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November 20, 2017 0 Comments

4 Tips for a Successful Facebook Business Page

Facebook business pages are almost a necessity if you own any type of business.  If you’re not super social media savvy, you might have a lot of questions.  What should I be posting? How often? Should I just constantly push my products and services?

There are many ways to be successful online, but there are some things you can do to create a valuable presence on your Facebook business page.

Be consistent

If you’re going to have a Facebook business page, you need to be consistent in posting! It doesn’t mean you have to post daily, but it means you have to stay on a normal posting schedule.

If you know you can’t post daily, don’t post daily; this isn’t necessary. If you know you can commit to 2-3 times per week, go for it.  It’s whatever you can do to provide quality content on a consistent basis that matters.

Don’t sell

This might be counterintuitive, but you should refrain from selling most of the time.  Your Facebook business page should be a place where you show your expert status and provide valuable and inspiring information.

While it’s fine to mention your products and services once in awhile, it shouldn’t be the main focus of your posts.

Show your human side

Your business page should be kept professional, but not always business related.  Which means, it’s fun to show some behind the scenes items and share a bit about yourself.

Obviously, this depends on the type of business you’re in, but especially if you’re a small business, people want to know YOU.  People do business with those they know, like and trust, so it’s fine to share some personal details or the behind the scenes parts of your business.

Be valuable

After all of this, what should you be posting?  Anything valuable! What does your audience want to know about? Establish yourself as the expert.  Share fun information, helpful information, tips and advice that can be actionable for your readers.

When you provide value, stay away from selling most of the time, and develop a consistent presence, your page will begin to grow, leading to greater exposure for your business.

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November 13, 2017 0 Comments

5 Tips for Holiday Organization

The holidays are almost here! It’s the best time of the year, but it can also be the least organized. Between family, friends, extra events, parties, gifts, and so much more, it’s easy to get overwhelmed.

To avoid overwhelm and stay present in this holiday season, read along for some best tips for holiday organization.

Start early

Thanksgiving is almost here, but there’s still plenty of time before Christmas and the New Year! Avoid a lot of stress, panic, and lack of ideas by beginning as early as possible.

If you have a lot of gifts to buy, it can even be helpful to create a separate bookmark folder on your computer to compile gift ideas.  Simply copy down the link, take a screenshot, or store the item in your bookmarks folder with the name of the recipient.  Then, when it’s time to buy, you have some great ideas ready to go.

Create a work schedule

Work doesn’t go away during the holiday season.  If you know you’re going to have a particularly busy holiday, start working ahead as soon as possible.  Complete a few items per day that will go towards days you wish to take off or work less.

Holidays are special, and it’s important to spend time with your friends and family as everyone has more time off from work.  Put in the time, effort, and work ahead of time now so you can fully enjoy those moments later.  This way, you aren’t scrambling to finish work at the last minute, or worse yet, missing those fun, special times with those you love.

Less stuff

A lot of “stuff” can cause chaos in the home.  Make this the year of less “stuff!” No, it doesn’t mean you have to forego gifts, but can you do them differently.  Cut down on the number of things and up the value; it’s always preferable to focus on quality over quantity anyway.

For your kids, a useful practice can be to donate old items that are no longer used.  Have them select a few items to donate or throw away before the season of gifts arrives.  It’s not about prying away their favorite items that are truly used, but to make room for the new.  A home with less “stuff” is typically much less chaotic and more organized.

More experiences

On the topic of giving less “stuff,” comes experiences.  Experiences are wonderful gifts that give the gift of time, thought, and something unexpected.

Whether it’s a spa day, outdoor activity, escape room certificate, unique dinner out certificate, and so on, these are all items that can be experienced.  Experiences have the added benefit of your time!

Buy a gift card for two massages and treat your mom to a spa day.  If your kids love the water, treat them to a day at an indoor water park this winter.  The immediate gratification may not be there, but once the experience is underway, it’s typically the most memorable and most appreciated type of gift.

Other experiences come from participating in activities during the holiday season.  There’s so much cool stuff that goes on this time of year! Adventure out of your comfort zone, grab a friend or family member, and head out to enjoy some of the fun things that this time of year brings.

Organize the major days

Thanksgiving Day, Christmas, Kwanzaa, New Year’s Eve, Hanukkah – just to name a few! There are so many big days during the holiday season.  Start a list or a spreadsheet of each holiday you intend to celebrate in a big way and begin your checklist.

Whether it’s meals, cooking schedules, gift to dos, or things to pick up, include it all! Having your items in one central location like Dropbox or Google Docs can make collaborating and sharing among family and friends even easier too.

Eliminate the overwhelm this year! Start early, focus on less “stuff” and more experiences, and take the time to organize the big days.  You’ll be glad you planned ahead a bit when you’re able to enjoy more quality time with those you love!

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November 6, 2017 0 Comments

3 Ways to Adjust to Work From Home Life

Working from home has many wonderful benefits.  From productivity to more time with friends and family, it’s a great way to work with more flexibility.

If you’re new to working from home, you’ll notice it’s a big change from a traditional work environment and schedule.  Read along for our best tips and advice for a seamless transition.

Start slowly

If you have the opportunity, start slowly into your work from home career.  HireMyMom.com offers freelance and part-time jobs as well as full-time, so start small if you feel like it will be a big transition for you and your family.  Many of these positions also often advertise as part-time with the option to go full-time if things work out; this can be a great compromise!

Whether you’ve quit an office job or chose to stay home with your kids, there’s an in-between option for working from home.  You can still create income and contribute with a freelance, project-based, or part-time position.  This way, you get the best of both worlds while doing other things, or while you prepare to go full-time.

Have a plan

As with everything in life, having a plan and schedule is ideal. Since it’s been proven time and again that home based work results in more productivity, you’ll need to get a sense of what you can accomplish during a day.

Whether you’re staying at the same job but moving to a home office, or starting fresh in your home based career, it’s important to map out your days with a plan.  It’s still easy to get distracted at home, so it’s best to work from a to do list and work schedule.

Get everyone on board

Work from home is just that – work! Many people assume that since you’re home, you’re available 24/7.  This could be true, but not if you want to get any work done.

It’s important to set boundaries and expectations with friends and family as much as you need.  Whether that’s setting up specific times for meeting friends, or having your spouse pick up your kids at an inopportune time for you, it’s still important that your schedule is considered.

When your spouse, friends, or family members go to their traditional office job, they are essentially unable to leave for many obligations.  This is great for you to be able to step in, but it’s not always assumed that you will be available either. To take some tasks off of your plate, it can still be helpful to have a few babysitters on call to help you out when your work is also demanding.

Beginning your work from home journey is so exciting, but also comes with transitional changes.  Take your time, make a solid plan, and set expectations with others and you’ll do just fine!

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October 30, 2017 0 Comments

HireMyMom Employer Success Story: Zachary Sexton

Tell us a little about your business and how you got started.

I teach digital productivity to business owners. I got started by fixing my own productivity issues. That lead me to working with small business owners who had the similar struggles with focus and organization.

What advice do you have for entrepreneurs and home business owners?

Carve out time every week to think, plan, organize and review your work. Put it on your calendar. Taking 1 to 2 hours a week to do this may seem like a waste of time, but the:
  • planning- will save you from going down unproductive rabbit holes and get you off the hamster wheel of reacting to one emergency after the next
  • organizing – will allow you to work faster during the week and prevent redoing work you’ve already done
  • reviewing- will give you the opportunity to see what type of work that gave you the best results with the least effort. This information will give you a better idea of the types of projects and clients to engage with. It will also let you know what work should be automated or delegated (to a productive mom of course ;-).

When should one consider outsourcing or hiring additional help?

As soon as possible. The more time you can spend working in your zone of genius, the more value you will produce and the better you will feel. The only way to spend time doing the things you are great at is to have people help you with the areas outside of your sweet spot.

What is your top tip for hiring great talent?

Be annoyingly specific about how you want people to reach out to you about the position. If they can’t follow specific written instructions when applying, that’s not likely to change after hiring.

What’s your favorite thing about HireMyMom.com?

The talent! I was blown away by the quality of the candidates I received from my job posting.
.

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October 23, 2017 0 Comments

5 Ways to Add Fun To Your Home Office

If you work from home, you’ll be spending a lot of time in your home office.  Since it will become your main place of business, it’s important that it reflect you and be comfortable.

If you’re stuck on design ideas, or ways to incorporate your own pizazz into the office, read along! We’re sharing tips to add some fun to your home office.

Personal style

Including your personal style in your office is an easy way to start seeing items that will fit.  If you go into it assuming that offices have to be sterile and boring, you won’t be able to find the items that work for you.

Is your style eclectic?  Do you like really neat, clean lines and minimal color?  Once you establish your personal style, you can choose a paint color, office supplies, and systems of organization that fit your personality.

Office supplies

Office supplies can be a lot of fun! From dog-shaped staplers to taco tape dispensers, to personalized pens and binders, you can really spice up your office for minimal investment.

Check out Target’s office section or hit up the Container Store for fun storage options.  Office supplies certainly don’t need to be boring!

Add some art

Add something to your walls! Even if you aren’t a huge art buff, you can include something on your walls. You can also simply do a fun paint color, accent or patterned wall, or add prints from Etsy.

Etsy even has downloadable prints that you can print at home, and most range from $3-10.  This is an easy way to add color, personality, and style to your space!

Add an unexpected feature

Looking to really add some fun?  Add something unexpected or unique!  In an office setting, something like a zen garden is great for keeping the peace and adding another feature.

You can also add plants, succulents, a small water feature, and so on.  This is just something that’s fun and unique to you, that also gives your office a conversation piece!

Make it functional

Put the fun back in functional. Seek out ergonomically correct chairs, desks and office furniture. It won’t be as enjoyable being in an office if you’re uncomfortable and feeling out of alignment each time you work.  But these items don’t need to be boring! There are colorful office furniture options everywhere, as well as desks that might have a unique shape or setup that’s more suited to your working style.

Don’t forget about computer and phone cords and other functional items. There are fun ways to incorporate these as well.  From the functional – cord wraps – to the fun – USB cords – you can add your own spin.

Make it work for you! That’s the name of the game in making your office fun, functional, and highly personalized to you.

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October 16, 2017 0 Comments

5 Tips for Instagram for Business

As Instagram continues to be one of the biggest players in social media, it only makes sense that you’d use it for business.  According to Wordstream.com, 6 in 10 adults have Instagram accounts, while there are 15 million registered businesses using Instagram business profiles.

It’s an important place to be, and there are many things you can do to improve your presence on the platform to reach more people and share your knowledge.

Use Stories

We’ve all heard of Instagram Stories by now, which is Instagram’s answer to Snapchat.  According to Techcrunch, Instagram Stories are now doing better than Snapchat, with Instagram Stories at 250 million daily users compared to Snapchat’s 166 million.

Stories are a way to share behind the scenes content, everyday life, and more of a personal look at yourself and your business.  People do business with those they know, like, and trust, and stories are a fun, unfiltered way to show this off.  Give your followers a day in the life of your business, show them your favorite things, or some of your top tips and tools in doing business.  If you have employees, allow them access to post about their days in the business as well.

Another great thing about Stories is that it keeps you at the top of the page as you post content, so you stay on the minds of your customers and prospects.

Connect with Others

It’s great to utilize Instagram for posting, but it’s also important to interact with others! Take some time everyday to seek out other users and posts, adding thoughtful likes and comments as you see fit.

Go outside of your industry as well, since you’re more likely to find customers this way.  You can simply spend 10 minutes per day liking, following, and building up network on Instagram; this will make a big difference in your follower count and engagement.

Use Hashtags

Hashtags are important ways to be found on Instagram.  You can – and should – use hashtags on your own Instagram Stories and Instagram posts, but you can also use them to find others.

In your own posts, it’s best to post your normal post and caption, then include hashtags in a separate comment.  You can use up to 30 hashtags, and they should be a mix of generic tags (i.e. “#success”), more specific tags (“#hiremymom”), and location-based terms.  Location-based tags (i.e. “#palmbeacheventplanner”) are especially important if your business is local or brick and mortar.

Search hashtags daily to find others that are posting similar things to you, or seeking your services.  Offering a simple like or comment can lead them back to your profile, increasing the likelihood of a connection – or a sale.

Be Consistent

As with all social media sites, consistency is king!  Think beyond business posts too – your audience wants to get to know you.  Participate in #FollowFriday, a fun Friday event on Instagram where you introduce yourself to your followers.  You can include little-known facts and other information about how you got your start in business.  These types of posts keep you relevant while providing content.

Do your best to post on a consistent schedule in a way that’s feasible for you and your schedule.

Keep an Eye on Quality

Instagram is still a visual platform, so quality photos are a must on your main Instagram feed.  Instagram Stories can be much more informal, but do your best to edit your regular photos to be as nice as possible.

People like to look at beautiful images, so do your best to keep your feed looking good.  Also, the top 9 images on your Instagram feed are the most viewed, so always ensure that they’re reflecting you, your business, and your brand as well as possible.

To succeed as a business on Instagram, include some items that aren’t simply business, connect with your audience, and be consistent!

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October 9, 2017 0 Comments

5 Healthy Eating Tips for Kids

We’re in the groove of the school year now, and one thing that’s always on the menu – lunches and snacks for your kids! Since kids are growing, they need lots of healthy, nutritious food.  Read along for some tips to keep them healthy and happy while eating well!

Keep it small and nutritious

After school snacks can turn into full meals that ruin dinners! They’re still important because it’s often a long time from school lunch until dinner, but it’s important to not go overboard.  Keep these snacks small and nutritious, and keep easy-to-grab options on the counter or in the fridge.

String cheese, cereal packs, beef jerky, and pieces of fruit are great options.  It’s ideal to get a combination of fats, proteins, and carbohydrates to keep your kids full until dinner.

Add a treat at lunch

Eating healthy is the goal, but treats have a place in a nutritious diet.  If your child knows that they’ll receive a small treat in their lunch, they’re less likely to ditch their packed lunch for other unhealthy options.  Making room for treats also teaches balanced eating in everyday life, and it’s important to establish this at a young age.

Figure out what would make your child happy to see in their lunch and include it daily! Keep the rest of the options healthy and balanced to keep their energy up.

Let them choose

Get your kids involved in their meals! Whether it’s breakfast options, items for their lunchbox, after school snacks, or a side dish option for dinner, let them choose the healthy options.  This is a great way to establish responsibility and decision making early on!

When they’re involved in the process, they’re more likely to choose things they enjoy and will eat.  Of course, do your best to keep things healthy! Give them a few choices from a predetermined category.  But maybe your child will eat roasted carrots over brussels sprouts, or they might prefer a yogurt cup to a piece of fruit after school.  Involving them will ensure that the food is eaten and enjoyed!

Keep a schedule

Eating on a schedule is a good way to keep blood sugar and energy balanced.  Of course, some flexibility in life is key, but children tend to thrive on a schedule.

Keep breakfast, lunch, dinner, and snacks around the same time each day. Work treats and “fun” foods into the mix as well, since it’s fun for them to look forward to these as well.

Make healthy fun

These days, there are so many convenient, nutritious options like chopped apples, protein snack packs, and cut up cheese options, just to name a few.

To save your time and make eating more fun, look into some of these options.  Ask your kid to choose a few items from the store! If you’re more of a DIY person, look to these convenient options as ideas and create them yourself.  Purchase some fun cookie cutters to cut sandwiches in unique animal shapes, buy a Bento box for lunch for a more exciting way to eat, or simply cut up fruits and veggies into easily accessible bites.

Eating healthy with kids doesn’t have to be a challenge! Involve them in the process, allow them to have treats, and give them the option of choices – it will make the process much easier.

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October 2, 2017 0 Comments

How to Establish a Work From Home Routine

When you decide to work from home, either from a traditional job or stay at home mom role, there are bound to be some adjustments.

Getting into a new schedule requires a few steps, but it’s worth it to establish a routine that works for you and your family. Read along for tips on establishing a work from home routine that invites productivity and flexibility.

Figure out the differences

It’s important to ask yourself this question: What will need to change since you’re no longer going to the office, or being a stay at home mom?  You might still be parenting from home, but if you’re also working, things will still be a bit different.

If you’re now working from home, things are bound to change in the family schedule.  Maybe you can no longer participate in carpool duties daily, or maybe you’re wanting to free your schedule from 3-4pm to pick up your kids from school.  Additionally, things like meal prep, meetings with friends, and workouts need to be considered. If this fit into your day a certain way before, it might be best to just try to keep it. You might have far more flexibility, but it still requires that you figure out where it all fits into your new workday.

Answer the questions

There are more questions to answer to establish your routine! What will remain consistent? Maybe you’ll still do dinner at the same time and take your kids to soccer in the evening, but you’ll ask your children’s friends to handle carpool.

Also look at and examine: What will be changing based on family schedules, freelance projects starting and ending, time with friends, and so on.  Once you know what will change and what will stay the same, you can begin to create a daily schedule.

Focus on the goal

Whatever your reason for a work from home job, focus on this goal as you begin your new routine.  Are you looking for more flexibility in your life?  Do you dislike commuting very much?  Do you simply want more time with your family?  Or did you just fall into a job that happened to be home based?

Either way, you should work on establishing a goal for your work from home job.  It’s easier to begin – and keep to – a routine that sticks if you’re focused on a goal.  When things are a bit tough schedule-wise in the beginning as you readjust, remember that you get more time to attend your children’s events, or meet a friend for coffee, if those are your goals.

Keep track

Log your progress! Keep track of how you’re sticking to your new routine and schedule.  When you’re able to do something on your list of goals, or you maintain your weekly schedule, take note.

This also allows you to see where you may have over or under booked yourself. Make space for changes! This is an adjustment period, and it will take some time to get into the flow of a home based career.

It’s a big change, whether you worked before or not. Many people believe that working from home is simply easy, and that’s not always the case!  You may actually be juggling more demands now, however sweet it may be to have more flexibility.

Remember why you got into this type of work, praise yourself for staying on track, and make adjustments as you and your family needs to, and you will establish a productive routine in no time!

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September 25, 2017 0 Comments

4 Tips for Keeping Your Computer Organized

When you work from home, your computer is an integral part of your day.  It’s very important to keep it organized and running smoothly.

We all know it’s important to organize our physical files, homes, and schedules, but even with all of that, our computers can look like a disaster!

Get a program

Software programs can really help to keep your computer running smoothly.  An organized computer doesn’t just look good, it functions well.  It’s important to clean out the clutter or “junk” on your comptuer on a consistent basis.

Whether you have a Mac or PC computer, there are several options available.  One is CleanMyPC and another is CleanMyMac.  Both are reasonably priced, and you can run diagnostic and maintenance tests and clean up cycles on your computer.

This will eliminate old, large files, system clutter, and much more.  It’s a sophisticated way to delete several files that are causing your machine to run slowly or inefficiently.

Another method of organization comes in the form of storage.  Sites such as Dropbox allow you to clear a lot of clutter from your desktop and computer and put it elsewhere.  This will free up a ton of space! Just be sure that you’re taking time to organize those files as well, so it doesn’t become a big mess of files.

You can store text documents, spreadsheets, forms, and other types of word processing documents in Google Drive/Google Docs.  It’s a great place to keep things that you want to keep Internet-based.  It’s also easy to share with your team directly.  This is helpful for organization, as it prevents you from having to store individual word documents on your computer.

Make a plan

An organization plan is helpful for everyday life! It should be no different for your computer.  It’s not enough to simply clean off your desktop once or twice; it should become part of your process.

Where do your struggle the most with your computer organization?  It is hundreds of files on your desktop?  A slow-running machine that’s full of unknown junk that’s bogging it down?  Do you have tons of mailboxes with no idea what’s in them?

Have a long session of organization to take stock in where you need to focus your efforts.  Make a plan of action that will get your started in the right direction!

Organize daily

Organization is a habit and you must do it daily.  Take a few minutes at the end of each day to clear your desktop, send files to Dropbox, and put your notes from the day in Google Drive.

Once you’re in the habit of organizing consistently, you’ll see how it frees up your computer and your mind from thinking about it.

Use folders

Folders are a beautiful thing! Whether for your desktop, in your computer or both, it’s important to organize.  In work from home positions, we can typically be working with several clients and/or employers at once.

You can start with big categories, such as one employer, then narrow it down by project or event.  You can keep the most important, often accessed folders on your desktop for easy opening.

Do your best to not have things sitting wildly on your desktop.  It can be visually stressful and overwhelming to see this often, and it makes finding important things very difficult.

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September 18, 2017 0 Comments

4 Top Tips to Be a Successful Work From Home Employee

We’ve talked a lot about being a successful leader and manager, but how do you go about being a successful work from home employee?

Whether you’ve recently come from a traditional office job or you’ve been a home based worker for years, it’s always a good time to reevaluate what you’re bringing to the job.

Track your time

To be a successful worker, it can be helpful to track your time.  Whether this is done at your boss’s request or to see where you’re putting your time, it can help you prioritize.

One of the best ways to be a solid employee is to know how to prioritize and not let things slip through the cracks.  Tracking your time is also incredibly helpful if you’re paid by the hour, as your employer will appreciate the details.

Communicate, communicate, communicate!

The best employees are those who communicate! If you go off the grid, especially in a work from home position, it can spell trouble.

If your employer doesn’t know what you’re doing, they may start to lose trust and begin questioning your employment.  Do your best to communicate with your employer on a consistent basis, and even do check-in calls as needed.

If you do client work for your employer, be sure that any communications are clearly noted there as well.  Since you aren’t in a traditional office environment, staying in contact via email, phone, and text becomes even more crucial!

Make a schedule

Along with tracking your time, a schedule can help you stay on task.  It can be best to make an outline of your work week schedule for the upcoming week.  Start with the items that you do on a daily basis, then add in other items based on due dates.

From here, you can add the “special” projects and unique items as they come in.  Working with a schedule or to do list also helps things to not get missed, as they simply go to the next day’s schedule if they aren’t completed.

Build relationships

Staying connected and being a successful work from home employee begins with communication.  Once that trust has been built and nurtured, you can begin to build relationships with your employers and co-workers.

Since everyone likes to work with those they know, like and trust, establishing strong, trusting relationships with your team is very important.  This will ensure that your value is communicated beyond the professional sphere.

Being a good employee involves personal accountability and responsibility, solid scheduling, and lots of communication! If you take time to do these things on a consistent basis, you will certainly find success as a home based employee.

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