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November 16, 2020

Business Promotions Made Easy with These 4 Simple Steps

Social media is an inescapable force. It appears on your phone, it can drive a news cycle, and it is the basis for many conversations between friends and neighbors. Love it or hate it, social media is an efficient, low-cost way to reach a broad audience to promote your business and grow your brand. More and more, small businesses are using social media to interact with customers and potential customers. (Check out our prior posts on creating a stand-out social media presence.) One of the key ways social media can grow your business is through promotions. Here’s a step-by-step guide for finding and running the right social media promotion for your business. 

 

Determine the Goals for your Promotion

In addition to generating buzz about your business, promotions are great tools to achieve specific objectives. So, as you consider a promotion, think about your purpose. Because there’s a vast universe of promotions, there’s not a one-size-fits-all prescription for promotional goals. Some potential options include:

  • Gaining followers
  • Growing engagement
  • Finding referrals
  • Promoting loyalty
  • Sales of a particular item or over a specific time frame

Once you know your goal, it’s easier to choose the right promotion and create an offer meaningful to your followers.

 

Craft Your Offer

Crafting the offer’s specifics is often the most fun (and challenging) aspect of the process. In general, the offering should be unique to your business and feel special for your followers. Consider your overall value proposition and how your offering could drive engagement. Make sure the promotion offers something that your followers will find desirable.

Specific promotional options are endless. Here are some ideas to help get you started:

  • Contests, including scavenger hunts, talent or art competitions, kid writing or coloring contests, product raffles, or prize drawings, often generate a lot of participation.
  • Free items, like a gift with purchase or a small free item during certain hours/days, can drive business during slower times.
  • Discounts and coupons available to anyone who shares your promotion or earned with specific interactions, such as tagging friends or starting to follow your social media accounts, are popular options.
  • Swag giveaways of premium items, such as mugs, hats, pens, and branded water bottles, can really bring out your fans. Many business owners like to give away promotional items because it results in free advertising as customers use them.
  • Exclusive access opportunities are a great option to drive traffic to shops, restaurants, and events. Social media followers can gain exclusive access to your business/product based on the steps you outline in your promotion or by using your website or other online processes to make a reservation.

As you consider your offer, keep the potential prize proportional to the entrant’s investment to participate. For example, don’t give away a high-value item to everyone who shares your link. Likewise, if you ask your followers to make a significant investment in your promotion, such as creating a meme that shows why they love your product, the pay-off should be more exclusive. If you conduct a contest, you may need a panel of judges (such as employees or other superfans) to pick a winner for your prize. Discounts in exchange for link sharing are generally a good trade-off in this area. 

You also want to make sure that the graphics that you have for this campaign shows your business logo, too. This helps familiarize your audience with your logo and improve your brand awareness. Designing a professional logo is easy with the use of logo makers such as BrandCrowd or working with graphic designers.

Next, develop a timeline for your promotion. Include plenty of time to do any pre-work and build in some time for follow up and assessment.

 

Draft a Communication Plan

With your offer and timeline in hand, it’s time to consider your communication plan. Communication is the key to a successful promotion. Look at any existing communication plans you maintain and see if opportunities exist to take an upcoming communication or advertisement and add information about your promotion. Depending on your goals, consider a mix of social media and traditional vehicles for reaching your audience.  

Then, prepare your posts and other media well in advance of your start date. Be sure to:

  • Clearly outline how the promotion works, including any exclusions or deadlines.
  • Include plans to publicly share the name of your promotion winners, if appropriate. 
  • Thank everyone who participates. 
  • Share your appreciation for the enthusiasm your followers show around the promotion.

When the launch day arrives, deploy your communication materials and monitor the feedback you are getting on your posts. Posting comments and making updates based on questions or comments that appear will let your audience know that you are engaged in the promotion. To help keep your promotion top-of-mind, regularly share information about it with your followers.

 

Assess Your Results

When the promotion ends, take a look at how it went. Consider:

  • Did you meet your goals?
  • Did managing the promotion take the time you expected? Less time? More time? (If the answer is more time, you might want to hire a Virtual Assistant to help in the future.)
  • What feedback did you hear from those who participated? How about those that mentioned the promotion to you but didn’t participate?
  • What did you learn in the process?

Answers to these questions will help you craft even more successful promotions in the future.

 

What’s Working for You?

Promotions are a fun way to drive business. We’d love to hear about your experiences–the good, the bad, and the ugly. Drop me a line and let me know what promotions you’ve tried.

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November 9, 2020

Moms (& Dads), This is How to Work Smarter (Not Harder) in the Kitchen

Are you running through groceries at an astonishing rate and finding dirty dishes in your sink every time you turn around? Like many people, I’m surprised by how many meals and snacks are pumping through my kitchen with so many of us home due to COVID 19. Here are our best tips for taming the associated workload.

 

Create and Post a Weekly Menu

If I could only do one thing to ease the cooking and kitchen clean up workload each week, it’s this: Create a weekly menu that covers all meals and snacks and hang it on the refrigerator. Direct your children to the menu when hunger strikes. (Make sure that some of the snacks can easily be grabbed and opened by young kids. For really young kids, include pictures of items they can select and make them easy to reach.) Having a posted menu reduces the discussion around what’s available to eat, eliminating a distraction for you as you work. Frankly, this one action will buy you untold peace of mind and help you reclaim time every day.

If creating a menu sounds like one more task to add to your already full to-do list, help is available through online meal planning services. Several options are available, and they all let you select a week (or more) of meals quickly and easily. They cover breakfast, lunch, and dinner, so it truly eliminates the scramble that accompanies menu planning and food preparation. You can choose meals based on your health goals, family preferences, and budget. Good options include eMeals, SideChef, Plan to Eat, and Recipe Keeper (my favorite). Once you choose your meals, you can automatically create a shopping list for the meals specified. A few additional tips:

  • Cross things off the menu as people eat them–you may find that the dinner you planned for Wednesday night gets moved to Monday, no problem–swaps are easy as long as you keep track.
  • Leave a blank space on the menu where family members can jot down meal and snack requests to incorporate into your planning.

 

Make it a Family Affair

There are many good reasons to share meal planning and clean up across your family and involve the kids. For starters, it gives you a break during a season that includes a lot of cooking. What’s more, your kids can develop valuable life skills in running a home, managing a budget, and healthy living. There are many ways to delegate responsibilities between family members. For example:

  • Put an older child in charge of generating a weekly menu using the menu planning app you prefer. Set a budget and provide goals to consider while planning. (Bonus if the kid is old enough to go to the store and get the groceries.)
  • Assign a day of responsibility for planning, sourcing, and preparing all food for one day each week to older kids. (For example, Connor owns Monday meals, Lindsay owns Tuesday, etc.)
  • Share duties by meal, with one person responsible for breakfast, lunch, or dinner all week. 
  • Ask younger kids to set the table, clear the dishes, or help prepare salads. 

Finally, create a task-specific cleanup calendar, so everyone shares in the clean-up load. Kitchen clean up goes a lot faster if everyone participates. Assign clean up duties to each family member on a rotating basis and agree on the standard of clean that counts as done. There’s nothing worse than having to call back a reluctant cleaning crew who forgot to wipe down the counters.

 

Master Lunch

Let’s talk about lunch. It’s smack in the middle of the day, and people eat on a rotating schedule with different meetings and classes ending at varying times. Let’s face it, stopping to prepare a meal in the middle of the day is disruptive when you are trying to work. A little planning can go a long way toward making lunch easier for you and more convenient for everyone. Try this:

  • Use school lunch services, if possible. Even if school is not in session, lunch is still available through many school districts. If your school district is offering lunch to-go, consider taking advantage of the service. Check with your school for details. 
  • Think leftovers. When you create your menu each week, plan for leftovers that family members can quickly reheat and eat for lunch. You can even have the cleanup crew package leftovers into single-serving lunch options that can efficiently serve each person when his/her lunch hour rolls around.
  • Go big. Prepare large pots of soups or chili and leave them simmering on the stovetop so people can self-serve when they are ready to eat. 

 

Inject Fun!

Last but not least, try to add some fun to mealtimes. When you cook all the time, it’s easy to fall into a rut making the same things over and over. But, thinking of themes can help bring the fun back to mealtime. Here are some ideas to get you started:

  • A week of Tex-Mex cuisine.
  • Italian dinners, including an old school pasta night and lighter options inspired by Italy’s different regions.
  • A retro week focused on popular menu items from decades past, such as meatloaf or Salisbury steak to celebrate the 1950s. Check out old recipe books to find some gems that your family will love.
  • Ask each family member to pick a number, turn to that page in a seldom-used cookbook, and ask the number chooser to prepare the item that appears there.

 

Please Share!

I’d love to hear what’s working for you and how you are managing mealtime. Send me a note with your best meal-time tips.

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November 5, 2020

Success Story: Amy Davis

Tell us about you and your experience finding work on HireMyMom.

The first day I joined, I found two jobs that I was really excited about and applied. Then, there was about a 4 days or so that nothing new, that I was interested in, was popping up and I became discouraged. Just as I became discouraged, several jobs I was excited about appeared! I had three interviews in one week! One week later, I had my second interview with the company I most aligned with of the initial three. I received an offer and accepted in less than one month of membership! This was also the first time the company that hired me had posted a job on this website.

What are your top tips for landing a job or jobs on HireMyMom.com?

I think, checking daily is the key to finding the jobs that most align with what you are seeking.

What piece of advice do you wish someone had given you at the start of your work from home journey?

I have worked from home before, but I had one company give me a test. I liked that as a person that hasn’t been in a business setting in 10 year, so I don’t have the technology background companies currently look for, a test was a good way to show that I can figure things out quickly. I told the company I ultimately was hired by about the test, they thought that was a good idea and I was able to show my ability to be resourceful and got the job!

What do you see as your greatest success in life?

My ability to be flexible and shift in life when I need to with ease.

Want to be featured as one of our Success Stories? Click here for details! 

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November 2, 2020

What is the Best Human Resources Solution for Your Small Business

Having a thriving business can be extremely rewarding especially when a company’s growth results in expanding to onboard extra help.

If a company owner has a managerial background, they will have some knowledge and/or experience when it comes to onboarding, training, and evaluating employees and their work. 

For the entrepreneur who is used to working for themselves and themselves alone, it’s a different story. 

This is where having human resource personnel can be beneficial. The biggest question when it comes to a company’s HR is whether to outsource or insource.

 

Outsourcing vs Insourcing HR

An internal human resource department would be a good decision if a company is mid to large size in scale. Typically this applies to companies with more than a handful of employees.

For small businesses, however, it wouldn’t make sense to hire a full HR department within the organization if they are only dealing with just a few key staff. In this case, it’s much easier and faster to outsource instead. 

 

Why is HR important for small businesses

Having some form of HR in place is necessary for the function of any business that employs others. 

But human resource tasks are redundant, time-consuming, and don’t contribute to the bottom line of a company’s profits. 

Left up to the owner or core staff members to take care of could lead to a negative impact on a business’s productivity and cost the company a lot of money in the long run.

The realized benefit of having an outsourced human resource system in place is immediate. 

The newfound time allows small business owners to focus on the tasks that bring them the most ROI and significantly improve the function of the company’s operations overall.

 

The Top 3 Benefits of HR Outsourcing

  1. Time-Saving 
  2. Cost-Effective
  3. Less Staff Turnover

 

A good HR company will set up a consultation with their client to learn about their needs and help determine the role they are looking to fill for their expansion. They will usually handle all aspects of the job posting itself and screen applicants as the resumes come in.

When it comes to interviewing candidates, the HR company can help write the interview questions, schedule, and conduct them. 

They will select only the most qualified to move forward for the final interview with the company owner. They will even send out courtesy emails to applicants who were not selected for the job.

An outside human resource organization can save small businesses time, money, and result in less staff turnover due to the thorough pre-screening and onboarding process that takes place.

If you’re a small business owner looking to expand your organization and think that outsourcing your human resources would be a good fit for you, Hire My Mom does offer an excellent Concierge Package for consideration. You can learn more about this service here.

 

 

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October 26, 2020

How to Select the Best Virtual Assistant Training Program for You

If you’re ready to work from home, start your own business, or launch a side hustle, consider becoming a virtual assistant (VA). As a VA, you take care of many tasks, including email response, appointment setting, travel planning, and calendar management. You can work as a general VA, who does a wide variety of tasks or become one with a specialty in a particular industry or need. 

VA work is catching on quickly. This summer, Kevin O’Leary from the hit NBC show Shark Tank said that if he had to start a side hustle right now, he’d launch a VA business. He explains that it’s a great business model because it solves a problem so many people have–squeezing more tasks into a day. It’s also an excellent lifestyle for moms who want to control their own time, skip the commute, and put family first while still keeping professional ambitions alive. 

Like many things in life, the first step is the most difficult. Luckily, training can help. The right training at the right time can make all the difference to your journey, so selecting the right system can help you get started in the right direction. At HireMyMom.com, we’ve rounded up the best training options to help you get started. You can find an overview of the options and a framework for picking the right program below.

 

Pick the Right Training

The four options we have partnered with include:

  • The Free Mama Movement
  • The Virtual Savvy 
  • My VA School
  • Virtual Biz Partner Academy

All of these programs are excellent. You can’t go wrong. Each provides:

  • Entry-level classes that cover the basics to help you get started.
  • More extensive classes to help you scale your work as you are ready. 

What to Consider as You Choose Training

Selecting the best training option will depend on many individual factors. Each training program and system offers a unique style, and a quick visit to each website will quickly introduce you to the feel of the product, so you can find the one that best meshes with your personality. Other differences include the timing, the extras, and the cost. An overview of each option appears below so you can contrast the possibilities and determine what’s right for you.  As you review the round-up, consider your:

  • Goals
  • Availability
  • Budget
  • Preferred learning style

VA Training Options

The Free Mama Movement

Developed by Lauren Golden, she hosts many of the programs available and shares her story.

Program options: This training program offers three options:

  1. Free modules, which include a three-part introduction to working as a VA.
  2. A 12-week virtual class that you can start anytime. Includes a wide variety of bonus materials. 
  3. Independent and add on classes, such as the Quick Start Program or the 90 Day Accelerator. 

How it works: The virtual class is comprised of a program delivered in 12-minute video increments, five-days a week for 12 weeks. You can purchase a fast pass if you want immediate access to all content. 

Price: Anywhere from less than $10 to about $1,997, based on the components you select. Payment plans are available.

Extras: Conferences and events, networking opportunities, podcasts, and a YouTube video series are all available. You can purchase a subscription to a coaching circle for additional support. A Facebook Community is available. You can sign up for access to “swag drops” and participate in the Matchmaker Directory Profile Service.

 

The Virtual Savvy 

Developed by Abbey Ashley, she shares her story about how she got started in this YouTube interview and serves as the host of many programs.

Program options: This training program offers three options:

  1. A free overview, which covers some basics along with free booklets and other materials.
  2. Lifetime access to a self-paced training program, available beginning Jan. 22, 2021. (A waitlist is available.)
  3. Supplemental classes, including a subscription to skills training options.

How it works: The self-paced class offers a step-by-step guide for setting up the business.

Price: Anywhere from about $100 to about $1,000, based on the components you select. Payment plans are available. 

Extras: You can view a blog with resources to get started and free checklists and resources.  A Facebook Community is available. Also, bonus materials are available at sign up. You can choose to be included in their VA database, access exclusive job opportunities, or view YourTube training sessions. Squarespace website training is available.

 

My VA School

Developed by April Herndon, she hosts many of the programs available and shares her story with us in this YouTube Interview.

Program options: This training program offers two options:

  1. A 13-week virtual class, guided by April. (Use coupon code hiremymom20 for 20% off all courses! — Spring enrollment opens Feb. 1, 2021.)
  2. Live and on-demand classes focused on skills training, including an e-mail-based VA training class. (Coupon code hiremymom20 for 20% off all courses)

How it works: The virtual class includes weekly Q&A calls and a private Facebook community to connect with April and other classmates. In addition, you’ll be paired with a buddy to help support you. A pre-course enables you to lay the foundation for taking the class. When the course concludes, you’ll have the option to be added to her Virtual Assistant Database to help pair you up with clients looking for a trained VA. 

Price: Anywhere from less than $25 to about $2,500, based on the components you select. Payment plans are available.

Extras: A Facebook Community is available. April shares a blog, and you can purchase a private coaching call with April for specific questions, support, and brainstorming. 

 

Virtual Biz Partner Academy

Developed by Sara Lingenfelter, she shares her story and her process with us in this YouTube interview.

Program options: This training program offers two options:

  1. Virtual Assistant Training, including bi-weekly classes over six months.
  2. The 31-Day VA Program, which is a self-paced option to help you get going quickly. 

How it works: The virtual class uses a video format to share information. When you sign up, you also get access to a private Facebook community, materials, templates, and daily mini-projects with feedback from an instructor. Q&A calls are available, along with access to guest experts and a monthly “work with me” day that features Sara. When the course concludes, you will join her directory of assistants.

Price: The 31 Day VA Program costs $97, and the Virtual Assistant Training is $897. Payment plans are available.

Extras: A mentoring program is available. You can access Q &A calls, hear from guest experts, and attend a monthly “work with me” day that features Sara. Get three bonus pieces when you join, including group mentoring, a workbook, and a mini-course.

So there are four wonderful VA Training options. Now you just have to decide which one best suits your needs! Let us know what you decide! We’d love to hear from you!

 

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October 19, 2020

How to Help Your Small Business Thrive in Uncertain Times

With everything that’s gone down in 2020, it may be time to look at your business with fresh eyes to assess your current state and determine where you are headed. One way to do this is to perform a SWOT analysis. SWOT stands for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

This analysis is quick and gives you a good sense of where you are at this point, where you are heading and how to make the most of every opportunity. Grab some paper and a pen (or sit down at your computer) and use this guide to get started. Here is a free worksheet to help you in this process.

 

Assess Your Strengths

Let’s start with the positive. Make a list of the strengths your business shows right now. They may be the same as pre-COVID-19, or they may be wildly different. Either way, be generous with your strengths. Include things like a great staff, dedicated customers, and your killer website or social media presence. The objective here is to get a good handle on all the things you have in your corner. Listing strengths helps affirm all the things that are going well. Put yourself in the shoes of a customer or staff member and consider your business from that perspective, as well. 

 

Consider Your Weaknesses

Next, make a list of the flaws you see in the business right now. Like the strengths, you may see faults that resemble what you saw before or a different set of disadvantages. It’s essential to create a complete and honest list but think big picture. Don’t include small issues that happen on a one-off basis, like a customer complaint or a minor hiccup. Don’t be overly critical. The goal here is to objectively consider areas of your business that could use some attention. A good list of weaknesses makes it easier to address any issues and solve for them going forward.

 

Identify Your Opportunities

Now, it’s time to look at your opportunities. The world has changed in the last six months, which likely means new opportunities have opened. The point of considering opportunities is to see new possibilities–both short and long-term options. You may see a long list of options right away. If you are struggling, that’s understandable. But, try to identify at least three opportunities on the horizon. Cast a wide net. Here are three ways to help frame your thinking:

  • Jot down the opportunities you have traditionally pursued if they are still viable. 
  • Consider what new avenues may be available for the future. You don’t need a plan to pursue the opportunity to list it–it’s ok just to see the prospect and note it. Planning to capitalize on the opportunity can come later.
  • Think of opportunities in many ways–perhaps you have a chance to hire a virtual staff member to bring in some expertise or reduce your workload or that of a team member.

Generating a list of possibilities will make you feel better about the future and start the wheels turning for new options in the future.

 

Outline Threats on the Horizon

Finally, write down the threats facing your business right now. I know–this can be scary. But, don’t be afraid to list the risks. Identifying them and committing them to paper won’t make them more likely to happen. Instead, looking at the list of risks can defang them a bit and make them feel more approachable. 

As you think about the threats, identify those you can control and those you can’t. For example, you can’t control what happens with the pandemic. But, you can make a staffing tweak that reduces the threat of staff turnover. List both in different categories to make them easier to assess.

 

Sample Worksheet

Here’s a worksheet to help you conduct your SWOT analysis. As you can see, it’s not fancy, but it serves as a good starting point for organizing your thoughts. You can also download one using the link above.

 

Products/Services            Staff               Marketing        General Environment
Strengths
Weaknesses
Opportunities
Threats (Use an * to denote threats outside of your control)

 

Final Tips Before You Get Started

Here are my best tips for conducting a successful exercise:

  • Do your initial thinking, then set it aside for a week. I find creating this space helps make the reflection more in-depth and more insightful.
  • After a week passes, revisit your work and write down your initial edits. 
  • Do this again over a few days before you start making plans to address what you uncover. 

Once complete, file your completed analysis. Review it in six months to see how things have changed and how much progress you’ve made. 

 

This is the Perfect Time to Conduct a SWOT Analysis

With so many things going on, spending an hour conducting a SWOT analysis may seem like a low priority item. But, this is a great way to look at your business with fresh eyes and consider how the future may unfold. I always find this process valuable, and I look forward to hearing what you learn. Send us an email and share your experiences. 

 

 

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October 15, 2020

HireMyMom Success Story: Lisa Pou

Tell us about you and your experience finding work on HireMyMom.

I was referred to HireMyMom as I recently decided to start freelancing for myself and left the corporate world. When I first signed up, I actually applied for a job that I thought I’d be a good fit for. At the time, I was uneducated and didn’t realize how big a world there is for needing VA’s. I quickly found lots of resources here and ventured out to gain new skills. Fortunately, that one application led to my first VA job as a Campaign Manager. I got my first assignment that day!

What are your top tips for landing a job or jobs on HireMyMom.com?

Be confident. Know yourself and the skills you can bring to the job in order to be successful.

What piece of advice do you wish someone had given you at the start of your work from home journey?

I learned I needed to jazz up my resume compared to my corporate or AI job applicant type resume.

What do you see as your greatest success in life?

Having the confidence to allow myself the chance to go out on my own. To also know my weaknesses and what I need to do to overcome them.

What is something about you that many people don’t know?

I’ve been a widow and now a single mom for 3 years and have been laid off twice during this time. I’ve had to completely find a new normal in every aspect of my life. And luckily have had the strength to move forward and build a new life both personally & professionally.

Want to be one of our Featured Success Stories? Click here for our form!

 

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October 12, 2020

5 Awesome Ways for the Exhausted Mom to Save Time and Sanity

Being a parent is a full-time job. For moms, it’s often a full-time job done on top of paid work. Autumn is generally an incredibly busy season with the return to school, sports, and many celebrations. Many moms are extra busy this fall– working, managing family life, caring for kids on limited school schedules, managing distance learning, or reacting to school protocol changes. All of those factors make this a perfect time to pull new tricks out of the bag to make life easier to manage. Technology to the rescue!

Here are our top suggestions for apps every working mom needs. 

 

A Menu Planning app 

What’s for dinner is a question asked every day, in virtually every home across America. An online meal planning service can make it easier to answer while saving you hours a week. 

Several options are available, and they all let you select a week (or more) of meals quickly and easily. They cover breakfast, lunch, and dinner, so it truly eliminates the scramble that accompanies menu planning and food preparation. You can choose meals based on your health goals, family preferences, and budget. Having a menu for each meal of the week ready to go saves you time, hassle, and money.

Good options include eMeals, SideChef, or Plan to Eat. Once you choose your meals, you can automatically create a shopping list for the meals specified. My personal favorite is Recipe Keeper — it’s an app that lets you add recipes from your collection using the camera on your phone, snap pictures of recipes in magazines, and search their database of recipes. I love that all my recipes are safe, available on every device, easily shared with family members, or social media. Best of all — it creates shopping lists by aisle and one for each store. And, it lets me quickly add ingredients from the recipes to the shopping list, which is a big time saver. 

 

Grocery Delivery or Pick Up

You know that feeling when you are exhausted but realize there’s nothing in the house to eat the next day? With grocery delivery or pick up, this feeling can be a thing of the past. 

Several companies, such as Peapod, Shipt, and Instacart, are ready to make it easier for you to fill your pantry by bringing groceries right to your door. And, many national grocery store chains now offer order pick up based on online orders. Your order is brought out to your car while you wait.

It takes some practice to master the ordering process through the app, so give yourself a grace period to get up to speed. (Pay particular attention to sizes. I once ordered almost a gallon of chocolate syrup.) Once you master the online process, you’ll save a lot of time and hassle. I’ve also found that I purchase many of the same things each week (think milk, eggs, bananas), and those items auto-populate after you buy them several times. That process, along with my menu planning app’s input, reduces the chore of grocery shopping to a quick and easy transaction, freeing up several hours a week. 

I’ve also found a bonus benefit: no impulse purchases. The money I save on unplanned purchases covers any increased costs of service fees or tips. Overall, grocery delivery/pick-up means hours and dollars saved.

 

A Photo Storage and Sharing app

The second half of the year is full of picture-taking opportunities. Between summer fun, park dates, the first day of school, a trip to the pumpkin patch, Halloween, and all the fall holidays, it’s easy to take several hundred photos. For many of us, those adorable photos to sit inside our phones, never to be seen or used again. 

But, several free apps make it easier to document the life you love with online photo storage, automatic memory books, and easy-to-order prints. Options include Shutterfly, Snapfish, and apps from local stores, like Walgreens, that allow for quick, local pick up. 

There are also compelling services like Mixbook, which comes with all sorts of stunning templates and designs that will bring your photos to life and make them easy to adapt for any occasion.

These apps let you keep your photos organized, autogenerate memory books, and order personalized cards and gifts. It’s easy to organize photos or make memory books right from your phone with just a few available minutes, like when you are riding as a passenger or waiting for the orthodontist. You’ll love the feeling of accomplishment that accompanies completing a memory book or ordering a photo mug showing off your family’s recent snaps.

 

Online Planner

Keeping track of every family member’s commitments, meetings, and zoom calls take a lot of organization, time, and commitment. When you organize school, work, sports, and social events in one place, it’s easier to get a sense of your total workload and identify competing commitments early. What’s more, knowing everything due with one glance makes it easier to decide where to funnel your energy.

Several apps exist to help solve this problem. Choose the one that best meets your needs and stage in life. Options include the Google calendar, Apple calendar, Timepage by Moleskine Studio, Planner Pro, Evernote, or Family Wall. These apps let you track commitments, manage to-do lists, take notes, and leverage templates for everyday tasks saving hassle and reducing stress. For me, I love using my Apple calendar to schedule and share events, meetings etc with my family but also including the address, things to bring, notes about the event, access codes and more. It’s all in one place for me or my family to access.  And all of these apps offer the basics of time management and scheduling with slightly different layouts and formats. Browse the options and choose the one that works best for you.

 

A Goal Tracker app

Setting goals is an integral part of the success equation. Tracking progress can help you stay on track, whether your goals are personal, professional, or both. You can find an app that helps you manage health and fitness, self-care, reading, budget, or practically anything you’d like to track. The right one for you depends on your stage in life and your specific goals. Strides, Done, and Fabulous as good options to investigate.

If your kids are school age, you can also look at tracking apps to help you help them. Check out Homework Pal, Pocket Schedule Planner, and the Power Planner for help tracking homework, chores, sleep, and more.

There are millions of apps available to make life easier and more productive. Finding the right ones can make all the difference. I’ve shared my favorites here. Drop me a line sharing the apps you can’t live without.

 

 

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October 5, 2020

How to Wow Your Audience with Amazing Blog Content

If you’re reading this, you understand the power of blogs. Blogs offer fun and interesting ways to learn new things, connect with others who share similar interests, and interact with your favorite personalities, brands, products, and services. 

As a business owner, entrepreneur, or mompreneur, blogs offer a fantastic opportunity to increase your online profile, share more about your business or area of expertise, and grow your brand. Some blogs are personal passion projects, and others are geared toward selling. But all great blogs have three things in common. They all:

  • Speak to a specific audience.
  • Are relevant and authentic.
  • Encourage action, discussion, or debate among readers.

If you have a blog or are thinking about starting a blog, these tips can help you take your blog to the next level.

 

Know Your Readers

Part of the magic of a blog is that it lets readers and writers connect in new ways. Thanks to the vastness of the internet, readers can find blogs on almost any topic imaginable. That same vastness means that your universe of potential readers is gigantic. Because your blog’s reach can easily exceed your customer base, the key to tapping this magic is finding the right readers for your blog. As a creator, this means that your blogs must be targeted to specific readers. 

When you create a business blog, you want your content to find the right people–those who might have an interest in your product, service, or business. To make sure your blog lands with the right audience, picture the reader before you start writing. Ask yourself what you want the reader to:

  • Know
  • Feel, and 
  • Do differently as a result of reading the blog.

The answer doesn’t have to be serious–many blogs are for fun or branding. Your answer can also be part of a goal, such as creating interest in a new product and converting a certain percentage of readers to buyers. Starting with the reader in mind makes it easier to write content that resonates with your readers and accomplishes your goals.

Like all communication, understanding your audience is vital. Think about what interests your audience, what drives them, and what moves them to act/buy. Consider spending some advertising or promotion dollars to help find your followers and make sure they see your content. A social media consultant can help you find and entice the right readers. (Hiremymom.com is a great place to find a freelance Social Media consultant.)

 

Write Relevant and Authentic Material

With your audience in mind, it’s time to start creating content. Here are some tips to help you start writing:

  • Determine what you want to say. Pick one topic for each blog. It’s tempting to try to put several ideas into one blog but stick to one. Once you start blogging, you’ll have plenty of opportunities to share all your content. And, sticking to one idea makes it easier on you as the writer and for your readers.
  • Make sure the content you are considering is relevant and authentic to your voice and your brand. When you write about things you know and care about, your expertise and enthusiasm shine through. 
  • Choose words, phrases, and an overall style that reflects you and your business. If you are blogging about decorating, a fun, breezy tone is probably the right fit. If you blog about estate planning or insurance, you likely want a style that shows more gravitas to help you establish credibility and reflects your expertise.
  • Add photos and graphics to create visual interest.
  • Use spell check and tools like Grammarly to make sure your blog is free of spelling or punctuation errors. You can use a free-level grammar check or purchase an annual subscription to help make all your writing sing. 

 

Need help writing?

Not everyone loves the process of blogging, but that doesn’t have to be a barrier to starting a blog that supports your business. If you don’t love writing or don’t have the time to do it well, consider hiring a ghostwriter. You share your ideas with a writer who then drafts your blog in your voice. You still get credit as the author while saving a lot of time. 

 

Invite Engagement

The best blogs make readers think and create engagement, measured through likes, comments, and discussion. So, be prepared to engage with your audience and have a conversation.

End each blog with a question for readers. Invite your readers to weigh in on the topic–whether they agree, disagree, or have experiences to share. Have a plan for responding to comments. Engagement is what keeps readers returning. You may even identify a staff member or hire a virtual assistant or social media consultant to take point on responses.

Blogging is a fun and rewarding way to grow your online presence. These tips can help you take your content from ho-hum to fantastic. Leave a comment sharing your experience with blogging.

 

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September 28, 2020

This is How You Work from Home With Kids

When you work at home, carving out quiet time to do professional work is always challenging, especially when your kids are off school for a break or too young to attend school. This issue is now more acute than ever as many school-age children learn from home or attend school on partial schedules due to COVID-19.

Here are some ideas for keeping the kids busy so you can get work done each day.

Consider Child Care

I realize this is easier said than done. There’s often an expense associated with child care. What’s more, bringing new people into your bubble can open up health concerns. But, child care doesn’t have to be a full-time daycare or nanny situation. Several creative options are available for child care, which can be right for you and your kids.

 

Non-Traditional Sources of Child Care

Here are some out-of-the-box ways to find help:

  • Form a pod with another family and take turns on kid duty a few hours each day or every other day, giving each set of adults a chance to work kid-free.
  • Look for a local student who is home from college and could provide a few hours of support each week. Perhaps you can even find an education major who can tutor older children for college credit.
  • Ask a neighbor to consider swapping tasks with you–trading a few hours of child care for a service you’d be happy to provide like shopping, cooking, or organizing.

 

Nanny Sharing 

Consider sharing a nanny if you’d like a more traditional route but don’t need full-time care. Nannies can be very expensive, but sharing one with another family makes it more affordable. Partner with another family (or two) to share one nanny with each of you taking different days/hours. Or, have the nanny take all the kids to alternating houses throughout the week. This type of set up makes it easier to find a professional, full-time nanny without having to shoulder the expense on your own.

If you embark upon this path, here are some tips for success:

  • Agree on a general framework for hours and days at the outset. This type of arrangement works better when everyone is on the same page in terms of schedules. 
  • Be prepared to be flexible. Even the best-laid plans are bound to go awry occasionally, so enter into the arrangement knowing that you may need to make sacrifices based on the other family’s schedule and feel comfortable that they will do the same for you when the need arises.
  • Establish protocols for kid behavior and expectations. For example, will kids do school work with the nanny? What about watching television? Do you expect the nanny to supervise while the kids play or actively engage them in activities? Discussing these topics in advance can ensure a smoother partnership.
  • Make plans to address what you’ll all do if one of you is sick or exposed to COVID-19 and needs to quarantine. It’s best to partner with a family and a nanny who shares your perspective on the associated risk and right mitigation actions until the threat passes.

 

Encourage Your Kids to Play Independently

If child care isn’t in the cards for you, encourage your kids to play independently or with siblings. Many children can play quietly with a bit of guidance. Don’t feel bad about asking your kids to play alone. It’s a chance for them to develop essential skills and learn to be independent. But, be realistic about how long you expect them to play on their own. Here are some ideas:

  • Older babies can play happily in a pack-and-play or a stand-up activity center. 
  • If your kids are young, set up an area where they can quickly reach a few essential toys and play independently while you supervise from a distance.
  • If your kids are older, encourage them to use quiet toys, like puzzles or coloring books, while you work. Ask them to select ones that interest them and set a timer to help them manage the time on their own.
  • Books are a great pastime for kids, those who know how to read, and those just learning to read. Encourage 30 minutes of reading while you power through some emails or return calls.
  • Let older kids play outside in your yard — they will have a ball and come in tired.
  • Consider showing a kid-friendly matinee movie each afternoon, so you have a concrete block of time each day.

Need more ideas for independent playtime, check out this blog that contains 105 activities to keep kids entertained while you work. 

 

Consider Online Resources

Several online resources are available to help keep kids engaged and learning. A quick Google search for online learning will reveal a universe of online options to help your kids learn and grow. For example: 

  • Khan Academy is free and aimed at assisting K-12 students in learning specific subject matter. 
  • ABC Mouse is designed for younger kids and helps build fundamentals.
  • Outschool includes specialty classes that capture kids’ interests with a fun focus. Recent offerings include sharks, Godzilla, and Writers Workshops.

Although many moms feel a twinge of guilt by relying on screens, sometimes it’s the best option for finding the balance in work-at-home life. You can always enlist time monitoring apps like Kidslox and Bark to ensure that a little screen time doesn’t turn into a full-day affair. 

 

Know You Aren’t Alone

The combination of working from home and caring for children can feel like a lonely uphill slog. You aren’t alone, though. Millions of other moms are in the same boat and experiencing the same frustrations and challenges you are. Remember, it is challenging to work at home and keep kids occupied. Struggling is a normal part of the process. But, with some creativity and planning, it’s possible to survive and even thrive through this stage. 

It always helps to hear the stories of others. Join our Community of moms working from home and share your struggles, ideas or best tips for keeping kids busy while you take care of business.

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