Consider assigning tasks to lighten the load on everyone.

 

  • Establish feedback channels. Regular family meetings about school work progress and expectations are an important tool for success. Share feedback with your kids and ask them to share feedback with you about how things are going. Prepare to be flexible as you learn what works and what doesn’t. We are all learning as we go and some things are bound to work better than others. Keeping the lines of communication open makes it easier to focus on the positive and correct things that aren’t working.

 

  • Take a Deep Breath. This experience is a foundational life experience for you and your children. As we embark upon a school year like no other, let’s remember we are all learning new things this year. It’s an opportunity for you to get more involved with your child’s education and to watch them learn new skills–like time management–in real time. But learning can be difficult, so extending  extra grace to our kids, our co-workers, our spouses, our teachers, our communities, and ourselves can help us thrive during these times.

 

Drop us a line to share your experiences, ideas, successes and struggles. And if you are seeking work from home options, be sure to check out some of our recent job posts

 

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Are You a Leader or a Manager?

If you lead a company or a team, you likely hold the title of leader, manager or even owner. So what is the difference between a leader and a manager? The dictionary defines a leader as, “the person who leads or commands a group or organization.” And it defines a manager as, “a person responsible for controlling or administering all or part of a company.”

Perhaps the best way to convey the difference between a leader and a manager is metaphorical. 
Managers handle the processes whereas leaders handle the positioning take for example climbing a mountain. A manager will make sure you have all of the right equipment, a timeline to follow, and ensure that proper safety and procedures are followed. A leader on the other hand will make sure that you’re climbing the right mountain.

Leaders set direction and have traits that inspire others while managers take care of all of the processes, operations and resources.


Character Traits of a Leader

According to the Center for Creative Leadership, the characteristics of a great leader include:

  • Integrity
  • Delegation abilities
  • Strong Communication
  • Self-Awareness
  • Gratitude
  • Learning Agility
  • Influence
  • Empathy
  • Courage
  • Respect

 

Character Traits of a Manager

In Project Smart’s article “Top 10 Qualities of an Excellent Manager” they list the following traits:

  • Creativity
  • Structure
  • Intuition
  • Knowledge
  • Commitment
  • Being Human
  • Versatility
  • Lightness
  • Discipline
  • Big Picture/Small Actions


Top 3 Differences Between Leaders and Managers on the Job

It’s easy to see how the two roles can be confusing and sometimes have overlapping traits. The following is a breakdown of typical tasks and the role each plays on that task completion.

  1. When completing tasks – managers take stock of what needs to be done, they assign these tasks to the appropriate team members and then oversee the tasks until the project is complete. A leader will motivate and encourage his or her team to reach the finish line and complete the task but the delegation is something they often lead to the manager.
  2. When supervising others – managers supervise their staff. They are also responsible for job review and performance and making sure that everyone does their part. A leader is often more flexible and less likely to hold others accountable. They cheer the team on, motivate them to do the work, and urge them to follow their lead when it comes to getting things done.
  3. When budgeting and reaching monetary goals for the company – a manager often has specific sales targets that need to be met for their department. Leaders often leave this task to the other team members. 

 

Other Differences


The Best of Both Worlds

It’s important to have both the motivation and drive to encourage task completion but also that focused resilience to ensure the job gets done right, on time and cost-efficiently. This is why you need to have both roles in your company. 

If you’re a small business owner, you could be playing the dual role of leader and manager. Part of being a good leader is listening to feedback and being a continual learner knowing that there’s always more to learn and ways to grow.

If you’re ready to take the next step and grow your company, HireMyMom offers access to high-quality, experienced and qualified candidates for every need of your business. To find out more, visit our Employer / Small Business page here.


“Management is doing things right. Leadership is doing the right things.” Peter Drucker

 

 

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