HireMyMom Success Story: Lauren Heiden

Tell us a little about you and your experience finding work on HireMyMom.

Hi! I am Lauren Heiden. I am 35 years old and have been married for 13 years.  We have two kids, and we live in Indiana. When we brought our son home from the hospital 8 years ago, I fully expected to go back to work at least part time; however, I quickly realized how attached I was to him and I just had to figure something out. My good friend had subscribed to HireMyMom.com and told me to join and see what I could find.

Praise the Lord I found a position within a week and I was so thankful to get to stay at home with my son! The income was going to cover a few bills and my husband and I believed this could work for us.  That position lasted for one year and it was great. When the project ended, I instantly got back on HireMyMom and found my second position within a week and I have held this same position for 7 years now. Using HireMyMom was a great experience. The interface is so user-friendly. I love that you can contact the hiring manager, and I feel like the employers already know that their candidates are honest, hard-working people… so that is out of the way and we can figure out if the job is a great match quickly.  Being home has been a dream!

 

What did you do previously?

I worked in Sales and Event Planning before becoming a stay at home mom. I have a Marketing degree and an MBA.  My concentration was always in sales and entrepreneurship.

 

What is your top tip for landing a gig on HireMyMom ?

Hop on the site every day, see if new postings are up. Apply for what fits you and follow up with the hiring manager if you haven’t heard back. There is a fine line of not being annoying but being bold enough to ask for the job. You can do it, momma! Go for what you want and need! And pray!

 

What’s your favorite thing about HireMyMom ?

I feel like I can trust the postings- I feel like HireMyMom screens the employers well enough that I can trust that the position is legit and worth looking into.

 

What’s one fun or interesting fact about you?

I am a mom from the Midwest. I am so blessed to get to spend every day with my kids. What a gift it is from the Lord. As much as I love being home with them, when I go for something, I really go for it. I have a favorite actor I follow in Hollywood and when I saw a casting call for a part in her movie she was producing a few states away from me, I applied, I got the “background” part and got to be on that movie set for a few days! The movie comes out this December.

……………………………………………………………………

Want to be featured here as one of HireMyMom’s Success Stories?

Mom Professionals, please complete this form our Mom Professionals Success Stories.

If you are a Small Business / Employers, please use this form for Small Business Success Stories!

 

 

Continue Reading

Parenting vs Working: How to Create Work-Life Balance in Your Home-Based Business

Guest Post by Justin Chapman

Becoming a Virtual Assistant is often a choice made by parents who never want to miss the big moments in their children’s lives. One of the biggest struggles parents will face as a virtual professional is work-life balance. Often, as a Virtual Assistant or Virtual Professional, when you have a home office, you can easily get caught up working long hours because of your focus. As a professional, you want to get work done and saying to yourself “just another 10 minutes”, can quickly turn into another two hours. Conversations with your spouse can quickly turn into conversations about your new client or the project you are working on. Following the steps below can help you create work-life balance in your home-based business.

Schedule Your Hours

Flexibility in your hours is an attractive piece of becoming an at-home professional, but sometimes in that, you have to make sacrifices. These sacrifices can be made in your personal or professional life. If you have a tight deadline, you may have to sacrifice watching your child’s soccer game. If you can’t miss your mother’s birthday, then a couple of hours of work may have to be done early one morning. Knowing your schedule at least a week in advance will make you more productive.

Whether you are taking care of children, or visiting your parents, entrepreneurs will always have their business in the back of their minds. Having a schedule will create work-life balance. A schedule assists in reducing stress; knowing that you have eight uninterrupted hours tomorrow to get work done allows you to enjoy the night before with family or friends. Make sure you take advantage of a schedule, and put as much as you possibly can in it.

Design a Home Office

If you do not have a spare office with a door, you do not have to be a contractor to build one. Purchasing “hush panels” or office boards to section off even a small work area can make a massive difference. Many Virtual Assistants set up a computer in a multi-purpose room. It is important to have that room act as an office during your working hours, or to have your station sectioned off from the room.

Conversations about work need to happen in your office, even with your spouse. Don’t allow work-talk to take over every conversation in the house. If you want advice from your spouse or a friend on a project you are working on, bring them into your office. Ask questions where you can take notes or show them what you have created already. Practicing this will build a sense of separation and create work-life balance.

Get Organized and Set Goals

This is one of the best tips to help you answer the question: how to create work-life balance in your home-based business. If you have ever taken any at-home post-secondary courses, such as CanScribe’s Virtual Assistant Program, you know how important setting goals can be. When you have a project, you have one ultimate goal: complete the project.

Creating smaller goals will help you complete the project effectively. It can also help you schedule your time around your family. Make sure you know what goals you have and how long each task will take. Rather than just “doing work”, you are working effiectively and not wasting time. Similar to knowing your schedule, you are able to reduce stress and enjoy time with your family and friends because you know what needs to be done, how long it will take, and when you are working on it.

Creating a work-life balance is important to success both as a family member, and as a professional. Scheduling your hours, building an office, and keeping organized can help become successful at both. Focus on your family while keeping attention on your work priorities. These tips help show you how to create work-life balance in your home-based business.

Continue Reading

Complete Guide To Creating A Client Attracting Facebook Business Page

Social media can feel overwhelming and while it’s easy to get discouraged with things like algorithm changes, there is great value to be found in leveraging these platforms as a business owner.

A Facebook business page is one of them and yes the organic reach can be low but the reality is that as business owners, we must embrace the professional way of marketing: having an advertising budget and providing strong, consistent content. 

Before I dive into how to create a client attracting Facebook business page, let’s first address why it’s important:

  1. As with most social media platforms, a Facebook business page and the content on it, is indexed by Google where as your personal profile page is not. When someone searches for you or your business, your fan page will appear in Google search engine results. 
  2. While it’s tempting to use your personal page to market your business, it’s also a violation of Facebook’s terms to use your personal profile page for commercial gain. Some have even lost their accounts for this practice so it’s just not worth the risk. 
  3. Your business is seen as more professional with a business page. Consumers are becoming more savvy and want to research people and brands before doing business with them. Running a business from your personal profile can look sloppy and overwhelm your personal network, many of them are not even your ideal client.
  4. Facebook Insights. As a business owner, it’s important to analyze the data for the content you are creating on a regular basis. A Facebook business page provides detailed analytics for every post. How many people are seeing the posts on your personal profile page? Without Facebook insights you have no clue and therefore can’t measure what kind of content gets better reach in the feed. 
  5. Sponsored Ads. I know it can seem unfair as a small business owner to have to pay to have your content seen, but the reality is you are a business and if you want to market it the right way and reach the right audience you will need to have a budget for advertising. The beauty of a business page is you can target your ideal client for a very minimal budget (I will get into more of that later in this post) and grow a following of people who need and want your services, something your personal profile simply can’t do.  

So now that we have covered the reasons why it makes sense to grow a Facebook business page, let’s jump into the how!  

 

COMPLETE GUIDE TO CREATING A CLIENT ATTRACTING FACEBOOK BUSINESS PAGE

Your Facebook business page is tied to your personal account so you don’t need to create a whole new Facebook account for this (it actually goes against Facebook’s terms to have two accounts). Here is a step by step guide from Social Media Examiner on how to create a business page.

The focus of this article is how to properly brand your business page and strategies to market it so be sure to read this post in its entirety before setting up your page. 

 

Business Page Name. Ensure you are creating a page that makes sense for your business. Are you branding yourself personally or under a business name? Once you have determined that you can name your page. Take your time and keep in mind that Facebook is like a search engine and it will be indexed by Google, so think about keywords that need to go into your page name. 

For example, are you a graphic designer, virtual assistant or design websites? Include keywords into your page name – “Whitney Smith, Virtual Assistant” (if you are branding yourself personally) or “Twisted Vines Website Designs” (if you are branding under a business name)  

An important element to mention here is if you are creating a business page centered around your personal brand, to ensure you have your name in the page name. One of the biggest mistakes I see is people not including their name into their page name. 

For example, if someone searches for you they will most likely search for you by how they know you, your name, right? Without this piece of information in your Facebook page name people will not find you because they have no idea that you have branded yourself as the “Holistic Virtual Assistant” so ensure that the business page name includes how people know you “Tina Jones, Holistic Virtual Assistant” so you will pull up in the search results.

 

Complete Page Information. Take the time to complete all of the info related to your business page: upload a professional photo, create a cover photo for your page (you can easily do this for free with done-for-you templates in Canva), about section, hours, website, etc. It’s important to share your story, what drives your passion, your experiences and expertise. 

Spend time on this and put some thought into it. This is like meeting someone for the first time so make that first virtual impression count!

 

Creating Content. The content on your business page should be 80% value based that will resonate with your ideal client and 20% about your products and/or services. Create blog content regularly to share valuable information that positions you as an expert in your niche, create free offers to help you build an email list, share quote graphics your audience would resonate with, helpful tutorials, etc.

Creating content for your business page shouldn’t be a stressful so don’t over think it trying to come up with perfect posts, just share from your heart with the goal of serving others.

 

Facebook Ads. As you create content for your business page, you can boost those posts to target followers who will find the information useful and attract the right people to your page. 

For example, share a helpful blog post and boost it once a week for $10-$15. You don’t have to spend a ton of money on ads for it to be effective. By driving traffic to your blog, you can grow your email list while getting new eyes on your business page at the same time to attract new followers. 

Of course the more you spend on the ad the more people you can reach and the more results you will have but test this strategy out with a low budget first to ensure that you like the results before spending more. A post that does well you can always boost over and over to spend more. 

Here’s a tip: Stretch your sponsored post out over 14-21 days v. boosting it for only 1 day. Facebook will actually show it to more people when it’s stretched out over a period of time, meaning you will get more bang for your buck. 

 

Consistency. While experts like to say how many times per day is ideal when posting, I find that quality definitely rules over quantity so find what works for you. If you can commit to posting once per day with good quality content, great but if you find that overwhelming, at the very least try to be consistent 3 times per week. 

Here are some tips to help you create consistent content for your business page:

  • Facebook has a separate app to manage business pages, Facebook Pages Manager. You can view your insights, boost posts and schedule content. Find what works for you to sit down for 30 minutes on Monday mornings and schedule out your content for the entire week. That way it’s done and you don’t have to think about it for the rest of the week except to check on your posts for comments, likes and shares so you can respond. 

You can find the Facebook Pages Manager app in your iTunes or Google Play Store.

 

Create A Marketing Plan. Write down all your favorite resources, blogs, etc. to pull relevant content from while you work to create your own. For example, if you are a logo designer you can pull articles from some of your favorite bloggers about why having a logo for a business is important or why branding is an important aspect of logo creation. Relevant articles like this help to edify what you do as a logo designer.  

Having a marketing plan you can refer to allows you to sit down and schedule out your content more quickly because you don’t have to think about where to find good content to share.

It’s important to be consistent so don’t go days without posting to your business page. It requires hard work and consistency but it’s all worth it to share your God given talents and grow your business for the long term. 

 

Ask questions. With the more recent Facebook updates, they are favoring posts that ask questions to promote engagement and spark conversations so think about how you can get your audience talking. 

People love to give their opinions so for example, maybe you are working on a new logo design for your Etsy shop and you have two variations you are trying to decide on. Put it to a vote on your business page! This is a subtle way of showing off your skills while valuing the thoughts of your followers.

 

Quote Cards. Quote graphics are very popular on social media and can be a great way to brand yourself and your business. The key is to be consistent with your design and to create graphics that resonate with your followers. 

At HireMyMom.com, our audience is primarily moms so the quote graphics we create are faith inspired or poking fun at motherhood as that is what resonates with our followers. 

So think about what kind of quote graphics you can create that will set your brand apart on not only your Facebook business page but Instagram and Pinterest as content like this can be used on multiple platforms. 

 

Go Live. Facebook is giving live video 6x’s the organic reach than regular posts so this can be a great strategy for your business when you focus on how you can give value that centers on how to solve a problem for your audience. 

For example, if you are a virtual assistant, think about how you could create value around something that your ideal client struggles with. Maybe they are having a hard time learning MailChimp. Give them a quick tutorial on how to create a list and send a newsletter. 

This shows your followers that you know what you are doing and yes, some will watch your tutorial and feel empowered to do it themselves and that’s okay. You were a blessing to that person while others will watch your video and say to themselves “Yeah, okay, I totally do not have the time to do all of that so I really need to reach out to her and find out what her pricing is to do it for me” and that right there is why giving value regularly on social media is so important. It’s one thing to tell people you are a great virtual assistant but it’s much more powerful to show them!

Were these tips helpful in creating a client attracting Facebook business page? Be sure to share it with other hard working mompreneurs and I would love to hear from you so please contact me with comments or questions

Need a word of encouragement to help you in your business building journey? I pray you take these words to heart today for God truly does want to see you prosper! “Submit to God and be at peace with Him; in this way prosperity will come to you.” Job 22:21

Looking for a community that can give you support, training and more job leads or even help you set up your own Facebook Business Page? Check out more of what HireMyMom.com has to offer. Click HERE

 

Continue Reading

HireMyMom Success Story: Amanda Smith

Tell us a little about you and your experience on HireMyMom.

My background and degree are in sales and marketing. When I had my children I chose to come home to be with them. When my 2nd child was entering pre-school I missed working in the marketing field so I began searching for ways I could work from home. I stumbled upon HireMyMom.com in 2014. I noticed at this time that the trend for marketing was leaving traditional advertising methods and becoming more for social media. I started learning everything I could about social media advertising and established my own consulting business. In 2015, I turned to HireMyMom.com to look for clients and landed a job with a small company located across the USA. I kept this account for over a year before they chose to use different advertising methods. After my success, I told a friend about HireMyMom.com and she ended up landing a part-time job as well that after a year turned into a full-time managerial position. Last year I got the idea to start a blog to help women find ways to work from home and share my experience. You can read more at www.livingthatwahmlife.com.

What did you do previously? 

I was an Advertising Sales Representative for 8 years prior to coming home with my children.

What is your top tip for landing a gig on HireMyMom.com?

My greatest recommendation is to have a stellar resume and cover letter that sells yourself. Believe in your abilities and make them believe in you too.

What’s your favorite thing about HireMyMom.com?

My favorite part about HireyMyMom.com is the job postings are legit and there are no scams to worry about. Most of the employers know they are hiring moms and understand they will be working around a flexible schedule.

What’s one fun or interesting fact about you?

I love to travel and have studied abroad in England. I have visited probably half of the USA but have more places on my bucket list. My dream job would be to be a travel blogger once my children become adults.
.

…………………………………………………………………………………………………………….

Want to be featured here as one of HireMyMom’s Success Stories?

Mom Professionals, please complete this form our Mom Professionals Success Stories.

If you are a Small Business / Employers, please use this form for Small Business Success Stories!

.
.
.
.

Stay in Touch!

* indicates required


User Type


Continue Reading

10 Ways A Mompreneur Can Kickstart Her Business

Before we dive in, you may wonder why momentum matters in running a home-based business. As a mompreneur, momentum increases your belief, solidifies your confidence and assures that you are taking the right action steps to fulfill the mission and vision of your business. 

Maintaining momentum in spite of your obstacles and setbacks is essential to keeping you motivated while allowing you to recover from those situations and circumstances easier and more quickly. 

Here are my top 10 ways a mompreneur can kickstart her business:

 

1.RE-EVALUATE

To give your business a good kick in the pants, spend some time thinking about what has worked in your business the last 90-120 days and what hasn’t. You can’t expect to keep doing the same things that aren’t creating results you want. Yes, this will require some self reflection and honesty. If your goal is to make $5,000 per month in your business but you are spending 10-15 hours a week on actual revenue generating activities (sorry, scrolling social media every week may feel like you are working but it’s not exactly a revenue generating activity) then it’s time to admit those goals and actions steps don’t align with one another. 

With that said, now is not the time to beat yourself up over it. It’s a fresh start to make a new plan and get moving in the right direction. 

 

  1. KNOW AND LIVE YOUR PRIORITIES

Life gets crazy especially for us moms. Add a business into the mix and things can quickly spiral out of control. You probably won’t be able to achieve perfect balance in your life and you don’t need to but you can stay grounded through it by knowing and living your priorities. 

Instead of having a mile long to-do list every day that overwhelms you from the time you wake up until the time you go to bed, set your intentions for the day by what qualifies as a priority. By knowing and living by your priorities each day, you’ll improve your focus, keep your sanity and be more present for what matters most. The results will not only increase your productivity but decrease frustration and mom guilt. 

 

  1. GET FEEDBACK

As you work to kickstart your business, ask people you know and trust for feedback. A fresh set of eyes can help point out copy on your website, for example, that makes perfect sense to you because you wrote it but it’s not coming across well for someone who is not that familiar with what you do. Constructive feedback can be a great asset to you as you work to create new products, freshen up your social media and website before you start working on those areas so you know exactly where to focus your time and energy. 

This can be a hard exercise to go through. It can feel scary to open yourself up to people’s opinions, I get that but it will also prove to be invaluable. The goal is to help you figure out what works in your business and areas that need improvement so you can reach your goals. 

Some of the feedback will be good and some of it won’t be and why it’s important to have a plan on how to sort through and how to handle it. Here are some quick tips to make this process as positive as possible: 

  • Start by thanking the person for their insight and honesty. Those who give you negative feedback probably won’t be expecting you to thank them but by doing so you will earn even more respect and appreciate their honesty even though it was probably uncomfortable for them to do so. 
  • Don’t take it to heart. Just because someone criticizes an aspect of your business doesn’t mean they hate everything. You asked for their help so take it for what it is, something that you need to look into further and look at with a fresh perspective. Nothing more. 
  • Ask questions. Is there something you could do better? Do they have suggestions for improvements?  You never know what helpful solutions someone would share if you take the time to ask some simple questions. 

 

  1. CREATE A PLAN

It may sound cliche but “if you fail to plan, you plan to fail” is a very true statement. As a mompreneur, you have to know what generates leads, results and revenue for your business (and what doesn’t). Don’t put it off, create a plan today around those activities and commit to them every day without fail. Keep your plan on your desk, in your day planner, set a calendar alert each morning to help keep you from distractions, wake up an hour early if you need to before the house is filled with chaos so you can focus and feel accomplished going into your day. The point is to find what works for you and stay committed to it. 

If you are struggling with this part of your business, check out our post 10 Strategies To Land Your First Client to help you create a plan around activities that will help kickstart your business. 

 

  1. TURN UP THE SOCIAL MEDIA

Have you been using social media the last few months to its full potential? Your ideal client is out there and they need what you have to offer but they have to be able to find you. You don’t need to master every platform either. Leverage your strengths and put them to work for you. 

Love doing live video? Use Facebook live to give tips, a how-to that can solve a problem for your client (when they realize they don’t want to do it, they can reach out and hire you!), create a blog post with a tutorial and share it on your social media pages. Whatever route you choose, the goal is to be consistent. You can’t expect to show up on your social media pages once a month and have potential clients flooding your in-box. 

Instagram is a great tool for networking, creating a community and collaborating. Be sure to check out these practical tips for leveraging Instagram

 

  1. CREATE A WEBSITE

If you aren’t generating enough leads in your business and don’t have a website, it’s probably time to start one. It doesn’t have to be complicated and you don’t have to spend thousands designing one. There are great platforms out there like Wix and Squarespace that are user friendly and can help get you started quickly to showcase your work, client testimonials, products and portfolio. Having a platform to market is important to your overall success. 

If you have a website, maybe it’s time to take it up a notch by freshening it up, add a new blog post, client feedback, project examples and create a freebie that can help build an email list. 

 

  1. COLLABORATIONS

To kick start a business there is nothing like forming great partnerships and collaborations to help you do that. Reach out to fellow mompreneurs in your field and ask them if there are ways you can support them and feature them in exchange for the same courtesy. I believe in being blessed to be a blessing and when we support others, it comes back ten fold. 

Make this a regular thing on social media. For example, every Monday you could do #MompreneurMonday where you feature another mompreneur to highlight in your Instagram stories or #FeatureFriday where you feature a mompreneur and a cool project she is working on. If you do logo design work, reach out to a website designer at the beginning of the week and let her know that you are working on a #FeatureFriday post and would love to highlight one of her projects. Ask if she would be willing to do the same for you and feature one of your logo designs. Be intentional and set a time for the two of you to post on Friday so you know there is a mutual commitment (morning posts seem to do better than afternoon or evening posts).  

You will find collaborations like this can be a great way to support others and get exposure for your business too. As a bonus tip, on Fridays you can also use the #FridayIntroductions hashtag. Whatever you decide, be creative and have fun with it!

 

  1. FEATURE YOUR PREVIOUS PROJECTS

Don’t be shy about showcasing your work. Once a week create a post on social media to share a project you worked on for a client. Share some fun facts about the project and give your client a shout out in the process by tagging their Facebook page and Instagram accounts. 

 

  1. SPECIAL PRICING

To give your business a kickstart, put together some quick products and services you can offer for a special price. The key is to create urgency by giving the special pricing an end date. “Now through the end of August, I am helping eCommerce clients get started or rebrand with a custom logo for $_____ but this special pricing is only good through _________ {end date}.”

You are probably not the only business owner out there who needs to give their business a jump start and special pricing with a limited time offer could be exactly what your potential client needs to take action. 

 

  1. HIREMYMOM

Did you know for the past 12 years HireMyMom has been helping freelancing women and moms just like you find quality, legitimate work from home jobs and clients? By joining our community, you can confidently share your skills and look for high quality positions and clients as well as have access to more training and resources to help you build your business. Click HERE to learn more about what we have to offer and become a member today.  

 

Continue Reading

10 Strategies To Land Your First Client As A Freelancer

Let me be one of the first ones to congratulate you on your decision to pursue your passions and share your God-given gifts with the world as a freelancer. While it’s not an easy journey, I can speak from over 20 years of experience that it’s a very rewarding one. 

One of the biggest hurdles to get over in this industry isn’t how to create a website, brand yourself or master social media but in landing your first paying client in what feels like a very crowded and competitive marketplace. However, with a well planned strategy, an attitude of determination and believing in what God has called you to do, I think you will find landing your first client can be easier than you think. 

Here are 10 strategies to help you land your first client as a freelancer. 

 

  1. REACH OUT TO FRIENDS AND FAMILY

While this strategy will not work for the long term because let’s be honest, while most of your friends and family will whole-heartedly support your business and cheer you on, the majority of them are not going to be your target market or ideal client but that doesn’t mean you can’t share with them what you are doing. 

Maybe you just launched a graphic design business, for example. Let your friends and family know what you are doing and what kind of client you are looking to work with. You can shoot them a quick message on Facebook or an email. 

Here is a sample script you can use to get you started:

Hi Sally! Hope you and the kids are doing well. I have loved seeing your vacation photos on Facebook recently looks like a really fun time! I wanted to send you a quick message to let you know I just started my own graphic design business. I create logos for small women business owners (attached is an example design). I know you may not be in the immediate need for a graphic designer but if you hear of anyone looking for one I would greatly appreciate you referring them my way. I would also be grateful your prayers and support as I embark on this new journey as a freelancer and of course let me know if there is anything I can do to support you too!

When reaching out to people, it’s important not to be pushy or demanding. Make your messages personable, don’t send out copy and paste messages as they can feel cold and pretty easy to spot. The goal is to help spread the word about what you do in a non-salesy way and through these messages you may find 1-2 people through your warm market who are actually in need of the services you provide or can quickly refer you to someone who does. 

 

  1. ETSY/CREATIVE MARKET

As a freelancer you can create an account, online shop and list your products and services on sites like Etsy and Creative Market. Staying with the same example as a graphic designer, you could list logo examples available for purchase. Ensure your listings are optimized by thinking about how your ideal client would be looking for your service or product. It’s important to research the fees associated with these websites as while they can help you land a new client quickly they do take a percentage of the sale. 

 

  1. CREATE A WEBSITE

As a freelancer, it’s important to start branding yourself as a professional and a website is crucial to that strategy. A website allows your first client to find you easier online through Google searches and showcase your experience, skills and expertise. 

As you reach out to people to share your services you will find most will ask “What is your website?” because in the information driven age we live in, people want to see it and read it for themselves. It’s also not a good use of your time to keep explaining to people over and over what you do when you can direct them to a website where you have shared everything they need to know all in one place and can check out examples of your work through a portfolio.

Through blog posts you can give free value and solve problems to help you gain the trust of your next client who desperately needs what you have to offer. Create a blog board on Pinterest to showcase your blog posts in one place. 

 

  1. NETWORK LIKE CRAZY

There is no sugar coating that landing your first client will take some old fashioned hustle. Go to local networking meetings where you can build relationships faster face to face. Go prepared with a warm smile and a stack of well designed business cards and don’t make the business killing mistake of handing your business card to someone and not asking for theirs in return. Not only does this come across as self-serving but you need to go home with a stack of contacts that you can connect with on social media to keep building the relationship with. 

You can find local networking groups through Meet Up, Facebook and by searching your local Chamber of Commerce for events such as luncheons and mixers happening in your area. 

 

  1. CREATE A FACEBOOK BUSINESS PAGE

You will find that social media will play a huge role in your business and landing your first client. There are many advantages to having a Facebook Business Page like having the content indexed by Google and having the ability to run Facebook ads to target your ideal client. 

You can use your page to go live and give valuable tips to your audience that will help you stand out as an expert and build relationships with your audience while sharing calls to actions that direct your audience to what you offer.  

 

  1. UPDATE YOUR LINKEDIN PROFILE

Just like a Facebook business page, LinkedIn is indexed by Google and can help your ideal client find you. Maybe your profile is old and outdated? Now is the perfect time to update your profile photo, cover photo, title, skills sets, work history, etc. You can even publish some of your blog posts to your profile to give value and showcase your expertise. 

If you don’t have a LinkedIn profile, definitely create one and start putting it to work for you as a freelancer. 

 

  1. DON’T WORK FOR FREE

As a new freelancer, you need experience and testimonials to keep new clients coming in. And while it may be tempting to offer your services for free in order to build a portfolio and client feedback, I can assure you this is not a route you want to take. 

Doing free work can chip away at your confidence and self worth and believe me, not even the people closest to you will respect your time or talents if you offer to do them for free and by doing so you are just opening up a can of worms. Let’s say you create a free logo for your dear Aunt Sally who then tells another member of your family that you created a beautiful logo for her for free and “probably wouldn’t mind” doing it for them too. 

Hear me on this, value what you do and don’t discount your worth. If you want to have a goal of getting 5 testimonials for your website or Etsy shop as quickly as possible because you know it will help you get even more clients, great but do not work for free. 

You will find especially if you are a service-based business that people, usually under no ill intentions, will come to you and say “I just need you to do this one thing, take a look at this one website, I just need 15 minutes of your time” so it’s best if you learn early on how to deal with this. None of us get to the privilege to walk into a doctor’s office and say “I just need 15 minutes of the doctor’s time to look at this spot on my arm” so don’t allow anyone to steal time from you either.  

Tell Aunt Sally that you are willing to create a simple logo for her this one time at a discounted rate in exchange for a testimonial and give her a one time coupon code with an expiration date to create urgency to use on your website or in your shop but decide now not to work for free. 

 

  1. COLLABORATION

There are lots of business owners out there who are working with clients using their skills sets but need to hand off work that they either are not qualified to do or don’t want to do. For example, a person that designs websites very often has clients that need a logo, branding advice, copywriting services, graphic design work for other elements, photography, etc. The web designer needs to be able to refer their clients to someone who can take care of these tasks. By collaborating with other business owners you can create an endless network of referrals. 

Think about people in your field who would need to have you as a referral and reach out to them to let them know you would love to collaborate and also send client referrals their way too.

 

  1. COLD CALLING / EMAILING

Okay, I know just the sound of that may have made you cringe but hear me out. As a freelancer, especially a starting out one you will need to break out of your comfort zone a bit but that doesn’t mean you have to be sleazy or obnoxious either. 

The beauty of the online marketplace is the ability to generate leads while you sit at home in your yoga pants, coffee in hand and your laptop (I know all you introverts are saying “AMEN!” right now). There are millions of leads out there, you just have to be willing to go find them. 

If you are a virtual assistant, you can research small online business owners through social media or googling a few keywords of your ideal client like “Christian coach” and find lots of websites. This allows you to seek out who you want to work with and sending them a message either through email, LinkedIn, Facebook fan page messenger, etc. 

Yes, there will be people you never hear back from and yes there will be people who respond and say they aren’t looking for your services right now but so what. You never know when those seeds you planted in faith will come back to you. 

Here is a sample script you can use when reaching out to potential clients you find online:

Hey Becky, my name is _________ and I am a freelance virtual assistant who came across your website. I love the passion you have for your calling and have no doubt the clients who work with you are very blessed to have your guidance. I read one of your blog posts __________ and it was so moving and inspiring.

The reason I write to you today is to introduce myself and to inquire if you are in need of a virtual assistant at the moment? My skills sets include __________ and you can visit my website to see my portfolio and testimonials www.________.com

Whether you are in need of my services at the moment or not, I am grateful for the connection and appreciate you taking the time to read this email. I have also connected with you on your Facebook page and sent a connection request via LinkedIn so I can continue to support you in the work you are doing. 

Thank you again for your time and consideration,”

The goal is to make a connection and build a relationship but can you imagine the leads you would generate if you sent just 5 emails per day to people you found online and wanted to work with!? Yes this takes work, time and a lot of consistency to keep showing up when your inbox goes empty, but I can promise you God will work to nurture these seeds if you will be brave enough to plant them in faith.  

 

  1. HIRE MY MOM COMMUNITY

Did you know for the past 12 years HireMyMom has been helping freelancing women and moms just like you find quality, legitimate work from home jobs and clients? By joining our community, you can confidently share your skills and look for high quality positions and clients as well as have access to more training and resources to help you build your business. Click HERE to learn more about what we have to offer and become a member today.  

Were these tips helpful? Connect with me on social media on LinkedIn, Facebook and Instagram!  I would love to hear from you. I know with consistent action you will no doubt land your very first client very soon!

Continue Reading

HireMyMom Success Story: Megan Baker

 

Business: Meg K and Co 

Tell us a little about your business and why you started it.

I started as a Virtual Assistant two years ago. I was a teacher for six years and the opportunity for entrepreneurship presented itself, and I took it and ran with it. Now I offer consulting and advising services for online business owners. I essentially help visionaries and CEOs manage their magic with systems and hiring so they can have a greater impact and scale.

What is your top advice for entrepreneurs / small business owners?    

Remember that you can do hard things!                 

What is your top tip for working with a virtual team?

Be very clear about expectations and have your systems set up and communicate those through Standard Operating Procedures with your team. Your team can’t read your mind.         

What’s your favorite thing about HireMyMom.com?

HireMyMom has excellent talent!

What’s one fun or interesting fact about you?

I’m bilingual in English and French!       

.
 

…………………………………………………………………………………………………………….

Want to be featured here as one of HireMyMom’s Success Stories?

Mom Professionals, please complete this form our Mom Professionals Success Stories.

If you are a Small Business / Employers, please use this form for Small Business Success Stories!

.
.
.
.
 

 

 

Continue Reading

5 Practical Tips To Leverage Instagram As A Freelancing Mompreneur

I don’t know about you but Instagram has been one of the most challenging social media platforms to navigate as a mompreneur and like most platforms, it’s constantly evolving and changing. I find that just about the time I find a good rhythm and create a strategy that works for the HireMyMom Instagram account, it all changes.  

Well, you know what they say, you either have to beat them or join them, right?

As a freelancing mompreneur Instagram can be a great tool in reaching potential clients but it requires consistency and having a strategic social media marketing plan.

In this post we are going to break down 5 practical tips you can implement today to help you get more out of your Instagram marketing. Before we dive in, I want to offer you some encouragement: any social media platform takes time to grow and that is especially true for Instagram.

You aren’t going to post to Instagram for a week and have thousands of new followers. It will take showing up daily even when you don’t feel like it. It will require consistency even when you don’t feel like you have a clue about what you are doing and you will have to keep showing up even when it feels like no one cares or is even listening.

Give yourself some grace while you are learning, everyone starts out a beginner. Even the accounts you drool over with 30K+ followers at one time started with that first post and only 5 followers. Try to focus on having fun with the journey while letting go of the outcome or you will drive yourself straight to the bottom of the pit of comparison.

So take a deep breath and focus on taking this one day at a time remembering that Martha Stewart did not build an empire in one day.

 

1. YOUR BIO

When potential clients land on your Instagram account, what are they going to see first? Your bio, right. It’s that first impression when someone steps into your online space. Take the time to create a bio that really showcases your personality.

Instagram bios have a 150 character limit so make your words clear, powerful and compelling to convey what you do and the problem you solve. Be creative and use emojis if that fits your personality but stick to the few that best represent your brand. Too many emojis can look messy and be more distracting than helpful.

Ensure you have a good profile photo. If you are leading with your personal brand use a clear crisp fun photo of yourself or if you are leading with a business brand, a good clean logo or graphic is crucial.

You can have one clickable link in your profile so it’s important to leverage it wisely. If you have multiple places you want to drive your Instagram traffic to you can use Linktree to do that. It’s a pretty awesome tool.

2. IMAGERY IS KEY

Instagram is a platform driven by photography and imagery so it’s important to use photos that are creative, high quality, cohesive and aligned with your brand and personality style. If you are more extroverted and don’t mind being in front of the camera, you can use that to your advantage just ensure you stay on message visually.

If you are more introverted, don’t fret. It doesn’t mean Instagram is not for you, it just means you have to think outside the box and find a strategy that works for your business. You can curate photos from free accounts like Unplash or from other Instagram accounts BUT I want to stress the importance of always giving photo credit to the sources you are using. Don’t be the person who tries to pass off someone else’s work as your own. It’s icky and won’t earn the trust of your followers.  

Here is an example of how you can properly credit photos you curate from another account. We gave credit to @lemons.for.days for this cute photo and you will find that when you market properly, the accounts you credit will often comment on your post thanking you and even follow your account as a result.

If you love photography and can take your own photos, that’s awesome. Ensure that your Instagram feed has a theme to keep it consistent and cohesive. Think of your Instagram feed like a magazine. The photos should all work together and compliment one another.

The HireMyMom brand has an orange and turquoise color scheme so therefore I look for photos that compliment this theme to create a visually interesting feed.

This may take you some practice to get a theme down for your account and that’s okay. Practice makes perfect when you strive for progress over perfection. You can use apps like Snapseed to help you edit your photos and brighten them up so each photo has the same look and feel to it.

 

3. TELL A STORY AND GIVE VALUE

Instagram is no different than any other platform in how you use it will determine the kind of results you get. If you are going to throw something up just to post with little thought or you use every post to try to sell something you won’t attract many followers so you have to not only think about the image you are posting (will it work with the image you posted before it?) but you have to take the time to think about how you will use the image to give or share something of value.

There is nothing worse than an Instagram post that has nothing but hashtags in the caption. Your followers are on your account for them, not you so it’s important to choose quality over quantity and give your reader a reason to keep following along.

Pair a how-to tip with your image, share a story that will lead to a conversation with your followers and give your followers an insight into what you believe. Instagram has quickly become a very conversational platform so take the time to think about what and how you will share. Marketing requires intentionality.

 

4. #FRIDAYINTRODUCTIONS

Are you participating in Friday Introductions? It’s a great way to connect with others and build community. Every Friday the #FridayIntroductions hashtag is trending and here are some tips to make the most of it:

  1. Post a picture of yourself. I know if you are introverted this is hard to do, I get it. I cringe at the thought of taking a selfie much less posting one.
  2. Use #FridayIntroductions in your post so you will pull up in that hashtag feed.
  3. Share a story about yourself, a fun fact, the why behind what you to do, etc. Focus on sharing something personal so your followers can learn more about you. The more they feel like they know you the more they will want to stick around.
  4. Share, Don’t Sell. This is an opportunity to share and connect with others without an agenda so if you want to make the most out of this let go of the need to try to sell anything or drive traffic to your website when participating in #FridayIntroductions.
  5. Follow the #FridayIntroductions feed and connect with others. Take the time to follow accounts that really speak to you. Like and spend time leaving genuine comments on their posts.
  6. Make this a part of your weekly social media plan, I promise the consistency will pay off.

5. LEVERAGE STORIES

Instagram stories are seen 10x more than regular posts so they are pretty important to your marketing strategy. They are perfect for those less than polished photos and behind the scenes type of content that aren’t appropriate for your regular feed.

You can let your followers know about a new post you have and why they should care, a new blog post that you have up on your website, a product sneak peek you are working on to build excitement and share a word of encouragement.

And here is an awesome bonus tip: use popular hashtag that is relevant to your business when you share to give them a boost. For example, you can use #mompreneur, #graphicdesign, #ontheblog, #fashionblogger, etc.

Spend some time researching popular hashtags that your target audience would be following for stories and test them out. Stick to 1-2 hashtags for stories and try to minimize them so they don’t overpower the other info you are trying to share. You can make the text small and place them in the upper corners or cover them with a sticker.

Here is an example of how to let your followers know through an Instagram story to check out a recent post. You can see the #mompreneur hashtag at the top. By using hashtags in stories, people following the hashtags you use have a good chance of seeing your content even if they aren’t following you because they are following that hashtag.

I hope you found these tips and examples helpful in getting started with Instagram as a freelancing mompreneur. There will be a learning curve with it like anything new. Give yourself permission to be okay with being a beginner knowing you will have it mastered in no time with patience and consistency.

Looking for more social media tips, training and support? Why not check out more of what HireMyMom has to offer! We have been supporting mompreneurs like you since 2007. Click HERE to learn more.

 

 

Continue Reading

HireMyMom Success Story: Andrea Corpening

Tell us a little about you and your experience finding work on HireMyMom.

After I had my first child in 2016, my husband and I agreed that I could stay home at least for the first year. During that time, I completed a Talent Development Certification, while balancing the challenges of being a new mom.

I often studied for the exam during my daughter’s naptime.  In January 2018, I started my own training and consulting business and was hired for several contract jobs through HireMyMom.  It was a great way to generate income and build my confidence as a new entrepreneur.  As of April 2019, my business has grown to the point where I needed to hire my first part-time Virtual Assistant. I found great Virtual Assistants to help me in my business through HireMymom.

What did you do previously?

I was a corporate bank trainer for many years.  Then I worked as a training manager before I was promoted to a bank Director – all before I became a wife and a mom.

What is your top tip for landing a gig on HireMyMom.com?

I recommend applicants have a resume that is tailored for each job before applying. You only have a few seconds to capture the employer’s attention and market your skills. It is very important to personalize your cover letter because it is your first impression and your opportunity to explain why you’re the best person for the job. Also, I also recommend having samples of your work that you can submit as needed.

What’s your favorite thing about HireMyMom.com?

Since at one time I was a job seeker and now I’m an employer, my favorite thing about Hiremymom is they always have legit opportunities.  I have never experienced any scams.  As a job seeker, I always experienced quality gigs.  Now, as a business owner looking to hire, I have found several great candidates that are qualified and passionate about what they do.

What’s a fun or interesting fact about you?

I am a certified DISC Behavioral Styles Practitioner, which is a globally recognized behavior/personality assessment, similar to Myers Briggs but easier to use and implement.  DISC helps you to understand yourself, why other people do the things they do and how to communicate effectively with different types of people.  I help my clients use the benefits of DISC in their personal and professional life.

.

…………………………………………………………………………………………………………….

Want to be featured here as one of HireMyMom’s Success Stories?

Mom Professionals, please complete this form our Mom Professionals Success Stories.

If you are a Small Business / Employers, please use this form for Small Business Success Stories!

.
.
.
.

Continue Reading

Top 10 Productivity Hacks Every Mompreneur Needs For Her At Home Business

Figuring out how to get “all the things” done might just be the biggest achilles’ heel as a mompreneur.

It’s easy to look at our never ending list of to-dos and feel anxious and overwhelmed at the thought of how we will ever get it all done. Along the way, as a mompreneur, I have learned a few tricks and hacks to getting more done so I can be more productive and move my business forward.

Let me share with you a little secret about doing “all the things” right up front before we even dive into these productivity hacks.

You will never get it all done.

I know, I know. Not what you wanted to hear.

The truth is, your list will never be completely wiped clean and you will never feel all the way done for the day. It’s just the reality of being a mompreneur and business owner.

But what I will tell you is that even though you won’t ever really get it all done, you can implement these 10 productivity strategies that will help you not only get more accomplished during your work day but also focus on the most important tasks that will help to make your business profitable and successful.

 

1. BRAIN DUMP

Most of the time, overwhelm simply means that your brain is a jumbled mess of thoughts, ideas and tasks. The best strategy that I have learned to calm the chaos is to dump it all out on paper (or Evernote or OneNote if you are more of an electronic app kind of person).

There’s no right or wrong way to do this. Just dump every task, to-do, strategy and creative thought that is bouncing around in your head.

I always end my work day with a brain dump of what I want to get done the next day (or even for the upcoming week on a Sunday night). I immediately feel better once my cluttered thoughts are down on paper. I can see things more clearly and can make an informed decision about what gets my attention and what has to wait for a later time.

 

2. EAT THAT FROG

Now that you have dumped everything that feels like a chaotic, unorganized thought onto paper, it’s time to decide what to tackle and in what order.

This “eat that frog” process is based on Brian Tracy’s wildly popular book Eat That Frog. This strategy will help you take all those things off your brain dump and put them into an ordered list that makes sense for your business.

The key to “eat that frog” is to focus on tackling the hardest, most important tasks first. These are the tasks that are the easiest to procrastinate about because they are usually the ones that push us outside our comfort zone. But they are almost always the tasks that will move us forward in our business and are the most important.

From your brain dump, place an A, B, C, D, or E next to each item on your list.

  • An “A” item is something that is very important, something you must do to move your business ahead
  • A “B” item is a task that you should do, but it only has mild consequences either way. Reviewing email would probably be considered a B task, depending on your business.
  • A “C” item is something that would be nice to do but there are no consequences to your business success if they they get done or not. Calling or meeting a friend for coffee would fall under the C category.
  • A “D” task is something you can delegate to someone else. The rule here is to delegate everything that someone else can do so that you can free up more time for the A tasks that only you can do.
  • An “E” task is defined as something you can eliminate all together and it won’t make any real difference. These may be tasks that you should have gotten rid of a long time ago but because of habit haven’t done so yet.

Now that you have labeled every task on your brain dump, it’s time to get to work immediately.

The key to making this method work is for you to discipline yourself to start immediately on your A tasks and then stay on each task until it is complete, not moving on to another task before hand. And…most definitely, not moving on to a B task until all of your A tasks are complete.

In essence, you have “eaten that frog”. You have done the hardest, yet most important tasks first. Look at how productive you are!

 

3. BATCH YOUR WORK

Batching your work simply means that you are clumping together all of the similar tasks and tackling them at the same time. Here are a few examples of business related items that can be batched together.

  • Blog writing
  • Writing email newsletters and sales funnels
  • Social media posts
  • Sending out invoices
  • Checking email
  • Creating products that you sell

Look at your list of tasks and decide what items can be batched together.

For example, instead of checking email each time a notification pops up, set aside a chunk of time in your day twice a day, like morning and late afternoon for example, to focus on reading, responding and organizing your emails. This is key! Otherwise, so much time can be wasted switching your brain back and forth between tasks!

 

4. PLAN YOUR WORK DAY AROUND YOUR ENERGY LEVELS

Knowing when you are the most creative and have the most energy is crucial to hacking into your productivity as a mompreneur. Plan your day around your highest energy levels. When are you the most creative? When are you the most focused and less distracted? When does your energy start to lag?

Knock out your “A” tasks during your highest energy times and leave your “B” level tasks (checking email and returning phone calls) for those times when your energy starts to lag.

 

5. HAVE SET WORK HOURS

Now that you have identified your highest energy times of the day, make it a point to work during those hours. My most productive work time is from 9-12 each morning so those times are blocked out on my calendar as “focused work time”.

During these high energy hours I am focused on knocking out my “A” level tasks. I also know that after lunch, I am less focused and my energy starts to lessen. That’s when I focus on responding to email and other tasks that don’t require as much focus.

My best hack for sticking with your designated work hours is to put them on your calendar as a non-negotiable. Because you run your own small business, it can be easy to schedule doctor’s appointments or lunch dates during your most effective work times. Consider blocking out Monday-Thursday for work and saving Friday afternoons for errands and appointments.

The key to this strategy is to schedule work time and schedule it during your most energetic and creative times of the day and week.

 

6. HAVE ONE MEETING FREE DAY EACH WEEK

Interruptions and a lack of focus can be the biggest downfalls of controlling our time spent working on our business. What would it mean for your productivity if you have one day a week that you keep free of meetings and appointments?

My designated day of the week is Monday. I try my very best to protect Monday and keep it free of meetings and appointments. It is my day to crank out a ton of work projects and set myself up for success for the rest of the week. I know that if I am able to crush it on Monday and mark a ton of tasks off my list on this first day of the week, I feel more accomplished and energized to tackle the rest of the week.

 

7. CREATE WHITE SPACE ON YOUR CALENDAR

Because you run your own business and are your own boss, it can be easy to let obligations and commitments sneak into your work time. If we aren’t careful, we can say yes to too many things and find ourselves bogged down with commitments and our available focused work time is cut in half (or more).

White space is the available space on your calendar or schedule where you don’t have other obligations. If you feel overwhelmed just by looking at your calendar, take some time to reflect on how you are spending your time, what you have said yes to that is adding overwhelm and stress to your life, and how much focused time you have saved to work on your business.

It might be time to say no to some things so you can say yes to your business more often.

 

8. ELIMINATE DISTRACTIONS

One of the biggest challenges for mompreneurs is distractions. There is a misconception that as moms who run a business, we should be great at multitasking.

Think about the last time you sat down to tackle an important task for your business. Usually, like I talked about earlier, the hardest tasks are often the most important and the ones that we can want to put off until later.

Did you find yourself checking Facebook, email and watching a stream of Instagram stories while you were “working” on that important business task?

In order to be the most productive and tackle the most important tasks in your business, it is important to head off the temptation to procrastinate by eliminating distractions.

Shut down Facebook, turn off email and put your cell phone in “do not disturb” mode. Whatever is distracting you the most and allowing you to procrastinate, shut it off for the duration of the project you are working on.

A popular method to getting disciplined and focused work time is the Pomodoro Technique. This method allows for some break time and helps you stay focused on the task at hand, with a little bit of down (reward) time throughout.

 

9. CREATE AN INVITING WORKSPACE

Where you work is as important to your productivity as all the other hacks I have shared so far. Your workspace should be designed to help you get work done. It should be a place that you are drawn to, a place you find inspiration and enjoy being in.

The environment in which you work is as important as the space itself. Choose colors, furniture, and decor that speak to your soul. I actually painted my home office to match my fun branding colors, and I love it! You may also want to consider adding a house plant or two to bring life to your office. Your productivity will thank you!

 

10. MAKE YOUR HEALTH A PRIORITY

As a Mompreneur, your health is usually the last thing on your to-do list. But the right foods and exercise are key to your productivity. You might think otherwise, that you don’t have time for a run or taking your favorite Zumba class at the gym, but even going for a brisk walk can make a huge difference in your mindset, energy level and overall productivity.

The key to this hack is to actually value the time you spend with your own self care.

What helps you recharge, gives you energy and keeps you healthy?
Exercise, eating your fruits and veggies, reading a good book, etc.?

Whatever it is for you, make it a priority.

 

What are some productivity hacks that you use to up your game and get more done as a mompreneur? Will you implement some of these productivity strategies to help you better tackle your to-do list?

Contact us and let us know. Would love to hear from you!

 

Are you a Mompreneur looking for more freelancing opportunities and client work to build your home based business? Check out more of what HireMyMom.com has to offer!

 

Continue Reading